3 Easy Steps to Make Your Wine and Beer Labels Stand Out

Posted on by Kelsey Sullivan

If you brew beer or bottle wine, you already know the challenges that occur once your products are sent to market. You need to make your wine and beer labels stand out in order to get on the consumer’s radar.

But, the shadows of big name-brand competitors make it extremely difficult for new, local breweries and wineries to thrive.

How Do They Do It?

How is it so easy for these companies to stay on top? It’s all in the package branding.

With well-known brands, it’s easy for consumers to walk into a store and pluck a product off the shelves. The familiarity, years of experience and trustworthiness of a brand make these decisions a no-brainer. But everyone has to start somewhere, right?

What Can You do to Make Your Brews Stand Out?

A number of things (these big companies didn’t come out of nowhere).

It all started with an idea and a plan. After determining the basics, there are a few extra things you need to make your wine and beer labels stand out and give your brand that extra push.

1. It’s All in the Packaging

Humans are visual beings, so first impressions matter. Especially when targeting first time buyers browsing through the aisles of their local liquor store.

In fact, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.

Since consumers can only view your products as they browse, what they find aesthetically pleasing makes all the difference.

According to Barrett Brynestad, Associate Creative Director/Designer for TDA Boulder, the package should tell consumers as much as possible about the beer, from the occasion to taste profile and overall brand ethos.

Our advice: Design your product label well and design it to be easily recognized. It can be as simple as your color scheme and font, qualifying image or logo, etc. Whatever it is, it has to be unique to you. Investing in a talented artist or graphic designer always helps.

After all, your brand logo is arguably the most important part of your product.

Check out some examples of branded beer labels that understand the importance of story-telling branding.

2. Save Face on the Shelves…and Money in Your Pocket

Once you have successfully created your brand label, it’s time to start labeling your cans and bottles.

Outsourced printing can get expensive. For local wineries or breweries, it may be wiser to print your product labels in-house. In addition to avoiding fees and delays, you’ll be able to control the entire process within your own facility.

If you choose to print in-house, you must make sure the label printer meets all requirements your products need.

For example, wine and beer displayed in store freezers or chilling in coolers need labels that withstand frozen temperatures.

After all, it wouldn’t look very professional to have your labels wrinkling from condensation or losing adhesion and peeling off.

In combination, your printing system needs to produce clear, vivid, photo-quality labels to attract the consumers’ eye – and make your wine and beer labels stand out!

QuickLabel’s line of in-house label printers allow your business to meet all the requirements (aesthetic and physical) for printing labels on-demand and in-house.

These printing systems are perfect for the craft beer tradition of experimentation, adaptability and small batch production.

Our advice: Learn more about QuickLabel’s capabilities and benefits with printing frozen labels, wine and beer labels to see if they’re right for your business. You can also browse the full line of in-house color label printers here.

3. Get Your Name Out There!

It’s time. You’ve made a solid brand name for yourself with the packaging (and product) to prove it.

Investing in trade shows, tastings at local liquor stores and advertising (print or video), is the next step in getting your brand recognized. The more people see your product, the more natural it becomes to pick it up.

Our advice: By promoting your brand, you are showing consumers that you are real; you have a story and a taste unique to your product. By investing in these promotions, you are building the trust of your brand.

These three steps will change the way your wine and beer products are perceived – now a known brand rising above the sea of shelves. Good luck!

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

Posted in Packaging, Private Labels, Product Labels | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What Label Materials Does QuickLabel Have to Offer Its Clients?

Posted on by Kelsey Sullivan

There’s more to labels than meets the eye. Whether you are using a QuickLabel printer or another brand of desktop label printer, serious consideration needs to be given to the label facestock and the adhesive. Nobody wants their food labels peeling off their refrigerated products, right? That’s why we’re here, to make it easy for you. So what label materials does QuickLabel have to offer?

We have four main types of labels and ribbons, each with a variety of options to best suit your product and design, whether it is for our printer or a competitor’s.

So What Label Materials Does QuickLabel Have?

