Top 4 Reasons Why You Should Be Printing Prepared Food Labels In-House

Posted on by Kelsey Sullivan

printing prepared food labels in-house
Many companies outsource their product labels to save on costs and maintain production efficiency. But when you break it down, is outsourcing really the most efficient route? Depending on your business size and needs, it could be more beneficial printing prepared food labels in-house.

Here are our top four reasons why taking label production in-house can be the better option:

1. Outsourced Printing Comes at a Price

While using another facility to produce your prepared food labels might seem like a giant weight off your shoulders, it may not necessarily be the case.

Outsourcing can end up severely delaying your labeling process, costing your business valuable time and money.

For example, if an outsourced label shipment becomes delayed, so will the orders your company was scheduled to have in stock and on the shelves. These delays will happen, as do errors.

print grocery store labels

Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses and prepared foods.

The best way to avoid these dilemmas is investing in a small, short-run digital label printer to easily bring production in-house.

On implementing short-run digital label printers in-house, Impression Technology Europe reveals, “Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost effective than outsourcing and based on the output.”

Our main alternative to outsourcing, investing in an in-house digital label printer will not only save you time, but also reduce cost-per-label.

2. NOT ALL ENVIRONMENTS ARE CREATED EQUAL

Printing prepared food labels in-house has its benefits when varying environmental requirements come into play.

printing prepared food labels in-house

Just because some prepared foods need to be frozen, doesn’t mean the quality and appearance of your packaging should suffer. It’s important for your store’s frozen foods to remain cohesive with the rest of your prepared food line. After all, it is your brand.

However, using the wrong label for the products environment can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion and labels falling off.

If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.

Ultimately, finding the correct label material is just as important to your printed results as your design. QuickLabel has developed special materials that are capable of absorbing the inks so that printed labels do not smear and reproduce the most accurate colors possible.frozen food label printer

The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.

One example of easy in-house printing solution is QuickLabel’s flagship Kiaro!Kiaro! D or wide format QL-800 inkjet label printers. These printers are known for printing frozen food labels that are extremely durable and still generate high-quality 1200 – 1600 dpi imagery.

With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.

3. It’s Not Easy to Keep Up with FDA Regulations & Demands

Keeping up with the FDA’s changing regulations and formats can greatly affect your product labels. If standards are not met, your entire product line could suffer from massive recalls.

label nutrition facts tableThis intimidating process includes font restrictions, mandatory statements, allergen alerts and stringent calculations for daily values.

As a food manufacturer or grocer, you want to spend your energy on your recipes, production, branding and sales – not on interpreting FDA labeling mandates.

While it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customer with the quality and transparency they deserve, you can make it easier on your business.

printing prepared food labels in-houseThis is where an in-house label printer truly shines. For every change in date, rule, format, etc., you have the ability to immediately customize your labels on the spot.

Printing prepared food labels in-house gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand. Meaning no more wasted labels, no more overstock and no more falling short.

This gives you more flexibility in your printing process, as well as introducing the option for seasonal or promotional packaging.

4. Things Are Better When You’re in Control

Your labels are the face of your brand, so you always want to maintain professionalism and put your best foot forward.

If you want to be in control of your business and remove exterior dilemmas, it may be time to consider printing prepared food labels in-house.

printing prepared food labels in-house

If you’re interested in high-quality, short-run label printing in-house, feel free to view our line of complete labeling solutions, including software, media and a wide range of digital label printers from monochrome barcode printers to photographic inkjet color labeling systems and presses.

Or, if you’d like to speak with one of our field sales engineers or media specialists, feel free to contact us for more information! They would be happy to work with you to find the right solution for your application.

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

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PACK EXPO Las Vegas: Enhancing Your Printing Solutions

Posted on by Kelsey Sullivan

PACK EXPO Booth 2017 Las VegasPACK EXPO Las Vegas: Enhancing Your Printing Solutions

For those of you who could not attend, it’s time to for a PACK EXPO 2017 recap! If you weren’t able to see us at our booth, this year’s PACK EXPO Las Vegas was one of the most attended, most successful shows for QuickLabel & TrojanLabel.

Selling units right off the floor at both the main PACK EXPO booth and Healthcare Packaging booth, we were ecstatic from the positive reception of our new business unit and product releases.

Expanding Our Printing Solutions

Since our business unit expanded to include TrojanLabel™, a growing force in the digital label press, overprinting and specialty printers industry (February 2017), we had yet to host a trade show together in the USA –making this year’s PACK EXPO Las Vegas all the more exciting.

A fantastic complement to our tabletop label printers, TrojanLabel products include the T3-OP (Trojan3), a digital professional packaging and converting overprinting system and the T2 (Trojan2), a sophisticated digital label mini press and more exclusive printers released at the show.

