If you brew beer or bottle wine, you already know the challenges that occur once your products are sent to market. You need to make your wine and beer labels stand out in order to get on the consumer’s radar.
But, the shadows of big name-brand competitors make it extremely difficult for new, local breweries and wineries to thrive.
How Do They Do It?
How is it so easy for these companies to stay on top? It’s all in the package branding.
With well-known brands, it’s easy for consumers to walk into a store and pluck a product off the shelves. The familiarity, years of experience and trustworthiness of a brand make these decisions a no-brainer. But everyone has to start somewhere, right?
What Can You do to Make Your Brews Stand Out?
A number of things (these big companies didn’t come out of nowhere).
It all started with an idea and a plan. After determining the basics, there are a few extra things you need to make your wine and beer labels stand out and give your brand that extra push.
1. It’s All in the Packaging
Humans are visual beings, so first impressions matter. Especially when targeting first time buyers browsing through the aisles of their local liquor store.
Since consumers can only view your products as they browse, what they find aesthetically pleasing makes all the difference.
According to Barrett Brynestad, Associate Creative Director/Designer for TDA Boulder, the package should tell consumers as much as possible about the beer, from the occasion to taste profile and overall brand ethos.
Our advice: Design your product label well and design it to be easily recognized. It can be as simple as your color scheme and font, qualifying image or logo, etc. Whatever it is, it has to be unique to you. Investing in a talented artist or graphic designer always helps.
After all, your brand logo is arguably the most important part of your product.
Check out some examples of branded beer labels that understand the importance of story-telling branding.
2. Save Face on the Shelves…and Money in Your Pocket
Once you have successfully created your brand label, it’s time to start labeling your cans and bottles.
Outsourced printing can get expensive. For local wineries or breweries, it may be wiser to print your product labels in-house. In addition to avoiding fees and delays, you’ll be able to control the entire process within your own facility.
For example, wine and beer displayed in store freezers or chilling in coolers need labels that withstand frozen temperatures.
After all, it wouldn’t look very professional to have your labels wrinkling from condensation or losing adhesion and peeling off.
QuickLabel’s line of in-house label printers allow your business to meet all the requirements (aesthetic and physical) for printing labels on-demand and in-house.
These printing systems are perfect for the craft beer tradition of experimentation, adaptability and small batch production.
Our advice: Learn more about QuickLabel’s capabilities and benefits with printing frozen labels, wine and beer labels to see if they’re right for your business. You can also browse the full line of in-house color label printers here.
3. Get Your Name Out There!
It’s time. You’ve made a solid brand name for yourself with the packaging (and product) to prove it.
Investing in trade shows, tastings at local liquor stores and advertising (print or video), is the next step in getting your brand recognized. The more people see your product, the more natural it becomes to pick it up.
Our advice: By promoting your brand, you are showing consumers that you are real; you have a story and a taste unique to your product. By investing in these promotions, you are building the trust of your brand.
These three steps will change the way your wine and beer products are perceived – now a known brand rising above the sea of shelves. Good luck!
Posted in Packaging, Private Labels, Product Labels | Tagged beer bottle labels, beer can labels, beer labels, bottle label printer, bottle labeling, bottle labels, brand labels, branding, brewery labels, can labels, color label printers, commercial label printers, commercial packaging, craft beer bottle labels, craft beer can labels, craft beer labels, craft brew bottle labels, craft brew labels, craft brewery labels, custom beer label, custom beer labels, custom craft beer labels, custom craft brew labeling, custom labeling, custom labels, custom wine label, custom winery labels, freezer labels, frozen food labels, in-house label printing, in-house printing, label printers, label printing, on demand labels, on-demand label printing, packaging, pressure sensitive labels, private beer labels, private labels, private wine labels, wine bottle labels, wine labeling, Wine Labels, wine packaging, wine regulations, winery labelsJune 14, 2017
Did you know not all labels meet the requirements to be considered BS5609 certified?
If your business generates products that require this certification, such as chemical jugs, hardware and industrial products labels and more, it is important to know what BS5609 is and the standards that need to be met.
What is BS5609?
BS5609 is the internationally recognized British Standard for pressure-sensitive adhesive labels used for overseas shipping. Also known as the Marine Immersion Label Testing Standard, chemical manufacturers refer to this standard when their labels are used on hazardous chemical containers transported by sea.
BS5609 certification establishes whether or not labels remain adhesive and readable on containers and barrels, after prolonged exposure to ocean environment including both seawater and sand abrasion.
Elements, including those required by GHS, such as red and black ink of GHS pictograms, hazard statements and health warnings all must remain identifiable on the label with slight or no color change or print removal in order to pass BS5609 testing.
