Top 4 Reasons Why You Should Be Printing Prepared Food Labels In-House

Posted on by Kelsey Sullivan

printing prepared food labels in-house
Many companies outsource their product labels to save on costs and maintain production efficiency. But when you break it down, is outsourcing really the most efficient route? Depending on your business size and needs, it could be more beneficial printing prepared food labels in-house.

Here are our top four reasons why taking label production in-house can be the better option:

1. Outsourced Printing Comes at a Price

While using another facility to produce your prepared food labels might seem like a giant weight off your shoulders, it may not necessarily be the case.

Outsourcing can end up severely delaying your labeling process, costing your business valuable time and money.

For example, if an outsourced label shipment becomes delayed, so will the orders your company was scheduled to have in stock and on the shelves. These delays will happen, as do errors.

print grocery store labels

Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses and prepared foods.

The best way to avoid these dilemmas is investing in a small, short-run digital label printer to easily bring production in-house.

On implementing short-run digital label printers in-house, Impression Technology Europe reveals, “Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost effective than outsourcing and based on the output.”

Our main alternative to outsourcing, investing in an in-house digital label printer will not only save you time, but also reduce cost-per-label.

2. NOT ALL ENVIRONMENTS ARE CREATED EQUAL

Printing prepared food labels in-house has its benefits when varying environmental requirements come into play.

printing prepared food labels in-house

Just because some prepared foods need to be frozen, doesn’t mean the quality and appearance of your packaging should suffer. It’s important for your store’s frozen foods to remain cohesive with the rest of your prepared food line. After all, it is your brand.

However, using the wrong label for the products environment can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion and labels falling off.

If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.

Ultimately, finding the correct label material is just as important to your printed results as your design. QuickLabel has developed special materials that are capable of absorbing the inks so that printed labels do not smear and reproduce the most accurate colors possible.frozen food label printer

The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.

One example of easy in-house printing solution is QuickLabel’s flagship Kiaro!Kiaro! D or wide format QL-800 inkjet label printers. These printers are known for printing frozen food labels that are extremely durable and still generate high-quality 1200 – 1600 dpi imagery.

With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.

3. It’s Not Easy to Keep Up with FDA Regulations & Demands

Keeping up with the FDA’s changing regulations and formats can greatly affect your product labels. If standards are not met, your entire product line could suffer from massive recalls.

label nutrition facts tableThis intimidating process includes font restrictions, mandatory statements, allergen alerts and stringent calculations for daily values.

As a food manufacturer or grocer, you want to spend your energy on your recipes, production, branding and sales – not on interpreting FDA labeling mandates.

While it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customer with the quality and transparency they deserve, you can make it easier on your business.

printing prepared food labels in-houseThis is where an in-house label printer truly shines. For every change in date, rule, format, etc., you have the ability to immediately customize your labels on the spot.

Printing prepared food labels in-house gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand. Meaning no more wasted labels, no more overstock and no more falling short.

This gives you more flexibility in your printing process, as well as introducing the option for seasonal or promotional packaging.

4. Things Are Better When You’re in Control

Your labels are the face of your brand, so you always want to maintain professionalism and put your best foot forward.

If you want to be in control of your business and remove exterior dilemmas, it may be time to consider printing prepared food labels in-house.

printing prepared food labels in-house

If you’re interested in high-quality, short-run label printing in-house, feel free to view our line of complete labeling solutions, including software, media and a wide range of digital label printers from monochrome barcode printers to photographic inkjet color labeling systems and presses.

Or, if you’d like to speak with one of our field sales engineers or media specialists, feel free to contact us for more information! They would be happy to work with you to find the right solution for your application.

 

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How to Make Your Custom Cosmetics Labels Attractive and Effective

Posted on by Kelsey Sullivan


In the cosmetics industry, looks matter. There’s a lot of pressure for product packaging to portray the end results –even when working with small surfaces.

But while trying to catch the consumer’s eye, there are still regulations products must follow. So how can you make your custom cosmetic labels both attractive and effective?

First Things First: Product Requirements

Regardless of your product line, you need to be aware of the industry requirements.

What are the most common rules and regulations for labeling in the cosmetics industry?

According to the Federal Food, Drug, and Cosmetic Act, it is prohibited to market cosmetics that are adulterated or misbranded as well as while in interstate commerce.

FDA regulations are required for any product, except soap, intended to be applied to the human body for cleansing, beautifying, promoting attractiveness or altering appearance.

