Top 4 Reasons Why You Should Be Printing Prepared Food Labels In-House

Posted on by Kelsey Sullivan

printing prepared food labels in-house
Many companies outsource their product labels to save on costs and maintain production efficiency. But when you break it down, is outsourcing really the most efficient route? Depending on your business size and needs, it could be more beneficial printing prepared food labels in-house.

Here are our top four reasons why taking label production in-house can be the better option:

1. Outsourced Printing Comes at a Price

While using another facility to produce your prepared food labels might seem like a giant weight off your shoulders, it may not necessarily be the case.

Outsourcing can end up severely delaying your labeling process, costing your business valuable time and money.

For example, if an outsourced label shipment becomes delayed, so will the orders your company was scheduled to have in stock and on the shelves. These delays will happen, as do errors.

print grocery store labels

Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses and prepared foods.

The best way to avoid these dilemmas is investing in a small, short-run digital label printer to easily bring production in-house.

On implementing short-run digital label printers in-house, Impression Technology Europe reveals, “Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost effective than outsourcing and based on the output.”

Our main alternative to outsourcing, investing in an in-house digital label printer will not only save you time, but also reduce cost-per-label.

2. NOT ALL ENVIRONMENTS ARE CREATED EQUAL

Printing prepared food labels in-house has its benefits when varying environmental requirements come into play.

printing prepared food labels in-house

Just because some prepared foods need to be frozen, doesn’t mean the quality and appearance of your packaging should suffer. It’s important for your store’s frozen foods to remain cohesive with the rest of your prepared food line. After all, it is your brand.

However, using the wrong label for the products environment can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion and labels falling off.

If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.

Ultimately, finding the correct label material is just as important to your printed results as your design. QuickLabel has developed special materials that are capable of absorbing the inks so that printed labels do not smear and reproduce the most accurate colors possible.frozen food label printer

The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.

One example of easy in-house printing solution is QuickLabel’s flagship Kiaro!Kiaro! D or wide format QL-800 inkjet label printers. These printers are known for printing frozen food labels that are extremely durable and still generate high-quality 1200 – 1600 dpi imagery.

With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.

3. It’s Not Easy to Keep Up with FDA Regulations & Demands

Keeping up with the FDA’s changing regulations and formats can greatly affect your product labels. If standards are not met, your entire product line could suffer from massive recalls.

label nutrition facts tableThis intimidating process includes font restrictions, mandatory statements, allergen alerts and stringent calculations for daily values.

As a food manufacturer or grocer, you want to spend your energy on your recipes, production, branding and sales – not on interpreting FDA labeling mandates.

While it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customer with the quality and transparency they deserve, you can make it easier on your business.

printing prepared food labels in-houseThis is where an in-house label printer truly shines. For every change in date, rule, format, etc., you have the ability to immediately customize your labels on the spot.

Printing prepared food labels in-house gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand. Meaning no more wasted labels, no more overstock and no more falling short.

This gives you more flexibility in your printing process, as well as introducing the option for seasonal or promotional packaging.

4. Things Are Better When You’re in Control

Your labels are the face of your brand, so you always want to maintain professionalism and put your best foot forward.

If you want to be in control of your business and remove exterior dilemmas, it may be time to consider printing prepared food labels in-house.

printing prepared food labels in-house

If you’re interested in high-quality, short-run label printing in-house, feel free to view our line of complete labeling solutions, including software, media and a wide range of digital label printers from monochrome barcode printers to photographic inkjet color labeling systems and presses.

Or, if you’d like to speak with one of our field sales engineers or media specialists, feel free to contact us for more information! They would be happy to work with you to find the right solution for your application.

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

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QuickLabel & TrojanLabel: The Complete Packaging and Labeling Solution

Posted on by Kelsey Sullivan

Complete packaging and labeling solutionQuickLabel & TrojanLabel: The Complete Packaging and Labeling Solution

Since introducing the first color label printer in 1994, our goal has been to provide industry best on-demand label printers as a complete packaging and labeling solution.

First color label printerFrom the Sundance in 1994, a four color thermal color digital transfer printer to the original Kiaro! in 2010 to the new QL-240 in 2017, we have always striven to provide innovative, high-quality printing technologies that make the lives of customers easier.

QuickLabel label printers

Continuing to push the progressive envelope, QuickLabel’s parent company, AstroNova®, recently acquired a new division that specializes in larger, more versatile printing systems.

In February 2017, our business unit expanded to include TrojanLabel™, a growing force in the digital label press, overprinting and specialty printers industry.

Who is TrojanLabel?

Beginning in Denmark in 2012, TrojanLabel has globally revolutionized color printing technology with the production of their digital color label presses and specialty printer systems for a broad range of end markets.

Trojan2 label printing pressDesigned with higher volume and professional applications in mind, TrojanLabel is an obvious choice for anyone considering larger-scale, specialty printing systems.

A fantastic complement to our tabletop label printers, TrojanLabel products include the T3-OP (Trojan3), a digital professional packaging and converting overprinting system and the T2 (Trojan2), a sophisticated digital label mini press.

To learn more about TrojanLabel, feel free to visit the TrojanLabel website.

What Does This Acquisition Mean for QuickLabel?

To put it simply, the Product Identification unit of AstroNova will include QuickLabel and TrojanLabel. This means, in addition to specializing in tabletop labeling systems, AstroNova Product Identification will also support TrojanLabel’s specialty overprinting and digital press systems.

While QuickLabel and TrojanLabel remain separate divisions, both will fall under the same business unit of the AstroNova parent company.

How Does This Benefit You?

Ultimately, the acquisition of TrojanLabel amplifies the strength and capabilities of both brands, known leaders in their industry.

Gregory A. Woods, AstroNova’s President and Chief Executive Officer, shares, “QuickLabel and TrojanLabel provide customers with a broad portfolio of products spanning tabletop printers and light-production label printers as well as advanced specialty printing systems.”label printers and overprinting printing presses

As a whole, we are now able to provide products, services and supplies that improve the consumers’ ability to track and market their products in small to large scale businesses, spanning all industries.

With additional options to match your specific needs, we can now deliver a wider range of application specific packaging and labeling solutions — furthering our goal to provide the complete packaging and labeling solution.

Where Can You See the New TrojanLabel Products?

We are pleased to announce for the first time ever, QuickLabel and TrojanLabel will be showing together at PACK EXPO 2017 in Booth #C-2731.

pack expo las vegas 2017

Held in Las Vegas, Nevada, this will be an exclusive event for all PACK EXPO attendees.

While we expect to host many trade shows together down the line, this is your chance to get ahead of your competition.

We are pleased to officially be able to provide the best solutions from tabletop label printers to specialty and digital printing presses for consumers worldwide.

We’re looking forward to seeing all those who plan on attending #PACKEXPO2017 for our exclusive first show together!

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

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3 Easy Steps to Make Your Wine and Beer Labels Stand Out

Posted on by Kelsey Sullivan

If you brew beer or bottle wine, you already know the challenges that occur once your products are sent to market. You need to make your wine and beer labels stand out in order to get on the consumer’s radar.

But, the shadows of big name-brand competitors make it extremely difficult for new, local breweries and wineries to thrive.

How Do They Do It?

How is it so easy for these companies to stay on top? It’s all in the package branding.

With well-known brands, it’s easy for consumers to walk into a store and pluck a product off the shelves. The familiarity, years of experience and trustworthiness of a brand make these decisions a no-brainer. But everyone has to start somewhere, right?

What Can You do to Make Your Brews Stand Out?

A number of things (these big companies didn’t come out of nowhere).

It all started with an idea and a plan. After determining the basics, there are a few extra things you need to make your wine and beer labels stand out and give your brand that extra push.

1. It’s All in the Packaging

Humans are visual beings, so first impressions matter. Especially when targeting first time buyers browsing through the aisles of their local liquor store.

In fact, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.

Since consumers can only view your products as they browse, what they find aesthetically pleasing makes all the difference.

According to Barrett Brynestad, Associate Creative Director/Designer for TDA Boulder, the package should tell consumers as much as possible about the beer, from the occasion to taste profile and overall brand ethos.

Our advice: Design your product label well and design it to be easily recognized. It can be as simple as your color scheme and font, qualifying image or logo, etc. Whatever it is, it has to be unique to you. Investing in a talented artist or graphic designer always helps.

After all, your brand logo is arguably the most important part of your product.

Check out some examples of branded beer labels that understand the importance of story-telling branding.

2. Save Face on the Shelves…and Money in Your Pocket

Once you have successfully created your brand label, it’s time to start labeling your cans and bottles.

Outsourced printing can get expensive. For local wineries or breweries, it may be wiser to print your product labels in-house. In addition to avoiding fees and delays, you’ll be able to control the entire process within your own facility.

If you choose to print in-house, you must make sure the label printer meets all requirements your products need.

For example, wine and beer displayed in store freezers or chilling in coolers need labels that withstand frozen temperatures.

After all, it wouldn’t look very professional to have your labels wrinkling from condensation or losing adhesion and peeling off.

In combination, your printing system needs to produce clear, vivid, photo-quality labels to attract the consumers’ eye – and make your wine and beer labels stand out!

QuickLabel’s line of in-house label printers allow your business to meet all the requirements (aesthetic and physical) for printing labels on-demand and in-house.

These printing systems are perfect for the craft beer tradition of experimentation, adaptability and small batch production.

Our advice: Learn more about QuickLabel’s capabilities and benefits with printing frozen labels, wine and beer labels to see if they’re right for your business. You can also browse the full line of in-house color label printers here.

3. Get Your Name Out There!

It’s time. You’ve made a solid brand name for yourself with the packaging (and product) to prove it.

Investing in trade shows, tastings at local liquor stores and advertising (print or video), is the next step in getting your brand recognized. The more people see your product, the more natural it becomes to pick it up.

Our advice: By promoting your brand, you are showing consumers that you are real; you have a story and a taste unique to your product. By investing in these promotions, you are building the trust of your brand.

These three steps will change the way your wine and beer products are perceived – now a known brand rising above the sea of shelves. Good luck!

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

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5 Reasons Why QuickLabel is the Best Solution for Printing Essential Oil Labels

Posted on by Kelsey Sullivan

If you have ever enjoyed the scent of a rose, you’ve experienced the aromatic qualities of essential oils.

A trusted partner in the essential oils industry, doTERRA defines essential oils as naturally occurring, volatile aromatic compounds found in the seeds, bark,
stems, roots, flowers, and other parts of plants.

For hundreds of years, essential oils have been used for medicinal, beauty and cleaning treatments. So how can you make your oils stand out from the rest?

You have to catch your audience’s eye. And that’s why we’re here.

1. We Make Label Creation Simple

We know that makers of essential oil products don’t just need a lot of labels – they need a lot of different labels.

Instead of dealing with the hassle of an outside printing vendor, with the risk of costly re-prints, overstock, delayed shipments or wasted expenses, we give you the ability to control everything in-house.

Our in-house commercial label printers print labels in any quantity. They are perfect for short-runs of seasonal products and ideal for printing custom labels for new scents, sizes, and formulations. That means growing your line of essential oils doesn’t have to be difficult. With a QuickLabel printer, you can start printing off your new scents as soon as they are designed.

What’s more, our printers are designed to be user-friendly and specifically designed for narrow labels.

That means you can focus on creating beautiful aromas, and we can take care of the rest.

2. We Meet All Labeling Rules & Regulations

As you know, being a producer of personal care products in the USA, your essential oil labels must comply with the FDA standards.

With a QuickLabel printer, you can print ingredients lists, allergen warnings, barcodes, organic and natural certifications on demand; ultimately giving you the advantage of keeping up with the constant changes being made to label requirements as they go into effect.

We’ll help keep you one step ahead and easily producing FDA-compliant labels.

3. We Let Your Beauty Shine Through

We want your labels to be as beautiful as you’ve imagined.

At QuickLabel, we know the importance of personalization. Your brand has to be able to tell your company’s story to stand out from the crowd. And we wouldn’t have it any other way.

Our label printers allow for complete customization of your labels. And they don’t only look good on screen.

Our label printers have the ability to print in up to 1600 dpi at 12 inches per second. That’s fast, photo-quality imagery!

