Top 4 Reasons Why You Should Be Printing Prepared Food Labels In-House

Posted on by Kelsey Sullivan

printing prepared food labels in-house
Many companies outsource their product labels to save on costs and maintain production efficiency. But when you break it down, is outsourcing really the most efficient route? Depending on your business size and needs, it could be more beneficial printing prepared food labels in-house.

Here are our top four reasons why taking label production in-house can be the better option:

1. Outsourced Printing Comes at a Price

While using another facility to produce your prepared food labels might seem like a giant weight off your shoulders, it may not necessarily be the case.

Outsourcing can end up severely delaying your labeling process, costing your business valuable time and money.

For example, if an outsourced label shipment becomes delayed, so will the orders your company was scheduled to have in stock and on the shelves. These delays will happen, as do errors.

print grocery store labels

Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses and prepared foods.

The best way to avoid these dilemmas is investing in a small, short-run digital label printer to easily bring production in-house.

On implementing short-run digital label printers in-house, Impression Technology Europe reveals, “Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost effective than outsourcing and based on the output.”

Our main alternative to outsourcing, investing in an in-house digital label printer will not only save you time, but also reduce cost-per-label.

2. NOT ALL ENVIRONMENTS ARE CREATED EQUAL

Printing prepared food labels in-house has its benefits when varying environmental requirements come into play.

printing prepared food labels in-house

Just because some prepared foods need to be frozen, doesn’t mean the quality and appearance of your packaging should suffer. It’s important for your store’s frozen foods to remain cohesive with the rest of your prepared food line. After all, it is your brand.

However, using the wrong label for the products environment can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion and labels falling off.

If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.

Ultimately, finding the correct label material is just as important to your printed results as your design. QuickLabel has developed special materials that are capable of absorbing the inks so that printed labels do not smear and reproduce the most accurate colors possible.frozen food label printer

The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.

One example of easy in-house printing solution is QuickLabel’s flagship Kiaro!Kiaro! D or wide format QL-800 inkjet label printers. These printers are known for printing frozen food labels that are extremely durable and still generate high-quality 1200 – 1600 dpi imagery.

With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.

3. It’s Not Easy to Keep Up with FDA Regulations & Demands

Keeping up with the FDA’s changing regulations and formats can greatly affect your product labels. If standards are not met, your entire product line could suffer from massive recalls.

label nutrition facts tableThis intimidating process includes font restrictions, mandatory statements, allergen alerts and stringent calculations for daily values.

As a food manufacturer or grocer, you want to spend your energy on your recipes, production, branding and sales – not on interpreting FDA labeling mandates.

While it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customer with the quality and transparency they deserve, you can make it easier on your business.

printing prepared food labels in-houseThis is where an in-house label printer truly shines. For every change in date, rule, format, etc., you have the ability to immediately customize your labels on the spot.

Printing prepared food labels in-house gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand. Meaning no more wasted labels, no more overstock and no more falling short.

This gives you more flexibility in your printing process, as well as introducing the option for seasonal or promotional packaging.

4. Things Are Better When You’re in Control

Your labels are the face of your brand, so you always want to maintain professionalism and put your best foot forward.

If you want to be in control of your business and remove exterior dilemmas, it may be time to consider printing prepared food labels in-house.

printing prepared food labels in-house

If you’re interested in high-quality, short-run label printing in-house, feel free to view our line of complete labeling solutions, including software, media and a wide range of digital label printers from monochrome barcode printers to photographic inkjet color labeling systems and presses.

Or, if you’d like to speak with one of our field sales engineers or media specialists, feel free to contact us for more information! They would be happy to work with you to find the right solution for your application.

 

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4 Reasons Why You Should Be Making Your Own Food & Beverage Labels

Posted on by Kelsey Sullivan

Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.

Impression Technology Europe explains, “Recently, another type of printing has become more attainable for smaller companies…digital ‘short run’ label printers. Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost effective than outsourcing and based on the output.”