A cosmetics label is considered misbranded if:

  • labeling is false or misleading
  • label does not state the name and address of the manufacturer, packer, or distributor or the net quantity of contents
  • the required information is not stated prominently, with conspicuousness and in terms that it is read and understood by consumers under customary conditions of purchase and use the container or its fill is misleading

Read the full list of FDA cosmetics labeling standards here.

Make Compliance Easier 

Ensure products meet all FDA regulations and easily maintain labels with an in-house label printer – this includes overseas,  certifying compliance within each country.

Printing in-house also offers a much more affordable option compared to outsourced printing.

By printing in your facility, you have the ability to produce large or short runs of labels as needed with expiration dates, ingredients lists, allergen warnings, barcodes, organic and natural certifications.

Check out some of our favorite commercial color label printer options here!

Make Sure Your Products Have What They Need 

In addition to FDA requirements, environmental exposure can require a higher need for durability.

If you offer lotion, body wash or facial cleansers, you may want to consider a printer that applies water-resistant labels. This will help protect your labels fading or peeling.

Utilizing these resistant labels will bring your products to another level of professionalism. By adhering to both FDA standards and product needs, your cosmetics will perform effectively.

Watch how CJ’s Unique Boutique uses their durable QuickLabel printer to label all of their lotions and creams:

Stand Out On The Shelves!  

Looks matter in this industry.

Makers of cosmetics and personal care products don’t just need a lot of labels – they need a lot of different labels. One body lotion alone can be available in dozens of different scents, array of bottles, tubs and more.

Your product packaging is what makes you stand out from the competition. What catches eyes on the shelves can be the difference between the purchase of your brand over a competitors.

If you’re looking for a cost-effective way to enhance your cosmetics label designs, an in-house label printer is the best solution.

Not only will printing cosmetics labels in-house save money, but it is perfect for short-runs of seasonal products, new scents, sizes and formulations – especially when it comes to the design process.

Using your own label printer will allow you to control your label from start to finish – making sure it showcases your product as envisioned.

Make Your Custom Cosmetics Labels Attractive and Effective With The Kiaro! 

If you’re looking for a photo-quality, colorfast label printer with high-production rates, we recommend the Kiaro! color label printer (as used by CJ’s Unique Boutique).

The Kiaro! is an extraordinarily fast printer with the ability to produce beautiful, vibrant color labels in astounding 1200 dpi.

“It’s a cost effective time saving printer. It creates excellent quality labels for our packaging, and I couldn’t be happier.”
– Ryan Flynt, CJ’s Unique Boutique

By acknowledging your products packaging design, durability of labels and FDA standards, custom cosmetics labels are able to function effectively while attracting consumers to your products.

If you’re interested in learning more about creating eye-catching labels in your own facility, feel free to check out our website!

 

 

 

 

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Why is it Important for Printers to be BS5609 Certified?

Posted on by Kelsey Sullivan


Did you know not all labels meet the requirements to be considered BS5609 certified?

If your business generates products that require this certification, such as chemical jugs, hardware and industrial products labels and more, it is important to know what BS5609 is and the standards that need to be met.

What is BS5609?

BS5609 is the internationally recognized British Standard for pressure-sensitive adhesive labels used for overseas shipping. Also known as the Marine Immersion Label Testing Standard, chemical manufacturers refer to this standard when their labels are used on hazardous chemical containers transported by sea.

BS5609 certification establishes whether or not labels remain adhesive and readable on containers and barrels, after prolonged exposure to ocean environment including both seawater and sand abrasion.

Elements, including those required by GHS, such as red and black ink of GHS pictograms, hazard statements and health warnings all must remain identifiable on the label with slight or no color change or print removal in order to pass BS5609 testing.

Where Can You Get BS5609 Certified Labels?

Surprisingly enough, you can print them yourself. With some help, of course.

QuickLabel now has a line of BS5609 certified label printers for GHS labels. These label printers are available in three models for various label sizes, all of which are able to produce BS5609-compliant labels.

Not only will you remain compliant, but you can print all of your labels in short-runs, in-house.

Eric Pizzuti, Vice President of QuickLabel states, “We are confident that our Kiaro! D label printers and our BS5609 certified labels and inks comprise the most durable, reliable, and easy-to-use GHS label printing solution on the market.”

Pizzuti continues, “Chemical producers who need to print black and red GHS labels for bottles and cartons will be pleased to know that they can also print their front-panel primary display labels in full-color using the Kiaro! D, which boasts excellent print quality and 1200 dpi resolution.”