The acquisition of TrojanLabel helped to amplify the strength and capabilities of both brands as known leaders in the industry of tabletop label printers for in-house custom color labels and professional label presses and specialty printers.

Being our first show together in the USA, we were ecstatic to share our experience at PACK EXPO together as well as see how well it was recognized by the current and new customers that visited our booth!

Exclusive PACK EXPO Product Releases 

Perhaps the most eventful portion of PACK EXPO 2017 was the unveiling of our latest QuickLabel and TrojanLabel label printer and presses.

As a show exclusive, booth visitors were able to view live demonstrations and learn more about the benefits of our four new innovative solutions:

  • QL-30 and QL-60
  • Trojan™ T2-C
  • Trojan™ T4

 

QL-30 & QL-60

New QuickLabel thermal printers

Both compact, monochrome high-speed thermal transfer printers the QL-30 and QL-60 are perfect for barcoding and other one-color labeling applications. Innovative upgrades include a full-color touchscreen interface, complete with video and Wi-Fi. Ideal applications for the QL-30 and QL-60 are hazardous substance labeling, including cardboard boxes, pallets and other exposed surfaces.

Trojan T2-C

With the full capacity of a larger press, the T2-C is a compact label press that easily fits into any size print department with a footprint of less than 4 square feet. For ideal print quality and registration, the T2-C is optimized with automatic tension control, built-in web guide and intuitive TrojanControl touch panel interface. The T2-C is designed for 24/7 production and ideal for brand owners, print shops and professional label converters.

Trojan T4

While not at the show, the Trojan T4 was simultaneously released and displayed at Labelexpo Europe.

An all-in-one digital label production and finishing press, the Trojan T4 extends the TrojanLabel product line into the high-production environment for professional label converting. For advanced label production and finished rolls of superior quality, the T4’s advanced digital inkjet press prints, laminates, die cuts and slits brilliant full-bleed color labels up to 1600 x 1600 dpi resolution at speeds up to 60 feet/18 meters per minute. A compact all-in-one label production solution, the T4 is fast, reliable and easy to use, while taking up less than 7-1/2 feet of work space.

Overall, we were happy to share our total labeling solutions and printing solutions with attendees to help accelerate and enhance their business.

We want to thank everyone again for coming out! Thank you for the experience, PACK EXPO. See you next year!

To learn more about our printing solutions, please feel free to visit us on our QuickLabel and TrojanLabel websites.

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

 

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How to Make Your Custom Cosmetics Labels Attractive and Effective

Posted on by Kelsey Sullivan


In the cosmetics industry, looks matter. There’s a lot of pressure for product packaging to portray the end results –even when working with small surfaces.

But while trying to catch the consumer’s eye, there are still regulations products must follow. So how can you make your custom cosmetic labels both attractive and effective?

First Things First: Product Requirements

Regardless of your product line, you need to be aware of the industry requirements.

What are the most common rules and regulations for labeling in the cosmetics industry?

According to the Federal Food, Drug, and Cosmetic Act, it is prohibited to market cosmetics that are adulterated or misbranded as well as while in interstate commerce.

FDA regulations are required for any product, except soap, intended to be applied to the human body for cleansing, beautifying, promoting attractiveness or altering appearance.

A cosmetics label is considered misbranded if:

  • labeling is false or misleading
  • label does not state the name and address of the manufacturer, packer, or distributor or the net quantity of contents
  • the required information is not stated prominently, with conspicuousness and in terms that it is read and understood by consumers under customary conditions of purchase and use the container or its fill is misleading

Read the full list of FDA cosmetics labeling standards here.

Make Compliance Easier 

Ensure products meet all FDA regulations and easily maintain labels with an in-house label printer – this includes overseas,  certifying compliance within each country.

Printing in-house also offers a much more affordable option compared to outsourced printing.

By printing in your facility, you have the ability to produce large or short runs of labels as needed with expiration dates, ingredients lists, allergen warnings, barcodes, organic and natural certifications.

Check out some of our favorite commercial color label printer options here!

Make Sure Your Products Have What They Need 

In addition to FDA requirements, environmental exposure can require a higher need for durability.

If you offer lotion, body wash or facial cleansers, you may want to consider a printer that applies water-resistant labels. This will help protect your labels fading or peeling.

Utilizing these resistant labels will bring your products to another level of professionalism. By adhering to both FDA standards and product needs, your cosmetics will perform effectively.

Watch how CJ’s Unique Boutique uses their durable QuickLabel printer to label all of their lotions and creams:

Stand Out On The Shelves!  

Looks matter in this industry.

Makers of cosmetics and personal care products don’t just need a lot of labels – they need a lot of different labels. One body lotion alone can be available in dozens of different scents, array of bottles, tubs and more.

Your product packaging is what makes you stand out from the competition. What catches eyes on the shelves can be the difference between the purchase of your brand over a competitors.

