Top 4 Reasons Why You Should Be Printing Prepared Food Labels In-House

Posted on by Kelsey Sullivan

printing prepared food labels in-house
Many companies outsource their product labels to save on costs and maintain production efficiency. But when you break it down, is outsourcing really the most efficient route? Depending on your business size and needs, it could be more beneficial printing prepared food labels in-house.

Here are our top four reasons why taking label production in-house can be the better option:

1. Outsourced Printing Comes at a Price

While using another facility to produce your prepared food labels might seem like a giant weight off your shoulders, it may not necessarily be the case.

Outsourcing can end up severely delaying your labeling process, costing your business valuable time and money.

For example, if an outsourced label shipment becomes delayed, so will the orders your company was scheduled to have in stock and on the shelves. These delays will happen, as do errors.

print grocery store labels

Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses and prepared foods.

The best way to avoid these dilemmas is investing in a small, short-run digital label printer to easily bring production in-house.

On implementing short-run digital label printers in-house, Impression Technology Europe reveals, “Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost effective than outsourcing and based on the output.”

Our main alternative to outsourcing, investing in an in-house digital label printer will not only save you time, but also reduce cost-per-label.

2. NOT ALL ENVIRONMENTS ARE CREATED EQUAL

Printing prepared food labels in-house has its benefits when varying environmental requirements come into play.

printing prepared food labels in-house

Just because some prepared foods need to be frozen, doesn’t mean the quality and appearance of your packaging should suffer. It’s important for your store’s frozen foods to remain cohesive with the rest of your prepared food line. After all, it is your brand.

However, using the wrong label for the products environment can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion and labels falling off.

If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.

Ultimately, finding the correct label material is just as important to your printed results as your design. QuickLabel has developed special materials that are capable of absorbing the inks so that printed labels do not smear and reproduce the most accurate colors possible.frozen food label printer

The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.

One example of easy in-house printing solution is QuickLabel’s flagship Kiaro!Kiaro! D or wide format QL-800 inkjet label printers. These printers are known for printing frozen food labels that are extremely durable and still generate high-quality 1200 – 1600 dpi imagery.

With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.

3. It’s Not Easy to Keep Up with FDA Regulations & Demands

Keeping up with the FDA’s changing regulations and formats can greatly affect your product labels. If standards are not met, your entire product line could suffer from massive recalls.

label nutrition facts tableThis intimidating process includes font restrictions, mandatory statements, allergen alerts and stringent calculations for daily values.

As a food manufacturer or grocer, you want to spend your energy on your recipes, production, branding and sales – not on interpreting FDA labeling mandates.

While it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customer with the quality and transparency they deserve, you can make it easier on your business.

printing prepared food labels in-houseThis is where an in-house label printer truly shines. For every change in date, rule, format, etc., you have the ability to immediately customize your labels on the spot.

Printing prepared food labels in-house gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand. Meaning no more wasted labels, no more overstock and no more falling short.

This gives you more flexibility in your printing process, as well as introducing the option for seasonal or promotional packaging.

4. Things Are Better When You’re in Control

Your labels are the face of your brand, so you always want to maintain professionalism and put your best foot forward.

If you want to be in control of your business and remove exterior dilemmas, it may be time to consider printing prepared food labels in-house.

printing prepared food labels in-house

If you’re interested in high-quality, short-run label printing in-house, feel free to view our line of complete labeling solutions, including software, media and a wide range of digital label printers from monochrome barcode printers to photographic inkjet color labeling systems and presses.

Or, if you’d like to speak with one of our field sales engineers or media specialists, feel free to contact us for more information! They would be happy to work with you to find the right solution for your application.

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

Posted in Label Printers, Packaging, Printing Solutions, Product Labels | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How to Make Your Custom Cosmetics Labels Attractive and Effective

Posted on by Kelsey Sullivan


In the cosmetics industry, looks matter. There’s a lot of pressure for product packaging to portray the end results –even when working with small surfaces.

