PACK EXPO Las Vegas: Enhancing Your Printing Solutions

Posted on by Kelsey Sullivan

PACK EXPO Booth 2017 Las VegasPACK EXPO Las Vegas: Enhancing Your Printing Solutions

For those of you who could not attend, it’s time to for a PACK EXPO 2017 recap! If you weren’t able to see us at our booth, this year’s PACK EXPO Las Vegas was one of the most attended, most successful shows for QuickLabel & TrojanLabel.

Selling units right off the floor at both the main PACK EXPO booth and Healthcare Packaging booth, we were ecstatic from the positive reception of our new business unit and product releases.

Expanding Our Printing Solutions

Since our business unit expanded to include TrojanLabel™, a growing force in the digital label press, overprinting and specialty printers industry (February 2017), we had yet to host a trade show together in the USA –making this year’s PACK EXPO Las Vegas all the more exciting.

A fantastic complement to our tabletop label printers, TrojanLabel products include the T3-OP (Trojan3), a digital professional packaging and converting overprinting system and the T2 (Trojan2), a sophisticated digital label mini press and more exclusive printers released at the show.

The acquisition of TrojanLabel helped to amplify the strength and capabilities of both brands as known leaders in the industry of tabletop label printers for in-house custom color labels and professional label presses and specialty printers.

Being our first show together in the USA, we were ecstatic to share our experience at PACK EXPO together as well as see how well it was recognized by the current and new customers that visited our booth!

Exclusive PACK EXPO Product Releases 

Perhaps the most eventful portion of PACK EXPO 2017 was the unveiling of our latest QuickLabel and TrojanLabel label printer and presses.

As a show exclusive, booth visitors were able to view live demonstrations and learn more about the benefits of our four new innovative solutions:

  • QL-30 and QL-60
  • Trojan™ T2-C
  • Trojan™ T4

 

QL-30 & QL-60

New QuickLabel thermal printers

Both compact, monochrome high-speed thermal transfer printers the QL-30 and QL-60 are perfect for barcoding and other one-color labeling applications. Innovative upgrades include a full-color touchscreen interface, complete with video and Wi-Fi. Ideal applications for the QL-30 and QL-60 are hazardous substance labeling, including cardboard boxes, pallets and other exposed surfaces.

Trojan T2-C

With the full capacity of a larger press, the T2-C is a compact label press that easily fits into any size print department with a footprint of less than 4 square feet. For ideal print quality and registration, the T2-C is optimized with automatic tension control, built-in web guide and intuitive TrojanControl touch panel interface. The T2-C is designed for 24/7 production and ideal for brand owners, print shops and professional label converters.

Trojan T4

While not at the show, the Trojan T4 was simultaneously released and displayed at Labelexpo Europe.

An all-in-one digital label production and finishing press, the Trojan T4 extends the TrojanLabel product line into the high-production environment for professional label converting. For advanced label production and finished rolls of superior quality, the T4’s advanced digital inkjet press prints, laminates, die cuts and slits brilliant full-bleed color labels up to 1600 x 1600 dpi resolution at speeds up to 60 feet/18 meters per minute. A compact all-in-one label production solution, the T4 is fast, reliable and easy to use, while taking up less than 7-1/2 feet of work space.

Overall, we were happy to share our total labeling solutions and printing solutions with attendees to help accelerate and enhance their business.

We want to thank everyone again for coming out! Thank you for the experience, PACK EXPO. See you next year!

To learn more about our printing solutions, please feel free to visit us on our QuickLabel and TrojanLabel websites.

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

 

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QuickLabel & TrojanLabel: The Complete Packaging and Labeling Solution

Posted on by Kelsey Sullivan

Complete packaging and labeling solutionQuickLabel & TrojanLabel: The Complete Packaging and Labeling Solution

Since introducing the first color label printer in 1994, our goal has been to provide industry best on-demand label printers as a complete packaging and labeling solution.