If you’re looking for a cost-effective way to enhance your cosmetics label designs, an in-house label printer is the best solution.

Not only will printing cosmetics labels in-house save money, but it is perfect for short-runs of seasonal products, new scents, sizes and formulations – especially when it comes to the design process.

Using your own label printer will allow you to control your label from start to finish – making sure it showcases your product as envisioned.

Make Your Custom Cosmetics Labels Attractive and Effective With The Kiaro! 

If you’re looking for a photo-quality, colorfast label printer with high-production rates, we recommend the Kiaro! color label printer (as used by CJ’s Unique Boutique).

The Kiaro! is an extraordinarily fast printer with the ability to produce beautiful, vibrant color labels in astounding 1200 dpi.

“It’s a cost effective time saving printer. It creates excellent quality labels for our packaging, and I couldn’t be happier.”
– Ryan Flynt, CJ’s Unique Boutique

By acknowledging your products packaging design, durability of labels and FDA standards, custom cosmetics labels are able to function effectively while attracting consumers to your products.

If you’re interested in learning more about creating eye-catching labels in your own facility, feel free to check out our website!

 

 

 

 

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Why is it Important for Printers to be BS5609 Certified?

Posted on by Kelsey Sullivan


Did you know not all labels meet the requirements to be considered BS5609 certified?

If your business generates products that require this certification, such as chemical jugs, hardware and industrial products labels and more, it is important to know what BS5609 is and the standards that need to be met.

What is BS5609?

BS5609 is the internationally recognized British Standard for pressure-sensitive adhesive labels used for overseas shipping. Also known as the Marine Immersion Label Testing Standard, chemical manufacturers refer to this standard when their labels are used on hazardous chemical containers transported by sea.

BS5609 certification establishes whether or not labels remain adhesive and readable on containers and barrels, after prolonged exposure to ocean environment including both seawater and sand abrasion.

Elements, including those required by GHS, such as red and black ink of GHS pictograms, hazard statements and health warnings all must remain identifiable on the label with slight or no color change or print removal in order to pass BS5609 testing.

Where Can You Get BS5609 Certified Labels?

Surprisingly enough, you can print them yourself. With some help, of course.

QuickLabel now has a line of BS5609 certified label printers for GHS labels. These label printers are available in three models for various label sizes, all of which are able to produce BS5609-compliant labels.

Not only will you remain compliant, but you can print all of your labels in short-runs, in-house.

Eric Pizzuti, Vice President of QuickLabel states, “We are confident that our Kiaro! D label printers and our BS5609 certified labels and inks comprise the most durable, reliable, and easy-to-use GHS label printing solution on the market.”

Pizzuti continues, “Chemical producers who need to print black and red GHS labels for bottles and cartons will be pleased to know that they can also print their front-panel primary display labels in full-color using the Kiaro! D, which boasts excellent print quality and 1200 dpi resolution.”

QuickLabel’s Family of BS5609 Label Printers

The Kiaro! D family of label printers allow you to print durable labels that can get dirty, wet, scuffed, and exposed to sunlight and chemicals – all while maintaining legibility and color fastness.

Thanks to cutting-edge pigment ink formulation and QuickLabel’s qualified label stocks, labels printed by the Kiaro! D comply with GHS hazard warning labeling regulations and BS5609 certification, one of the most stringent physical label standards in the world.

The Kiaro! D Label Printer

Variable color shoe box labels, hardware labels, electrical labels, industrial product labels, and color warehouse labels are ideal uses for the Kiaro! D. Its reliable operation, 5.9 ips print speed and 1200 dpi print quality make the Kiaro! D a high performer for your production facility.

Similar to the original Kiaro! commercial label printer, the Kiaro! D prints labels from 1”- 4” wide and up to more than 15” in length. The Kiaro! D is also compatible with matte polypropylene and paper label materials and doesn’t require lamination to make durable labels.

The Kiaro! 200D Label Printer

Similar to the Kiaro! D, the Kiaro! 200D is the quintessential extra-wide label printer, capable of making durable labels in large sizes for gallon jugs, shipping drums, pallets, cartons, and cases – all in full CMYK color.

 


The Kiaro! 50D Label Printer 

The Kiaro! 50D is the smallest of the family, but it’s still tough. The Kiaro! 50D prints small, durable labels that withstand big challenges from industrial environments. This compact printer is ideal for printing small GHS labels with red and black pictograms that also have brand logos and product graphics in full CMYK color.

If you’re interested in learning more about the Kiaro! D label printers, please feel free to visit our website.

To see a Kiaro! D label printer for yourself, contact us today to schedule an in-person demonstration at your facility.

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

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4 Reasons Why You Should Be Making Your Own Food & Beverage Labels

Posted on by Kelsey Sullivan

Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.

Impression Technology Europe explains, “Recently, another type of printing has become more attainable for smaller companies…digital ‘short run’ label printers. Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost effective than outsourcing and based on the output.”

How do you know if this is right for you? Here are four reasons why you should be making your own food & beverage labels in-house:

1. Outsourced Printing Comes at a Price

We mean that both literally and figuratively. While using another facility to generate your food labels might seem like weight off your shoulders, that may not be the case.

Passing the task to an outside source can end up severely delaying your labeling process. Why? Not only will you have your company’s shipping schedule to track, but the arrival of your outsourced shipment as well.

If an outsourced shipment becomes delayed, so will the orders your company was originally scheduled to deliver. For small business owners, this can lead to a lot of unhappy customers or market vendors.

These delays will happen, and so do errors. Labeling errors can take more of a toll on your business production line than a delay in shipment.

The unexpected misprint forces your business to return and reorder labels. Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses, which can lead to wasted products.

If your business has experienced these delays, you may want to consider an in-house or on-demand label printer. With the ability to print labels in your own facility, there will be no more error or shipment delays affecting your product line. What’s more, these printers give you the ability to create your own use by/sell by dates with complete label customization.

2. Not All Environments Are Created Equal

Making your own food & beverage labels is also a huge plus when selling products that must be stored in specific environmental requirements.

It’s important for frozen foods to have unique and attractive labels, too. After all, it is your brand. But, it’s equally important that your frozen food labels don’t fail. Using the wrong label can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, falling off in low temperatures. One should not be sacrificed for the other.

If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.

The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.

An easy in-house printing solution is QuickLabel’s Kiaro! or Kiaro! D inkjet label printers. Both printers are known for printing frozen food labels that don’t peel off in high-quality 1200 dpi imagery.

With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.

You can check out both options here.

3. Keep Up with FDA Regulations

Of course, keeping up with the FDA’s changing regulations and formats can greatly affect your product labels.

The intimidating process includes font restrictions, mandatory statements, allergen alerts and difficult calculations for daily values.

As a food manufacturer, you want to spend your energy on your recipes, production, branding and sales – not on interpreting FDA labeling mandates or trying to explain the requirements to an outside vendor.

However, it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customer with the quality and transparency they deserve.

An in-house label printer is especially valuable in these situations. For every change, the label design and format can be immediately customized in your own facility.

What’s more, by owning an in-house label printer, you don’t have to worry about overstock or wasted labels due to changes in regulations. This gives you more flexibility in your printing process, introducing the option of seasonal or promotional runs.

Making your own food & beverage labels gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand.

4. You Deserve to Be In Control of Your Business

Your labels are the face of your brand, so you always want to put your best foot forward.

With outsourced labels, you don’t get to have complete control over your labeling process. Edits take longer, shipments get delayed and labels are bound to be wasted.

In-house printing has evolved with small, tabletop label printers for businesses. These label printers serve as a central database, with the ability to store, revise, locate and print any design on-demand –ultimately opening new doors for small to medium sized businesses.

If you want to be in control of your business or are experiencing any of the above labeling issues, it may be time to consider taking your production line in-house.

QuickLabel specializes in on-demand, tabletop label printers. For someone in the food and beverage industry interested in quality, short-run labels, they are worth looking in to.

Click here to view our full product lineup, or contact us for more information!

 

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How to Read & Label Chemical Cleaning Supplies

Posted on by Kelsey Sullivan


Not all labels are easy to get approved. If you handle sanitation or chemical supplies, you know there are specific marks and content that must appear on the product labels.

In this post, you will gain insight into chemical and GHS label markings and how to label them. In addition, we will cover how utilizing an on-demand color label printer can provide the best labeling solution for your products.

What Are GHS and Chemical Regulations?

Janitorial and sanitation products are among the chemicals that require color-coded chemical hazard identification labels in compliance with GHS Labeling regulations.

GHS stands for Globally Harmonized System of Classification and Labeling of Chemicals, which are usually represented as red and black pictograms.

Also known as graphic symbols, pictograms are used to communicate specific information about the hazards of a chemical. The GHS regulation standards use a total of nine pictograms.

The purpose of these symbols are to provide workers with better information on the safe handling and use of hazardous chemicals, thereby allowing them (or anyone handling the product) to avoid injuries and illnesses related to exposures to hazardous chemicals.

To read more on each GHS classification symbol, with a more in-depth review of each, please view  our white paper GHS Chemical Labeling Compliance: Requirements & Solutions.

What to Include on Chemical Cleaning Supply Labels

The Hazard Communication Standard (HCS) states, “chemical manufacturers, importers, or distributors must ensure that each container of hazardous chemicals is labeled, tagged or marked with the following information: product identifier; signal word; hazard statement(s); precautionary 1 2 statement(s); and pictogram(s); and name, address and telephone number of the chemical manufacturer, importer, or other responsible party.”