But while trying to catch the consumer’s eye, there are still regulations products must follow. So how can you make your custom cosmetic labels both attractive and effective?

First Things First: Product Requirements

Regardless of your product line, you need to be aware of the industry requirements.

What are the most common rules and regulations for labeling in the cosmetics industry?

According to the Federal Food, Drug, and Cosmetic Act, it is prohibited to market cosmetics that are adulterated or misbranded as well as while in interstate commerce.

FDA regulations are required for any product, except soap, intended to be applied to the human body for cleansing, beautifying, promoting attractiveness or altering appearance.

A cosmetics label is considered misbranded if:

  • labeling is false or misleading
  • label does not state the name and address of the manufacturer, packer, or distributor or the net quantity of contents
  • the required information is not stated prominently, with conspicuousness and in terms that it is read and understood by consumers under customary conditions of purchase and use the container or its fill is misleading

Read the full list of FDA cosmetics labeling standards here.

Make Compliance Easier 

Ensure products meet all FDA regulations and easily maintain labels with an in-house label printer – this includes overseas,  certifying compliance within each country.

Printing in-house also offers a much more affordable option compared to outsourced printing.

By printing in your facility, you have the ability to produce large or short runs of labels as needed with expiration dates, ingredients lists, allergen warnings, barcodes, organic and natural certifications.

Check out some of our favorite commercial color label printer options here!

Make Sure Your Products Have What They Need 

In addition to FDA requirements, environmental exposure can require a higher need for durability.

If you offer lotion, body wash or facial cleansers, you may want to consider a printer that applies water-resistant labels. This will help protect your labels fading or peeling.

Utilizing these resistant labels will bring your products to another level of professionalism. By adhering to both FDA standards and product needs, your cosmetics will perform effectively.

Watch how CJ’s Unique Boutique uses their durable QuickLabel printer to label all of their lotions and creams:

Stand Out On The Shelves!  

Looks matter in this industry.

Makers of cosmetics and personal care products don’t just need a lot of labels – they need a lot of different labels. One body lotion alone can be available in dozens of different scents, array of bottles, tubs and more.

Your product packaging is what makes you stand out from the competition. What catches eyes on the shelves can be the difference between the purchase of your brand over a competitors.

If you’re looking for a cost-effective way to enhance your cosmetics label designs, an in-house label printer is the best solution.

Not only will printing cosmetics labels in-house save money, but it is perfect for short-runs of seasonal products, new scents, sizes and formulations – especially when it comes to the design process.

Using your own label printer will allow you to control your label from start to finish – making sure it showcases your product as envisioned.

Make Your Custom Cosmetics Labels Attractive and Effective With The Kiaro! 

If you’re looking for a photo-quality, colorfast label printer with high-production rates, we recommend the Kiaro! color label printer (as used by CJ’s Unique Boutique).

The Kiaro! is an extraordinarily fast printer with the ability to produce beautiful, vibrant color labels in astounding 1200 dpi.

“It’s a cost effective time saving printer. It creates excellent quality labels for our packaging, and I couldn’t be happier.”
– Ryan Flynt, CJ’s Unique Boutique

By acknowledging your products packaging design, durability of labels and FDA standards, custom cosmetics labels are able to function effectively while attracting consumers to your products.

If you’re interested in learning more about creating eye-catching labels in your own facility, feel free to check out our website!

 

 

 

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

Posted in Labeling Standards, Packaging, Private Labels, Product Labels | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

4 Reasons Why You Should Be Making Your Own Food & Beverage Labels

Posted on by Kelsey Sullivan

Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.

Impression Technology Europe explains, “Recently, another type of printing has become more attainable for smaller companies…digital ‘short run’ label printers. Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost effective than outsourcing and based on the output.”