How do you know if this is right for you? Here are four reasons why you should be making your own food & beverage labels in-house:

1. Outsourced Printing Comes at a Price

We mean that both literally and figuratively. While using another facility to generate your food labels might seem like weight off your shoulders, that may not be the case.

Passing the task to an outside source can end up severely delaying your labeling process. Why? Not only will you have your company’s shipping schedule to track, but the arrival of your outsourced shipment as well.

If an outsourced shipment becomes delayed, so will the orders your company was originally scheduled to deliver. For small business owners, this can lead to a lot of unhappy customers or market vendors.

These delays will happen, and so do errors. Labeling errors can take more of a toll on your business production line than a delay in shipment.

The unexpected misprint forces your business to return and reorder labels. Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses, which can lead to wasted products.

If your business has experienced these delays, you may want to consider an in-house or on-demand label printer. With the ability to print labels in your own facility, there will be no more error or shipment delays affecting your product line. What’s more, these printers give you the ability to create your own use by/sell by dates with complete label customization.

2. Not All Environments Are Created Equal

Making your own food & beverage labels is also a huge plus when selling products that must be stored in specific environmental requirements.

It’s important for frozen foods to have unique and attractive labels, too. After all, it is your brand. But, it’s equally important that your frozen food labels don’t fail. Using the wrong label can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, falling off in low temperatures. One should not be sacrificed for the other.

If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.

The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.

An easy in-house printing solution is QuickLabel’s Kiaro! or Kiaro! D inkjet label printers. Both printers are known for printing frozen food labels that don’t peel off in high-quality 1200 dpi imagery.

With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.

You can check out both options here.

3. Keep Up with FDA Regulations

Of course, keeping up with the FDA’s changing regulations and formats can greatly affect your product labels.

The intimidating process includes font restrictions, mandatory statements, allergen alerts and difficult calculations for daily values.

As a food manufacturer, you want to spend your energy on your recipes, production, branding and sales – not on interpreting FDA labeling mandates or trying to explain the requirements to an outside vendor.

However, it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customer with the quality and transparency they deserve.

An in-house label printer is especially valuable in these situations. For every change, the label design and format can be immediately customized in your own facility.

What’s more, by owning an in-house label printer, you don’t have to worry about overstock or wasted labels due to changes in regulations. This gives you more flexibility in your printing process, introducing the option of seasonal or promotional runs.

Making your own food & beverage labels gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand.

4. You Deserve to Be In Control of Your Business

Your labels are the face of your brand, so you always want to put your best foot forward.

With outsourced labels, you don’t get to have complete control over your labeling process. Edits take longer, shipments get delayed and labels are bound to be wasted.

In-house printing has evolved with small, tabletop label printers for businesses. These label printers serve as a central database, with the ability to store, revise, locate and print any design on-demand –ultimately opening new doors for small to medium sized businesses.

If you want to be in control of your business or are experiencing any of the above labeling issues, it may be time to consider taking your production line in-house.

QuickLabel specializes in on-demand, tabletop label printers. For someone in the food and beverage industry interested in quality, short-run labels, they are worth looking in to.

Click here to view our full product lineup, or contact us for more information!

 

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Packaged for Your Valentine: Is Seasonal Packaging Worth It?

Posted on by Kelsey Sullivan

It’s that time of year again. You’re probably used to seeing pink and red hearts, fluffy bears, seasonal packaging and Cupid whizzing around by now. As soon as the winter holidays come to a close, it’s time to share the love.

But does it really work?

Do consumers really prefer the Valentine version of your product?

According to Packaging Digest, 65% of US consumers prefer seasonal packaging to regular packaging.

That means over half of US consumers are more likely to reach for the seasonal themed batch of goods. It’s all about the visual appeal.

Think about it, the main reason chocolates and baked goods are purchased during the month of February is due to the nature of Valentine’s Day. In spirit, the consumer will reach for the red heart chocolate bag instead.

According to the Complete Guide to Seasonal Packaging by Mary Davies, “in order to stay competitive with the big brands it is essential that you adopt seasonal packaging.”

