Top 4 Reasons Why You Should Be Printing Prepared Food Labels In-House

Posted on by Kelsey Sullivan

printing prepared food labels in-house
Many companies outsource their product labels to save on costs and maintain production efficiency. But when you break it down, is outsourcing really the most efficient route? Depending on your business size and needs, it could be more beneficial printing prepared food labels in-house.

Here are our top four reasons why taking label production in-house can be the better option:

1. Outsourced Printing Comes at a Price

While using another facility to produce your prepared food labels might seem like a giant weight off your shoulders, it may not necessarily be the case.

Outsourcing can end up severely delaying your labeling process, costing your business valuable time and money.

For example, if an outsourced label shipment becomes delayed, so will the orders your company was scheduled to have in stock and on the shelves. These delays will happen, as do errors.

print grocery store labels

Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses and prepared foods.

The best way to avoid these dilemmas is investing in a small, short-run digital label printer to easily bring production in-house.

On implementing short-run digital label printers in-house, Impression Technology Europe reveals, “Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost effective than outsourcing and based on the output.”

Our main alternative to outsourcing, investing in an in-house digital label printer will not only save you time, but also reduce cost-per-label.

2. NOT ALL ENVIRONMENTS ARE CREATED EQUAL

Printing prepared food labels in-house has its benefits when varying environmental requirements come into play.

printing prepared food labels in-house

Just because some prepared foods need to be frozen, doesn’t mean the quality and appearance of your packaging should suffer. It’s important for your store’s frozen foods to remain cohesive with the rest of your prepared food line. After all, it is your brand.

However, using the wrong label for the products environment can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion and labels falling off.

If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.

Ultimately, finding the correct label material is just as important to your printed results as your design. QuickLabel has developed special materials that are capable of absorbing the inks so that printed labels do not smear and reproduce the most accurate colors possible.frozen food label printer

The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.

One example of easy in-house printing solution is QuickLabel’s flagship Kiaro!Kiaro! D or wide format QL-800 inkjet label printers. These printers are known for printing frozen food labels that are extremely durable and still generate high-quality 1200 – 1600 dpi imagery.

With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.

3. It’s Not Easy to Keep Up with FDA Regulations & Demands

Keeping up with the FDA’s changing regulations and formats can greatly affect your product labels. If standards are not met, your entire product line could suffer from massive recalls.

label nutrition facts tableThis intimidating process includes font restrictions, mandatory statements, allergen alerts and stringent calculations for daily values.

As a food manufacturer or grocer, you want to spend your energy on your recipes, production, branding and sales – not on interpreting FDA labeling mandates.

While it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customer with the quality and transparency they deserve, you can make it easier on your business.

printing prepared food labels in-houseThis is where an in-house label printer truly shines. For every change in date, rule, format, etc., you have the ability to immediately customize your labels on the spot.

Printing prepared food labels in-house gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand. Meaning no more wasted labels, no more overstock and no more falling short.

This gives you more flexibility in your printing process, as well as introducing the option for seasonal or promotional packaging.

4. Things Are Better When You’re in Control

Your labels are the face of your brand, so you always want to maintain professionalism and put your best foot forward.

If you want to be in control of your business and remove exterior dilemmas, it may be time to consider printing prepared food labels in-house.

printing prepared food labels in-house

If you’re interested in high-quality, short-run label printing in-house, feel free to view our line of complete labeling solutions, including software, media and a wide range of digital label printers from monochrome barcode printers to photographic inkjet color labeling systems and presses.

Or, if you’d like to speak with one of our field sales engineers or media specialists, feel free to contact us for more information! They would be happy to work with you to find the right solution for your application.

 

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3 Easy Steps to Make Your Wine and Beer Labels Stand Out

Posted on by Kelsey Sullivan

If you brew beer or bottle wine, you already know the challenges that occur once your products are sent to market. You need to make your wine and beer labels stand out in order to get on the consumer’s radar.

But, the shadows of big name-brand competitors make it extremely difficult for new, local breweries and wineries to thrive.