Make Compliance Easier by Printing Compliant Labels In-House 

Now that you have a better understanding of the labeling requirements, what’s the best way to create your labels?

If you are in the industry, you already know most GHS label printers offer the ability to print GHS compliant labels in just two colors, red and black.

An ideal durable label printer, QuickLabel’s Kiaro! D tabletop label printer has the ability to instantly print full color GHS labels in 1200 dpi resolution.

QuickLabel’s “D” printers produce durable, pigment based labels able to withstand water, dirt, exposure, abrasion and hazardous chemicals while maintaining color-fastness.

With a Kiaro! D, you can print your entire chemical label in seconds, including your logo and primary display panel graphics and the red and black GHS pictograms, text, barcode and serializations.

See What the Extra-Durable, GHS Compliant Kiaro! D is Capable of:

Printing in full color, 1200 dpi allows your compliant GHS labels to send two messages:

1. A responsible manufacturer has packaged the product safely.

2. The company logo and branding stands out from other competitors.

A QuickLabel printer provides valuable competitive advantages by maintaining GHS compliance and showing off signature brands.

Stand Out on the Shelves

While other companies are stuck with identical packaging, you have the option to stand out with custom messaging. Your custom label and verbiage will ensure customers and clients know exactly who manufactures their chemicals.

To get the perfect package, we recommend using labeling software in addition to an in-house label printer. Labeling software allows you to link your database of chemical descriptions with a label printer for accuracy.

With a robust color label printer such as the Kiaro! D and a fully-featured GHS labeling software such as NiceLabel, it is easy to become compliant and maintain compliance.

Interested in learning more about in-house durable label printers?
Visit our website or contact us for more information.

For more information on GHS and chemical labeling, feel free to read our white paper, GHS Chemical Labeling Compliance: Requirements & Solutions.

 

 

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5 Reasons Why QuickLabel is the Best Solution for Printing Essential Oil Labels

Posted on by Kelsey Sullivan

If you have ever enjoyed the scent of a rose, you’ve experienced the aromatic qualities of essential oils.

A trusted partner in the essential oils industry, doTERRA defines essential oils as naturally occurring, volatile aromatic compounds found in the seeds, bark,
stems, roots, flowers, and other parts of plants.

For hundreds of years, essential oils have been used for medicinal, beauty and cleaning treatments. So how can you make your oils stand out from the rest?

You have to catch your audience’s eye. And that’s why we’re here.

1. We Make Label Creation Simple

We know that makers of essential oil products don’t just need a lot of labels – they need a lot of different labels.

Instead of dealing with the hassle of an outside printing vendor, with the risk of costly re-prints, overstock, delayed shipments or wasted expenses, we give you the ability to control everything in-house.

Our in-house commercial label printers print labels in any quantity. They are perfect for short-runs of seasonal products and ideal for printing custom labels for new scents, sizes, and formulations. That means growing your line of essential oils doesn’t have to be difficult. With a QuickLabel printer, you can start printing off your new scents as soon as they are designed.

What’s more, our printers are designed to be user-friendly and specifically designed for narrow labels.

That means you can focus on creating beautiful aromas, and we can take care of the rest.

2. We Meet All Labeling Rules & Regulations

As you know, being a producer of personal care products in the USA, your essential oil labels must comply with the FDA standards.

With a QuickLabel printer, you can print ingredients lists, allergen warnings, barcodes, organic and natural certifications on demand; ultimately giving you the advantage of keeping up with the constant changes being made to label requirements as they go into effect.

We’ll help keep you one step ahead and easily producing FDA-compliant labels.

3. We Let Your Beauty Shine Through

We want your labels to be as beautiful as you’ve imagined.

At QuickLabel, we know the importance of personalization. Your brand has to be able to tell your company’s story to stand out from the crowd. And we wouldn’t have it any other way.

Our label printers allow for complete customization of your labels. And they don’t only look good on screen.

Our label printers have the ability to print in up to 1600 dpi at 12 inches per second. That’s fast, photo-quality imagery!

Especially helpful for narrow labels, our systems precisely print 3-point font to list every ingredient, percentage and note you need.

We’ll help you print stunning imagery, barcodes, pricing, expiration dates and ingredients all in one round.

4. We Make It Personal

We like to get to know our customers, too.

Stopping by CJ’s Unique Boutique in Colorado Springs, we were able to see how they use our label printer to create their personal care lotion and oil labels. See for yourself:

5. Finally, We Are Always Here For You

You can always reach out to us without hesitation. With representatives throughout the nation and around the globe, we are here for you.

Having over 40 years of experience and reliability, we not only have the support, but the resources to guarantee the best quality product on the market.

Interested in our in-house color label printers?

Contact us today to start learning more or set up a free in-person demonstration.

 

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

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Packaged for Your Valentine: Is Seasonal Packaging Worth It?