In a Label & Narrow Web article, Superbrands founder Marcel Knobil supports Davies statement by expressing, “Thanks to impressive print packaging, brands can seduce customers into a change of purchasing vote at the point of purchase. We would end up with less brand and more bland were it not for the attention that the packaging attracts.”

So seasonal packaging is the right idea, but how do you know if it’s the right idea for you?

Unfortunately, it does depend on what industry you are in. A company that sells plastic tubing would not benefit as much as a company known for their gourmet chocolates.

Davies expands, “a bakery is much more likely to benefit from changing their packaging than a stationary supplier. Think about your business model, your products and your customers and then decide whether there would be a benefit to using seasonal packaging.”

So if seasonal packaging is right for you, there are two important things to remember before you get started:

  1. Don’t confuse your customer
    By not make your designs similar to another product you already offer, it could confuse your customer and cause them to shy away from the product altogether.
  2. Don’t overestimate
    If you don’t have your own in-house label printer, it’s easier to make your packaging labels a limited time offer vs. overstocking on labels that will ultimately go to waste.

Whether you are a business small or large, it is definitely worthwhile to invest in seasonal packaging.

But where do you start?

To get the creative juices flowing, we’ll leave you with Hornall Anderson’s top tips of incorporating holiday packaging into your business:

  1. Create a tradition
    Pair your product with something extra in the spirit of the season, and keep it going each year.
  2. Make collectibles
    Packages that are part of a set or able to be repurposed in an innovative way.
  3. Make gifting easier
    Gifting through unique or personalized packaging is beautiful enough to be a gift itself.
  4. Create a campaign
    Build “fanfare” around your product launch.
  5. If you can’t avoid clichés, have fun with them!
    Look for visual and tonal treatments that evoke the season without being overly dependent on overused symbols, or look for ways to turn them on their head.

Interested in creating seasonal or in-house labels today? Check out our website to learn more.

 

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Why Seasonal Packaging Can Help You Gain Customers

Posted on by Kelsey Sullivan

It’s that time of year again; time to decorate your store windows, run holiday sales and, most importantly, switch up your product labels. Why? Seasonal packaging can help gain customers.

That’s right. It’s the holiday season! Everyone wants to get in the spirit, and what’s more cheerful than a festively packaged product? 

If you print your labels in-house, this isn’t a hard task to complete. But if you don’t print in-house, that is something you may want to reconsider.

Holidays Can Equal More Sales

During the holidays, you could be missing out on major sales revenue without seasonal packaging. Why?

Products that are polished, seasonal and unique have a better chance of being picked up and chosen over a similar product.

Recent studies show that product labels are much more critical in the buyer’s journey than anticipated.

Ben Schubert from Nielsen’s Innovation Practice in Europe was recently involved in a report analyzing the topic stating, “Package design is the dark horse of the marketing world. It receives little attention compared to other marketing disciplines, and its impact tends to be vastly underestimated.”

More often than not, what we think are the little things actually end up being much bigger.

Humans are highly visual beings

When we see something aesthetically pleasing, it catches our eye. Your product may be exactly what the consumer is looking for, but if not presented the right way, it is easily passed over.

This is especially heightened during the holiday seasons, where our eyes are trained to pick up on certain color patterns and images. Not convinced?

Nielson continues, “Back-to-basics marketing such as how essential it is to stand out at the shelf has become slightly lost due to marketers’ increasing focus on where to advertise in a media-saturated world.

Nearly 60% of product decisions are made at the shelf, and 56% of European consumers say in-store discovery is one of their top information sources for new products, compared to 45% for TV ads.”

Now those are staggering numbers. More than half of consumers’ decisions are made at the shelf? Presuming the setup is that of a regular market, that means more than half of the buyers decisions are based on the label alone.

That’s something to pay attention to.

It is more important than ever to remain ahead of the curve

And utilizing information like this will help push you to the forefront.

Think about it, which product would be more likely purchased on the spot: a branded box of truffles or a holiday packaging edition of similar truffles? The presentation matters. Most would go with the latter.

