Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.
Impression Technology Europe explains, “Recently, another type of printing has become more attainable for smaller companies…digital ‘short run’ label printers. Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost effective than outsourcing and based on the output.”
How do you know if this is right for you? Here are four reasons why you should be making your own food & beverage labels in-house:
1. Outsourced Printing Comes at a Price
We mean that both literally and figuratively. While using another facility to generate your food labels might seem like weight off your shoulders, that may not be the case.
Passing the task to an outside source can end up severely delaying your labeling process. Why? Not only will you have your company’s shipping schedule to track, but the arrival of your outsourced shipment as well.
If an outsourced shipment becomes delayed, so will the orders your company was originally scheduled to deliver. For small business owners, this can lead to a lot of unhappy customers or market vendors.
These delays will happen, and so do errors. Labeling errors can take more of a toll on your business production line than a delay in shipment.
The unexpected misprint forces your business to return and reorder labels. Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses, which can lead to wasted products.
If your business has experienced these delays, you may want to consider an in-house or on-demand label printer. With the ability to print labels in your own facility, there will be no more error or shipment delays affecting your product line. What’s more, these printers give you the ability to create your own use by/sell by dates with complete label customization.
2. Not All Environments Are Created Equal
Making your own food & beverage labels is also a huge plus when selling products that must be stored in specific environmental requirements.
It’s important for frozen foods to have unique and attractive labels, too. After all, it is your brand. But, it’s equally important that your frozen food labels don’t fail. Using the wrong label can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, falling off in low temperatures. One should not be sacrificed for the other.
If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.
The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.
An easy in-house printing solution is QuickLabel’s Kiaro! or Kiaro! D inkjet label printers. Both printers are known for printing frozen food labels that don’t peel off in high-quality 1200 dpi imagery.
With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.
You can check out both options here.
3. Keep Up with FDA Regulations
Of course, keeping up with the FDA’s changing regulations and formats can greatly affect your product labels.
The intimidating process includes font restrictions, mandatory statements, allergen alerts and difficult calculations for daily values.
As a food manufacturer, you want to spend your energy on your recipes, production, branding and sales – not on interpreting FDA labeling mandates or trying to explain the requirements to an outside vendor.
However, it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customer with the quality and transparency they deserve.
An in-house label printer is especially valuable in these situations. For every change, the label design and format can be immediately customized in your own facility.
What’s more, by owning an in-house label printer, you don’t have to worry about overstock or wasted labels due to changes in regulations. This gives you more flexibility in your printing process, introducing the option of seasonal or promotional runs.
Making your own food & beverage labels gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand.
4. You Deserve to Be In Control of Your Business
Your labels are the face of your brand, so you always want to put your best foot forward.
With outsourced labels, you don’t get to have complete control over your labeling process. Edits take longer, shipments get delayed and labels are bound to be wasted.
In-house printing has evolved with small, tabletop label printers for businesses. These label printers serve as a central database, with the ability to store, revise, locate and print any design on-demand –ultimately opening new doors for small to medium sized businesses.
If you want to be in control of your business or are experiencing any of the above labeling issues, it may be time to consider taking your production line in-house.
QuickLabel specializes in on-demand, tabletop label printers. For someone in the food and beverage industry interested in quality, short-run labels, they are worth looking in to.
Click here to view our full product lineup, or contact us for more information!
This Valentine’s Day, we wanted to get you to know more about the beautiful relationships we’ve brought to life. Especially the lives of our Kiaro! couples.
But they aren’t the only relationship we’ve taken notice of. Looking back, we realize we’ve become quite the matchmaking system.
While we love all of the customer relationships we’ve created, there are several sweethearts that stand out. Coincidentally, they make some pretty sweet products.
O&H Danish Bakery
The family-owned Danish bakery located in Racine, Wisconsin enhanced the appearance of their bakery labels by printing with the Kiaro! inkjet label printer.
O&H Bakery is known for their traditional Danish Kringle, a flaky oval pastry that takes 3 days to bake, with a variety of seasonal toppings, fillings and icings. They come in flavors such as the Wisconsin, Cream Cheese and one of their most popular, Almond Kringle.
Their Kringle’s are so popular that they are not only enjoyed by President Obama, but by thousands of buyers around the world with varying tastes.
With their online and mail order business, they have order requests for any mix of products come in at any time, giving them no way to predict the exact quantity of labels they need for each type of Kringle.
Finding pre-printed labels costly and wasteful, O&H knew they needed a printer that could accommodate for the unpredictability of demand.
With the Kiaro!, O&H not only avoids having to purchase large quantities of pre-printed labels, but is now able to print labels in short-run batches for its growing mail order business and custom corporate gift program, whenever they’re needed.
After bringing this Kiaro! couple together, they not only earned new customers, but earned more business from their existing customers.