Posted on by Kelsey Sullivan

It’s that time of year again. You’re probably used to seeing pink and red hearts, fluffy bears, seasonal packaging and Cupid whizzing around by now. As soon as the winter holidays come to a close, it’s time to share the love.

But does it really work?

Do consumers really prefer the Valentine version of your product?

According to Packaging Digest, 65% of US consumers prefer seasonal packaging to regular packaging.

That means over half of US consumers are more likely to reach for the seasonal themed batch of goods. It’s all about the visual appeal.

Think about it, the main reason chocolates and baked goods are purchased during the month of February is due to the nature of Valentine’s Day. In spirit, the consumer will reach for the red heart chocolate bag instead.

According to the Complete Guide to Seasonal Packaging by Mary Davies, “in order to stay competitive with the big brands it is essential that you adopt seasonal packaging.”

In a Label & Narrow Web article, Superbrands founder Marcel Knobil supports Davies statement by expressing, “Thanks to impressive print packaging, brands can seduce customers into a change of purchasing vote at the point of purchase. We would end up with less brand and more bland were it not for the attention that the packaging attracts.”

So seasonal packaging is the right idea, but how do you know if it’s the right idea for you?

Unfortunately, it does depend on what industry you are in. A company that sells plastic tubing would not benefit as much as a company known for their gourmet chocolates.

Davies expands, “a bakery is much more likely to benefit from changing their packaging than a stationary supplier. Think about your business model, your products and your customers and then decide whether there would be a benefit to using seasonal packaging.”

So if seasonal packaging is right for you, there are two important things to remember before you get started:

  1. Don’t confuse your customer
    By not make your designs similar to another product you already offer, it could confuse your customer and cause them to shy away from the product altogether.
  2. Don’t overestimate
    If you don’t have your own in-house label printer, it’s easier to make your packaging labels a limited time offer vs. overstocking on labels that will ultimately go to waste.

Whether you are a business small or large, it is definitely worthwhile to invest in seasonal packaging.

But where do you start?

To get the creative juices flowing, we’ll leave you with Hornall Anderson’s top tips of incorporating holiday packaging into your business:

  1. Create a tradition
    Pair your product with something extra in the spirit of the season, and keep it going each year.
  2. Make collectibles
    Packages that are part of a set or able to be repurposed in an innovative way.
  3. Make gifting easier
    Gifting through unique or personalized packaging is beautiful enough to be a gift itself.
  4. Create a campaign
    Build “fanfare” around your product launch.
  5. If you can’t avoid clichés, have fun with them!
    Look for visual and tonal treatments that evoke the season without being overly dependent on overused symbols, or look for ways to turn them on their head.

Interested in creating seasonal or in-house labels today? Check out our website to learn more.

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

Posted in Holiday Labels, Packaging, Private Labels | Tagged , , , , , , , , , , , , , , , , , , , , , , ,

Kiaro! Couples: Get to Know Our Sweethearts

Posted on by Kelsey Sullivan

This Valentine’s Day, we wanted to get you to know more about the beautiful relationships we’ve brought to life. Especially the lives of our Kiaro! couples.

As you’ve probably seen in our latest Facebook post, we recently named the Kiaro! and Rewinder our couple of the year. After all, they’ve created some wonderful labels together.

But they aren’t the only relationship we’ve taken notice of. Looking back, we realize we’ve become quite the matchmaking system.

While we love all of the customer relationships we’ve created, there are several sweethearts that stand out. Coincidentally, they make some pretty sweet products.

O&H Danish Bakery

The family-owned Danish bakery located in Racine, Wisconsin enhanced the appearance of their bakery labels by printing with the Kiaro! inkjet label printer.

O&H Bakery is known for their traditional Danish Kringle, a flaky oval pastry that takes 3 days to bake, with a variety of seasonal toppings, fillings and icings. They come in flavors such as the Wisconsin, Cream Cheese and one of their most popular, Almond Kringle.

Their Kringle’s are so popular that they are not only enjoyed by President Obama, but by thousands of buyers around the world with varying tastes.

With their online and mail order business, they have order requests for any mix of products come in at any time, giving them no way to predict the exact quantity of labels they need for each type of Kringle.

Finding pre-printed labels costly and wasteful, O&H knew they needed a printer that could accommodate for the unpredictability of demand.

With the Kiaro!, O&H not only avoids having to purchase large quantities of pre-printed labels, but is now able to print labels in short-run batches for its growing mail order business and custom corporate gift program, whenever they’re needed.

After bringing this Kiaro! couple together, they not only earned new customers, but earned more business from their existing customers.

“I’m a firm believer that people eat with their eyes…We really want good detail to well represent the image that we are trying to portray on the label, and I think that the Kiaro! printer does just that for us.”– Eric Olesen, Owner, O&H Bakery

Kermit’s Key West Key Lime Pie Shoppe™

Kermit’s Key West Key Lime Shoppe knows all things key lime.

Despite what you may have thought, their signature item is not just their delectable key lime pies. They are known for their wide variety of sauce and dressing concoctions and especially their dark chocolate pie bars, which are shipped throughout the country.

kermitsEven though they produce thousands of orders, they still have the need to make a lot of their products in small, artisan batches, on-demand.

Instead of continuing to grasp at predictions for label demand based on what products they might create or ship, resulting in excessive inventory of labels, Kermit’s realized they needed something that would give them labels in a moment’s notice – and they found that in the Kiaro!.

When Kermit’s met the Kiaro!, you could say it was love at first print…err, bite…I mean, sight! They were able to print whatever they needed, fast.

Lucky for them, the Kiaro! is a good investment for anyone who prints in small batches, or needs control over quantity. What’s more, the Kiaro! never diminishes their company color or label quality. It supports their branding fully.

Printing in 1200 dpi, Kermit’s now has the ability to print consistent and intricate color labels that are nothing less than eye-catching. Look at this Kiaro! couple, what a pair!

“It’s rare that I will print 2,000 of a particular label. I’m much more likely to print 75 of something and 200 of another, and [it’s a good investment] to have the flexibility to be able to do that on the fly.”— Karen Puglisi, Sales and Marketing Director, Kermit’s

Amoretti®

Hailing from Oxnard, CA, Amoretti does things a little differently.

Instead of making the sweets and treats, they supply the ingredients for executive chefs, gourmet pastry makers and food and beverage brands to make products taste just right. This includes high quality ingredients and flavorings such as first-class syrups, coffee flavorings, pastry ingredients and especially their premium martini mixes.

amorettiWhat else was different about Amoretti? Well, they weren’t exactly monogamous in their needs. In other words, they loved the Kiaro! so much, they wanted more.

Two more to be exact.

Why? Because their trio of Kiaro!’s was exactly what they were looking for.

You see, Amoretti wanted to be able to properly showcase the quality of their products, while still being able to maintain the rate at which they produced new and existing products.

Some Amoretti flavorings sell faster than others, so they needed a match that was versatile but still able to produce high quality labels to match their high quality products.

It’s not that one Kiaro! didn’t do the job for them, not at all. Printing consistently at 8 ips (40 feet per min) and in 1200dpi on demand, they just wanted more of what they had found to support their growing business.

And who could blame them?

With their Kiaro!’s, Amoretti is not only able to keep up with their extremely fast and fresh production schedule, but they can now create custom labels with the most intricate detail, readable barcodes and accurate nutrition labels.

“Our products are high-end pastry ingredients. We’re on the top shelf. Our Kiaro! printers allow us to look that way.” – Nick Squires, IT and Social Media Coordinator, Amoretti

Browndog Creamery

Last but certainly not least, we made quite the match with Browndog Creamery.

Located in the heart of downtown Northville, Michigan, they’re a “micro-creamery” that brings customers delicious and unique handcrafted ice creams. Some of their seasonal flavors include Gingerbread, Old Man Winter, Boozy Eggnog and the ever popular French Press Mocha.

browndogThey had a lot of needs, but it certainly wasn’t their fault. As a micro-creamery, they make small batches, rare flavors and unique products all with very limited supplies.

Not only did they need a fast, reliable but quality printer, they had very specific requirements our Kiaro! had to meet.

Requirements like producing labels that withstand the freezing temperatures necessary for storing ice cream or delivering flexibility to meet continuous product rotation.

You see, instead of mass producing the same flavors of ice cream, Browndog only makes small batches that rotate and change frequently.

When they found out their ‘cool personality’ didn’t faze the Kiaro! labels (which can withstand temperatures from -65°F to 147°F), they knew they were meant to be together. After all, everyone has baggage. While living with the proverbial cold shoulder can be difficult, it wasn’t a problem for either of them.

Now, Browndog Creamery and the Kiaro! work together to create their own vibrantly cool custom labels printed in-house –labels that love pairing with Browndog’s ice cream cartons!

“The Kiaro! has been a wonderful fit in our business, it allows us to make these very small run labels and customize them to everything that we needed to do.” – Paul Gabriel, Co-Owner, Browndog Creamery

Why Our Kiaro! Couples Are A Success

A lot of our customers had relationship issues with their previous printing choices – relationships that didn’t give them the flexibility they needed or satisfy their businesses’ profound label desires.

But they found that printing flexibility and satisfaction with the Kiaro!. They realized that they had found a reliable partner for the short runs and the long runs; the unexpected and the little things.

You see, the Kiaro! supports you and your business to the fullest, making it the perfect sweetheart. It gets you through thick and thin, always delivering the best print quality for your labels regardless of its pace.

That’s the kind of love and security our customers, and everyone else, deserves. And we are beyond happy to have been involved in creating such fruitful relationships.