How Do They Do It?

How is it so easy for these companies to stay on top? It’s all in the package branding.

With well-known brands, it’s easy for consumers to walk into a store and pluck a product off the shelves. The familiarity, years of experience and trustworthiness of a brand make these decisions a no-brainer. But everyone has to start somewhere, right?

What Can You do to Make Your Brews Stand Out?

A number of things (these big companies didn’t come out of nowhere).

It all started with an idea and a plan. After determining the basics, there are a few extra things you need to make your wine and beer labels stand out and give your brand that extra push.

1. It’s All in the Packaging

Humans are visual beings, so first impressions matter. Especially when targeting first time buyers browsing through the aisles of their local liquor store.

In fact, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.

Since consumers can only view your products as they browse, what they find aesthetically pleasing makes all the difference.

According to Barrett Brynestad, Associate Creative Director/Designer for TDA Boulder, the package should tell consumers as much as possible about the beer, from the occasion to taste profile and overall brand ethos.

Our advice: Design your product label well and design it to be easily recognized. It can be as simple as your color scheme and font, qualifying image or logo, etc. Whatever it is, it has to be unique to you. Investing in a talented artist or graphic designer always helps.

After all, your brand logo is arguably the most important part of your product.

Check out some examples of branded beer labels that understand the importance of story-telling branding.

2. Save Face on the Shelves…and Money in Your Pocket

Once you have successfully created your brand label, it’s time to start labeling your cans and bottles.

Outsourced printing can get expensive. For local wineries or breweries, it may be wiser to print your product labels in-house. In addition to avoiding fees and delays, you’ll be able to control the entire process within your own facility.

If you choose to print in-house, you must make sure the label printer meets all requirements your products need.

For example, wine and beer displayed in store freezers or chilling in coolers need labels that withstand frozen temperatures.

After all, it wouldn’t look very professional to have your labels wrinkling from condensation or losing adhesion and peeling off.

In combination, your printing system needs to produce clear, vivid, photo-quality labels to attract the consumers’ eye – and make your wine and beer labels stand out!

QuickLabel’s line of in-house label printers allow your business to meet all the requirements (aesthetic and physical) for printing labels on-demand and in-house.

These printing systems are perfect for the craft beer tradition of experimentation, adaptability and small batch production.

Our advice: Learn more about QuickLabel’s capabilities and benefits with printing frozen labels, wine and beer labels to see if they’re right for your business. You can also browse the full line of in-house color label printers here.

3. Get Your Name Out There!

It’s time. You’ve made a solid brand name for yourself with the packaging (and product) to prove it.

Investing in trade shows, tastings at local liquor stores and advertising (print or video), is the next step in getting your brand recognized. The more people see your product, the more natural it becomes to pick it up.

Our advice: By promoting your brand, you are showing consumers that you are real; you have a story and a taste unique to your product. By investing in these promotions, you are building the trust of your brand.

These three steps will change the way your wine and beer products are perceived – now a known brand rising above the sea of shelves. Good luck!

 

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How to Read & Label Chemical Cleaning Supplies

Posted on by Kelsey Sullivan


Not all labels are easy to get approved. If you handle sanitation or chemical supplies, you know there are specific marks and content that must appear on the product labels.

In this post, you will gain insight into chemical and GHS label markings and how to label them. In addition, we will cover how utilizing an on-demand color label printer can provide the best labeling solution for your products.

What Are GHS and Chemical Regulations?

Janitorial and sanitation products are among the chemicals that require color-coded chemical hazard identification labels in compliance with GHS Labeling regulations.

GHS stands for Globally Harmonized System of Classification and Labeling of Chemicals, which are usually represented as red and black pictograms.

Also known as graphic symbols, pictograms are used to communicate specific information about the hazards of a chemical. The GHS regulation standards use a total of nine pictograms.

The purpose of these symbols are to provide workers with better information on the safe handling and use of hazardous chemicals, thereby allowing them (or anyone handling the product) to avoid injuries and illnesses related to exposures to hazardous chemicals.

To read more on each GHS classification symbol, with a more in-depth review of each, please view  our white paper GHS Chemical Labeling Compliance: Requirements & Solutions.

What to Include on Chemical Cleaning Supply Labels

The Hazard Communication Standard (HCS) states, “chemical manufacturers, importers, or distributors must ensure that each container of hazardous chemicals is labeled, tagged or marked with the following information: product identifier; signal word; hazard statement(s); precautionary 1 2 statement(s); and pictogram(s); and name, address and telephone number of the chemical manufacturer, importer, or other responsible party.”

Make Compliance Easier by Printing Compliant Labels In-House 

Now that you have a better understanding of the labeling requirements, what’s the best way to create your labels?

If you are in the industry, you already know most GHS label printers offer the ability to print GHS compliant labels in just two colors, red and black.

An ideal durable label printer, QuickLabel’s Kiaro! D tabletop label printer has the ability to instantly print full color GHS labels in 1200 dpi resolution.

QuickLabel’s “D” printers produce durable, pigment based labels able to withstand water, dirt, exposure, abrasion and hazardous chemicals while maintaining color-fastness.

With a Kiaro! D, you can print your entire chemical label in seconds, including your logo and primary display panel graphics and the red and black GHS pictograms, text, barcode and serializations.

See What the Extra-Durable, GHS Compliant Kiaro! D is Capable of:

Printing in full color, 1200 dpi allows your compliant GHS labels to send two messages:

1. A responsible manufacturer has packaged the product safely.

2. The company logo and branding stands out from other competitors.

A QuickLabel printer provides valuable competitive advantages by maintaining GHS compliance and showing off signature brands.

Stand Out on the Shelves

While other companies are stuck with identical packaging, you have the option to stand out with custom messaging. Your custom label and verbiage will ensure customers and clients know exactly who manufactures their chemicals.

To get the perfect package, we recommend using labeling software in addition to an in-house label printer. Labeling software allows you to link your database of chemical descriptions with a label printer for accuracy.

With a robust color label printer such as the Kiaro! D and a fully-featured GHS labeling software such as NiceLabel, it is easy to become compliant and maintain compliance.

Interested in learning more about in-house durable label printers?
Visit our website or contact us for more information.

For more information on GHS and chemical labeling, feel free to read our white paper, GHS Chemical Labeling Compliance: Requirements & Solutions.

 

 

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5 Reasons Why QuickLabel is the Best Solution for Printing Essential Oil Labels

Posted on by Kelsey Sullivan

If you have ever enjoyed the scent of a rose, you’ve experienced the aromatic qualities of essential oils.

A trusted partner in the essential oils industry, doTERRA defines essential oils as naturally occurring, volatile aromatic compounds found in the seeds, bark,
stems, roots, flowers, and other parts of plants.

For hundreds of years, essential oils have been used for medicinal, beauty and cleaning treatments. So how can you make your oils stand out from the rest?

You have to catch your audience’s eye. And that’s why we’re here.

1. We Make Label Creation Simple

We know that makers of essential oil products don’t just need a lot of labels – they need a lot of different labels.

Instead of dealing with the hassle of an outside printing vendor, with the risk of costly re-prints, overstock, delayed shipments or wasted expenses, we give you the ability to control everything in-house.

Our in-house commercial label printers print labels in any quantity. They are perfect for short-runs of seasonal products and ideal for printing custom labels for new scents, sizes, and formulations. That means growing your line of essential oils doesn’t have to be difficult. With a QuickLabel printer, you can start printing off your new scents as soon as they are designed.

What’s more, our printers are designed to be user-friendly and specifically designed for narrow labels.

That means you can focus on creating beautiful aromas, and we can take care of the rest.

2. We Meet All Labeling Rules & Regulations

As you know, being a producer of personal care products in the USA, your essential oil labels must comply with the FDA standards.

With a QuickLabel printer, you can print ingredients lists, allergen warnings, barcodes, organic and natural certifications on demand; ultimately giving you the advantage of keeping up with the constant changes being made to label requirements as they go into effect.

We’ll help keep you one step ahead and easily producing FDA-compliant labels.

3. We Let Your Beauty Shine Through

We want your labels to be as beautiful as you’ve imagined.

At QuickLabel, we know the importance of personalization. Your brand has to be able to tell your company’s story to stand out from the crowd. And we wouldn’t have it any other way.

Our label printers allow for complete customization of your labels. And they don’t only look good on screen.

Our label printers have the ability to print in up to 1600 dpi at 12 inches per second. That’s fast, photo-quality imagery!

Especially helpful for narrow labels, our systems precisely print 3-point font to list every ingredient, percentage and note you need.

We’ll help you print stunning imagery, barcodes, pricing, expiration dates and ingredients all in one round.

4. We Make It Personal

We like to get to know our customers, too.

Stopping by CJ’s Unique Boutique in Colorado Springs, we were able to see how they use our label printer to create their personal care lotion and oil labels. See for yourself:

5. Finally, We Are Always Here For You

You can always reach out to us without hesitation. With representatives throughout the nation and around the globe, we are here for you.

Having over 40 years of experience and reliability, we not only have the support, but the resources to guarantee the best quality product on the market.

Interested in our in-house color label printers?

Contact us today to start learning more or set up a free in-person demonstration.

 

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

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Why Seasonal Packaging Can Help You Gain Customers

Posted on by Kelsey Sullivan

It’s that time of year again; time to decorate your store windows, run holiday sales and, most importantly, switch up your product labels. Why? Seasonal packaging can help gain customers.

That’s right. It’s the holiday season! Everyone wants to get in the spirit, and what’s more cheerful than a festively packaged product? 

If you print your labels in-house, this isn’t a hard task to complete. But if you don’t print in-house, that is something you may want to reconsider.

Holidays Can Equal More Sales

During the holidays, you could be missing out on major sales revenue without seasonal packaging. Why?

Products that are polished, seasonal and unique have a better chance of being picked up and chosen over a similar product.

Recent studies show that product labels are much more critical in the buyer’s journey than anticipated.

Ben Schubert from Nielsen’s Innovation Practice in Europe was recently involved in a report analyzing the topic stating, “Package design is the dark horse of the marketing world. It receives little attention compared to other marketing disciplines, and its impact tends to be vastly underestimated.”

More often than not, what we think are the little things actually end up being much bigger.

Humans are highly visual beings

When we see something aesthetically pleasing, it catches our eye. Your product may be exactly what the consumer is looking for, but if not presented the right way, it is easily passed over.

This is especially heightened during the holiday seasons, where our eyes are trained to pick up on certain color patterns and images. Not convinced?

Nielson continues, “Back-to-basics marketing such as how essential it is to stand out at the shelf has become slightly lost due to marketers’ increasing focus on where to advertise in a media-saturated world.

Nearly 60% of product decisions are made at the shelf, and 56% of European consumers say in-store discovery is one of their top information sources for new products, compared to 45% for TV ads.”

Now those are staggering numbers. More than half of consumers’ decisions are made at the shelf? Presuming the setup is that of a regular market, that means more than half of the buyers decisions are based on the label alone.

That’s something to pay attention to.

It is more important than ever to remain ahead of the curve

And utilizing information like this will help push you to the forefront.

Think about it, which product would be more likely purchased on the spot: a branded box of truffles or a holiday packaging edition of similar truffles? The presentation matters. Most would go with the latter.

This year, while speaking on a similar topic, Gillian Christie, founder & CEO of adVentures Academy reveals that, “Design message on packaging can be the make or break point with your target audience.”

And we couldn’t agree more.

Your seasonal packaging and even personalized packaging can help you gain customers, giving you an edge on your competition and a greater chance for consumers to try your products.

Christie continues, “Understanding consumer behavior and identifying the exact buying motivators, hot buttons and the specific ‘conversion factor’ for that target audience is the differentiating factor between a good design and a great design.”

Now that the labels and packaging have been identified as such a large conversion factor (60%), the opportunity to greatly increase your consumer base is within your grasp.

So how do you use this to your advantage?

Take control over your production line and print your labels in-house.

Managing your labeling process can reap a plethora of benefits in addition to catching the customers’ eye. With less room for errors, no wait time or shipping, and reduced waste, your in-house label printer or packaging system would be earning its keep by saving and earning you money.

What are you waiting for?

It’s the holiday season! Get inspired! Feel the magic! And make your packaging great.

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

 

Sources:
Packaging News
Food Dive
Business Dictionary
Lake Champlain Chocolates
Thermopylae Sciences & Technology

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In-House Label Printers Are a Huge Benefit for University and College Dining Food

Posted on by Kelsey Sullivan

Did you know that printing labels in-house can save you time and money? When you need to mass produce your food selection, taking control of your labeling process can be a huge benefit for university and college dining food.

When relying on an outside print-house you have to keep track of your label inventory. Do you have enough chicken salad labels, or are you running out? You probably order thousands of pre-printed labels that take up valuable storage space.

There are many benefits of printing your own labels, especially in the prepared food industry:

  • Precisely print 3-point font to list every ingredient & vitamin percentage
  • Create use-by dates for perishable prepared foods on an as-needed basis
  • Additionally print barcodes, expiration dates and prices

jodys_labelsPrinting your own university and college dining food labels is a great idea, but it can also become a costly process. It takes a lot to create your product, package it, include the correct nutrition facts, have the correct barcode and make sure you have enough labels in stock.

With QuickLabel color label systems, your process gets a whole lot easier.

No longer will you have to wait for your pre-printed label orders or deal with the chaos of misprints. QuickLabel printers allow you to easily print your own food labels, including nutrition facts, barcodes, pricing, expiration dates and stunning imagery all in one round.

University and College Dining Services Departments across the USA are printing their own custom food labels for sandwiches, salads, snacks and other prepared foods using a desktop QuickLabel color label printer.

QuickLabel offers a variety of color label printers, varying from label width, length, and speed.

With QuickLabel inkjet label printers, you can easily find the right fit, instantly printing food labels in short runs for all campus special events – holidays, sporting events, fundraisers, camps, conferences, and campus activities. Pair your new food creations and familiar menu-favorites with brilliant customized labels that you design yourself, right in your kitchen or office.img_8861

Using our label printers, you can specialize in printing vibrant, beautiful color food labels that attract diners. Our selection prints from 300 to 1600 dpi quality for lavish and appetizing images.

It’s also versatile enough to print basic one-color or solid full-bleed labels for any color combination. And of course, it can print barcodes, expiration dates, and prices!

Hear for yourself!

Dave’s Marketplace is Rhode Island’s largest independent grocer, and prints hundreds of thousands of food labels for its produce and prepared foods with the Kiaro! color label printer. See what they had to say:

“It’s a fabulous machine. I don’t know how I did some of the stuff I did without it… From a design standpoint right down to final production – it will produce anything you want.”
– Steve Alfaia, POS Coordinator & Graphic Designer, Dave’s Marketplace

With us, you can create quality labels that help you stand out from the competition.

See our full list of customer testimonials to learn more.

Because our label printers print in up to an astonishing 1600 dpi, you can print the most intricate, readable barcodes for any P.O.S. The fine detail is perfect for nutrition labels which contain a lot of information in a small amount of space. QuickLabel printers can even print 3-point font so you can list every ingredient, and every vitamin percentage, on every one of your university and college dining food options.ql_111_800_kiaro

The ability to print in 300-1600dpi with excellent precision ensures the quality of your label, ultimately catching the eyes of consumers with its stunning and completely customizable design.

QuickLabel not only provides all the requirements for your prepared food & beverage labels, we make your products look great!

With over 40 years of experience and reliability, we have the resources to guarantee the best quality product on the market.

Improve your work flow today and see for yourself! Schedule an in-person demonstration with us.

One of our trained technicians will come to your facility and use your artwork to print your labels on one of our QuickLabel printers.

Or, contact us today to learn more about what we have to offer!

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

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