How do you know if this is right for you? Here are four reasons why you should be making your own food & beverage labels in-house:

1. Outsourced Printing Comes at a Price

We mean that both literally and figuratively. While using another facility to generate your food labels might seem like weight off your shoulders, that may not be the case.

Passing the task to an outside source can end up severely delaying your labeling process. Why? Not only will you have your company’s shipping schedule to track, but the arrival of your outsourced shipment as well.

If an outsourced shipment becomes delayed, so will the orders your company was originally scheduled to deliver. For small business owners, this can lead to a lot of unhappy customers or market vendors.

These delays will happen, and so do errors. Labeling errors can take more of a toll on your business production line than a delay in shipment.

The unexpected misprint forces your business to return and reorder labels. Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses, which can lead to wasted products.

If your business has experienced these delays, you may want to consider an in-house or on-demand label printer. With the ability to print labels in your own facility, there will be no more error or shipment delays affecting your product line. What’s more, these printers give you the ability to create your own use by/sell by dates with complete label customization.

2. Not All Environments Are Created Equal

Making your own food & beverage labels is also a huge plus when selling products that must be stored in specific environmental requirements.

It’s important for frozen foods to have unique and attractive labels, too. After all, it is your brand. But, it’s equally important that your frozen food labels don’t fail. Using the wrong label can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, falling off in low temperatures. One should not be sacrificed for the other.

If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.

The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.

An easy in-house printing solution is QuickLabel’s Kiaro! or Kiaro! D inkjet label printers. Both printers are known for printing frozen food labels that don’t peel off in high-quality 1200 dpi imagery.

With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.

You can check out both options here.

3. Keep Up with FDA Regulations

Of course, keeping up with the FDA’s changing regulations and formats can greatly affect your product labels.

The intimidating process includes font restrictions, mandatory statements, allergen alerts and difficult calculations for daily values.

As a food manufacturer, you want to spend your energy on your recipes, production, branding and sales – not on interpreting FDA labeling mandates or trying to explain the requirements to an outside vendor.

However, it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customer with the quality and transparency they deserve.

An in-house label printer is especially valuable in these situations. For every change, the label design and format can be immediately customized in your own facility.

What’s more, by owning an in-house label printer, you don’t have to worry about overstock or wasted labels due to changes in regulations. This gives you more flexibility in your printing process, introducing the option of seasonal or promotional runs.

Making your own food & beverage labels gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand.

4. You Deserve to Be In Control of Your Business

Your labels are the face of your brand, so you always want to put your best foot forward.

With outsourced labels, you don’t get to have complete control over your labeling process. Edits take longer, shipments get delayed and labels are bound to be wasted.

In-house printing has evolved with small, tabletop label printers for businesses. These label printers serve as a central database, with the ability to store, revise, locate and print any design on-demand –ultimately opening new doors for small to medium sized businesses.

If you want to be in control of your business or are experiencing any of the above labeling issues, it may be time to consider taking your production line in-house.

QuickLabel specializes in on-demand, tabletop label printers. For someone in the food and beverage industry interested in quality, short-run labels, they are worth looking in to.

Click here to view our full product lineup, or contact us for more information!

 

Feel free to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

 

 

Posted in Label Printers, Packaging, Private Labels, Product Labels | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Packaged for Your Valentine: Is Seasonal Packaging Worth It?

Posted on by Kelsey Sullivan

It’s that time of year again. You’re probably used to seeing pink and red hearts, fluffy bears, seasonal packaging and Cupid whizzing around by now. As soon as the winter holidays come to a close, it’s time to share the love.

But does it really work?

Do consumers really prefer the Valentine version of your product?

According to Packaging Digest, 65% of US consumers prefer seasonal packaging to regular packaging.

That means over half of US consumers are more likely to reach for the seasonal themed batch of goods. It’s all about the visual appeal.

Think about it, the main reason chocolates and baked goods are purchased during the month of February is due to the nature of Valentine’s Day. In spirit, the consumer will reach for the red heart chocolate bag instead.

According to the Complete Guide to Seasonal Packaging by Mary Davies, “in order to stay competitive with the big brands it is essential that you adopt seasonal packaging.”

In a Label & Narrow Web article, Superbrands founder Marcel Knobil supports Davies statement by expressing, “Thanks to impressive print packaging, brands can seduce customers into a change of purchasing vote at the point of purchase. We would end up with less brand and more bland were it not for the attention that the packaging attracts.”

So seasonal packaging is the right idea, but how do you know if it’s the right idea for you?

Unfortunately, it does depend on what industry you are in. A company that sells plastic tubing would not benefit as much as a company known for their gourmet chocolates.

Davies expands, “a bakery is much more likely to benefit from changing their packaging than a stationary supplier. Think about your business model, your products and your customers and then decide whether there would be a benefit to using seasonal packaging.”

So if seasonal packaging is right for you, there are two important things to remember before you get started:

  1. Don’t confuse your customer
    By not make your designs similar to another product you already offer, it could confuse your customer and cause them to shy away from the product altogether.
  2. Don’t overestimate
    If you don’t have your own in-house label printer, it’s easier to make your packaging labels a limited time offer vs. overstocking on labels that will ultimately go to waste.

Whether you are a business small or large, it is definitely worthwhile to invest in seasonal packaging.

But where do you start?

To get the creative juices flowing, we’ll leave you with Hornall Anderson’s top tips of incorporating holiday packaging into your business:

  1. Create a tradition
    Pair your product with something extra in the spirit of the season, and keep it going each year.
  2. Make collectibles
    Packages that are part of a set or able to be repurposed in an innovative way.
  3. Make gifting easier
    Gifting through unique or personalized packaging is beautiful enough to be a gift itself.
  4. Create a campaign
    Build “fanfare” around your product launch.
  5. If you can’t avoid clichés, have fun with them!
    Look for visual and tonal treatments that evoke the season without being overly dependent on overused symbols, or look for ways to turn them on their head.

Interested in creating seasonal or in-house labels today? Check out our website to learn more.

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

Posted in Holiday Labels, Packaging, Private Labels | Tagged , , , , , , , , , , , , , , , , , , , , , , ,

PACK EXPO 2016: QuickLabel Releases New Label Printer & Branding at Tradeshow

Posted on by Kelsey Sullivan

For those of you who could not attend, it’s time to for a Pack Expo 2016: QuickLabel recap. If you weren’t able to see us at our booth, this year’s PACK EXPO in Chicago was one of the most successful and eventful shows for QuickLabel.

Newly Redesigned Booth

To begin, this was our first year exhibiting at the show with our new name “QuickLabel” vs. “QuickLabel Systems” from our company rebrand.

Our entire booth was redesigned to adhere to our new style guidelines and verbiage.

In other words, our booth got a makeover.

New banners, posters, flyers and display colors were created and integrated for the consistency of our modernized look and feel.
img_20161104_144015

 

Pack Expo Faces

We were pleased to see some familiar faces while we were at the show. Some of our customers took the time to pay a visit to our booth during their stay!jodys_visit

At Pack Expo 2016: QuickLabel’s Jody’s Popcorn’s Melvin Hudson & Dr. Alan Wagner, our Kiaro! customers stopped by to see what we were up to and review our latest releases.

Another one of our visitors were a blast from the past, being an original Vivo! customer. Shawn from Brandt Consolidated was happy to speak with us and spend time at our booth the first day of Pack Expo. vivo_customerBrandt Consolidated has been around since 1953, helping its local growers implement custom approaches to crop management and provides cutting-edge products to customers world-wide.

It truly makes us happy that our customers know they can always stop by and catch up with us. It was wonderful to see part of our QuickLabel family! Thank you!

Pack Expo 2016: QuickLabel QL-800 Release

Perhaps the most eventful portion of Pack Expo 2016 was the unveiling of our latest color label printer, the QL-800.