Where Can You Get BS5609 Certified Labels?
Surprisingly enough, you can print them yourself. With some help, of course.
QuickLabel now has a line of BS5609 certified label printers for GHS labels. These label printers are available in three models for various label sizes, all of which are able to produce BS5609-compliant labels.
Not only will you remain compliant, but you can print all of your labels in short-runs, in-house.
Eric Pizzuti, Vice President of QuickLabel states, “We are confident that our Kiaro! D label printers and our BS5609 certified labels and inks comprise the most durable, reliable, and easy-to-use GHS label printing solution on the market.”
Pizzuti continues, “Chemical producers who need to print black and red GHS labels for bottles and cartons will be pleased to know that they can also print their front-panel primary display labels in full-color using the Kiaro! D, which boasts excellent print quality and 1200 dpi resolution.”
QuickLabel’s Family of BS5609 Label Printers
The Kiaro! D family of label printers allow you to print durable labels that can get dirty, wet, scuffed, and exposed to sunlight and chemicals – all while maintaining legibility and color fastness.
Thanks to cutting-edge pigment ink formulation and QuickLabel’s qualified label stocks, labels printed by the Kiaro! D comply with GHS hazard warning labeling regulations and BS5609 certification, one of the most stringent physical label standards in the world.
The Kiaro! D Label Printer
Variable color shoe box labels, hardware labels, electrical labels, industrial product labels, and color warehouse labels are ideal uses for the Kiaro! D. Its reliable operation, 5.9 ips print speed and 1200 dpi print quality make the Kiaro! D a high performer for your production facility.
Similar to the original Kiaro! commercial label printer, the Kiaro! D prints labels from 1”- 4” wide and up to more than 15” in length. The Kiaro! D is also compatible with matte polypropylene and paper label materials and doesn’t require lamination to make durable labels.
The Kiaro! 200D Label Printer
Similar to the Kiaro! D, the Kiaro! 200D is the quintessential extra-wide label printer, capable of making durable labels in large sizes for gallon jugs, shipping drums, pallets, cartons, and cases – all in full CMYK color.
The Kiaro! 50D Label Printer
The Kiaro! 50D is the smallest of the family, but it’s still tough. The Kiaro! 50D prints small, durable labels that withstand big challenges from industrial environments. This compact printer is ideal for printing small GHS labels with red and black pictograms that also have brand logos and product graphics in full CMYK color.
If you’re interested in learning more about the Kiaro! D label printers, please feel free to visit our website.
To see a Kiaro! D label printer for yourself, contact us today to schedule an in-person demonstration at your facility.
Posted in Label Printers, Labeling Standards, Packaging, Private Labels | Tagged british standard 5609, british standard certification, british standards, BS5609, BS5609 certification, BS5609 compliant, bs5609 ghs, BS5609 labels, BS5609 printer, BS5609 shipping, chemical hazard labels, chemical labels, color label printers, compliant labels, custom labeling, custom labels, durable GHS labels, durable label printing, Durable labels, GHS Compliant labels, GHS label printing, GHS labels, In House GHS Label printing, in-house label printing, industrial labeling, industrial labels, inhouse printing, Kiaro! label printer, print durable labels, private label, private labeling, private labels, short-run labels, what is bs5609May 31, 2017
Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.
Impression Technology Europe explains, “Recently, another type of printing has become more attainable for smaller companies…digital ‘short run’ label printers. Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost effective than outsourcing and based on the output.”
How do you know if this is right for you? Here are four reasons why you should be making your own food & beverage labels in-house:
1. Outsourced Printing Comes at a Price
We mean that both literally and figuratively. While using another facility to generate your food labels might seem like weight off your shoulders, that may not be the case.
Passing the task to an outside source can end up severely delaying your labeling process. Why? Not only will you have your company’s shipping schedule to track, but the arrival of your outsourced shipment as well.
If an outsourced shipment becomes delayed, so will the orders your company was originally scheduled to deliver. For small business owners, this can lead to a lot of unhappy customers or market vendors.
These delays will happen, and so do errors. Labeling errors can take more of a toll on your business production line than a delay in shipment.
The unexpected misprint forces your business to return and reorder labels. Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses, which can lead to wasted products.
If your business has experienced these delays, you may want to consider an in-house or on-demand label printer. With the ability to print labels in your own facility, there will be no more error or shipment delays affecting your product line. What’s more, these printers give you the ability to create your own use by/sell by dates with complete label customization.
2. Not All Environments Are Created Equal
Making your own food & beverage labels is also a huge plus when selling products that must be stored in specific environmental requirements.