QuickLabel’s Family of BS5609 Label Printers

The Kiaro! D family of label printers allow you to print durable labels that can get dirty, wet, scuffed, and exposed to sunlight and chemicals – all while maintaining legibility and color fastness.

Thanks to cutting-edge pigment ink formulation and QuickLabel’s qualified label stocks, labels printed by the Kiaro! D comply with GHS hazard warning labeling regulations and BS5609 certification, one of the most stringent physical label standards in the world.

The Kiaro! D Label Printer

Variable color shoe box labels, hardware labels, electrical labels, industrial product labels, and color warehouse labels are ideal uses for the Kiaro! D. Its reliable operation, 5.9 ips print speed and 1200 dpi print quality make the Kiaro! D a high performer for your production facility.

Similar to the original Kiaro! commercial label printer, the Kiaro! D prints labels from 1”- 4” wide and up to more than 15” in length. The Kiaro! D is also compatible with matte polypropylene and paper label materials and doesn’t require lamination to make durable labels.

The Kiaro! 200D Label Printer

Similar to the Kiaro! D, the Kiaro! 200D is the quintessential extra-wide label printer, capable of making durable labels in large sizes for gallon jugs, shipping drums, pallets, cartons, and cases – all in full CMYK color.

 


The Kiaro! 50D Label Printer 

The Kiaro! 50D is the smallest of the family, but it’s still tough. The Kiaro! 50D prints small, durable labels that withstand big challenges from industrial environments. This compact printer is ideal for printing small GHS labels with red and black pictograms that also have brand logos and product graphics in full CMYK color.

If you’re interested in learning more about the Kiaro! D label printers, please feel free to visit our website.

To see a Kiaro! D label printer for yourself, contact us today to schedule an in-person demonstration at your facility.

 

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

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4 Reasons Why You Should Be Making Your Own Food & Beverage Labels

Posted on by Kelsey Sullivan

Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.

Impression Technology Europe explains, “Recently, another type of printing has become more attainable for smaller companies…digital ‘short run’ label printers. Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost effective than outsourcing and based on the output.”

How do you know if this is right for you? Here are four reasons why you should be making your own food & beverage labels in-house:

1. Outsourced Printing Comes at a Price

We mean that both literally and figuratively. While using another facility to generate your food labels might seem like weight off your shoulders, that may not be the case.

Passing the task to an outside source can end up severely delaying your labeling process. Why? Not only will you have your company’s shipping schedule to track, but the arrival of your outsourced shipment as well.

If an outsourced shipment becomes delayed, so will the orders your company was originally scheduled to deliver. For small business owners, this can lead to a lot of unhappy customers or market vendors.

These delays will happen, and so do errors. Labeling errors can take more of a toll on your business production line than a delay in shipment.

The unexpected misprint forces your business to return and reorder labels. Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses, which can lead to wasted products.

If your business has experienced these delays, you may want to consider an in-house or on-demand label printer. With the ability to print labels in your own facility, there will be no more error or shipment delays affecting your product line. What’s more, these printers give you the ability to create your own use by/sell by dates with complete label customization.

2. Not All Environments Are Created Equal

Making your own food & beverage labels is also a huge plus when selling products that must be stored in specific environmental requirements.

It’s important for frozen foods to have unique and attractive labels, too. After all, it is your brand. But, it’s equally important that your frozen food labels don’t fail. Using the wrong label can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, falling off in low temperatures. One should not be sacrificed for the other.

If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.

The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.

An easy in-house printing solution is QuickLabel’s Kiaro! or Kiaro! D inkjet label printers. Both printers are known for printing frozen food labels that don’t peel off in high-quality 1200 dpi imagery.

With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.

You can check out both options here.

3. Keep Up with FDA Regulations

Of course, keeping up with the FDA’s changing regulations and formats can greatly affect your product labels.

The intimidating process includes font restrictions, mandatory statements, allergen alerts and difficult calculations for daily values.

As a food manufacturer, you want to spend your energy on your recipes, production, branding and sales – not on interpreting FDA labeling mandates or trying to explain the requirements to an outside vendor.

However, it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customer with the quality and transparency they deserve.

An in-house label printer is especially valuable in these situations. For every change, the label design and format can be immediately customized in your own facility.

What’s more, by owning an in-house label printer, you don’t have to worry about overstock or wasted labels due to changes in regulations. This gives you more flexibility in your printing process, introducing the option of seasonal or promotional runs.

Making your own food & beverage labels gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand.

4. You Deserve to Be In Control of Your Business

Your labels are the face of your brand, so you always want to put your best foot forward.

With outsourced labels, you don’t get to have complete control over your labeling process. Edits take longer, shipments get delayed and labels are bound to be wasted.

In-house printing has evolved with small, tabletop label printers for businesses. These label printers serve as a central database, with the ability to store, revise, locate and print any design on-demand –ultimately opening new doors for small to medium sized businesses.

If you want to be in control of your business or are experiencing any of the above labeling issues, it may be time to consider taking your production line in-house.

QuickLabel specializes in on-demand, tabletop label printers. For someone in the food and beverage industry interested in quality, short-run labels, they are worth looking in to.

Click here to view our full product lineup, or contact us for more information!

 

Feel free to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.

 

 

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Kiaro! Couples: Get to Know Our Sweethearts

Posted on by Kelsey Sullivan

This Valentine’s Day, we wanted to get you to know more about the beautiful relationships we’ve brought to life. Especially the lives of our Kiaro! couples.

As you’ve probably seen in our latest Facebook post, we recently named the Kiaro! and Rewinder our couple of the year. After all, they’ve created some wonderful labels together.

But they aren’t the only relationship we’ve taken notice of. Looking back, we realize we’ve become quite the matchmaking system.

While we love all of the customer relationships we’ve created, there are several sweethearts that stand out. Coincidentally, they make some pretty sweet products.

O&H Danish Bakery

The family-owned Danish bakery located in Racine, Wisconsin enhanced the appearance of their bakery labels by printing with the Kiaro! inkjet label printer.

O&H Bakery is known for their traditional Danish Kringle, a flaky oval pastry that takes 3 days to bake, with a variety of seasonal toppings, fillings and icings. They come in flavors such as the Wisconsin, Cream Cheese and one of their most popular, Almond Kringle.

Their Kringle’s are so popular that they are not only enjoyed by President Obama, but by thousands of buyers around the world with varying tastes.

With their online and mail order business, they have order requests for any mix of products come in at any time, giving them no way to predict the exact quantity of labels they need for each type of Kringle.

Finding pre-printed labels costly and wasteful, O&H knew they needed a printer that could accommodate for the unpredictability of demand.

With the Kiaro!, O&H not only avoids having to purchase large quantities of pre-printed labels, but is now able to print labels in short-run batches for its growing mail order business and custom corporate gift program, whenever they’re needed.

After bringing this Kiaro! couple together, they not only earned new customers, but earned more business from their existing customers.

“I’m a firm believer that people eat with their eyes…We really want good detail to well represent the image that we are trying to portray on the label, and I think that the Kiaro! printer does just that for us.”– Eric Olesen, Owner, O&H Bakery

Kermit’s Key West Key Lime Pie Shoppe™

Kermit’s Key West Key Lime Shoppe knows all things key lime.

Despite what you may have thought, their signature item is not just their delectable key lime pies. They are known for their wide variety of sauce and dressing concoctions and especially their dark chocolate pie bars, which are shipped throughout the country.

kermitsEven though they produce thousands of orders, they still have the need to make a lot of their products in small, artisan batches, on-demand.

Instead of continuing to grasp at predictions for label demand based on what products they might create or ship, resulting in excessive inventory of labels, Kermit’s realized they needed something that would give them labels in a moment’s notice – and they found that in the Kiaro!.

When Kermit’s met the Kiaro!, you could say it was love at first print…err, bite…I mean, sight! They were able to print whatever they needed, fast.

Lucky for them, the Kiaro! is a good investment for anyone who prints in small batches, or needs control over quantity. What’s more, the Kiaro! never diminishes their company color or label quality. It supports their branding fully.

Printing in 1200 dpi, Kermit’s now has the ability to print consistent and intricate color labels that are nothing less than eye-catching. Look at this Kiaro! couple, what a pair!

“It’s rare that I will print 2,000 of a particular label. I’m much more likely to print 75 of something and 200 of another, and [it’s a good investment] to have the flexibility to be able to do that on the fly.”— Karen Puglisi, Sales and Marketing Director, Kermit’s

Amoretti®

Hailing from Oxnard, CA, Amoretti does things a little differently.

Instead of making the sweets and treats, they supply the ingredients for executive chefs, gourmet pastry makers and food and beverage brands to make products taste just right. This includes high quality ingredients and flavorings such as first-class syrups, coffee flavorings, pastry ingredients and especially their premium martini mixes.

amorettiWhat else was different about Amoretti? Well, they weren’t exactly monogamous in their needs. In other words, they loved the Kiaro! so much, they wanted more.

Two more to be exact.

Why? Because their trio of Kiaro!’s was exactly what they were looking for.

You see, Amoretti wanted to be able to properly showcase the quality of their products, while still being able to maintain the rate at which they produced new and existing products.

Some Amoretti flavorings sell faster than others, so they needed a match that was versatile but still able to produce high quality labels to match their high quality products.

It’s not that one Kiaro! didn’t do the job for them, not at all. Printing consistently at 8 ips (40 feet per min) and in 1200dpi on demand, they just wanted more of what they had found to support their growing business.

And who could blame them?

With their Kiaro!’s, Amoretti is not only able to keep up with their extremely fast and fresh production schedule, but they can now create custom labels with the most intricate detail, readable barcodes and accurate nutrition labels.

“Our products are high-end pastry ingredients. We’re on the top shelf. Our Kiaro! printers allow us to look that way.” – Nick Squires, IT and Social Media Coordinator, Amoretti

Browndog Creamery

Last but certainly not least, we made quite the match with Browndog Creamery.

Located in the heart of downtown Northville, Michigan, they’re a “micro-creamery” that brings customers delicious and unique handcrafted ice creams. Some of their seasonal flavors include Gingerbread, Old Man Winter, Boozy Eggnog and the ever popular French Press Mocha.

browndogThey had a lot of needs, but it certainly wasn’t their fault. As a micro-creamery, they make small batches, rare flavors and unique products all with very limited supplies.

Not only did they need a fast, reliable but quality printer, they had very specific requirements our Kiaro! had to meet.

Requirements like producing labels that withstand the freezing temperatures necessary for storing ice cream or delivering flexibility to meet continuous product rotation.

You see, instead of mass producing the same flavors of ice cream, Browndog only makes small batches that rotate and change frequently.

When they found out their ‘cool personality’ didn’t faze the Kiaro! labels (which can withstand temperatures from -65°F to 147°F), they knew they were meant to be together. After all, everyone has baggage. While living with the proverbial cold shoulder can be difficult, it wasn’t a problem for either of them.

Now, Browndog Creamery and the Kiaro! work together to create their own vibrantly cool custom labels printed in-house –labels that love pairing with Browndog’s ice cream cartons!

“The Kiaro! has been a wonderful fit in our business, it allows us to make these very small run labels and customize them to everything that we needed to do.” – Paul Gabriel, Co-Owner, Browndog Creamery

Why Our Kiaro! Couples Are A Success

A lot of our customers had relationship issues with their previous printing choices – relationships that didn’t give them the flexibility they needed or satisfy their businesses’ profound label desires.

But they found that printing flexibility and satisfaction with the Kiaro!. They realized that they had found a reliable partner for the short runs and the long runs; the unexpected and the little things.

You see, the Kiaro! supports you and your business to the fullest, making it the perfect sweetheart. It gets you through thick and thin, always delivering the best print quality for your labels regardless of its pace.

That’s the kind of love and security our customers, and everyone else, deserves. And we are beyond happy to have been involved in creating such fruitful relationships.

Questions About Your Own Label Printing?

Read how the Kiaro! digital label printer lets you print gorgeous labels, reduces excess label inventory, saves you time and allows your business to become more profitable.

Or contact us today by giving us a call, sending us an email or deciding to schedule your own Kiaro! demonstration!

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Boosted Vapor Makes Vape Juice Labels Look Awesome

Posted on by Kelsey Sullivan

Whether they’re retailing, private-labeling, or wholesaling e-juice, Boosted Vapor has found growing success with their hundreds of premium e-juice flavors. To save time and money, they label every bottle and every flavor in short-run batches with their Kiaro! label printer.

“The name Boosted Vapor,” says CEO Jeff Kohr, “came from the very idea behind my e-liquids. I wanted more flavor so I boosted that up, I needed more nicotine so I boosted that up, we started getting into more and more quality ingredients so we boosted those up, too.”

We traveled to Clinton, Michigan, the home of Boosted Vapors to learn how they use their Kiaro! label printer to print labels for more than 200 flavors of e-juice, private labeled e-juices and labels for everything else in their stores.

Save Time and Money With The Kiaro!