The QL-800 is designed with the power of a high-end digital printing press, sold at just a fraction of the price.  The fastest, most versatile in-house digital color label printer available, the QL-800 combines printing of both narrow and wide labels with high speed, high-quality output. The QL-800 is the best tool for customizing your product labels in affordable small quantities.

packexpobooth3smallWhen you use the QL-800 to print your labels in your own office or factory, you’ll move beyond excess inventory and production delays to achieve a lean, one-piece flow production process. The QL-800 gives you flexibility and cost-savings by allowing you to digitally printing the right label for the right customer in the right quantity, just-in-time.  A true digital printer, the QL-800 easily lets you print labels with any text, barcode, or color graphics in affordable small batches.

It’s perfect for labeling multiple different products or labeling for different wholesale customers. During Pack Expo, the QL-800 was so well received, multiple were sold on the spot during the first days of the tradeshow!

If you want to learn more about the QL-800, please feel free to visit its new page on our website.

We want to thank everyone again for coming out! And thank you for the experience, Pack Expo. See you next year!


Don’t forget to follow us on 
Twitter, like us on Facebook and connect with us on LinkedIn.

 

 

 

Posted in Packaging, QuickLabel products, Trade Show | Tagged , , , , , , , , , , , , , , , , , , , , ,

The QL-111 Industrial Color Label Printer: Things Just Got LEAN

Posted on by Kelsey Sullivan

All of us at QuickLabel® are happy to officially introduce our latest printer, the QL-111 industrial color label printer.

The QL-111 is different from our core line of Kiaro! printers because it focuses on the industrial and manufacturing industry. That is what it was specifically designed for: manufacturers who want fantastic looking color labels at high speeds QL-111(2)with a low cost of ownership.

The QL-111 has been expertly crafted with ideal characteristics for industrial businesses. These label applications include cartons, outer boxes, bins, warehousing, barcodes, color codes, product identification, tracking and receiving.

So, what really sets the QL-111 apart from the others? There are a lot of things. But there are several traits that stand out.

Ultimately Made for Secondary Labeling

Printing in 600dpi, it produces high quality, durable labels, fast. While it isn’t a commercial display label printer, that doesn’t take away from its label quality and requirements.

The QL-111 industrial color label printer is able to clearly identify products stored in manufacturing facilities. Not only does it produce highly legible secondary labels, but it also allows you to print photos of products alongside barcodes in as small as 3 point font.

Print variable color carton labels for footwear, hardware, electrical products, lighting component and industrial products.

Time to Get LEAN

With a QL-111 industrial label printer, allow packaging lines to become LEAN, with limited waste and on-demand label printing for any size product run.

There’s no need to stress or delay over the kanban_cardusual two-step process of pre-printing color labels. The second step of over-printing labels with barcodes and variable data is costly, inflexible and prone to mislabeling errors.

The QL-111 maintains an essential part of LEAN manufacturing by allowing a step to be saved. By printing complete labels on-demand, there is no the need to purchase pre-printed labels and traditional barcode printers.

Starting from blank stock, the QL-111 prints industrial labels direct from digital sources such as enterprise systems, barcode labeling software or graphic design software.

The Champion of Compliance

The QL-111 can also be integrated with a variety of automatic labeling equipment, such as a CDA Application System or Rewinder. This can allow your labeling process to flow at faster speeds and higher accuracy. It also utilizes QuickLabel’s remote pause option for color print-and-apply automation.

The compact size of the QL-111 makes it easy to integrate into any production line or packaging room operation. It even allows for private labeling and compliance labels that meet retail customer specifications.

QL-111_printer_angled_reflectThe QL-111 industrial color label printer is a total solution for cost-effective color label printing.

To get started printing color labels designed for your industrial label, warehouse or supply chain application, contact us today!

If you want to see for yourself, schedule a free on-site demonstration.

Learn more about the innovative and industrial QL-111 by visiting the product page!