It’s important for frozen foods to have unique and attractive labels, too. After all, it is your brand. But, it’s equally important that your frozen food labels don’t fail. Using the wrong label can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, falling off in low temperatures. One should not be sacrificed for the other.
If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.
The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.
An easy in-house printing solution is QuickLabel’s Kiaro! or Kiaro! D inkjet label printers. Both printers are known for printing frozen food labels that don’t peel off in high-quality 1200 dpi imagery.
With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.
You can check out both options here.
3. Keep Up with FDA Regulations
Of course, keeping up with the FDA’s changing regulations and formats can greatly affect your product labels.
The intimidating process includes font restrictions, mandatory statements, allergen alerts and difficult calculations for daily values.
As a food manufacturer, you want to spend your energy on your recipes, production, branding and sales – not on interpreting FDA labeling mandates or trying to explain the requirements to an outside vendor.
However, it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customer with the quality and transparency they deserve.
An in-house label printer is especially valuable in these situations. For every change, the label design and format can be immediately customized in your own facility.
What’s more, by owning an in-house label printer, you don’t have to worry about overstock or wasted labels due to changes in regulations. This gives you more flexibility in your printing process, introducing the option of seasonal or promotional runs.
Making your own food & beverage labels gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand.
4. You Deserve to Be In Control of Your Business
Your labels are the face of your brand, so you always want to put your best foot forward.
With outsourced labels, you don’t get to have complete control over your labeling process. Edits take longer, shipments get delayed and labels are bound to be wasted.
In-house printing has evolved with small, tabletop label printers for businesses. These label printers serve as a central database, with the ability to store, revise, locate and print any design on-demand –ultimately opening new doors for small to medium sized businesses.
If you want to be in control of your business or are experiencing any of the above labeling issues, it may be time to consider taking your production line in-house.
QuickLabel specializes in on-demand, tabletop label printers. For someone in the food and beverage industry interested in quality, short-run labels, they are worth looking in to.
Click here to view our full product lineup, or contact us for more information!
Posted in Label Printers, Packaging, Private Labels, Product Labels | Tagged bakery food labels, beer labels, best label printer, beverage label printer, beverage labels, bottle label printer, bottled tea labels, coffee labels, color label printer, craft beer labels, create your own labels, custom labeling, custom labels, digital color label printer, durable label printer, Durable labels, fda compliant food and beverage labels, fda compliant labels, FDA regulation, food and beverage labels, Food Ingredient Labels, food label maker, food label printer, food labeling, food labels, food packaging, frozen food labels, in-house label printing, inhouse printing, labels for frozen food, nutrition label, on demand labels, on demand printing, packaging, packaging design, print durable labels, private label, private labeling, private labels, short-run labels, small business, snack labels, tea labels, water bottle labels, Wine LabelsApril 25, 2017
Not all labels are easy to get approved. If you handle sanitation or chemical cleaning supplies, you know there are specific marks and content that must appear on the product labels. These markings are part of a serious protocol required by those in the sanitation industry for health and safety reasons.
In this post, you will learn what the specific chemical label markings stand for and how to label them. Additionally, we will cover how to utilize an on-demand color label printer to generate your own labeling process in-house.
What Are Chemical Cleaning Supply Classifications?
Janitorial cleaning products are among the chemicals that require color-coded chemical hazard identification labels in compliance with GHS Labeling regulations.
What are GHS labeling regulations?
GHS stands for Globally Harmonized System of Classification and Labeling of Chemicals, which are usually represented as red and black pictograms.
Also known as graphic symbols, pictograms are used to communicate specific information about the hazards of a chemical. The GHS regulation standards use a total of nine pictograms.
The purpose of these symbols are to provide workers with better information on the safe handling and use of hazardous chemicals, thereby allowing them (or anyone handling the product) to avoid injuries and illnesses related to exposures to hazardous chemicals.
To read more on each GHS classification symbol, with a more in-depth review of each, please view OSHA’s brief on hazardous chemical labeling requirements.
What to Include on Chemical Cleaning Supply Labels
The Hazard Communication Standard (HCS) states, “chemical manufacturers, importers, or distributors must ensure that each container of hazardous chemicals is labeled, tagged or marked with the following information: product identifier; signal word; hazard statement(s); precautionary 1 2 statement(s); and pictogram(s); and name, address and telephone number of the chemical manufacturer, importer, or other responsible party.”
Furthermore, OSHA expands, “Labels must be legible, in English,
and prominently displayed. Chemical manufacturers, importers, and distributors who become newly aware of any significant information regarding the hazards of a chemical must revise the label within six months.”
How to Print Chemical Cleaning Supplies on Compliant Labels
Now that you have a better understanding of the labeling requirements, what’s the best way to create your labels?