Questions About Your Own Label Printing?

Read how the Kiaro! digital label printer lets you print gorgeous labels, reduces excess label inventory, saves you time and allows your business to become more profitable.

Or contact us today by giving us a call, sending us an email or deciding to schedule your own Kiaro! demonstration!

Posted in Packaging, QuickLabel Customers, QuickLabel products | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jody’s Popcorn Labels POP! with the Kiaro! Label Printer!

Posted on by Kelsey Sullivan

In Virginia Beach, Jody’s Popcorn sells freshly made, caramel coated, chocolate drizzled and savory popcorn snacks. With their unique line of product flavors, they rely on their Kiaro! label printer to produce the famous popcorn labels that pop!

What Makes It Gourmet?

jodys_bagsMichael Katz, Vice President of Jody’s Popcorn, explains, “People often ask what gourmet popcorn is. What gourmet means to us is that we use the highest quality ingredients that we can find because we are very concerned about our flavor profile and the quality of our product.”

We traveled to Virginia Beach to get a taste of what Jody’s Popcorn is made of, and see how they use their QuickLabel printer to make their popcorn labels look as good as their freshly popped batches taste.

It’s About Quality AND Quantity

“Our quality is not just about the product, but the overall experience at Jody’s,” stresses Katz, “At our oceanfront store, we make freshly popped popcorn right there.”

While the quality of their popcorn is priority, their quantity demands (no matter how big or small) are important to them as well.

popcornMichael Katz explains, “The oceanfront store grew in popularity. We had lots of demand for our products, so Jody’s leased facilities that were able to produce much larger quantities of popcorn. We were then able to label that product and offer a much wider variety at our oceanfront store, also satisfying the needs of whole sale customers.”

But with that expansion, Jody’s needed a reliable printer that could take on their growth, as well as take care of quick in-store demands. As the business grew, so did Jody’s product line. It became less affordable to order thousands of popcorn labels for all of their many flavors, changing order sizes, and special requests for custom labeling.

“What we had before was outsource printing,” explains Katz, “We were making a lot of products and sending a lot of products to be outsourced. But the cost of having all that inventory sitting on our shelves didn’t seem to make much sense.”

QuickLabel Meets Jody…

Looking for a short-run labeling solution, Jody’s found QuickLabel Systems and the Kiaro! label printer.

michael_katz_kiaroKatz quickly discovered how easy it was to operate a Kiaro!, stating, “My concern then came, how difficult is that to operate? And it was really very simple. Anybody that could operate a printer can operate this printer.”

“When I first saw the Kiaro!, my initial impression was, ‘Wow! It’s not drab, and I’m not interested in printing anything that’s drab.’ So I really connected with that,” reveals Katz, “Once I looked at it operate, I was impressed with the quality of what was being ‘spit out,’ if you will, as finished product. These labels were just coming off and they were beautiful.”

QuickLabel’s Kiaro! Saved Them Time & Money

“Our ability to flourish in both the promotional products industry and the whole sale business has been greatly enhanced by our ability to create custom labels. That gives us the ability to very quickly customize a package for customers. If a particular customer wants to have their farm store on it or their gift store, we’re able to produce that here, quickly, in our facility and put that on the bag and get it out the door,” Katz states.

“There are times when we find that we forgot to order a pre-printed label and we need it right now, or we’ve ordered it, but there’s a problem at the printing company and they can’t deliver the label at the time we expect,” Katz explains.jodys_labels

He expands,“With the Kiaro!, we not only use it to print our custom labels and small quantity product labels, but we also use it as a back-up printer. We can print exactly the same label we send out for our large-runs of pre-printed labels, and the Kiaro! labels look indistinguishable from an outsourced label. It is really a wonderful situation.”

“The Kiaro! printer has saved Jody’s time and production. The amount of time it takes for us to produce a custom job has decreased greatly. We can literally have somebody walk into the printing area and say ‘I need this’ and turn it around in 10-15 minutes,” concludes Katz.

Want More?

To learn more about how the Kiaro! color label printer can save you time, money, and provide you with gorgeous customized color labels, click here.

Or contact us today by giving us a call, sending us an email or deciding to schedule your own Kiaro! demonstration!

About Jody’s Gourmet Popcorn

Jody’s Gourmet Popcorn of Virginia Beach, VA makes fresh, delectable kettle corn, caramel corn, and flavored seasonal popcorn for all the world to love. Shop in-person at their beautiful ocean front store at 31 Ocean Shops, or online at www.JodysPopcorn.com.

If you’d like to sell Jody’s Popcorn in your own retail store, wholesale pricing and quantities are available. Jody’s makes a great fundraiser for your school or organization with custom packaging for special events and other special orders.

To contact Jody’s, please call 866.797.JODY or visit their Facebook page.

Posted in QuickLabel Customers, QuickLabel products | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , ,