But while trying to catch the consumer’s eye, there are still regulations products must follow. So how can you make your custom cosmetic labels both attractive and effective?
First Things First: Product Requirements
Regardless of your product line, you need to be aware of the industry requirements.
According to the Federal Food, Drug, and Cosmetic Act, it is prohibited to market cosmetics that are adulterated or misbranded as well as while in interstate commerce.
FDA regulations are required for any product, except soap, intended to be applied to the human body for cleansing, beautifying, promoting attractiveness or altering appearance.
A cosmetics label is considered misbranded if:
- labeling is false or misleading
- label does not state the name and address of the manufacturer, packer, or distributor or the net quantity of contents
- the required information is not stated prominently, with conspicuousness and in terms that it is read and understood by consumers under customary conditions of purchase and use the container or its fill is misleading
Read the full list of FDA cosmetics labeling standards here.
Make Compliance Easier
Ensure products meet all FDA regulations and easily maintain labels with an in-house label printer – this includes overseas, certifying compliance within each country.
Printing in-house also offers a much more affordable option compared to outsourced printing.
By printing in your facility, you have the ability to produce large or short runs of labels as needed with expiration dates, ingredients lists, allergen warnings, barcodes, organic and natural certifications.
Check out some of our favorite commercial color label printer options here!
Make Sure Your Products Have What They Need
In addition to FDA requirements, environmental exposure can require a higher need for durability.
If you offer lotion, body wash or facial cleansers, you may want to consider a printer that applies water-resistant labels. This will help protect your labels fading or peeling.
Utilizing these resistant labels will bring your products to another level of professionalism. By adhering to both FDA standards and product needs, your cosmetics will perform effectively.
Watch how CJ’s Unique Boutique uses their durable QuickLabel printer to label all of their lotions and creams:
Stand Out On The Shelves!
Looks matter in this industry.
Makers of cosmetics and personal care products don’t just need a lot of labels – they need a lot of different labels. One body lotion alone can be available in dozens of different scents, array of bottles, tubs and more.
Your product packaging is what makes you stand out from the competition. What catches eyes on the shelves can be the difference between the purchase of your brand over a competitors.
If you’re looking for a cost-effective way to enhance your cosmetics label designs, an in-house label printer is the best solution.
Not only will printing cosmetics labels in-house save money, but it is perfect for short-runs of seasonal products, new scents, sizes and formulations – especially when it comes to the design process.
Using your own label printer will allow you to control your label from start to finish – making sure it showcases your product as envisioned.
Make Your Custom Cosmetics Labels Attractive and Effective With The Kiaro!
“It’s a cost effective time saving printer. It creates excellent quality labels for our packaging, and I couldn’t be happier.”
– Ryan Flynt, CJ’s Unique Boutique
By acknowledging your products packaging design, durability of labels and FDA standards, custom cosmetics labels are able to function effectively while attracting consumers to your products.
If you’re interested in learning more about creating eye-catching labels in your own facility, feel free to check out our website!
Posted in Labeling Standards, Packaging, Private Labels, Product Labels | Tagged barcode labels, barcodes, beauty labels, body lotion labels, bottle label printer, brand labels, branding, color label printer, color label printers, color labels, commercial label printers, cosmetic, cosmetic label, cosmetics, cosmetics labels, custom cosmetic labels, custom labeling, custom labels, digital label printers, FDA, in-house label printing, inkjet, inkjet label printer, Kiaro!, Kiaro! label printer, label design, labeling, labels, lipstick labels, lotion labels, makeup labels, on demand printing, packaging, private beauty labels, private cosmetics labels, private label, private labeling, private labels, product labels, quicklabel, Quicklabel Systems, short-run labelsJune 28, 2017
If you brew beer or bottle wine, you already know the challenges that occur once your products are sent to market. You need to make your wine and beer labels stand out in order to get on the consumer’s radar.
But, the shadows of big name-brand competitors make it extremely difficult for new, local breweries and wineries to thrive.
How Do They Do It?
How is it so easy for these companies to stay on top? It’s all in the package branding.
With well-known brands, it’s easy for consumers to walk into a store and pluck a product off the shelves. The familiarity, years of experience and trustworthiness of a brand make these decisions a no-brainer. But everyone has to start somewhere, right?
What Can You do to Make Your Brews Stand Out?
A number of things (these big companies didn’t come out of nowhere).
It all started with an idea and a plan. After determining the basics, there are a few extra things you need to make your wine and beer labels stand out and give your brand that extra push.
1. It’s All in the Packaging
Humans are visual beings, so first impressions matter. Especially when targeting first time buyers browsing through the aisles of their local liquor store.
Since consumers can only view your products as they browse, what they find aesthetically pleasing makes all the difference.
According to Barrett Brynestad, Associate Creative Director/Designer for TDA Boulder, the package should tell consumers as much as possible about the beer, from the occasion to taste profile and overall brand ethos.
Our advice: Design your product label well and design it to be easily recognized. It can be as simple as your color scheme and font, qualifying image or logo, etc. Whatever it is, it has to be unique to you. Investing in a talented artist or graphic designer always helps.
After all, your brand logo is arguably the most important part of your product.
Check out some examples of branded beer labels that understand the importance of story-telling branding.
2. Save Face on the Shelves…and Money in Your Pocket
Once you have successfully created your brand label, it’s time to start labeling your cans and bottles.
Outsourced printing can get expensive. For local wineries or breweries, it may be wiser to print your product labels in-house. In addition to avoiding fees and delays, you’ll be able to control the entire process within your own facility.
For example, wine and beer displayed in store freezers or chilling in coolers need labels that withstand frozen temperatures.
After all, it wouldn’t look very professional to have your labels wrinkling from condensation or losing adhesion and peeling off.
QuickLabel’s line of in-house label printers allow your business to meet all the requirements (aesthetic and physical) for printing labels on-demand and in-house.
These printing systems are perfect for the craft beer tradition of experimentation, adaptability and small batch production.
Our advice: Learn more about QuickLabel’s capabilities and benefits with printing frozen labels, wine and beer labels to see if they’re right for your business. You can also browse the full line of in-house color label printers here.
3. Get Your Name Out There!
It’s time. You’ve made a solid brand name for yourself with the packaging (and product) to prove it.
Investing in trade shows, tastings at local liquor stores and advertising (print or video), is the next step in getting your brand recognized. The more people see your product, the more natural it becomes to pick it up.
Our advice: By promoting your brand, you are showing consumers that you are real; you have a story and a taste unique to your product. By investing in these promotions, you are building the trust of your brand.
These three steps will change the way your wine and beer products are perceived – now a known brand rising above the sea of shelves. Good luck!
Posted in Packaging, Private Labels, Product Labels | Tagged beer bottle labels, beer can labels, beer labels, bottle label printer, bottle labeling, bottle labels, brand labels, branding, brewery labels, can labels, color label printers, commercial label printers, commercial packaging, craft beer bottle labels, craft beer can labels, craft beer labels, craft brew bottle labels, craft brew labels, craft brewery labels, custom beer label, custom beer labels, custom craft beer labels, custom craft brew labeling, custom labeling, custom labels, custom wine label, custom winery labels, freezer labels, frozen food labels, in-house label printing, in-house printing, label printers, label printing, on demand labels, on-demand label printing, packaging, pressure sensitive labels, private beer labels, private labels, private wine labels, wine bottle labels, wine labeling, Wine Labels, wine packaging, wine regulations, winery labelsApril 12, 2017
If you have ever enjoyed the scent of a rose, you’ve experienced the aromatic qualities of essential oils.
A trusted partner in the essential oils industry, doTERRA defines essential oils as naturally occurring, volatile aromatic compounds found in the seeds, bark,
stems, roots, flowers, and other parts of plants.
For hundreds of years, essential oils have been used for medicinal, beauty and cleaning treatments. So how can you make your oils stand out from the rest?
You have to catch your audience’s eye. And that’s why we’re here.
1. We Make Label Creation Simple
We know that makers of essential oil products don’t just need a lot of labels – they need a lot of different labels.
Instead of dealing with the hassle of an outside printing vendor, with the risk of costly re-prints, overstock, delayed shipments or wasted expenses, we give you the ability to control everything in-house.
Our in-house commercial label printers print labels in any quantity. They are perfect for short-runs of seasonal products and ideal for printing custom labels for new scents, sizes, and formulations. That means growing your line of essential oils doesn’t have to be difficult. With a QuickLabel printer, you can start printing off your new scents as soon as they are designed.
What’s more, our printers are designed to be user-friendly and specifically designed for narrow labels.
That means you can focus on creating beautiful aromas, and we can take care of the rest.
2. We Meet All Labeling Rules & Regulations
As you know, being a producer of personal care products in the USA, your essential oil labels must comply with the FDA standards.
With a QuickLabel printer, you can print ingredients lists, allergen warnings, barcodes, organic and natural certifications on demand; ultimately giving you the advantage of keeping up with the constant changes being made to label requirements as they go into effect.
We’ll help keep you one step ahead and easily producing FDA-compliant labels.
3. We Let Your Beauty Shine Through
We want your labels to be as beautiful as you’ve imagined.
At QuickLabel, we know the importance of personalization. Your brand has to be able to tell your company’s story to stand out from the crowd. And we wouldn’t have it any other way.
Our label printers allow for complete customization of your labels. And they don’t only look good on screen.
Our label printers have the ability to print in up to 1600 dpi at 12 inches per second. That’s fast, photo-quality imagery!
Especially helpful for narrow labels, our systems precisely print 3-point font to list every ingredient, percentage and note you need.
We’ll help you print stunning imagery, barcodes, pricing, expiration dates and ingredients all in one round.
4. We Make It Personal
We like to get to know our customers, too.
Stopping by CJ’s Unique Boutique in Colorado Springs, we were able to see how they use our label printer to create their personal care lotion and oil labels. See for yourself:
5. Finally, We Are Always Here For You
You can always reach out to us without hesitation. With representatives throughout the nation and around the globe, we are here for you.
Having over 40 years of experience and reliability, we not only have the support, but the resources to guarantee the best quality product on the market.
Interested in our in-house color label printers?
Contact us today to start learning more or set up a free in-person demonstration.
Posted in Labeling Standards, Packaging, Private Labels, Product Labels | Tagged allergens, aromatherapy, aromatherapy labels, aromatic, aromatic compound, barcode labels, barcode printer, barcodes, beauty, beauty labels, CJ's BUTTer, CJ's Unique Boutique, cleaning labels, color labels, commercial label printers, compliant labels, custom labeling, custom labels, essential oil, essential oil labeling, essential oil labels. lotions, essential oils, in-house label printing, in-house printing, ingredients labels, ingredients list, label printer, label printers, label regulations, label requirements, labeling, labelling, labels, lotion, lotion labels, narrow format label printer, narrow label printer, narrow labels, natural, natural certification, natural labels, natural products, oil labels, oils, organic certification, personal care, personal care products, personalized packaging, private label, private labeling, private labels, scents, tabletop printers