Why Seasonal Packaging Can Help You Gain Customers

Posted on by Kelsey Sullivan

It’s that time of year again; time to decorate your store windows, run holiday sales and, most importantly, switch up your product labels. Why? Seasonal packaging can help gain customers.

That’s right. It’s the holiday season! Everyone wants to get in the spirit, and what’s more cheerful than a festively packaged product? 

If you print your labels in-house, this isn’t a hard task to complete. But if you don’t print in-house, that is something you may want to reconsider.

Holidays Can Equal More Sales

During the holidays, you could be missing out on major sales revenue without seasonal packaging. Why?

Products that are polished, seasonal and unique have a better chance of being picked up and chosen over a similar product.

Recent studies show that product labels are much more critical in the buyer’s journey than anticipated.

Ben Schubert from Nielsen’s Innovation Practice in Europe was recently involved in a report analyzing the topic stating, “Package design is the dark horse of the marketing world. It receives little attention compared to other marketing disciplines, and its impact tends to be vastly underestimated.”

More often than not, what we think are the little things actually end up being much bigger.

Humans are highly visual beings

When we see something aesthetically pleasing, it catches our eye. Your product may be exactly what the consumer is looking for, but if not presented the right way, it is easily passed over.

This is especially heightened during the holiday seasons, where our eyes are trained to pick up on certain color patterns and images. Not convinced?

Nielson continues, “Back-to-basics marketing such as how essential it is to stand out at the shelf has become slightly lost due to marketers’ increasing focus on where to advertise in a media-saturated world.

Nearly 60% of product decisions are made at the shelf, and 56% of European consumers say in-store discovery is one of their top information sources for new products, compared to 45% for TV ads.”

Now those are staggering numbers. More than half of consumers’ decisions are made at the shelf? Presuming the setup is that of a regular market, that means more than half of the buyers decisions are based on the label alone.

That’s something to pay attention to.

It is more important than ever to remain ahead of the curve

And utilizing information like this will help push you to the forefront.

Think about it, which product would be more likely purchased on the spot: a branded box of truffles or a holiday packaging edition of similar truffles? The presentation matters. Most would go with the latter.

This year, while speaking on a similar topic, Gillian Christie, founder & CEO of adVentures Academy reveals that, “Design message on packaging can be the make or break point with your target audience.”

And we couldn’t agree more.

Your seasonal packaging and even personalized packaging can help you gain customers, giving you an edge on your competition and a greater chance for consumers to try your products.

Christie continues, “Understanding consumer behavior and identifying the exact buying motivators, hot buttons and the specific ‘conversion factor’ for that target audience is the differentiating factor between a good design and a great design.”

Now that the labels and packaging have been identified as such a large conversion factor (60%), the opportunity to greatly increase your consumer base is within your grasp.

So how do you use this to your advantage?

Take control over your production line and print your labels in-house.

Managing your labeling process can reap a plethora of benefits in addition to catching the customers’ eye. With less room for errors, no wait time or shipping, and reduced waste, your in-house label printer or packaging system would be earning its keep by saving and earning you money.

What are you waiting for?

It’s the holiday season! Get inspired! Feel the magic! And make your packaging great.

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

 

Sources:
Packaging News
Food Dive
Business Dictionary
Lake Champlain Chocolates
Thermopylae Sciences & Technology

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In-House Label Printers Are a Huge Benefit for University and College Dining Food

Posted on by Kelsey Sullivan

Did you know that printing labels in-house can save you time and money? When you need to mass produce your food selection, taking control of your labeling process can be a huge benefit for university and college dining food.

When relying on an outside print-house you have to keep track of your label inventory. Do you have enough chicken salad labels, or are you running out? You probably order thousands of pre-printed labels that take up valuable storage space.

There are many benefits of printing your own labels, especially in the prepared food industry:

  • Precisely print 3-point font to list every ingredient & vitamin percentage
  • Create use-by dates for perishable prepared foods on an as-needed basis
  • Additionally print barcodes, expiration dates and prices

jodys_labelsPrinting your own university and college dining food labels is a great idea, but it can also become a costly process. It takes a lot to create your product, package it, include the correct nutrition facts, have the correct barcode and make sure you have enough labels in stock.

With QuickLabel color label systems, your process gets a whole lot easier.

No longer will you have to wait for your pre-printed label orders or deal with the chaos of misprints. QuickLabel printers allow you to easily print your own food labels, including nutrition facts, barcodes, pricing, expiration dates and stunning imagery all in one round.

University and College Dining Services Departments across the USA are printing their own custom food labels for sandwiches, salads, snacks and other prepared foods using a desktop QuickLabel color label printer.

QuickLabel offers a variety of color label printers, varying from label width, length, and speed.

With QuickLabel inkjet label printers, you can easily find the right fit, instantly printing food labels in short runs for all campus special events – holidays, sporting events, fundraisers, camps, conferences, and campus activities. Pair your new food creations and familiar menu-favorites with brilliant customized labels that you design yourself, right in your kitchen or office.img_8861

Using our label printers, you can specialize in printing vibrant, beautiful color food labels that attract diners. Our selection prints from 300 to 1600 dpi quality for lavish and appetizing images.

It’s also versatile enough to print basic one-color or solid full-bleed labels for any color combination. And of course, it can print barcodes, expiration dates, and prices!

Hear for yourself!

Dave’s Marketplace is Rhode Island’s largest independent grocer, and prints hundreds of thousands of food labels for its produce and prepared foods with the Kiaro! color label printer. See what they had to say:

“It’s a fabulous machine. I don’t know how I did some of the stuff I did without it… From a design standpoint right down to final production – it will produce anything you want.”
– Steve Alfaia, POS Coordinator & Graphic Designer, Dave’s Marketplace

With us, you can create quality labels that help you stand out from the competition.

See our full list of customer testimonials to learn more.

Because our label printers print in up to an astonishing 1600 dpi, you can print the most intricate, readable barcodes for any P.O.S. The fine detail is perfect for nutrition labels which contain a lot of information in a small amount of space. QuickLabel printers can even print 3-point font so you can list every ingredient, and every vitamin percentage, on every one of your university and college dining food options.ql_111_800_kiaro

The ability to print in 300-1600dpi with excellent precision ensures the quality of your label, ultimately catching the eyes of consumers with its stunning and completely customizable design.

QuickLabel not only provides all the requirements for your prepared food & beverage labels, we make your products look great!

With over 40 years of experience and reliability, we have the resources to guarantee the best quality product on the market.

Improve your work flow today and see for yourself! Schedule an in-person demonstration with us.

One of our trained technicians will come to your facility and use your artwork to print your labels on one of our QuickLabel printers.

Or, contact us today to learn more about what we have to offer!

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

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