 

Posted in Packaging, QuickLabel Customers, QuickLabel products | Tagged , , , , , , , , , , , , , , , , , , , , ,

Simplify Your Manufacturing Process with Kanban Cards Printed by the Kiaro! Digital Color Printer

Posted on by Kelsey Sullivan

Have you heard you can simplify your manufacturing process with Kanban cards? If you’re in the manufacturing industry, you should.

Kanban cards originated from the Japanese term “Kanban” meaning “visual sign” or “signal.” The physical cards became widely used during the 1940’s in Toyota’s manufacturing process to improve work flow and efficiency. kanban_card

The simplicity of the cards allow for quick comprehension, ease of use and accurate control of inventory in the workplace.

Working in the manufacturing industry, you know how beneficial the Kanban cards are.

They help your company keep track of the parts you have, the parts (and therefore orders) you need, the deliveries you have scheduled or should schedule, and the demand of your products internally and externally.

But what makes the Kiaro! the ideal color label printer for Kanban cards? A lot of things.

The Kiaro! appreciates the need for high quality.

With the Kiaro!, you are not limited to having only a barcode or color code — you have the ability to include photo-quality pictures of the product or part along with a full product description on the card as well.

This makes it easier to verify a complete visual of what it is you need.

What’s more, you can print your cards in full color and 1200 dpi resolution. With that said, you’ll be sure to print with the finest detail and color accuracy.

This is especially useful for not only images, but the color coded cards distributed amongst different product lines.

kiaro_manufacturingThe Kiaro! understands the value of time.

And what’s more valuable than yours?

The Kiaro! has the ability to print at 8 inches per second. The edges are even perforated, so you can produce your prints as needed and separate them just as easily.

It certainly knows how to maintain productivity. No scissors, no cutting and no measuring needed. You can also check out our label slitter for larger productions.

It’s even easier than you thought. Just grab it and go.

The Kiaro! is never wasteful.

A forecast is usually one of two things: lucky or wrong.

Instead of having to predict how many cards to order, the Kiaro! gives you the ability to print your Kanban cards on demand.

Now, you’ll always meet your company’s needs. No more wasted supplies and no more storage rooms full of extras. You can print in batches of one and cut to custom lengths immediately with the optional Kiaro! tag cutter.

And, if you need to change something, you can reconfigure a process instantly without being burdened by the cost of scrapping pre-printed cards. You have the ability to respond to what’s actually being done and fulfill your precise needs with the highest accuracy.kiaro_kanban

All in all, these little cards make a big impact – but they can also become a significant pain to stay on top of.

With the Kiaro!, the process of producing Kanban cards remains effortless — and the possibilities endless.

It’s your visual indicator, it’s your reminder and it’s your record keeper.

Make your Kanban cards with the Kiaro! label printer and you’ll have everything your team needs to know on that little card.

The Kiaro! delivers Kanban cards efficiently, precisely and in a manner that’s most beneficial to you and your company’s continuous improvement initiatives.

Any Questions on How We Can Help Simplify Your Manufacturing Process with Kanban Cards?

To learn more about how the Kiaro! color label printer can save you time, money, and provide you with highly accurate color labels, click here.

Or contact us today by giving us a call, sending us an email or deciding to schedule your own Kiaro! demonstration!

 

Posted in Labeling Standards, QuickLabel products, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jody’s Popcorn Labels POP! with the Kiaro! Label Printer!

Posted on by Kelsey Sullivan

In Virginia Beach, Jody’s Popcorn sells freshly made, caramel coated, chocolate drizzled and savory popcorn snacks. With their unique line of product flavors, they rely on their Kiaro! label printer to produce the famous popcorn labels that pop!

What Makes It Gourmet?

jodys_bagsMichael Katz, Vice President of Jody’s Popcorn, explains, “People often ask what gourmet popcorn is. What gourmet means to us is that we use the highest quality ingredients that we can find because we are very concerned about our flavor profile and the quality of our product.”