Especially helpful for narrow labels, our systems precisely print 3-point font to list every ingredient, percentage and note you need.

We’ll help you print stunning imagery, barcodes, pricing, expiration dates and ingredients all in one round.

4. We Make It Personal

We like to get to know our customers, too.

Stopping by CJ’s Unique Boutique in Colorado Springs, we were able to see how they use our label printer to create their personal care lotion and oil labels. See for yourself:

5. Finally, We Are Always Here For You

You can always reach out to us without hesitation. With representatives throughout the nation and around the globe, we are here for you.

Having over 40 years of experience and reliability, we not only have the support, but the resources to guarantee the best quality product on the market.

Interested in our in-house color label printers?

Contact us today to start learning more or set up a free in-person demonstration.

 

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

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Packaged for Your Valentine: Is Seasonal Packaging Worth It?

Posted on by Kelsey Sullivan

It’s that time of year again. You’re probably used to seeing pink and red hearts, fluffy bears, seasonal packaging and Cupid whizzing around by now. As soon as the winter holidays come to a close, it’s time to share the love.

But does it really work?

Do consumers really prefer the Valentine version of your product?

According to Packaging Digest, 65% of US consumers prefer seasonal packaging to regular packaging.

That means over half of US consumers are more likely to reach for the seasonal themed batch of goods. It’s all about the visual appeal.

Think about it, the main reason chocolates and baked goods are purchased during the month of February is due to the nature of Valentine’s Day. In spirit, the consumer will reach for the red heart chocolate bag instead.

According to the Complete Guide to Seasonal Packaging by Mary Davies, “in order to stay competitive with the big brands it is essential that you adopt seasonal packaging.”

In a Label & Narrow Web article, Superbrands founder Marcel Knobil supports Davies statement by expressing, “Thanks to impressive print packaging, brands can seduce customers into a change of purchasing vote at the point of purchase. We would end up with less brand and more bland were it not for the attention that the packaging attracts.”

So seasonal packaging is the right idea, but how do you know if it’s the right idea for you?

Unfortunately, it does depend on what industry you are in. A company that sells plastic tubing would not benefit as much as a company known for their gourmet chocolates.

Davies expands, “a bakery is much more likely to benefit from changing their packaging than a stationary supplier. Think about your business model, your products and your customers and then decide whether there would be a benefit to using seasonal packaging.”

So if seasonal packaging is right for you, there are two important things to remember before you get started:

  1. Don’t confuse your customer
    By not make your designs similar to another product you already offer, it could confuse your customer and cause them to shy away from the product altogether.
  2. Don’t overestimate
    If you don’t have your own in-house label printer, it’s easier to make your packaging labels a limited time offer vs. overstocking on labels that will ultimately go to waste.

Whether you are a business small or large, it is definitely worthwhile to invest in seasonal packaging.

But where do you start?

To get the creative juices flowing, we’ll leave you with Hornall Anderson’s top tips of incorporating holiday packaging into your business:

  1. Create a tradition
    Pair your product with something extra in the spirit of the season, and keep it going each year.
  2. Make collectibles
    Packages that are part of a set or able to be repurposed in an innovative way.
  3. Make gifting easier
    Gifting through unique or personalized packaging is beautiful enough to be a gift itself.
  4. Create a campaign
    Build “fanfare” around your product launch.
  5. If you can’t avoid clichés, have fun with them!
    Look for visual and tonal treatments that evoke the season without being overly dependent on overused symbols, or look for ways to turn them on their head.

Interested in creating seasonal or in-house labels today? Check out our website to learn more.

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

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The QL-111 Industrial Color Label Printer: Things Just Got LEAN

Posted on by Kelsey Sullivan

All of us at QuickLabel® are happy to officially introduce our latest printer, the QL-111 industrial color label printer.

The QL-111 is different from our core line of Kiaro! printers because it focuses on the industrial and manufacturing industry. That is what it was specifically designed for: manufacturers who want fantastic looking color labels at high speeds QL-111(2)with a low cost of ownership.