Inkjet Labels

QuickLabel’s specially developed materials absorb inks extremely fast so that printed labels do not smear or smudge. With QuickLabel label stocks, you buy peace of mind & performance at an affordable price.

img_8861Tire Labels: Yes, we make inkjet tire labels.  Our unique PET label stock withstands high temperatures, moisture, will not be affected by rubber out-gassing and will definitely not come off your tires.  With 40 grams of low-ooze, next generation hot melt adhesive, you’ll be in business.

Beer Labels: We have high gloss inkjet paper labels with a water-soluble adhesive that disintegrates after a few minutes in 100F water.  You’ll be able to send your bottles out for cleaning without a hitch!

Drum Labels: A variety of drum labels are also available, including paper & polypropylene, with aggressive and plasticizer-resistant adhesives.

Freezer Adhesive Labels: Freezer adhesives are available both on glossy paper and on glossy polypropylene label stocks

Cover-up and Removable

We manufacture a variety of cover-up and removable inkjet label stocks.  Just ask and we’ll get you exactly what you need.

Whether you choose a textured paper label for wine labels or a glossy clear synthetic label for cosmetics labels, there is an ideal label for you.

When you place your order, we make your labels fresh from raw material, using our just-in-time production management system.

We carry nearly 100 different label and tag stocks, and if we don’t have the material you’re looking for, we’ll engineer it, test it and produce it to meet your end use requirements.

Just ask one of our Media Sales Specialists!

See how Browndog Creamery uses our inkjet labels to not only create delectable designs to match their delicious ice cream, but how our labels maintain color-fastness and quality even in their freezing storage conditions.

To read descriptions of our inkjet label and tag materials, click here.

Thermal Transfer Labels

To enhance print performance, QuickLabel’s Media Lab created our line of thermal transfer label materials to produce excellent print quality and end-use durability – especially, but not limited to, use with QuickLabel’s own line of thermal transfer ribbons and label printers.

Our labels produce high-quality printing on other brands of thermal transfer and barcode printers. Just like the inkjet labels, all of our labels are made to order.

quickflex-label-collage-3With QuickLabel, you have the choice of 70+ Materials.

We manufacture and stock over seventy different pressure-sensitive and non-adhesive printing materials – from matte paper labels with freezer adhesive to polypropylene labels with removable adhesive and much more.

To read descriptions of our thermal transfer label and tag materials, click here.

Thermal Transfer Ribbons (Black or Color)

We also manufacture and sell barcode ribbon (also known as thermal transfer ribbon) for your barcode printer.

Our barcode ribbon is sold at a direct low price, from general-purpose black wax ribbon to black wax-resin ribbon and black resin thermal transfer ribbon for every thermal printer brand.

QuickLabel manufactures the largest variety of spot color thermal transfer ribbons in the industry. No one has as many thermal transfer ribbons colors as us.

  • Black Barcode Printer Ribbon: Wax, Wax/Resin, Resin, Premium Resin, Special Resin
  • Color Thermal Transfer Ribbons: Wax, Wax/Resin, Resin, Premium Resin

Laser / LED Labels

We’ve even developed special materials that are capable of withstanding high fusing temperature while producing vivid, long-lasting printed labels that resist moisture, UV light, abrasion, and most solvents – even without lamination.

product-main-kiaro-200Impressive, right?

Our labels are able to portray highly accurate design and multi-level shading for superior print quality and clarity. To read descriptions of our Laser / LED label and tag materials, click here.

All in all, we have label materials for any and all product labeling requirements. No matter what industry or storage specifications, we make sure our labels always remain durable and maintain high quality.

Our labels are available for competitor printers as well, allowing you to experience the value and ergonomic pricing of our products without owning a QuickLabel printer.

To shop our complete list of labels and ribbons and learn more about what we offer, visit our supply store!

Posted in Labeling Standards, Packaging | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Let’s Talk Labels: What Media Products Does QuickLabel Have to Offer?

Posted on by Kelsey Sullivan

There’s more to labels than meets the eye. There has to be some consideration taken into the presentation, storage and intended use of the product. That’s why we’re here to make it easy for you. So what media products does QuickLabel have to offer?

What Media Products does QuickLabel Have to Offer?

We have four main types of labels and ribbons, each with a variety of options to best suit your product and design, whether it be beverage, shipping, medical, chemical labeling or more.

Let’s break it down for you.

1. Inkjet Labels

QuickLabel has developed special materials that are capable of absorbing the Kiaro! inks so that printed labels do not smear and are able to produce the most accurate colors possible.

Whether you choose a textured paper label for wine labels or a glossy clear synthetic label for cosmetics labels, there is an ideal Kiaro! inkjet label for you.Kiaro_La Crema

We don’t stock a large inventory of finished labels – they are made fresh to order. When you place your order, we produce each order from raw material, using our efficient just-in-time production management system.

QuickLabel also produces and sells die-cut labels for use on our own line of label printers and offer multi-color and single-color thermal transfer label printers that resists fading, abrasion, smudging, and incidental moisture contact.

We even sell labels for use on other printer brands.

Carrying over 100 different label and tag stocks, if we don’t have the material you’re looking for, we can source and test new raw materials to meet your end use requirements. Just ask one of our Media Sales Specialists!

See how Browndog Creamery uses our inkjet labels to not only create delectable designs to match their delicious ice cream, but how our labels maintain color-fastness and quality even in their freezing storage conditions.

To read descriptions of our inkjet label and tag materials, click here.

2. Thermal Transfer Labels 

Enhancing print performance, QuickLabel’s Media Lab created our line of thermal transfer label materials. These produce excellent print quality and end-use durability – especially when used with QuickLabel’s own line of thermal transfer ribbons and label printers.

Our labels also produce high-quality printing on other brands of thermal transfer and barcode printers. Like the inkjet labels, all of our labels are made to order.

With QuickLabel, you have the choice of 70+ Materials. IMG_0458

We manufacture and stock over seventy different pressure-sensitive and non-adhesive printing materials.

To read descriptions of our thermal transfer label and tag materials, click here.

3. Thermal Transfer Ribbons (Black or Color)

The question is “What media products does QuickLabel have to offer?”, which means we are not limited to labels.

We also manufacture and sell barcode ribbon (also known as thermal transfer ribbon) for your barcode printer at a factory.

Our barcode ribbon is sold at a direct low price. From general-purpose black wax ribbon to black wax-resin ribbon and black resin thermal transfer ribbon for every thermal printer brand.

imageQuickLabel manufactures the largest variety of spot color thermal transfer ribbons in the industry. No one has as many thermal transfer ribbons colors as us.

We also sell process color thermal transfer ribbons for our family of digital color label printers which use thermal transfer technology.

  • Black Barcode Printer Ribbon: Wax, Wax/Resin, Resin, Premium Resin, Special Resin
  • Color Thermal Transfer Ribbons: Wax, Wax/Resin, Resin, Premium Resin

4. Laser / LED Labels

We’ve even developed special materials that are capable of withstanding high fusing temperature while producing vivid, long-lasting printed labels.  These labels can also resist moisture, UV light, abrasion, and most solvents – even without lamination.

Our labels are able to portray highly accurate design and multi-level shading for superior print quality and clarity. To read descriptions of our Laser / LED label and tag materials, click here.

Ultimately, we have label materials for any and all product labeling requirements. No matter what industry or storage specifications, we make sure our labels always remain durable and maintain high quality and color-fastness.

To shop our complete list of labels and ribbons and learn more about what we offer, check out our supply store.

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Browndog Creamery Keeps it Cool with the Kiaro!

Posted on by Kelsey Sullivan

Browndog Creamery’s Micro Batch Gourmet Ice Cream Meets Micro Batch Label Printing

With an ever-changing variety of ice cream flavors as evocative as Dragon Bite, Tuscan Sun, Buttered Berry Brioche, and French Press Mocha, the owners of Browndog Creamery needed a labeling solution that could adapt to label changes on-the-fly.

For example, they may need 20  labels for Triple Vanilla this morning, and 15 for Mystery Cookie this afternoon.  Luckily for owners Brian Scherle and Paul Gabriel, they found the Kiaro! label printer to print labels for their pints of ice cream on demand, in the exact quantity that they need.

Watch How Browndog Uses the Kiaro! for All Their Gourmet Creations:

Browndog Creamery, a “micro-creamery” located in the heart of downtown Northville Michigan, west of Detroit, brings customers delicious and unique handcrafted ice creams.

Being a micro-creamery, as explained by co-owner Paul Gabriel, “basically means that we make our ice cream in very small batches. We’re not a mass factory where we make thousands of gallons of ice cream. We make about four or five gallons at a time for each flavor.”

Browndog Creamery’s unique flavor combinations are all created in-house by Gabriel and Scherle. “I always tell people I refuse to make butter pecan, so instead we make a bourbon pecan,” said Gabriel. “For our Cinco de Mayo we made a Holy Guacamole ice cream, and that’s the type of stuff that we really like: the really unique, creative stuff that you’re not going to find anywhere else. “

The Perfect Label For Every Single Batch

Browndog rotates flavors of ice creams so frequently because each batch made in their micro-creamery is only a few gallons. Even before they opened their business, they knew that using pre-printed labels wouldn’t make any sense, because buying minimum orders of labels would lead to excessive costs and way too much label inventory for their small backroom.

gourmet ice cream labels“I knew we would be running small batches of ice cream and I didn’t want to take an inventory of a hundred or a thousand labels of one flavor because I knew we might only need ten,” said Gabriel. “The Kiaro! has been a wonderful fit in our business to allow us to make these very small run labels and customize them to everything that we needed to do.”

“Being able to create products and without having to go to a mass printing,” has been a boon to business said Scherle. “Using the Kiaro! printer to label our ice cream, and to create amazing and attractive packaging is just part and parcel of creating our products.”

Scherle described his first impressions of the Kiaro!, “When it was delivered I found that it’s bright purple. Upon seeing it, I was pleasantly surprised that the Kiaro! looks as fun as it is to use.  It’s a good addition to our shop.”

Kiaro! Labels Handle Freezing Temps  

One of Browndog’s chief concerns was whether or not their Kiaro! labels would stand up to the freezing temperatures necessary for storing ice cream.

“The synthetic material that we use for the pint labels is pretty resistant to water best label printerand we actually label the pints after they’ve gone through the freezing process,” said Gabriel.  “We were a little skeptical about how they would adhere to a frozen pint, but the Kiaro! labels do quite well.”

“It’s surprising how fast the printer is,” said Gabriel.  “We have taught some of our employees how to use the Kiaro! and besides its flexibility and other benefits, it’s also very easy to use. The first time one of our managers used it she thought, ‘oh goodness I have to print out 150 labels that’s going to take all day’ and they started to come out and she was trying hard to keep up with the printer, and roll labels up so they weren’t all over the floor, it was actually quite humorous,” added Scherle. “The print speed is amazing.”

More Questions About Label Printing?

Read here how the Kiaro! digital label printer lets you print gorgeous labels, while reducing excess label inventory, saving you time, and allowing you to make more money. The Kiaro! gives you control over your entire labeling process, and allows you to more affordably label your products.

Or, give us a call, send us an email, or schedule your own Kiaro! demonstration today!

About Browndog Creamery…

frozen food label printerBrowndog Creamery is a gourmet ice cream shop and dessert bar on East Main St. in Northville, MI. “Browndog started off as an ice cream line,  but we also now have a retail space where we sell t-shirts, hooded sweatshirts and gift cards; along with our own unique blend of coffee,” said co-owner Brian Scherle. “Plus, we now have a pastry chef who is making anything from a simple ice cream cakes all the way up to wedding cakes and specialized cookies, so we’re becoming a full-fledged creamery and dessert bar.”

Stop by their gourmet ice cream shop and dessert bar on 118 East Main St. in Northville, MI, visit them on Facebook, follow them on twitter @browndogcreamery, and stop by their website Browndogcreamery.com

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

Posted in Label Printers, Packaging, Printing Solutions, Product Labels, QuickLabel Customers | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , ,