This Valentine’s Day, we wanted to get you to know more about the beautiful relationships we’ve brought to life. Especially the lives of our Kiaro! couples.
But they aren’t the only relationship we’ve taken notice of. Looking back, we realize we’ve become quite the matchmaking system.
While we love all of the customer relationships we’ve created, there are several sweethearts that stand out. Coincidentally, they make some pretty sweet products.
O&H Danish Bakery
The family-owned Danish bakery located in Racine, Wisconsin enhanced the appearance of their bakery labels by printing with the Kiaro! inkjet label printer.
O&H Bakery is known for their traditional Danish Kringle, a flaky oval pastry that takes 3 days to bake, with a variety of seasonal toppings, fillings and icings. They come in flavors such as the Wisconsin, Cream Cheese and one of their most popular, Almond Kringle.
Their Kringle’s are so popular that they are not only enjoyed by President Obama, but by thousands of buyers around the world with varying tastes.
With their online and mail order business, they have order requests for any mix of products come in at any time, giving them no way to predict the exact quantity of labels they need for each type of Kringle.
Finding pre-printed labels costly and wasteful, O&H knew they needed a printer that could accommodate for the unpredictability of demand.
With the Kiaro!, O&H not only avoids having to purchase large quantities of pre-printed labels, but is now able to print labels in short-run batches for its growing mail order business and custom corporate gift program, whenever they’re needed.
After bringing this Kiaro! couple together, they not only earned new customers, but earned more business from their existing customers.
“I’m a firm believer that people eat with their eyes…We really want good detail to well represent the image that we are trying to portray on the label, and I think that the Kiaro! printer does just that for us.”– Eric Olesen, Owner, O&H Bakery
Kermit’s Key West Key Lime Pie Shoppe™
Kermit’s Key West Key Lime Shoppe knows all things key lime.
Despite what you may have thought, their signature item is not just their delectable key lime pies. They are known for their wide variety of sauce and dressing concoctions and especially their dark chocolate pie bars, which are shipped throughout the country.
Even though they produce thousands of orders, they still have the need to make a lot of their products in small, artisan batches, on-demand.
Instead of continuing to grasp at predictions for label demand based on what products they might create or ship, resulting in excessive inventory of labels, Kermit’s realized they needed something that would give them labels in a moment’s notice – and they found that in the Kiaro!.
When Kermit’s met the Kiaro!, you could say it was love at first print…err, bite…I mean, sight! They were able to print whatever they needed, fast.
Lucky for them, the Kiaro! is a good investment for anyone who prints in small batches, or needs control over quantity. What’s more, the Kiaro! never diminishes their company color or label quality. It supports their branding fully.
Printing in 1200 dpi, Kermit’s now has the ability to print consistent and intricate color labels that are nothing less than eye-catching. Look at this Kiaro! couple, what a pair!
“It’s rare that I will print 2,000 of a particular label. I’m much more likely to print 75 of something and 200 of another, and [it’s a good investment] to have the flexibility to be able to do that on the fly.”— Karen Puglisi, Sales and Marketing Director, Kermit’s
Hailing from Oxnard, CA, Amoretti does things a little differently.
Instead of making the sweets and treats, they supply the ingredients for executive chefs, gourmet pastry makers and food and beverage brands to make products taste just right. This includes high quality ingredients and flavorings such as first-class syrups, coffee flavorings, pastry ingredients and especially their premium martini mixes.
Two more to be exact.
Why? Because their trio of Kiaro!’s was exactly what they were looking for.
You see, Amoretti wanted to be able to properly showcase the quality of their products, while still being able to maintain the rate at which they produced new and existing products.
Some Amoretti flavorings sell faster than others, so they needed a match that was versatile but still able to produce high quality labels to match their high quality products.
It’s not that one Kiaro! didn’t do the job for them, not at all. Printing consistently at 8 ips (40 feet per min) and in 1200dpi on demand, they just wanted more of what they had found to support their growing business.
And who could blame them?
With their Kiaro!’s, Amoretti is not only able to keep up with their extremely fast and fresh production schedule, but they can now create custom labels with the most intricate detail, readable barcodes and accurate nutrition labels.
“Our products are high-end pastry ingredients. We’re on the top shelf. Our Kiaro! printers allow us to look that way.” – Nick Squires, IT and Social Media Coordinator, Amoretti
Last but certainly not least, we made quite the match with Browndog Creamery.
Located in the heart of downtown Northville, Michigan, they’re a “micro-creamery” that brings customers delicious and unique handcrafted ice creams. Some of their seasonal flavors include Gingerbread, Old Man Winter, Boozy Eggnog and the ever popular French Press Mocha.
Not only did they need a fast, reliable but quality printer, they had very specific requirements our Kiaro! had to meet.
Requirements like producing labels that withstand the freezing temperatures necessary for storing ice cream or delivering flexibility to meet continuous product rotation.
You see, instead of mass producing the same flavors of ice cream, Browndog only makes small batches that rotate and change frequently.
When they found out their ‘cool personality’ didn’t faze the Kiaro! labels (which can withstand temperatures from -65°F to 147°F), they knew they were meant to be together. After all, everyone has baggage. While living with the proverbial cold shoulder can be difficult, it wasn’t a problem for either of them.
Now, Browndog Creamery and the Kiaro! work together to create their own vibrantly cool custom labels printed in-house –labels that love pairing with Browndog’s ice cream cartons!
“The Kiaro! has been a wonderful fit in our business, it allows us to make these very small run labels and customize them to everything that we needed to do.” – Paul Gabriel, Co-Owner, Browndog Creamery
Why Our Kiaro! Couples Are A Success
A lot of our customers had relationship issues with their previous printing choices – relationships that didn’t give them the flexibility they needed or satisfy their businesses’ profound label desires.
But they found that printing flexibility and satisfaction with the Kiaro!. They realized that they had found a reliable partner for the short runs and the long runs; the unexpected and the little things.
You see, the Kiaro! supports you and your business to the fullest, making it the perfect sweetheart. It gets you through thick and thin, always delivering the best print quality for your labels regardless of its pace.
That’s the kind of love and security our customers, and everyone else, deserves. And we are beyond happy to have been involved in creating such fruitful relationships.
Questions About Your Own Label Printing?
Read how the Kiaro! digital label printer lets you print gorgeous labels, reduces excess label inventory, saves you time and allows your business to become more profitable.
Or contact us today by giving us a call, sending us an email or deciding to schedule your own Kiaro! demonstration!
Posted in Packaging, QuickLabel Customers, QuickLabel products | Tagged Amoretti Foods, bakery food labels, bakery labels, barcode labels, barcodes, browndog creamery, coffee labels, coffee syrup labels, color label printer, custom labels, food labels, frozen food labels, ice cream labels, inkjet label printer, just in time labels, just in time manufacturing, Kermit's Key Lime Pie, Kiaro!, Kiaro! inkjet label printer, Kiaro! label printer, Label, label design, label printer, label printers, labeling, labels, martini mix labels, nutrition labeling, nutrition labels, O&H Danish Bakery, on demand labels, packaging, pie labels, pre-printed labels, private label, quicklabel, Quicklabel Systems, rewinder, short run printing, short-run labels, Valentine's Labels, valetine's dayNovember 15, 2011
The Heart of Every Recipe
Amoretti Foods has been putting its heart into making delicious ingredients and selling them to the world’s largest hotels, restaurants, and bakeries since 1989.
I had the pleasure of getting to know Amoretti on a personal level thanks to my friendship with Nick Squires, Amoretti’s Social Media Coordinator. Squires may be just one ingredient in the larger Amoretti recipe for success, but he embodies the same heart and soul that the ingredients maker is built around. “As an employee of Amoretti, I can say that this company is run by people who truly have their heart in this industry. You can tell them a name and they know instantly who that chef is and what bakery they work for,” said Squires. Amoretti prides itself on providing over 2,000 pastry, savory, and beverage ingredients to help aide the cooking process and to create delicious menu items.
Amoretti supplies its customers not just with the best ingredients, but with the ability to make the best foods from those ingredients. Squires explained, “We genuinely go out of our way to make the best product, not just to ‘be the best,’ but so that our client can make a product that stands out, that brings people in to their restaurant, bakery, or coffee shop.” Squires added, “What makes us happier than landing a new client is when that new client succeeds.”
“We Never Cut Corners To Save A Dollar”
Squires shared the motto that Amoretti founder Jack Barsoumian has taught to each employee: “Our ingredients are created not for profit, but for perfection.”
Amoretti’s people pay very careful attention to every detail from flavor, consistency, and color, to packaging and revisits each of these factors countless times in order to be positive that the finished ingredient that deserves a label with the Amoretti logo on it.
Now Home Chefs Can Cook with the Taste of Amoretti
Amoretti has three new lines of retail products that Amoretti are designed for the home buyer – Amoretti Premium Syrups for coffee, Amoretti Kalamata Infused Olive Oil and Pomegranate Balsamic Vinaigrette, and Amoretti Martini mixes made with real fruit. Sound delicious, don’t they?
The good news is they could be coming to a store near you, and soon – “We’re working every day to get these products on as many grocery shelves as possible, because we know people are going to love it,” said Squires. If you haven’t been able to find any of Amoretti’s products locally you can easily access their 24/7 online store: amorettistore.com or buy Amoretti foods online at Amazon.com.
QuickLabel’s Vivo! is the Right Ingredient for the Amoretti Mix
“We can have a surprise order for a product we don’t have a label for at 4:45 PM, and have that product labeled and ready to ship at 5pm, with a label that looks incredible. You can’t put a price on that.” – Nick Squires, Amoretti Social Media Coordinator
The Vivo! and Zeo! have given Amoretti the flexibility to print small and large batches of labels on an as needed basis, “The Vivo! and Zeo! are great because we can run as many labels as we want, whenever we want. If we need one label immediately for an immediate shipment, or we need 500 labels for a huge order, the Vivo! and Zeo! can handle it,” explains Squires. Oh and one more thing, “Not to mention they look great!”
Amoretti has also been impressed with how they can use the Vivo! to keep up with their expanding lines of new products, specifically their Artisan line. “The Amoretti Artisan line is constantly expanding, and the Vivo! is there to help us label the new flavors the day that they’re created,” said Squires.
Amoretti is excited about the fact that their QuickLabel printers give them the ability to print custom labels. As with many companies, their customers often request a new or specialized form of a product. Amoretti is happy to offer this luxury to their customers using the Vivo! label printer. “Sometimes a customer will make a request for a new flavor in the morning and we can create, test, revise, bottle, label and ship the product the same day.”
What Squires finds even more rewarding is that customers are impressed that they are getting a brand new product that they request just one day after they asked for it, something they find it hard to believe. Amoretti has been happy to integrate a system to turnaround their custom products faster. “The Vivo! makes that possible because we can create beautiful, professional labels on demand within minutes instead of sending a design out to a printer and waiting 2 weeks to get labels back.”
The Chef Behind the Labels
Amoretti designs all of their labels in-house with their top notch “design duo,” as Squires calls them, Erin and Dina. The beautiful label is enhanced by excellent print quality but the design is what really makes each label. The “design duo” (sorry I just love that nickname) have found a way to give each of Amoretti’s product lines their own identity through their labels and packaging.
“We want the labels to be beautiful but also be simple for a chef in a busy kitchen to be able to identify on a shelf with 100 products,” Squires explained, “and they do an incredible job of that.” How do they choose which label makes its way to the product packaging? The good old-fashioned way of course, “The process is like anything else here at Amoretti, when they’re working on a new label there will be 50 versions on their wall and a dozen people will come by and pick out their favorites.”
When Squires explains the label selection process as “People will come by and pick their favorites” he’s not kidding. Even when developing new products, Amoretti founder Jack Barsoumian goes around with 4 or 5 versions of the new product and asks his employees to try it and give their impression of the color, flavor, and consistency. Such an inclusive process shows that Amoretti is as team-oriented as it is quality-driven.
A Vision for 2,000 Ingredients
Jack Barsoumian founded Amoretti Foods was in 1989, and continues to be the visionary behind the company. He is described as having the ability to “bring his ideas to life with the highest quality natural ingredients, solid scientific knowledge an understanding of flavor relationships, a passion for the art of creation and commitment to hard work.”
Ingredients for Every Palate
Amoretti prides itself on using the finest ingredients available and chooses the purest of ingredients, particularly non-GMO/GE ingredients. Squires understands the value of having non-GMO products to offer the marketplace. “People are really starting to pay attention to what is in their food so we go out of our way to certify our products so they’re easy to identify for people with dietary restrictions or health concerns.”
Amoretti has found inspiration in making universally accessible foods from none other than their employees. “We have Kosher employees, vegan employees, so we know how hard it can be to have to read every single ingredient label when you shop – the prominent Kosher, Vegan, or Non-GMO/GE logos on our labels make it easier for our customers.” By going the extra mile, Amoretti has been able to broaden its reach to the entire marketplace. “We just create our products to be universally available from the very beginning, as much as possible,” said Squires.
Amoretti and QuickLabel – A Great Combination
When Squires needs to order more labels for the Vivo! and Zeo! label printers, he works directly with Media Specialist Melody Allen. Squires and Allen work particularly well together, “I love working with Melody because I can send her some crazy requests and she doesn’t miss a beat.” Allen has really proved to Squires that she is dedicated to Amoretti by understand his own particular lingo,“I’ll send an email like ‘Melody I need 6 more rolls of the paper labels in the extract size’ and she’ll know exactly what I mean, even when ‘extract size’ is something specific to Amoretti and not QuickLabel.”
Besides working with Melody, Amoretti has built relationships with couple other QuickLabel employees. Amoretti’s local salesperson is Troy Kent. Since acquiring their QuickLabel printers they have become accustomed to seeing Kent unexpectedly, “Troy is a great guy, he always pops in here when he’s nearby to check up on us, which we love.”
One of the biggest things QuickLabel prides itself on is our 24/7 technical support. In a case like Amoretti where they are across the country our 24/7 support has come in handy. “The tech support is incredible – they really know these printers and can walk us through some complicated stuff with very clear directions.” And for the times that it is too complicated for Amoretti to understand, QuickLabel has no problem walking them through the steps visually. “Tech Support can even remote desktop into our label PC and help us set up new sizes, which is awesome. Phil Slotter has got us out of many troublesome situations!”
Get a Taste of Amoretti on Social Media
Amoretti has made a splash in social media and made quite an impression throughout the social media community. As many of us know, the power of social media is almost unmatched when trying to promote a company or a new product. Amoretti has found that a major benefit of social media is as a way to interact with existing customers. “It is a much more personal process rather than trying to connect with people through a TV commercial. The more that our customers sell, they more they buy from us, so it’s in our best interest to be able to hear directly from our customers – what they want in a new product, what they like or even don’t like about a product,” said Squires.
Watch For Amoretti in the Future…
Are you a fan of the Food Network? Amoretti’s products have recently been featured on the network show “Sweet Genius.” Amoretti also exhibits at the Summer and Winter Fancy Food Shows, The Coffee Fests, Specialty Coffee Barista Championships, and of course, The Amoretti World and National Pastry Championships.
It’s safe to say Amoretti and QuickLabel have made for a satisfying combination.
“The Vivo! and the Zeo! have been game changers for us. The ability to create a label in any size and any shape and order custom label stock is huge, the ability to make as many labels as we want, whenever we want is invaluable. We have no regrets.”
– Thank you Nick and the rest of the Amoretti Staff!
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