The QL-111 has been expertly crafted with ideal characteristics for industrial businesses. These label applications include cartons, outer boxes, bins, warehousing, barcodes, color codes, product identification, tracking and receiving.

So, what really sets the QL-111 apart from the others? There are a lot of things. But there are several traits that stand out.

Ultimately Made for Secondary Labeling

Printing in 600dpi, it produces high quality, durable labels, fast. While it isn’t a commercial display label printer, that doesn’t take away from its label quality and requirements.

The QL-111 industrial color label printer is able to clearly identify products stored in manufacturing facilities. Not only does it produce highly legible secondary labels, but it also allows you to print photos of products alongside barcodes in as small as 3 point font.

Print variable color carton labels for footwear, hardware, electrical products, lighting component and industrial products.

Time to Get LEAN

With a QL-111 industrial label printer, allow packaging lines to become LEAN, with limited waste and on-demand label printing for any size product run.

There’s no need to stress or delay over the kanban_cardusual two-step process of pre-printing color labels. The second step of over-printing labels with barcodes and variable data is costly, inflexible and prone to mislabeling errors.

The QL-111 maintains an essential part of LEAN manufacturing by allowing a step to be saved. By printing complete labels on-demand, there is no the need to purchase pre-printed labels and traditional barcode printers.

Starting from blank stock, the QL-111 prints industrial labels direct from digital sources such as enterprise systems, barcode labeling software or graphic design software.

The Champion of Compliance

The QL-111 can also be integrated with a variety of automatic labeling equipment, such as a CDA Application System or Rewinder. This can allow your labeling process to flow at faster speeds and higher accuracy. It also utilizes QuickLabel’s remote pause option for color print-and-apply automation.

The compact size of the QL-111 makes it easy to integrate into any production line or packaging room operation. It even allows for private labeling and compliance labels that meet retail customer specifications.

QL-111_printer_angled_reflectThe QL-111 industrial color label printer is a total solution for cost-effective color label printing.

To get started printing color labels designed for your industrial label, warehouse or supply chain application, contact us today!

If you want to see for yourself, schedule a free on-site demonstration.

Learn more about the innovative and industrial QL-111 by visiting the product page!

 

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Kiaro! Couples: Get to Know Our Sweethearts

Posted on by Kelsey Sullivan

This Valentine’s Day, we wanted to get you to know more about the beautiful relationships we’ve brought to life. Especially the lives of our Kiaro! couples.

As you’ve probably seen in our latest Facebook post, we recently named the Kiaro! and Rewinder our couple of the year. After all, they’ve created some wonderful labels together.

But they aren’t the only relationship we’ve taken notice of. Looking back, we realize we’ve become quite the matchmaking system.

While we love all of the customer relationships we’ve created, there are several sweethearts that stand out. Coincidentally, they make some pretty sweet products.

O&H Danish Bakery

The family-owned Danish bakery located in Racine, Wisconsin enhanced the appearance of their bakery labels by printing with the Kiaro! inkjet label printer.

O&H Bakery is known for their traditional Danish Kringle, a flaky oval pastry that takes 3 days to bake, with a variety of seasonal toppings, fillings and icings. They come in flavors such as the Wisconsin, Cream Cheese and one of their most popular, Almond Kringle.

Their Kringle’s are so popular that they are not only enjoyed by President Obama, but by thousands of buyers around the world with varying tastes.

With their online and mail order business, they have order requests for any mix of products come in at any time, giving them no way to predict the exact quantity of labels they need for each type of Kringle.

Finding pre-printed labels costly and wasteful, O&H knew they needed a printer that could accommodate for the unpredictability of demand.

With the Kiaro!, O&H not only avoids having to purchase large quantities of pre-printed labels, but is now able to print labels in short-run batches for its growing mail order business and custom corporate gift program, whenever they’re needed.

After bringing this Kiaro! couple together, they not only earned new customers, but earned more business from their existing customers.

“I’m a firm believer that people eat with their eyes…We really want good detail to well represent the image that we are trying to portray on the label, and I think that the Kiaro! printer does just that for us.”– Eric Olesen, Owner, O&H Bakery

Kermit’s Key West Key Lime Pie Shoppe™

Kermit’s Key West Key Lime Shoppe knows all things key lime.

Despite what you may have thought, their signature item is not just their delectable key lime pies. They are known for their wide variety of sauce and dressing concoctions and especially their dark chocolate pie bars, which are shipped throughout the country.

kermitsEven though they produce thousands of orders, they still have the need to make a lot of their products in small, artisan batches, on-demand.

Instead of continuing to grasp at predictions for label demand based on what products they might create or ship, resulting in excessive inventory of labels, Kermit’s realized they needed something that would give them labels in a moment’s notice – and they found that in the Kiaro!.

When Kermit’s met the Kiaro!, you could say it was love at first print…err, bite…I mean, sight! They were able to print whatever they needed, fast.

Lucky for them, the Kiaro! is a good investment for anyone who prints in small batches, or needs control over quantity. What’s more, the Kiaro! never diminishes their company color or label quality. It supports their branding fully.

Printing in 1200 dpi, Kermit’s now has the ability to print consistent and intricate color labels that are nothing less than eye-catching. Look at this Kiaro! couple, what a pair!

“It’s rare that I will print 2,000 of a particular label. I’m much more likely to print 75 of something and 200 of another, and [it’s a good investment] to have the flexibility to be able to do that on the fly.”— Karen Puglisi, Sales and Marketing Director, Kermit’s

Amoretti®

Hailing from Oxnard, CA, Amoretti does things a little differently.

Instead of making the sweets and treats, they supply the ingredients for executive chefs, gourmet pastry makers and food and beverage brands to make products taste just right. This includes high quality ingredients and flavorings such as first-class syrups, coffee flavorings, pastry ingredients and especially their premium martini mixes.

amorettiWhat else was different about Amoretti? Well, they weren’t exactly monogamous in their needs. In other words, they loved the Kiaro! so much, they wanted more.

Two more to be exact.

Why? Because their trio of Kiaro!’s was exactly what they were looking for.

You see, Amoretti wanted to be able to properly showcase the quality of their products, while still being able to maintain the rate at which they produced new and existing products.

Some Amoretti flavorings sell faster than others, so they needed a match that was versatile but still able to produce high quality labels to match their high quality products.

It’s not that one Kiaro! didn’t do the job for them, not at all. Printing consistently at 8 ips (40 feet per min) and in 1200dpi on demand, they just wanted more of what they had found to support their growing business.

And who could blame them?

With their Kiaro!’s, Amoretti is not only able to keep up with their extremely fast and fresh production schedule, but they can now create custom labels with the most intricate detail, readable barcodes and accurate nutrition labels.

“Our products are high-end pastry ingredients. We’re on the top shelf. Our Kiaro! printers allow us to look that way.” – Nick Squires, IT and Social Media Coordinator, Amoretti

Browndog Creamery

Last but certainly not least, we made quite the match with Browndog Creamery.

Located in the heart of downtown Northville, Michigan, they’re a “micro-creamery” that brings customers delicious and unique handcrafted ice creams. Some of their seasonal flavors include Gingerbread, Old Man Winter, Boozy Eggnog and the ever popular French Press Mocha.

browndogThey had a lot of needs, but it certainly wasn’t their fault. As a micro-creamery, they make small batches, rare flavors and unique products all with very limited supplies.

Not only did they need a fast, reliable but quality printer, they had very specific requirements our Kiaro! had to meet.

Requirements like producing labels that withstand the freezing temperatures necessary for storing ice cream or delivering flexibility to meet continuous product rotation.

You see, instead of mass producing the same flavors of ice cream, Browndog only makes small batches that rotate and change frequently.

When they found out their ‘cool personality’ didn’t faze the Kiaro! labels (which can withstand temperatures from -65°F to 147°F), they knew they were meant to be together. After all, everyone has baggage. While living with the proverbial cold shoulder can be difficult, it wasn’t a problem for either of them.

Now, Browndog Creamery and the Kiaro! work together to create their own vibrantly cool custom labels printed in-house –labels that love pairing with Browndog’s ice cream cartons!