If you are in the industry, you already know most GHS label printers offer the ability to print GHS compliant labels in just two colors, red and black.
An ideal durable label printer, QuickLabel’s Kiaro! D tabletop label printer has the ability to instantly print full color GHS labels in 1200 dpi resolution.
QuickLabel’s “D” printers produce durable, pigment based labels able to withstand water, dirt, exposure, abrasion and hazardous chemicals while maintaining color-fastness.
With a Kiaro! D, you can print your entire chemical label in seconds, including your logo and primary display panel graphics and the red and black GHS pictograms, text, barcode and serializations.
Watch Our Video to See What the Kiaro! D Can Produce:
Printing in full color, 1200 dpi allows your compliant GHS labels to send two messages:
1. A responsible manufacturer has packaged the product safely.
2. The company logo and branding stands out from other competitors.
A QuickLabel printer provides valuable competitive advantages by maintaining GHS compliance and showing off signature brands.
While other companies are stuck with identical packaging, you have the option to stand out with custom messaging. Your custom label and verbiage will ensure customers and clients know exactly who manufactures their chemicals.
To get the perfect package, we recommend using labeling software in addition to an in-house label printer. Labeling software allows you to link your database of chemical descriptions with a label printer for accuracy.
With a robust color label printer such as the Kiaro! D and a fully-featured GHS labeling software such as NiceLabel, it is easy to become compliant and maintain compliance.
Interested in learning more about in-house durable label printers?
Visit our website or contact us for more information.
Posted in Labeling Standards, Private Labels, Product Labels | Tagged BS5609 compliant, bs5609 ghs, chemical hazard labels, chemical label printer, chemical label rules, chemical labels, chemical products, cleaning, cleaning labels, cleaning products, cleaning supplies, color label printer, color label printers, color labels, compliant labels, custom labeling, custom labels, durable GHS labels, GHS, GHS Compliant labels, GHS Label printer, GHS label printing, GHS labeling, GHS labels, GHS printing, hazard labels, hazardous labels, In House GHS Label printing, in-house label printing, in-house printing, inhouse printing, janitor, janitorial, janitorial labels, janitorial supplies, label regulations, label requirements, labeling rules, OSHA, pictograms, Print GHS Labels, private label, private labeling, private labels, product labels, safety labels, sanitary solutions, sanitation, sanitation labelsApril 12, 2017
If you have ever enjoyed the scent of a rose, you’ve experienced the aromatic qualities of essential oils.
A trusted partner in the essential oils industry, doTERRA defines essential oils as naturally occurring, volatile aromatic compounds found in the seeds, bark,
stems, roots, flowers, and other parts of plants.
For hundreds of years, essential oils have been used for medicinal, beauty and cleaning treatments. So how can you make your oils stand out from the rest?
You have to catch your audience’s eye. And that’s why we’re here.
1. We Make Label Creation Simple
We know that makers of essential oil products don’t just need a lot of labels – they need a lot of different labels.
Instead of dealing with the hassle of an outside printing vendor, with the risk of costly re-prints, overstock, delayed shipments or wasted expenses, we give you the ability to control everything in-house.
Our in-house commercial label printers print labels in any quantity. They are perfect for short-runs of seasonal products and ideal for printing custom labels for new scents, sizes, and formulations. That means growing your line of essential oils doesn’t have to be difficult. With a QuickLabel printer, you can start printing off your new scents as soon as they are designed.
What’s more, our printers are designed to be user-friendly and specifically designed for narrow labels.
That means you can focus on creating beautiful aromas, and we can take care of the rest.
2. We Meet All Labeling Rules & Regulations
As you know, being a producer of personal care products in the USA, your essential oil labels must comply with the FDA standards.
With a QuickLabel printer, you can print ingredients lists, allergen warnings, barcodes, organic and natural certifications on demand; ultimately giving you the advantage of keeping up with the constant changes being made to label requirements as they go into effect.
We’ll help keep you one step ahead and easily producing FDA-compliant labels.
3. We Let Your Beauty Shine Through
We want your labels to be as beautiful as you’ve imagined.
At QuickLabel, we know the importance of personalization. Your brand has to be able to tell your company’s story to stand out from the crowd. And we wouldn’t have it any other way.
Our label printers allow for complete customization of your labels. And they don’t only look good on screen.
Our label printers have the ability to print in up to 1600 dpi at 12 inches per second. That’s fast, photo-quality imagery!
Especially helpful for narrow labels, our systems precisely print 3-point font to list every ingredient, percentage and note you need.
We’ll help you print stunning imagery, barcodes, pricing, expiration dates and ingredients all in one round.
4. We Make It Personal
We like to get to know our customers, too.
Stopping by CJ’s Unique Boutique in Colorado Springs, we were able to see how they use our label printer to create their personal care lotion and oil labels. See for yourself:
5. Finally, We Are Always Here For You
You can always reach out to us without hesitation. With representatives throughout the nation and around the globe, we are here for you.
Having over 40 years of experience and reliability, we not only have the support, but the resources to guarantee the best quality product on the market.
Interested in our in-house color label printers?
Contact us today to start learning more or set up a free in-person demonstration.
Posted in Labeling Standards, Packaging, Private Labels, Product Labels | Tagged allergens, aromatherapy, aromatherapy labels, aromatic, aromatic compound, barcode labels, barcode printer, barcodes, beauty, beauty labels, CJ's BUTTer, CJ's Unique Boutique, cleaning labels, color labels, commercial label printers, compliant labels, custom labeling, custom labels, essential oil, essential oil labeling, essential oil labels. lotions, essential oils, in-house label printing, in-house printing, ingredients labels, ingredients list, label printer, label printers, label regulations, label requirements, labeling, labelling, labels, lotion, lotion labels, narrow format label printer, narrow label printer, narrow labels, natural, natural certification, natural labels, natural products, oil labels, oils, organic certification, personal care, personal care products, personalized packaging, private label, private labeling, private labels, scents, tabletop printersFebruary 13, 2017
It’s that time of year again. You’re probably used to seeing pink and red hearts, fluffy bears, seasonal packaging and Cupid whizzing around by now. As soon as the winter holidays come to a close, it’s time to share the love.
But does it really work?
Do consumers really prefer the Valentine version of your product?
According to Packaging Digest, 65% of US consumers prefer seasonal packaging to regular packaging.
That means over half of US consumers are more likely to reach for the seasonal themed batch of goods. It’s all about the visual appeal.
Think about it, the main reason chocolates and baked goods are purchased during the month of February is due to the nature of Valentine’s Day. In spirit, the consumer will reach for the red heart chocolate bag instead.
According to the Complete Guide to Seasonal Packaging by Mary Davies, “in order to stay competitive with the big brands it is essential that you adopt seasonal packaging.”
In a Label & Narrow Web article, Superbrands founder Marcel Knobil supports Davies statement by expressing, “Thanks to impressive print packaging, brands can seduce customers into a change of purchasing vote at the point of purchase. We would end up with less brand and more bland were it not for the attention that the packaging attracts.”
So seasonal packaging is the right idea, but how do you know if it’s the right idea for you?
Davies expands, “a bakery is much more likely to benefit from changing their packaging than a stationary supplier. Think about your business model, your products and your customers and then decide whether there would be a benefit to using seasonal packaging.”
So if seasonal packaging is right for you, there are two important things to remember before you get started:
- Don’t confuse your customer
By not make your designs similar to another product you already offer, it could confuse your customer and cause them to shy away from the product altogether.
- Don’t overestimate
If you don’t have your own in-house label printer, it’s easier to make your packaging labels a limited time offer vs. overstocking on labels that will ultimately go to waste.
Whether you are a business small or large, it is definitely worthwhile to invest in seasonal packaging.
But where do you start?
To get the creative juices flowing, we’ll leave you with Hornall Anderson’s top tips of incorporating holiday packaging into your business:
- Create a tradition
Pair your product with something extra in the spirit of the season, and keep it going each year.
- Make collectibles
Packages that are part of a set or able to be repurposed in an innovative way.
- Make gifting easier
Gifting through unique or personalized packaging is beautiful enough to be a gift itself.
- Create a campaign
Build “fanfare” around your product launch.
- If you can’t avoid clichés, have fun with them!
Look for visual and tonal treatments that evoke the season without being overly dependent on overused symbols, or look for ways to turn them on their head.
Interested in creating seasonal or in-house labels today? Check out our website to learn more.
Posted in Holiday Labels, Packaging, Private Labels | Tagged bakery labels, chocolate labels, color labels, digital color label printer, digital printing, food packaging, gift ideas, gift labels, in house labels, inkjet label printer, label design, label printers, label printing, on demand labels, on demand printing, package design, packaging, personalized packaging, private label, private labeling, seasonal labels, seasonal packaging, Valentine's Day, Valentine's LabelsJanuary 4, 2017
In the food and beverage industry, the nutrition facts table is an important part of the product label. Displayed directly on your product, the Canadian Nutrition Facts table (US, European, etc.) must be accurate and updated to governmental changes.
If you are a consumer or business owner, it is important to understand and use the nutrition facts label correctly. Hand-in-hand with the ingredient listing, the nutrition facts table is required on most packaged foods in many countries.
Changes to the Canadian Nutrition Facts Table
On December 14th, the Canadian FDA announced changes to be made to their nutrition facts table.
They released a statement regarding these major upcoming changes, explaining, “We’re making improvements to the nutrition facts table and list of ingredients on food labels based on feedback from Canadians and stakeholders. The food industry has a transition period of 5 years to make these changes. This means that you might start seeing new food labels as early as 2017.”
Some of the major label changes include:
- Serving size more consistent to easily compare to similar foods & know how many calories and nutrients are being consumed
- Increased calorie font size
- New % daily value, % daily sugars value and footnote
- Clearly defined list of sugars included within ingredient list
You can review the full article statement here.
So what does this mean to you?
There will be a much greater need for the flexibility of changing, altering and updating label information on demand.
So who does this affect?
If you are a food/beverage industry business owner in Canada, these Canadian Nutrition Facts changes will affect your production line, label design and product distribution overall. However, this change is not limited to Canadian businesses.
If you are a global company and/or a company who distributes products to Canada, all labels containing the nutrition facts table must change to adhere to the new Canadian FDA rulings.
How can you make these adjustments easier on your business?
It’s simple. With the need for specific, on-demand labels you will require private labeling.
The only downfall to this is the additional expenses that come with outsource label companies, including shipping time and labeling errors.
If this is a concern, an in-house color label printer is your solution.
Using your own color label printer will allow you to make these changes to your product labels in your own facility, saving you the time and money spent on outsourcing.
With label values, listings and percentages becoming more specific, owning your own label printer will let you make changes to your labels or create new ones on your own production line.
These changes are coming soon. Getting a head start on such a significant change is never a bad idea.
Learn more about quality on-demand color label printer options today.
Posted in UncategorizedDecember 21, 2016
It’s that time of year again; time to decorate your store windows, run holiday sales and, most importantly, switch up your product labels. Why? Seasonal packaging can help gain customers.
If you print your labels in-house, this isn’t a hard task to complete. But if you don’t print in-house, that is something you may want to reconsider.
Holidays Can Equal More Sales
During the holidays, you could be missing out on major sales revenue without seasonal packaging. Why?
Products that are polished, seasonal and unique have a better chance of being picked up and chosen over a similar product.
Recent studies show that product labels are much more critical in the buyer’s journey than anticipated.
Ben Schubert from Nielsen’s Innovation Practice in Europe was recently involved in a report analyzing the topic stating, “Package design is the dark horse of the marketing world. It receives little attention compared to other marketing disciplines, and its impact tends to be vastly underestimated.”
More often than not, what we think are the little things actually end up being much bigger.
When we see something aesthetically pleasing, it catches our eye. Your product may be exactly what the consumer is looking for, but if not presented the right way, it is easily passed over.
This is especially heightened during the holiday seasons, where our eyes are trained to pick up on certain color patterns and images. Not convinced?
Nielson continues, “Back-to-basics marketing such as how essential it is to stand out at the shelf has become slightly lost due to marketers’ increasing focus on where to advertise in a media-saturated world.
Nearly 60% of product decisions are made at the shelf, and 56% of European consumers say in-store discovery is one of their top information sources for new products, compared to 45% for TV ads.”
Now those are staggering numbers. More than half of consumers’ decisions are made at the shelf? Presuming the setup is that of a regular market, that means more than half of the buyers decisions are based on the label alone.
That’s something to pay attention to.
It is more important than ever to remain ahead of the curve
And utilizing information like this will help push you to the forefront.
Think about it, which product would be more likely purchased on the spot: a branded box of truffles or a holiday packaging edition of similar truffles? The presentation matters. Most would go with the latter.
This year, while speaking on a similar topic, Gillian Christie, founder & CEO of adVentures Academy reveals that, “Design message on packaging can be the make or break point with your target audience.”
And we couldn’t agree more.
Your seasonal packaging and even personalized packaging can help you gain customers, giving you an edge on your competition and a greater chance for consumers to try your products.
Christie continues, “Understanding consumer behavior and identifying the exact buying motivators, hot buttons and the specific ‘conversion factor’ for that target audience is the differentiating factor between a good design and a great design.”
Now that the labels and packaging have been identified as such a large conversion factor (60%), the opportunity to greatly increase your consumer base is within your grasp.
So how do you use this to your advantage?
Take control over your production line and print your labels in-house.
Managing your labeling process can reap a plethora of benefits in addition to catching the customers’ eye. With less room for errors, no wait time or shipping, and reduced waste, your in-house label printer or packaging system would be earning its keep by saving and earning you money.