“I’m a firm believer that people eat with their eyes…We really want good detail to well represent the image that we are trying to portray on the label, and I think that the Kiaro! printer does just that for us.”– Eric Olesen, Owner, O&H Bakery
Kermit’s Key West Key Lime Pie Shoppe™
Kermit’s Key West Key Lime Shoppe knows all things key lime.
Despite what you may have thought, their signature item is not just their delectable key lime pies. They are known for their wide variety of sauce and dressing concoctions and especially their dark chocolate pie bars, which are shipped throughout the country.
Even though they produce thousands of orders, they still have the need to make a lot of their products in small, artisan batches, on-demand.
Instead of continuing to grasp at predictions for label demand based on what products they might create or ship, resulting in excessive inventory of labels, Kermit’s realized they needed something that would give them labels in a moment’s notice – and they found that in the Kiaro!.
When Kermit’s met the Kiaro!, you could say it was love at first print…err, bite…I mean, sight! They were able to print whatever they needed, fast.
Lucky for them, the Kiaro! is a good investment for anyone who prints in small batches, or needs control over quantity. What’s more, the Kiaro! never diminishes their company color or label quality. It supports their branding fully.
Printing in 1200 dpi, Kermit’s now has the ability to print consistent and intricate color labels that are nothing less than eye-catching. Look at this Kiaro! couple, what a pair!
“It’s rare that I will print 2,000 of a particular label. I’m much more likely to print 75 of something and 200 of another, and [it’s a good investment] to have the flexibility to be able to do that on the fly.”— Karen Puglisi, Sales and Marketing Director, Kermit’s
Hailing from Oxnard, CA, Amoretti does things a little differently.
Instead of making the sweets and treats, they supply the ingredients for executive chefs, gourmet pastry makers and food and beverage brands to make products taste just right. This includes high quality ingredients and flavorings such as first-class syrups, coffee flavorings, pastry ingredients and especially their premium martini mixes.
Two more to be exact.
Why? Because their trio of Kiaro!’s was exactly what they were looking for.
You see, Amoretti wanted to be able to properly showcase the quality of their products, while still being able to maintain the rate at which they produced new and existing products.
Some Amoretti flavorings sell faster than others, so they needed a match that was versatile but still able to produce high quality labels to match their high quality products.
It’s not that one Kiaro! didn’t do the job for them, not at all. Printing consistently at 8 ips (40 feet per min) and in 1200dpi on demand, they just wanted more of what they had found to support their growing business.
And who could blame them?
With their Kiaro!’s, Amoretti is not only able to keep up with their extremely fast and fresh production schedule, but they can now create custom labels with the most intricate detail, readable barcodes and accurate nutrition labels.
“Our products are high-end pastry ingredients. We’re on the top shelf. Our Kiaro! printers allow us to look that way.” – Nick Squires, IT and Social Media Coordinator, Amoretti
Last but certainly not least, we made quite the match with Browndog Creamery.
Located in the heart of downtown Northville, Michigan, they’re a “micro-creamery” that brings customers delicious and unique handcrafted ice creams. Some of their seasonal flavors include Gingerbread, Old Man Winter, Boozy Eggnog and the ever popular French Press Mocha.
Not only did they need a fast, reliable but quality printer, they had very specific requirements our Kiaro! had to meet.
Requirements like producing labels that withstand the freezing temperatures necessary for storing ice cream or delivering flexibility to meet continuous product rotation.
You see, instead of mass producing the same flavors of ice cream, Browndog only makes small batches that rotate and change frequently.
When they found out their ‘cool personality’ didn’t faze the Kiaro! labels (which can withstand temperatures from -65°F to 147°F), they knew they were meant to be together. After all, everyone has baggage. While living with the proverbial cold shoulder can be difficult, it wasn’t a problem for either of them.
Now, Browndog Creamery and the Kiaro! work together to create their own vibrantly cool custom labels printed in-house –labels that love pairing with Browndog’s ice cream cartons!
“The Kiaro! has been a wonderful fit in our business, it allows us to make these very small run labels and customize them to everything that we needed to do.” – Paul Gabriel, Co-Owner, Browndog Creamery
Why Our Kiaro! Couples Are A Success
A lot of our customers had relationship issues with their previous printing choices – relationships that didn’t give them the flexibility they needed or satisfy their businesses’ profound label desires.
But they found that printing flexibility and satisfaction with the Kiaro!. They realized that they had found a reliable partner for the short runs and the long runs; the unexpected and the little things.
You see, the Kiaro! supports you and your business to the fullest, making it the perfect sweetheart. It gets you through thick and thin, always delivering the best print quality for your labels regardless of its pace.
That’s the kind of love and security our customers, and everyone else, deserves. And we are beyond happy to have been involved in creating such fruitful relationships.
Questions About Your Own Label Printing?
Read how the Kiaro! digital label printer lets you print gorgeous labels, reduces excess label inventory, saves you time and allows your business to become more profitable.
Or contact us today by giving us a call, sending us an email or deciding to schedule your own Kiaro! demonstration!
Browse just for a moment at Eastern Shore Tea’s website and note the first phrase in their description: “Highest quality tea, and beautiful packaging are hallmarks of Eastern Shore Tea.”
The hallmarks of Eastern Shore Tea are their quality and packaging, and when we traveled to Baltimore, MD, that’s exactly what we came to find.
But first: a little about the owner.
Stanley Constantine, owner of Eastern Shore Tea Company and its parent company Baltimore Coffee & Tea, drinks 10 cups of tea every day.
He’s deliberate and engaged, and speaks with a low-end sort of rumble that peaks half an octave higher when he reaches points of interest.
At the mention of his new labels, and the boon in sales since acquiring his new Kiaro! label printer, that octave jumps.
“It’s interesting,” Constantine says, “since we installed the Kiaro! our tea sales have increased an average of about 40%.”
Then he takes a shallow breath, prepping for the big reveal , “Actually, one of our largest grocery chain customers told me that Eastern Shore Tea sales have increased 50% since we installed the Kiaro!.”
Eastern Shore Tea Company’s quality is unmatched, its process of making tea painstaking, and its customer service superior.
“We haven’t changed anything – except the label quality,” says Constantine, when talking about the enormous and sustained 40% jump in tea sales, “I’m pretty convinced that the Kiaro! is responsible.”
How the Kiaro! Did it
“As I said before we’ve changed nothing else. We’ve changed none of our recipes, none of the other elements of our packaging, save for the increased quality of the Kiaro!,” says Constantine.
“It has improved our packaging ten-fold, and that’s really supported by the increase in sales that we’ve experienced.”
So the labels look good?
Linda Lang, manager of Eastern Shore Tea Company, and 11-year-employee, thinks so.
“It’s just amazing how good the Kiaro! can make the labels look,” she says, “the colors are rich and bright – it’s just completely changed the way the artwork on the labels looks.”
A Different Approach to Tea
“Eastern Shore teas differ from most national brands in a couple of different areas,” says Constantine. All of their teas are flavored naturally: they use real spices in their teas , not liquid flavorings, so in their teas you’ll find real clove, real cinnamon, real ginger, real lemon grass.
Eastern Shore Tea starts with full leaf tea, and then to increase surface exposure they use a hammer-mill to cut the leaves down to tea-bag size.
The Kiaro! Joins the Eastern Shore
“We brought a Kiaro! in, set it up, and we printed some logos and some of our graphics. I was astounded with the quality. With the Kiaro! printing at 1200dpi,” says Constantine, “we were blown away by the quality.”
“I was thrilled when I saw the Kiaro! labels for the first time,” says Linda Lang, “ it was pretty exciting. It even will reproduce photographs which is really amazing!”
Private Labeling with the Kiaro!
Eastern Shore Tea has seen a large growth in customers requesting private label services, which they are uniquely set up to do because they’re totally vertically integrated.
“The Kiaro! has helped us with that goal,” explains Constantine, “because it’s so easy and effortless for us to create private labels for all of our customers.”
Eastern Shore Tea creates private label teas for major museums, grocers and gourmet food stores around the country, but also for private functions and smaller parties.
“It’s effortless,” says Constantine, “one of our strong points is that our private label minimum is only 24 pieces. The reason it’s so low is because the Kiaro! is just effortless. We can easily print and go to production and it’s out the door the same day. It’s made our life a lot easier.”
Printing Tea Labels on Demand
Eastern Shore Tea went with the Kiaro! because they needed to print labels on demand, and as needed. “In the past we would have to order 10,000 of every single label. Now,” says Constantine, “we print over 300 SKUs on the Kiaro!. The ability to print on demand has saved us an incredible amount of money because we’re stocking only blank labels and we print as we need.”
Linda Lang loves how the Kiaro! has eliminated their inventory of pre-printed labels, “The labels aren’t sitting on the shelf for long periods of time. It’s just so easy to go and print a few labels with the Kiaro!.” With the Kiaro! Eastern Shore Tea Company prints large or small runs, at 8inches per second, for immediate, on demand label printing.
“As much as I like the Kiaro!, I like the people at QuickLabel Systems even more. Of all the vendors we deal with, and we deal with vendors all over the world, the people at QuickLabel comprise the best vendor that we have,” says Constantine.
See How They Do It!
We even traveled down to Baltimore and shot some video in the Eastern Shore Tea facility! We watched them print labels, cut tea, package their products and even visited their beautiful store-front. Check it out!