This year, while speaking on a similar topic, Gillian Christie, founder & CEO of adVentures Academy reveals that, “Design message on packaging can be the make or break point with your target audience.”

And we couldn’t agree more.

Your seasonal packaging and even personalized packaging can help you gain customers, giving you an edge on your competition and a greater chance for consumers to try your products.

Christie continues, “Understanding consumer behavior and identifying the exact buying motivators, hot buttons and the specific ‘conversion factor’ for that target audience is the differentiating factor between a good design and a great design.”

Now that the labels and packaging have been identified as such a large conversion factor (60%), the opportunity to greatly increase your consumer base is within your grasp.

So how do you use this to your advantage?

Take control over your production line and print your labels in-house.

Managing your labeling process can reap a plethora of benefits in addition to catching the customers’ eye. With less room for errors, no wait time or shipping, and reduced waste, your in-house label printer or packaging system would be earning its keep by saving and earning you money.

What are you waiting for?

It’s the holiday season! Get inspired! Feel the magic! And make your packaging great.

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

 

Sources:
Packaging News
Food Dive
Business Dictionary
Lake Champlain Chocolates
Thermopylae Sciences & Technology

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PACK EXPO 2016: QuickLabel Releases New Label Printer & Branding at Tradeshow

Posted on by Kelsey Sullivan

For those of you who could not attend, it’s time to for a Pack Expo 2016: QuickLabel recap. If you weren’t able to see us at our booth, this year’s PACK EXPO in Chicago was one of the most successful and eventful shows for QuickLabel.

Newly Redesigned Booth

To begin, this was our first year exhibiting at the show with our new name “QuickLabel” vs. “QuickLabel Systems” from our company rebrand.

Our entire booth was redesigned to adhere to our new style guidelines and verbiage.

In other words, our booth got a makeover.

New banners, posters, flyers and display colors were created and integrated for the consistency of our modernized look and feel.
img_20161104_144015

 

Pack Expo Faces

We were pleased to see some familiar faces while we were at the show. Some of our customers took the time to pay a visit to our booth during their stay!jodys_visit

At Pack Expo 2016: QuickLabel’s Jody’s Popcorn’s Melvin Hudson & Dr. Alan Wagner, our Kiaro! customers stopped by to see what we were up to and review our latest releases.

Another one of our visitors were a blast from the past, being an original Vivo! customer. Shawn from Brandt Consolidated was happy to speak with us and spend time at our booth the first day of Pack Expo. vivo_customerBrandt Consolidated has been around since 1953, helping its local growers implement custom approaches to crop management and provides cutting-edge products to customers world-wide.

It truly makes us happy that our customers know they can always stop by and catch up with us. It was wonderful to see part of our QuickLabel family! Thank you!

Pack Expo 2016: QuickLabel QL-800 Release

Perhaps the most eventful portion of Pack Expo 2016 was the unveiling of our latest color label printer, the QL-800.

The QL-800 is designed with the power of a high-end digital printing press, sold at just a fraction of the price.  The fastest, most versatile in-house digital color label printer available, the QL-800 combines printing of both narrow and wide labels with high speed, high-quality output. The QL-800 is the best tool for customizing your product labels in affordable small quantities.

packexpobooth3smallWhen you use the QL-800 to print your labels in your own office or factory, you’ll move beyond excess inventory and production delays to achieve a lean, one-piece flow production process. The QL-800 gives you flexibility and cost-savings by allowing you to digitally printing the right label for the right customer in the right quantity, just-in-time.  A true digital printer, the QL-800 easily lets you print labels with any text, barcode, or color graphics in affordable small batches.

It’s perfect for labeling multiple different products or labeling for different wholesale customers. During Pack Expo, the QL-800 was so well received, multiple were sold on the spot during the first days of the tradeshow!

If you want to learn more about the QL-800, please feel free to visit its new page on our website.

We want to thank everyone again for coming out! And thank you for the experience, Pack Expo. See you next year!


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