“The Kiaro! printer allows us to save time, and time is money,” says Jeff Kohr about printing labels in-house with his Kiaro!. “If I need to sit on a product for a week, waiting on a label from another company, then that’s a week’s worth of income that Boosted Vapor is not going to draw. With the Kiaro!, I’m not at the mercy of another company, and I have complete control over everything that we print.”

“I believe in our Kiaro! printer,” says Jeff Kohr, “I’ve had a lot of other printers, and I’ve never had anything like the Kiaro!. It has improved the quality of our product from a labeling standpoint, the Kiaro! has improved our productivity, it’s improved our inventory control. It’s a top quality printer.”

More questions about E-Juice label printing?

Read here how the Kiaro! digital label printer lets you print gorgeous labels, while reducing excess label inventory, saving you time, and allowing you to make more money. The Kiaro! gives you control over your entire labeling process, and allows you to more affordably label your vape juices.

Or, give us a call, send us an email, or schedule your own Kiaro! demonstration today!

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Fresh Label Printing Makes Fresh-Cut Produce More Profitable

Posted on by kginter

Fresh-cut and packaged fruits and vegetables are a growing trend in retail food sales. With greater interest in fresh and natural foods and less free time available to clean and prepare produce, consumers are turning to ready-to-eat packages of fruits and vegetables, and both supermarkets and produce companies are benefiting from this trend.

Value-added fresh cut produce is a profitable item, and producers and retailers are looking for ways to maximize sales while minimizing costs.

A Fresh Way to Print Labels

That’s where a QuickLabel printer can help. By eliminating label inventories, reducing costs on short-run batches of labels, and enabling the production of store brand labels for marketing purposes, a QuickLabel digital color label printer becomes an in-house tool that gives you the flexibility to make labels that help you profit from fresh-cut and re-packaged produce and prepared foods.

More retailers, growers, and packers are aware of the consumer appeal of ready-to-eat food options and are using the QuickLabel Vivo! Touch label printer to make their own labels in-house.

When you make your own produce labels with a Vivo! Touch digital label printer, you gain the flexibility to print any label, any time and you can:

  • Print your own store brand labels with any content (photos, logos, serving instructions, ingredients, net weight)
  • Label small-quantity batches at low cost (single-serve fruits, veggies, dips, you name it!)
  • Re-package produce to make more profit with fresh-cut fruits and vegetables from your own produce section
  • Make prototype labels

 

Freshway Foods Enjoys In-House Label Printing Advantages

In the hustle and bustle world we all live in, quick and easy are important for consumers. We prefer simple things that we can enjoy as we go (i.e. fast food) but consumers are becoming more health conscious these days.  Madge Brown of Freshway Foods of Sidney, OH (www.FreshwayFoods.com) was kind enough to weigh in with her opinion about why more retailers are offering more ready-to-eat produce options. “Retailers are offering fresh cut veggies because it is a quick, 100% usable product … for the on-the-go person with very little time. It’s less hassle,” Brown explained.

Brown of Freshway Foods told us how their Vivo! Touch label printer has played an important role in their labeling process. Brown has found two major advantages of owning the QuickLabel Vivo! Touch in-house label printer: one being lower cost and the other being increased flexibility.

“In my opinion, the biggest advantage to being able to print labels at the plant is the amount of money saved on printing labels in-house versus using an outside source,” she said.

Another added bonus she pointed out: “If you run out of labels it takes a matter of minutes to be back up and running!” Sure beats re-ordering labels and waiting for a delivery, right?

Freshway prints labels on an as-needed basis, when orders are received. “When we know we have orders coming in, I myself start the Vivo! Touch and set them up on the label rewinder,” said Brown.

The label rewinder is an accessory that allows you to print labels on your label printer and then winds them worry-free while you are not around.

Brown loves her Vivo! Touch label rewinder. “In my opinion, the label rewinder is a great addition to have as it keeps your labels from falling on the floor and you don’t have to babysit the machine so you can do other work,” she said.

After Brown prints labels on her Vivo! Touch, a production associate comes to get them and the labels are then applied by hand or in some cases they are added to Freshway Foods’ cases and the labels are applied at the store level. Short-run label printing makes for a convenient solution for Freshway’s varying line of produce options.

QuickLabel is a Quick Solution

The Vivo! Touch is designed for the grower-shipper-packer who sells packs of fresh specifically grocery stores. With having the ability to print labels at the touch of your fingertips, you can print however many labels you want whenever you need them. If you’re looking to market a soup of the day, re-purpose produce, or label salads and sandwiches – the Vivo! Touch can print short run labels for them, on the fly.

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