“The Kiaro! has been a wonderful fit in our business, it allows us to make these very small run labels and customize them to everything that we needed to do.” – Paul Gabriel, Co-Owner, Browndog Creamery

Why Our Kiaro! Couples Are A Success

A lot of our customers had relationship issues with their previous printing choices – relationships that didn’t give them the flexibility they needed or satisfy their businesses’ profound label desires.

But they found that printing flexibility and satisfaction with the Kiaro!. They realized that they had found a reliable partner for the short runs and the long runs; the unexpected and the little things.

You see, the Kiaro! supports you and your business to the fullest, making it the perfect sweetheart. It gets you through thick and thin, always delivering the best print quality for your labels regardless of its pace.

That’s the kind of love and security our customers, and everyone else, deserves. And we are beyond happy to have been involved in creating such fruitful relationships.

Questions About Your Own Label Printing?

Read how the Kiaro! digital label printer lets you print gorgeous labels, reduces excess label inventory, saves you time and allows your business to become more profitable.

Or contact us today by giving us a call, sending us an email or deciding to schedule your own Kiaro! demonstration!

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Jody’s Popcorn Labels POP! with the Kiaro! Label Printer!

Posted on by Kelsey Sullivan

In Virginia Beach, Jody’s Popcorn sells freshly made, caramel coated, chocolate drizzled and savory popcorn snacks. With their unique line of product flavors, they rely on their Kiaro! label printer to produce the famous popcorn labels that pop!

What Makes It Gourmet?

jodys_bagsMichael Katz, Vice President of Jody’s Popcorn, explains, “People often ask what gourmet popcorn is. What gourmet means to us is that we use the highest quality ingredients that we can find because we are very concerned about our flavor profile and the quality of our product.”

We traveled to Virginia Beach to get a taste of what Jody’s Popcorn is made of, and see how they use their QuickLabel printer to make their popcorn labels look as good as their freshly popped batches taste.

It’s About Quality AND Quantity

“Our quality is not just about the product, but the overall experience at Jody’s,” stresses Katz, “At our oceanfront store, we make freshly popped popcorn right there.”

While the quality of their popcorn is priority, their quantity demands (no matter how big or small) are important to them as well.

popcornMichael Katz explains, “The oceanfront store grew in popularity. We had lots of demand for our products, so Jody’s leased facilities that were able to produce much larger quantities of popcorn. We were then able to label that product and offer a much wider variety at our oceanfront store, also satisfying the needs of whole sale customers.”

But with that expansion, Jody’s needed a reliable printer that could take on their growth, as well as take care of quick in-store demands. As the business grew, so did Jody’s product line. It became less affordable to order thousands of popcorn labels for all of their many flavors, changing order sizes, and special requests for custom labeling.

“What we had before was outsource printing,” explains Katz, “We were making a lot of products and sending a lot of products to be outsourced. But the cost of having all that inventory sitting on our shelves didn’t seem to make much sense.”

QuickLabel Meets Jody…

Looking for a short-run labeling solution, Jody’s found QuickLabel Systems and the Kiaro! label printer.

michael_katz_kiaroKatz quickly discovered how easy it was to operate a Kiaro!, stating, “My concern then came, how difficult is that to operate? And it was really very simple. Anybody that could operate a printer can operate this printer.”

“When I first saw the Kiaro!, my initial impression was, ‘Wow! It’s not drab, and I’m not interested in printing anything that’s drab.’ So I really connected with that,” reveals Katz, “Once I looked at it operate, I was impressed with the quality of what was being ‘spit out,’ if you will, as finished product. These labels were just coming off and they were beautiful.”

QuickLabel’s Kiaro! Saved Them Time & Money

“Our ability to flourish in both the promotional products industry and the whole sale business has been greatly enhanced by our ability to create custom labels. That gives us the ability to very quickly customize a package for customers. If a particular customer wants to have their farm store on it or their gift store, we’re able to produce that here, quickly, in our facility and put that on the bag and get it out the door,” Katz states.

“There are times when we find that we forgot to order a pre-printed label and we need it right now, or we’ve ordered it, but there’s a problem at the printing company and they can’t deliver the label at the time we expect,” Katz explains.jodys_labels

He expands,“With the Kiaro!, we not only use it to print our custom labels and small quantity product labels, but we also use it as a back-up printer. We can print exactly the same label we send out for our large-runs of pre-printed labels, and the Kiaro! labels look indistinguishable from an outsourced label. It is really a wonderful situation.”

“The Kiaro! printer has saved Jody’s time and production. The amount of time it takes for us to produce a custom job has decreased greatly. We can literally have somebody walk into the printing area and say ‘I need this’ and turn it around in 10-15 minutes,” concludes Katz.

Want More?

To learn more about how the Kiaro! color label printer can save you time, money, and provide you with gorgeous customized color labels, click here.

Or contact us today by giving us a call, sending us an email or deciding to schedule your own Kiaro! demonstration!

About Jody’s Gourmet Popcorn

Jody’s Gourmet Popcorn of Virginia Beach, VA makes fresh, delectable kettle corn, caramel corn, and flavored seasonal popcorn for all the world to love. Shop in-person at their beautiful ocean front store at 31 Ocean Shops, or online at www.JodysPopcorn.com.

If you’d like to sell Jody’s Popcorn in your own retail store, wholesale pricing and quantities are available. Jody’s makes a great fundraiser for your school or organization with custom packaging for special events and other special orders.

To contact Jody’s, please call 866.797.JODY or visit their Facebook page.

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Grand Prize Winner Announced!

Posted on by Kelsey Sullivan

We’ve announced the Grand Prize, $500 winner of our first ever In House Label Design Awards live on the floor of Pack Expo.

Want to know who won? Watch this video, and stay tuned  to our blog to find out the 2nd and 3rd place winners as well!

 

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Announcing the first In-House Label Design Competiton!

Posted on by Savannah Brodeur

We’re hosting our very first In-House Label Design Competition!

This means that those of you who design your companies’ product labels are finally going to get the recognition you deserve. Every in-house label designer is eligible to enter their product label artwork, and entries will be judged by a panel of packaging experts. The entry fee doesn’t exist – it’s totally free of charge to enter the contest.

Watch this short video about the In-House Label Design Competition. 

What Can You Win?

The public announcement of winners will be held at Pack Expo in Chicago on November 3rd, 2014.

The statuette that you'll recieve if you're the grand prize winner.
The statuette that you’ll receive if you’re the grand prize winner.
  • The Grand prize winner will win $500 and the coveted “Quickly” trophy.
  • Second prize winner will win $300.
  • Third place winner will win $150.

Why Are We Recognizing In-House Label Designers?

We know that being an in-house label designer can be a job with a lot of responsibility and too little reward. You face short deadlines, hear conflicting opinions from your boss, colleagues, and customers, work with low-resolution graphics, shoot your own photos, come up with great new product names off the top of your head, and more!

But now all of your efforts will no longer go unrecognized. By hosting this competition, QuickLabel is aiming to recognize the work that goes behind each label.

There are people in the business that have an art degree, and there are some who don’t. Your level of talent in art, or anything else,  isn’t measured by how many years you went to college for it – it’s measured by how much of your soul that you pour into it! And as in-house label designers, you pour an overflowing amount. Sometimes that can be hard, and sometimes that can be easy, but both deserve recognition.

Who is Eligible to Enter?

What if you don’t own a QuickLabel printer?

The answer to that is super simple: you don’t have to own a QuickLabel printer to enter into the competition. We’re urging all in-house label designers to enter.

How to Enter the In-House Label Design Competition

Enter and submit your label artwork.

How can you win all that extra cash and that awesome trophy for your desk if you don’t submit your labels? You can’t. Actually, you won’t.

So where’s the harm in trying? The only thing you have to lose is nothing. Finalists will be contacted in October, and those who won will be announced on November 3, 2014 at the Pack Expo trade show in Chicago.

So, think it over. If you want to submit, then do it here. We accept .pdf, .jpg, .jpeg, .png, and please make sure these files are less than 10 Mb. So, it’s time to whip out your thinking caps and open up Photoshop!

We’re waiting for you.

Questions?

Do you have any questions about the In-House Label Design Competition?

Please contact Charles Smith. We always love to hear from you – no matter the reason.

You can also contact us via Facebook, Twitter, and our website.

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