First color label printerFrom the Sundance in 1994, a four color thermal color digital transfer printer to the original Kiaro! in 2010 to the new QL-240 in 2017, we have always striven to provide innovative, high-quality printing technologies that make the lives of customers easier.

QuickLabel label printers

Continuing to push the progressive envelope, QuickLabel’s parent company, AstroNova®, recently acquired a new division that specializes in larger, more versatile printing systems.

In February 2017, our business unit expanded to include TrojanLabel™, a growing force in the digital label press, overprinting and specialty printers industry.

Who is TrojanLabel?

Beginning in Denmark in 2012, TrojanLabel has globally revolutionized color printing technology with the production of their digital color label presses and specialty printer systems for a broad range of end markets.

Trojan2 label printing pressDesigned with higher volume and professional applications in mind, TrojanLabel is an obvious choice for anyone considering larger-scale, specialty printing systems.

A fantastic complement to our tabletop label printers, TrojanLabel products include the T3-OP (Trojan3), a digital professional packaging and converting overprinting system and the T2 (Trojan2), a sophisticated digital label mini press.

To learn more about TrojanLabel, feel free to visit the TrojanLabel website.

What Does This Acquisition Mean for QuickLabel?

To put it simply, the Product Identification unit of AstroNova will include QuickLabel and TrojanLabel. This means, in addition to specializing in tabletop labeling systems, AstroNova Product Identification will also support TrojanLabel’s specialty overprinting and digital press systems.

While QuickLabel and TrojanLabel remain separate divisions, both will fall under the same business unit of the AstroNova parent company.

How Does This Benefit You?

Ultimately, the acquisition of TrojanLabel amplifies the strength and capabilities of both brands, known leaders in their industry.

Gregory A. Woods, AstroNova’s President and Chief Executive Officer, shares, “QuickLabel and TrojanLabel provide customers with a broad portfolio of products spanning tabletop printers and light-production label printers as well as advanced specialty printing systems.”label printers and overprinting printing presses

As a whole, we are now able to provide products, services and supplies that improve the consumers’ ability to track and market their products in small to large scale businesses, spanning all industries.

With additional options to match your specific needs, we can now deliver a wider range of application specific packaging and labeling solutions — furthering our goal to provide the complete packaging and labeling solution.

Where Can You See the New TrojanLabel Products?

We are pleased to announce for the first time ever, QuickLabel and TrojanLabel will be showing together at PACK EXPO 2017 in Booth #C-2731.

pack expo las vegas 2017

Held in Las Vegas, Nevada, this will be an exclusive event for all PACK EXPO attendees.

While we expect to host many trade shows together down the line, this is your chance to get ahead of your competition.

We are pleased to officially be able to provide the best solutions from tabletop label printers to specialty and digital printing presses for consumers worldwide.

We’re looking forward to seeing all those who plan on attending #PACKEXPO2017 for our exclusive first show together!

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

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3 Easy Steps to Make Your Wine and Beer Labels Stand Out

Posted on by Kelsey Sullivan

If you brew beer or bottle wine, you already know the challenges that occur once your products are sent to market. You need to make your wine and beer labels stand out in order to get on the consumer’s radar.

But, the shadows of big name-brand competitors make it extremely difficult for new, local breweries and wineries to thrive.

How Do They Do It?

How is it so easy for these companies to stay on top? It’s all in the package branding.

With well-known brands, it’s easy for consumers to walk into a store and pluck a product off the shelves. The familiarity, years of experience and trustworthiness of a brand make these decisions a no-brainer. But everyone has to start somewhere, right?

What Can You do to Make Your Brews Stand Out?

A number of things (these big companies didn’t come out of nowhere).

It all started with an idea and a plan. After determining the basics, there are a few extra things you need to make your wine and beer labels stand out and give your brand that extra push.

1. It’s All in the Packaging

Humans are visual beings, so first impressions matter. Especially when targeting first time buyers browsing through the aisles of their local liquor store.

In fact, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.

Since consumers can only view your products as they browse, what they find aesthetically pleasing makes all the difference.

According to Barrett Brynestad, Associate Creative Director/Designer for TDA Boulder, the package should tell consumers as much as possible about the beer, from the occasion to taste profile and overall brand ethos.

Our advice: Design your product label well and design it to be easily recognized. It can be as simple as your color scheme and font, qualifying image or logo, etc. Whatever it is, it has to be unique to you. Investing in a talented artist or graphic designer always helps.

After all, your brand logo is arguably the most important part of your product.

Check out some examples of branded beer labels that understand the importance of story-telling branding.

2. Save Face on the Shelves…and Money in Your Pocket

Once you have successfully created your brand label, it’s time to start labeling your cans and bottles.

Outsourced printing can get expensive. For local wineries or breweries, it may be wiser to print your product labels in-house. In addition to avoiding fees and delays, you’ll be able to control the entire process within your own facility.

If you choose to print in-house, you must make sure the label printer meets all requirements your products need.

For example, wine and beer displayed in store freezers or chilling in coolers need labels that withstand frozen temperatures.

After all, it wouldn’t look very professional to have your labels wrinkling from condensation or losing adhesion and peeling off.

In combination, your printing system needs to produce clear, vivid, photo-quality labels to attract the consumers’ eye – and make your wine and beer labels stand out!

QuickLabel’s line of in-house label printers allow your business to meet all the requirements (aesthetic and physical) for printing labels on-demand and in-house.

These printing systems are perfect for the craft beer tradition of experimentation, adaptability and small batch production.

Our advice: Learn more about QuickLabel’s capabilities and benefits with printing frozen labels, wine and beer labels to see if they’re right for your business. You can also browse the full line of in-house color label printers here.

3. Get Your Name Out There!

It’s time. You’ve made a solid brand name for yourself with the packaging (and product) to prove it.

Investing in trade shows, tastings at local liquor stores and advertising (print or video), is the next step in getting your brand recognized. The more people see your product, the more natural it becomes to pick it up.

Our advice: By promoting your brand, you are showing consumers that you are real; you have a story and a taste unique to your product. By investing in these promotions, you are building the trust of your brand.

These three steps will change the way your wine and beer products are perceived – now a known brand rising above the sea of shelves. Good luck!

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

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4 Reasons Why You Should Be Making Your Own Food & Beverage Labels

Posted on by Kelsey Sullivan

Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.

Impression Technology Europe explains, “Recently, another type of printing has become more attainable for smaller companies…digital ‘short run’ label printers. Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost effective than outsourcing and based on the output.”

How do you know if this is right for you? Here are four reasons why you should be making your own food & beverage labels in-house:

1. Outsourced Printing Comes at a Price

We mean that both literally and figuratively. While using another facility to generate your food labels might seem like weight off your shoulders, that may not be the case.

Passing the task to an outside source can end up severely delaying your labeling process. Why? Not only will you have your company’s shipping schedule to track, but the arrival of your outsourced shipment as well.

If an outsourced shipment becomes delayed, so will the orders your company was originally scheduled to deliver. For small business owners, this can lead to a lot of unhappy customers or market vendors.

These delays will happen, and so do errors. Labeling errors can take more of a toll on your business production line than a delay in shipment.

The unexpected misprint forces your business to return and reorder labels. Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses, which can lead to wasted products.

If your business has experienced these delays, you may want to consider an in-house or on-demand label printer. With the ability to print labels in your own facility, there will be no more error or shipment delays affecting your product line. What’s more, these printers give you the ability to create your own use by/sell by dates with complete label customization.

2. Not All Environments Are Created Equal

Making your own food & beverage labels is also a huge plus when selling products that must be stored in specific environmental requirements.

It’s important for frozen foods to have unique and attractive labels, too. After all, it is your brand. But, it’s equally important that your frozen food labels don’t fail. Using the wrong label can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, falling off in low temperatures. One should not be sacrificed for the other.

If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.

The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.

An easy in-house printing solution is QuickLabel’s Kiaro! or Kiaro! D inkjet label printers. Both printers are known for printing frozen food labels that don’t peel off in high-quality 1200 dpi imagery.

With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.

You can check out both options here.

3. Keep Up with FDA Regulations

Of course, keeping up with the FDA’s changing regulations and formats can greatly affect your product labels.

The intimidating process includes font restrictions, mandatory statements, allergen alerts and difficult calculations for daily values.

As a food manufacturer, you want to spend your energy on your recipes, production, branding and sales – not on interpreting FDA labeling mandates or trying to explain the requirements to an outside vendor.

However, it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customer with the quality and transparency they deserve.

An in-house label printer is especially valuable in these situations. For every change, the label design and format can be immediately customized in your own facility.

What’s more, by owning an in-house label printer, you don’t have to worry about overstock or wasted labels due to changes in regulations. This gives you more flexibility in your printing process, introducing the option of seasonal or promotional runs.

Making your own food & beverage labels gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand.

4. You Deserve to Be In Control of Your Business

Your labels are the face of your brand, so you always want to put your best foot forward.

With outsourced labels, you don’t get to have complete control over your labeling process. Edits take longer, shipments get delayed and labels are bound to be wasted.

In-house printing has evolved with small, tabletop label printers for businesses. These label printers serve as a central database, with the ability to store, revise, locate and print any design on-demand –ultimately opening new doors for small to medium sized businesses.

If you want to be in control of your business or are experiencing any of the above labeling issues, it may be time to consider taking your production line in-house.

QuickLabel specializes in on-demand, tabletop label printers. For someone in the food and beverage industry interested in quality, short-run labels, they are worth looking in to.

Click here to view our full product lineup, or contact us for more information!

 

Feel free to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

 

 

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What Label Materials Does QuickLabel Have to Offer Its Clients?

Posted on by Kelsey Sullivan

There’s more to labels than meets the eye. Whether you are using a QuickLabel printer or another brand of desktop label printer, serious consideration needs to be given to the label facestock and the adhesive. Nobody wants their food labels peeling off their refrigerated products, right? That’s why we’re here, to make it easy for you. So what label materials does QuickLabel have to offer?

We have four main types of labels and ribbons, each with a variety of options to best suit your product and design, whether it is for our printer or a competitor’s.

So What Label Materials Does QuickLabel Have?

Inkjet Labels

QuickLabel’s specially developed materials absorb inks extremely fast so that printed labels do not smear or smudge. With QuickLabel label stocks, you buy peace of mind & performance at an affordable price.

img_8861Tire Labels: Yes, we make inkjet tire labels.  Our unique PET label stock withstands high temperatures, moisture, will not be affected by rubber out-gassing and will definitely not come off your tires.  With 40 grams of low-ooze, next generation hot melt adhesive, you’ll be in business.

Beer Labels: We have high gloss inkjet paper labels with a water-soluble adhesive that disintegrates after a few minutes in 100F water.  You’ll be able to send your bottles out for cleaning without a hitch!

Drum Labels: A variety of drum labels are also available, including paper & polypropylene, with aggressive and plasticizer-resistant adhesives.

Freezer Adhesive Labels: Freezer adhesives are available both on glossy paper and on glossy polypropylene label stocks

Cover-up and Removable

We manufacture a variety of cover-up and removable inkjet label stocks.  Just ask and we’ll get you exactly what you need.

Whether you choose a textured paper label for wine labels or a glossy clear synthetic label for cosmetics labels, there is an ideal label for you.

When you place your order, we make your labels fresh from raw material, using our just-in-time production management system.

We carry nearly 100 different label and tag stocks, and if we don’t have the material you’re looking for, we’ll engineer it, test it and produce it to meet your end use requirements.

Just ask one of our Media Sales Specialists!

See how Browndog Creamery uses our inkjet labels to not only create delectable designs to match their delicious ice cream, but how our labels maintain color-fastness and quality even in their freezing storage conditions.

To read descriptions of our inkjet label and tag materials, click here.

Thermal Transfer Labels

To enhance print performance, QuickLabel’s Media Lab created our line of thermal transfer label materials to produce excellent print quality and end-use durability – especially, but not limited to, use with QuickLabel’s own line of thermal transfer ribbons and label printers.

Our labels produce high-quality printing on other brands of thermal transfer and barcode printers. Just like the inkjet labels, all of our labels are made to order.

quickflex-label-collage-3With QuickLabel, you have the choice of 70+ Materials.

We manufacture and stock over seventy different pressure-sensitive and non-adhesive printing materials – from matte paper labels with freezer adhesive to polypropylene labels with removable adhesive and much more.

To read descriptions of our thermal transfer label and tag materials, click here.

Thermal Transfer Ribbons (Black or Color)

We also manufacture and sell barcode ribbon (also known as thermal transfer ribbon) for your barcode printer.

Our barcode ribbon is sold at a direct low price, from general-purpose black wax ribbon to black wax-resin ribbon and black resin thermal transfer ribbon for every thermal printer brand.

QuickLabel manufactures the largest variety of spot color thermal transfer ribbons in the industry. No one has as many thermal transfer ribbons colors as us.

  • Black Barcode Printer Ribbon: Wax, Wax/Resin, Resin, Premium Resin, Special Resin
  • Color Thermal Transfer Ribbons: Wax, Wax/Resin, Resin, Premium Resin

Laser / LED Labels

We’ve even developed special materials that are capable of withstanding high fusing temperature while producing vivid, long-lasting printed labels that resist moisture, UV light, abrasion, and most solvents – even without lamination.

product-main-kiaro-200Impressive, right?

Our labels are able to portray highly accurate design and multi-level shading for superior print quality and clarity. To read descriptions of our Laser / LED label and tag materials, click here.

All in all, we have label materials for any and all product labeling requirements. No matter what industry or storage specifications, we make sure our labels always remain durable and maintain high quality.

Our labels are available for competitor printers as well, allowing you to experience the value and ergonomic pricing of our products without owning a QuickLabel printer.

To shop our complete list of labels and ribbons and learn more about what we offer, visit our supply store!

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Adelbert’s Brewery Taps Into Austin’s Craft Beer Market

Posted on by kginter

A Hoppy Sighting In Austin…

While traveling in the Austin, TX area, our Product Manager Kevin Brisson spotted some very unique-looking craft beer on the shelf at the flagship Whole Foods Store. Kevin saw Adelbert’s  Brewery Triple B, Scratchin’ Hippo, and Dancin’ Monk at Whole Foods  – wow that’s HUGE for Adelbert’s! He took a quick photo and sent it home for all of us to see – he knew how excited we would be because Adelbert’s Brewery prints labels with the Vivo! Touch color label printer!

Adelbert’s Brewery is an Austin-based microbrewery that just released its first round of bottle conditioned Belgian-Style beers to stores in December, and opened its doors to the public in March with a Grand Opening that featured beer sampling and live music.

How Does Adelbert’s Make Their Delicious Brews?

Adelbert’s Brewery has committed themselves to brewing Belgian-style bottle conditioned ales.  For those who aren’t sure exactly what “bottle conditioned” means, it is a process of unfiltering the beers so that the final “conditioning” takes place in the bottle itself, or the beer is filtered and then “reseeded” with yeast so that additional fermentation may take place in the bottle. It is Adelbert’s belief that such conditioning with quality ingredients and attention to detail during the brewing process make for the best brewed beers.

Adelbert’s uses Bohemian old-world floor malted barley – say that ten times fast after 2 or 3 of their Rambler Ales! They also use low alpha Noble Czech hops and fresh yeast that is produced onsite at the brewery. Adelbert has a five vessel brewhouse. Each batch of beer is conditioned for a minimum of six weeks, and three of the six weeks is spent in the fermentation vessels. During the next three weeks, the beer is conditioned in bottles or kegs, which allows natural carbonation and flavor development. Is your mouth watering yet?

What’s Brewin’ Now?

Right now Adelbert has five Belgian brews for your enjoyment:  Rambler Ale, Scratchin’ Hippo, Dancin Monks, Tripel B, and Naked Nun. Adelbert’s is also planning to release 2 more brews in May and June:  Black Rhino (Dark Ale) and Philosophizer (Saison Ale.) You can try these delicious brews in 750ml bottles, kegs, or on draft in Austin, Dallas, Houston, and other areas throughout Texas – keep your eyes peeled!

Congratulations Adelbert’s Brewery on a successful product launch and a very bright future. We’re happy to provide a labeling solution to a great company with such unique products. Your labels, just like your beer, came out great! Cheers!

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Getting Crafty: Printing Your Own Beer Labels

Posted on by kginter

If you are an up-and-coming craft brewer and looking to label your own line of delicious brews, we’re here to give you some tips for printing labels with all of the required information.

What USA Labeling Regulations Do I Need To Follow?

Before you can put your beer on the market, you have to first receive a Certificate of Label Approval (COLA) from the Alcohol Tobacco Tax and Trade Bureau (TTB). You can apply for a COLA by going to the TTB’s website and downloading the application. Once you are there you can also find the necessary information you’ll need to have on your label before you send it in for approval.

Each beer that is put out into the market must have a label that displays the following:

  • Name or trade name of the brewer
  • Net contents of the bottle (exact volume of beer within the bottle)
  • Nature of the product (beer, ale, IPA, stout, etc.)
  • ACTUAL place of production (city and state)

One thing that is not mentioned on this list is Alcohol Content. Unlike liquors, beer is not required to list alcohol content on their labels.

Crafting Up Your Own Beer Labels with In-house Label Printing

One of the best accessories for crafting beer and marketing it is an in-house label printer. Making your own beer labels with an in-house color label printer is the perfect match for the craft beer tradition of experimentation, adaptability, and small batch production. It’s no surprise that microbreweries and brew pubs around the world are finding that they can easily and affordably print custom beer labels in “short runs” using their own QuickLabel digital label printers.

Worry About Stocking Beer, Not Stocking Labels!

With the ability to print your own labels in-house on demand, brewers can eliminate the need to keep a stock of pre-printed labels, and put a halt to delays for new labels by printing beer labels instantly, as they are needed.

By printing beer labels digitally, beer makers are free to make beer labels for each unique brew without meeting the “minimum purchase quantity” of labels required by commercial label printers.

Creative Freedom

Your delicious brews deserve a beautiful and creative label that showcases the quality of the of the beer inside. With your in-house label printer you can design your own labels to best portray your unique beer crafting. In-house label printing allows you to have full creative control over your labels so that you can get the labels you want when you need them. You can print color labels with text, photos, and graphics, for:

  • Customized labels for special events
  • Seasonal labels for seasonal brews
  • Small quantities of labels for small batch beers
  • Prototype labels for marketing samples
  • Sample labels for new brews

What Are My In-House Printing Options?

QuickLabel Systems has two fabulous solutions for printing labels in-house, when you need them.

  1. The first option is the affordable Zeo! desktop label printer. Ideal for lower-volume, brewpub production and designed for printing color labels for the limited quantities of bottles and barrels sold on-site.
  2. The second option is the Vivo! Touch label printer. This top notch in-house printer is designed for larger-scale production, printing color beer bottle labels for cases of beer according to batch production or seasonal/sales demand.

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