We traveled to Virginia Beach to get a taste of what Jody’s Popcorn is made of, and see how they use their QuickLabel printer to make their popcorn labels look as good as their freshly popped batches taste.

It’s About Quality AND Quantity

“Our quality is not just about the product, but the overall experience at Jody’s,” stresses Katz, “At our oceanfront store, we make freshly popped popcorn right there.”

While the quality of their popcorn is priority, their quantity demands (no matter how big or small) are important to them as well.

popcornMichael Katz explains, “The oceanfront store grew in popularity. We had lots of demand for our products, so Jody’s leased facilities that were able to produce much larger quantities of popcorn. We were then able to label that product and offer a much wider variety at our oceanfront store, also satisfying the needs of whole sale customers.”

But with that expansion, Jody’s needed a reliable printer that could take on their growth, as well as take care of quick in-store demands. As the business grew, so did Jody’s product line. It became less affordable to order thousands of popcorn labels for all of their many flavors, changing order sizes, and special requests for custom labeling.

“What we had before was outsource printing,” explains Katz, “We were making a lot of products and sending a lot of products to be outsourced. But the cost of having all that inventory sitting on our shelves didn’t seem to make much sense.”

QuickLabel Meets Jody…

Looking for a short-run labeling solution, Jody’s found QuickLabel Systems and the Kiaro! label printer.

michael_katz_kiaroKatz quickly discovered how easy it was to operate a Kiaro!, stating, “My concern then came, how difficult is that to operate? And it was really very simple. Anybody that could operate a printer can operate this printer.”

“When I first saw the Kiaro!, my initial impression was, ‘Wow! It’s not drab, and I’m not interested in printing anything that’s drab.’ So I really connected with that,” reveals Katz, “Once I looked at it operate, I was impressed with the quality of what was being ‘spit out,’ if you will, as finished product. These labels were just coming off and they were beautiful.”

QuickLabel’s Kiaro! Saved Them Time & Money

“Our ability to flourish in both the promotional products industry and the whole sale business has been greatly enhanced by our ability to create custom labels. That gives us the ability to very quickly customize a package for customers. If a particular customer wants to have their farm store on it or their gift store, we’re able to produce that here, quickly, in our facility and put that on the bag and get it out the door,” Katz states.

“There are times when we find that we forgot to order a pre-printed label and we need it right now, or we’ve ordered it, but there’s a problem at the printing company and they can’t deliver the label at the time we expect,” Katz explains.jodys_labels

He expands,“With the Kiaro!, we not only use it to print our custom labels and small quantity product labels, but we also use it as a back-up printer. We can print exactly the same label we send out for our large-runs of pre-printed labels, and the Kiaro! labels look indistinguishable from an outsourced label. It is really a wonderful situation.”

“The Kiaro! printer has saved Jody’s time and production. The amount of time it takes for us to produce a custom job has decreased greatly. We can literally have somebody walk into the printing area and say ‘I need this’ and turn it around in 10-15 minutes,” concludes Katz.

Want More?

To learn more about how the Kiaro! color label printer can save you time, money, and provide you with gorgeous customized color labels, click here.

Or contact us today by giving us a call, sending us an email or deciding to schedule your own Kiaro! demonstration!

About Jody’s Gourmet Popcorn

Jody’s Gourmet Popcorn of Virginia Beach, VA makes fresh, delectable kettle corn, caramel corn, and flavored seasonal popcorn for all the world to love. Shop in-person at their beautiful ocean front store at 31 Ocean Shops, or online at www.JodysPopcorn.com.

If you’d like to sell Jody’s Popcorn in your own retail store, wholesale pricing and quantities are available. Jody’s makes a great fundraiser for your school or organization with custom packaging for special events and other special orders.

To contact Jody’s, please call 866.797.JODY or visit their Facebook page.

Posted in QuickLabel Customers, QuickLabel products | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , ,