QuickLabel & TrojanLabel: The Complete Packaging and Labeling Solution
Since introducing the first color label printer in 1994, our goal has been to provide industry best on-demand label printers as a complete packaging and labeling solution.
From the Sundance in 1994, a four color thermal color digital transfer printer to the original Kiaro! in 2010 to the new QL-240 in 2017, we have always striven to provide innovative, high-quality printing technologies that make the lives of customers easier.
Continuing to push the progressive envelope, QuickLabel’s parent company, AstroNova®, recently acquired a new division that specializes in larger, more versatile printing systems.
In February 2017, our business unit expanded to include TrojanLabel™, a growing force in the digital label press, overprinting and specialty printers industry.
Who is TrojanLabel?
Beginning in Denmark in 2012, TrojanLabel has globally revolutionized color printing technology with the production of their digital color label presses and specialty printer systems for a broad range of end markets.
A fantastic complement to our tabletop label printers, TrojanLabel products include the T3-OP (Trojan3), a digital professional packaging and converting overprinting system and the T2 (Trojan2), a sophisticated digital label mini press.
To learn more about TrojanLabel, feel free to visit the TrojanLabel website.
What Does This Acquisition Mean for QuickLabel?
To put it simply, the Product Identification unit of AstroNova will include QuickLabel and TrojanLabel. This means, in addition to specializing in tabletop labeling systems, AstroNova Product Identification will also support TrojanLabel’s specialty overprinting and digital press systems.
While QuickLabel and TrojanLabel remain separate divisions, both will fall under the same business unit of the AstroNova parent company.
How Does This Benefit You?
Ultimately, the acquisition of TrojanLabel amplifies the strength and capabilities of both brands, known leaders in their industry.
Gregory A. Woods, AstroNova’s President and Chief Executive Officer, shares, “QuickLabel and TrojanLabel provide customers with a broad portfolio of products spanning tabletop printers and light-production label printers as well as advanced specialty printing systems.”
As a whole, we are now able to provide products, services and supplies that improve the consumers’ ability to track and market their products in small to large scale businesses, spanning all industries.
With additional options to match your specific needs, we can now deliver a wider range of application specific packaging and labeling solutions — furthering our goal to provide the complete packaging and labeling solution.
Where Can You See the New TrojanLabel Products?
Held in Las Vegas, Nevada, this will be an exclusive event for all PACK EXPO attendees.
While we expect to host many trade shows together down the line, this is your chance to get ahead of your competition.
We are pleased to officially be able to provide the best solutions from tabletop label printers to specialty and digital printing presses for consumers worldwide.
We’re looking forward to seeing all those who plan on attending #PACKEXPO2017 for our exclusive first show together!
Posted in Label Printers, Packaging, Private Labels, Product Labels, Trade Show | Tagged AstroNova, beer labels, best label printer, beverage labels, brand labels, branding, chemical labels, color label printer, color label printing, commercial packaging, cosmetics labels, craft beer labels, custom labels, first label printer, food labels, GHS labels, hardware labels, in house labels, in-house label printing, Inkjet label printing, Kiaro!, label printers, label printing, labeling, labeling news, labeling solution, labelling, medical device labels, mini press, nutrition labels, on demand labels, on-demand label printing, overprinting, Pack Expo, Pack Expo 2017, Pack Expo Las Vegas, packaging and labeling solutions, packaging design, packaging news, packaging printer, packaging solution, packaging trade show, pharmaceutical labels, pigment label printing, printing, printing press, printing technology, private labeling, private labels, product identification, product labels, QL-111, QL-800, QL111, ql800, quicklabel, shipping printer, small business, specialty printers, spirits labels, Sundance, T2, T3, tabletop label printer, tabletop printer, thermal printing, Trojan2, Trojan3, TrojanLabel, TrojanThree, TrojanTwo, Wine LabelsJune 28, 2017
If you brew beer or bottle wine, you already know the challenges that occur once your products are sent to market. You need to make your wine and beer labels stand out in order to get on the consumer’s radar.
But, the shadows of big name-brand competitors make it extremely difficult for new, local breweries and wineries to thrive.
How Do They Do It?
How is it so easy for these companies to stay on top? It’s all in the package branding.
With well-known brands, it’s easy for consumers to walk into a store and pluck a product off the shelves. The familiarity, years of experience and trustworthiness of a brand make these decisions a no-brainer. But everyone has to start somewhere, right?
What Can You do to Make Your Brews Stand Out?
A number of things (these big companies didn’t come out of nowhere).
It all started with an idea and a plan. After determining the basics, there are a few extra things you need to make your wine and beer labels stand out and give your brand that extra push.
1. It’s All in the Packaging
Humans are visual beings, so first impressions matter. Especially when targeting first time buyers browsing through the aisles of their local liquor store.
Since consumers can only view your products as they browse, what they find aesthetically pleasing makes all the difference.
According to Barrett Brynestad, Associate Creative Director/Designer for TDA Boulder, the package should tell consumers as much as possible about the beer, from the occasion to taste profile and overall brand ethos.
Our advice: Design your product label well and design it to be easily recognized. It can be as simple as your color scheme and font, qualifying image or logo, etc. Whatever it is, it has to be unique to you. Investing in a talented artist or graphic designer always helps.
After all, your brand logo is arguably the most important part of your product.
Check out some examples of branded beer labels that understand the importance of story-telling branding.
2. Save Face on the Shelves…and Money in Your Pocket
Once you have successfully created your brand label, it’s time to start labeling your cans and bottles.
Outsourced printing can get expensive. For local wineries or breweries, it may be wiser to print your product labels in-house. In addition to avoiding fees and delays, you’ll be able to control the entire process within your own facility.
For example, wine and beer displayed in store freezers or chilling in coolers need labels that withstand frozen temperatures.
After all, it wouldn’t look very professional to have your labels wrinkling from condensation or losing adhesion and peeling off.
QuickLabel’s line of in-house label printers allow your business to meet all the requirements (aesthetic and physical) for printing labels on-demand and in-house.
These printing systems are perfect for the craft beer tradition of experimentation, adaptability and small batch production.
Our advice: Learn more about QuickLabel’s capabilities and benefits with printing frozen labels, wine and beer labels to see if they’re right for your business. You can also browse the full line of in-house color label printers here.
3. Get Your Name Out There!
It’s time. You’ve made a solid brand name for yourself with the packaging (and product) to prove it.
Investing in trade shows, tastings at local liquor stores and advertising (print or video), is the next step in getting your brand recognized. The more people see your product, the more natural it becomes to pick it up.
Our advice: By promoting your brand, you are showing consumers that you are real; you have a story and a taste unique to your product. By investing in these promotions, you are building the trust of your brand.
These three steps will change the way your wine and beer products are perceived – now a known brand rising above the sea of shelves. Good luck!
Posted in Packaging, Private Labels, Product Labels | Tagged beer bottle labels, beer can labels, beer labels, bottle label printer, bottle labeling, bottle labels, brand labels, branding, brewery labels, can labels, color label printers, commercial label printers, commercial packaging, craft beer bottle labels, craft beer can labels, craft beer labels, craft brew bottle labels, craft brew labels, craft brewery labels, custom beer label, custom beer labels, custom craft beer labels, custom craft brew labeling, custom labeling, custom labels, custom wine label, custom winery labels, freezer labels, frozen food labels, in-house label printing, in-house printing, label printers, label printing, on demand labels, on-demand label printing, packaging, pressure sensitive labels, private beer labels, private labels, private wine labels, wine bottle labels, wine labeling, Wine Labels, wine packaging, wine regulations, winery labelsMay 31, 2017
Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.
Impression Technology Europe explains, “Recently, another type of printing has become more attainable for smaller companies…digital ‘short run’ label printers. Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost effective than outsourcing and based on the output.”
How do you know if this is right for you? Here are four reasons why you should be making your own food & beverage labels in-house:
1. Outsourced Printing Comes at a Price
We mean that both literally and figuratively. While using another facility to generate your food labels might seem like weight off your shoulders, that may not be the case.
Passing the task to an outside source can end up severely delaying your labeling process. Why? Not only will you have your company’s shipping schedule to track, but the arrival of your outsourced shipment as well.
If an outsourced shipment becomes delayed, so will the orders your company was originally scheduled to deliver. For small business owners, this can lead to a lot of unhappy customers or market vendors.
These delays will happen, and so do errors. Labeling errors can take more of a toll on your business production line than a delay in shipment.
The unexpected misprint forces your business to return and reorder labels. Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses, which can lead to wasted products.
If your business has experienced these delays, you may want to consider an in-house or on-demand label printer. With the ability to print labels in your own facility, there will be no more error or shipment delays affecting your product line. What’s more, these printers give you the ability to create your own use by/sell by dates with complete label customization.
2. Not All Environments Are Created Equal
Making your own food & beverage labels is also a huge plus when selling products that must be stored in specific environmental requirements.
It’s important for frozen foods to have unique and attractive labels, too. After all, it is your brand. But, it’s equally important that your frozen food labels don’t fail. Using the wrong label can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, falling off in low temperatures. One should not be sacrificed for the other.
If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.
The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.
An easy in-house printing solution is QuickLabel’s Kiaro! or Kiaro! D inkjet label printers. Both printers are known for printing frozen food labels that don’t peel off in high-quality 1200 dpi imagery.
With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.
You can check out both options here.
3. Keep Up with FDA Regulations
Of course, keeping up with the FDA’s changing regulations and formats can greatly affect your product labels.
The intimidating process includes font restrictions, mandatory statements, allergen alerts and difficult calculations for daily values.
As a food manufacturer, you want to spend your energy on your recipes, production, branding and sales – not on interpreting FDA labeling mandates or trying to explain the requirements to an outside vendor.
However, it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customer with the quality and transparency they deserve.
An in-house label printer is especially valuable in these situations. For every change, the label design and format can be immediately customized in your own facility.
What’s more, by owning an in-house label printer, you don’t have to worry about overstock or wasted labels due to changes in regulations. This gives you more flexibility in your printing process, introducing the option of seasonal or promotional runs.
Making your own food & beverage labels gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand.
4. You Deserve to Be In Control of Your Business
Your labels are the face of your brand, so you always want to put your best foot forward.
With outsourced labels, you don’t get to have complete control over your labeling process. Edits take longer, shipments get delayed and labels are bound to be wasted.
In-house printing has evolved with small, tabletop label printers for businesses. These label printers serve as a central database, with the ability to store, revise, locate and print any design on-demand –ultimately opening new doors for small to medium sized businesses.
If you want to be in control of your business or are experiencing any of the above labeling issues, it may be time to consider taking your production line in-house.
QuickLabel specializes in on-demand, tabletop label printers. For someone in the food and beverage industry interested in quality, short-run labels, they are worth looking in to.
Click here to view our full product lineup, or contact us for more information!
Posted in Label Printers, Packaging, Private Labels, Product Labels | Tagged bakery food labels, beer labels, best label printer, beverage label printer, beverage labels, bottle label printer, bottled tea labels, coffee labels, color label printer, craft beer labels, create your own labels, custom labeling, custom labels, digital color label printer, durable label printer, Durable labels, fda compliant food and beverage labels, fda compliant labels, FDA regulation, food and beverage labels, Food Ingredient Labels, food label maker, food label printer, food labeling, food labels, food packaging, frozen food labels, in-house label printing, inhouse printing, labels for frozen food, nutrition label, on demand labels, on demand printing, packaging, packaging design, print durable labels, private label, private labeling, private labels, short-run labels, small business, snack labels, tea labels, water bottle labels, Wine Labels