What are you waiting for?
It’s the holiday season! Get inspired! Feel the magic! And make your packaging great.
Posted in Holiday Labels, Label Printers, Packaging, Private Labels, Product Labels | Tagged buyer's journey, candy labels, chocolate labels, color label printer, consumers, digital color label printer, digital printing, food labels, holiday labels, in-house label printing, in-house printing, inhouse printing, just in time labels, just in time printing, Kiaro!, labeling, labelling, labels, Lake Champlain Chocolates, package design, packaging, personalized packaging, print your own labels, private labeling, private labels, product labels, QL-111, QL-800, quicklabel, quicklabel label printers, seasonal labels, seasonal packagingNovember 16, 2016
For those of you who could not attend, it’s time to for a Pack Expo 2016: QuickLabel recap. If you weren’t able to see us at our booth, this year’s PACK EXPO in Chicago was one of the most successful and eventful shows for QuickLabel.
Newly Redesigned Booth
To begin, this was our first year exhibiting at the show with our new name “QuickLabel” vs. “QuickLabel Systems” from our company rebrand.
Our entire booth was redesigned to adhere to our new style guidelines and verbiage.
In other words, our booth got a makeover.
New banners, posters, flyers and display colors were created and integrated for the consistency of our modernized look and feel.
Pack Expo Faces
Another one of our visitors were a blast from the past, being an original Vivo! customer. Shawn from Brandt Consolidated was happy to speak with us and spend time at our booth the first day of Pack Expo. Brandt Consolidated has been around since 1953, helping its local growers implement custom approaches to crop management and provides cutting-edge products to customers world-wide.
It truly makes us happy that our customers know they can always stop by and catch up with us. It was wonderful to see part of our QuickLabel family! Thank you!
Pack Expo 2016: QuickLabel QL-800 Release
Perhaps the most eventful portion of Pack Expo 2016 was the unveiling of our latest color label printer, the QL-800.
The QL-800 is designed with the power of a high-end digital printing press, sold at just a fraction of the price. The fastest, most versatile in-house digital color label printer available, the QL-800 combines printing of both narrow and wide labels with high speed, high-quality output. The QL-800 is the best tool for customizing your product labels in affordable small quantities.
When you use the QL-800 to print your labels in your own office or factory, you’ll move beyond excess inventory and production delays to achieve a lean, one-piece flow production process. The QL-800 gives you flexibility and cost-savings by allowing you to digitally printing the right label for the right customer in the right quantity, just-in-time. A true digital printer, the QL-800 easily lets you print labels with any text, barcode, or color graphics in affordable small batches.
It’s perfect for labeling multiple different products or labeling for different wholesale customers. During Pack Expo, the QL-800 was so well received, multiple were sold on the spot during the first days of the tradeshow!
If you want to learn more about the QL-800, please feel free to visit its new page on our website.
We want to thank everyone again for coming out! And thank you for the experience, Pack Expo. See you next year!
Posted in Packaging, QuickLabel products, Trade Show | Tagged beverage labels, color label printer, digital color label printer, food labels, in house labels, label printer, labeling, labelling, narrow label printer, new release, on demand labels, on demand printing, Pack Expo, packaging, private labels, product identification, QL-800, ql800, quicklabel, QuickLabel customers, tradeshow, wide label printerOctober 27, 2016
So you’re thinking of buying an in-house label printer? Great! You’re on the path to gain more independence and control within your business. That’s probably why you’ve come here, am I right? Before you make the call, you may want to take a look at these 5 questions to ask before buying a in-house label printer.
We know the issues that can arise when using an outside printing source. No longer are you going to have to deal with costly re-prints, overstock, delayed shipments or wasted expenses.
Now the question is what type of inkjet label printer do you need?
But don’t worry; QuickLabel is here to help make your buyer’s journey much easier.
There are 5 questions to ask before buying an in-house label printer. These questions will help determine what type of inkjet label printer is the best fit for your business.
Let’s get started.
1. Buying an in-house label printer: What size labels are you printing?
Each printer has different characteristics, including the label width they are capable of printing on. You wouldn’t get the same label printer used for e-cigarette labels as for a cleaning solution jug.
You may know the type of label you want to create in-house, but before you go making any decisions, you really need to know the width you require.
If you know what size labels you need, you should be able to have them printed out just as you want them on the first run. After all, this is supposed to make things easier for you.
For example, if you’re printing e-liquid bottles you don’t want a system that prints up to 9.07 inches in width. You’d go for the smaller, narrower print of up to 2.48 inches in width. The same applies if you want to produce wide, durable labels. The printer has to be able to give you exactly what you and your product require, which bring us to the next question…
2. Do your labels have regulations? (FDA)
Are there certain requirements your labels are supposed to follow? For example, FDA regulations for medical labels or nutrition facts. If you want to distribute your products, these must be met. They also have to be accurate.
Meeting FDA regulations for nutrition panels can be an intimidating task. There are font restrictions, mandatory statements, allergen alerts, and difficult calculations for daily values. As a food manufacturer, you need to spend your energy on your recipes, production, branding and sales – not on interpreting FDA labeling mandates.
However, it’s absolutely necessary to adhere to FDA regulations to avoid recalls and to present your customer with the quality and transparency in packaging they’ve come to expect.
There is a great risk of mislabeling when you rely on pre-printed labels. Human beings are responsible for selecting the correct label, and they can make mistakes. Whether it is a food, medical or other health related label, both create a serious health risk if not labeled properly.
For example, the Kiaro! label printer has the capability to print your food labels in astounding 1200 dpi resolution to ensure that the intricate details (and small text sizes) on your nutrition labels are perfectly printed every single time.
Printing compliant food labels in-house with a Kiaro! label printer also gives you the capability to control your compliance in-house, by overseeing each part of the labeling process: design and printing.
You’ll have fewer labeling mistakes because you’ll be able to control the entire labeling process.
3. Do you need to print barcodes? If so, do you need 200dpi or 600dpi?
If you are printing for food, beverage, clothing, or any item that requires purchasing, you need a barcode label.
So what next? Many people debate the pros and cons of whether to select a 200 dpi barcode label printer or a 600 dpi barcode label printer.
High-resolution barcode label printers can economize limited label space and improve barcode scan ability, but are higher-priced than traditional 200 dpi barcode printers.
Barcode printing in 200 dpi is great for text, numbers, and codes, but may appear a bit grainy or pixelated. You can improve the print quality of a barcode printed in 200 dpi by making the barcode physically larger on your label, but you may not have enough space to do this on your label.
If you decide to do this, please note that each barcode must be scaled proportionately, since the aspect ratio of each barcode is strictly defined by each barcode symbology.
Using a 600 dpi barcode printer is best if you wish to minimize the size of the barcode you print on your label, or when you need to print a lot of text and want to minimize the space it occupies on your label. A high resolution label printer is also useful when you have a small size label, a small size product, or when you are labeling a small area on your container or package. It’s also the best way to reproduce a 2D barcode.
All in all, buying an in-house label printer is really based on your product needs. Take a look below to see the difference:
4. Do your labels contain heavy or intricate imagery?
Not all labels are used commercially, meaning not all labels require photographic imagery. If you’re using your labels for strictly barcodes or low resolution imagery, you don’t need to waste your expenses on a higher resolution printer when buying an in-house label printer.
For example, you can use a 600 dpi barcode printer to make barcode labels with very small text, at sizes as small as 4 pt., and makes barcode label graphics in near-lithographic print quality with consistent, solid fills and clean lines and curves. This can be used for small-size identification labels, rating plate labels, and PC board labels.
203dpi barcode printers are also an option, creating low-cost custom labels for primary display labeling in the color of your choice, including variable information such as product description, flavor, weight, size, nutrition facts, ingredients, and barcode onto the open space of the pre-printed label.
Or, on the complete opposite end of the spectrum, if you need superior high quality resolution for commercial labels, that’s an option as well. It may cost more, but for the product type and quality, it’s definitely worth it.
So, you have options. The only speed bump is determining what level of imagery your product needs when buying an in-house label printer.
5. Where do you store your products?
This question is sometimes overlooked, which can result in unattractive products and wasted label stock.
Did you know that if you label frozen food products, you have to use a durable, freeze resistant labeling system? That’s right. Your printer must be able to print that specific label material and adhesive to remain on your product.
What your products are exposed to and the environment in which they are normally stored can completely ruin a label.
Without the right printer, your frozen food labels can wrinkle due to condensation, fade away due to UV store lights, or lose their adhesion and fall off due to low temperature.
For example, a Kiaro! inkjet label printer can print frozen food labels that don’t peel off at the astounding quality of 1200 dpi. That means you’ll have professional frozen food labels printed instantly – right in your facility, and you can apply them after your foods are already frozen or before they go into the freezer.
This applies to chemical resistance, UV resistance, abrasion and water resistance as well.
So make sure that when buying an in-house label printer, it has every single one of the traits you require.
You deserve nothing less.
Hopefully, this article helped you get a clearer idea of what you need, or at least the types of questions you should be asking to get you there!
Good luck on your journey to owning your own color label printer. Happy printing!