QuickLabel traveled to Kennesaw, Georgia to see how Dry County Brewing Company uses their Kiaro! D digital tabletop label printer to print beer labels right in their own facility.
After first tasting a locally brewed pale ale from his college town brewery, Trey Sinclair, President & Co-Founder, was compelled to recreate that experience for other entry-level beer drinkers.
Sinclair explains, “At Dry County, we really try to emulate that experience – making really good, world class craft beer for folks who are trying beer for the first time.”
Today, Dry County brews a variety of IPA’s, ales, stouts and lagers at their facility in Kennesaw, Georgia. Finding a more cost-effective and flexible labeling solution in QuickLabel’s Kiaro! D, they are now able to easily print beer labels on demand, such as custom orders and seasonal brews, as well as labels for their taps, kegs and more.
Trouble-Free Label Compliance
Because the Kiaro! D was designed to produce labels that withstand multiple environments and contain all required FDA and TTB information, it became very simple for Dry County to stay on top of labeling regulations.
“That’s where the Kiaro! D comes in handy – allowing us to produce high-quality packaging on a small scale. Without that type of technology, we wouldn’t be able to do so.”
– Trey Sinclair, President & Co-Founder
From hand sanitizer to water-submersion, ice resistance and more, the label materials used with the Kiaro! D are ideal for beer labeling applications. These label materials, all manufactured in-house, are refrigerator-friendly and can even be applied while wet or removed to recycle their bottles.
Using the Kiaro! D label printer and QuickLabel’s label design software, Dry County is also able to print alcohol percentages, nutrition facts, ingredients, volume, government warnings, and other requirements regardless of the bottle or can shape.
Small Batches and Seasonal SKUs
One of the greatest benefits the Kiaro! D provided Dry County was the ability to cost-effectively expand their product line and print custom orders. This includes producing seasonal products and variations such as summer ales, winter lagers, and holiday products in small batches.
“We’re able to label seasonal beers, very small quantity beers and even specialty beers without worrying about minimum order quantities.”
– Trey Sinclair, President & Co-Founder
Dry County also took advantage of introducing multiple SKUs and product sizes from bottles, to cans, to growlers and more.
Without having to worry about minimum order quantities and overstock, the Kiaro! D has allowed Dry County Brewing to save time, reduce their cost-per-label and eliminate minimum order quantities.
Leveraging the Brand with Labels
In such a competitive industry, it takes more than the quality of the product to stand out on the shelves.
Sinclair reveals, “The craft beer space is a really crowded one. I’d like to think we make great beer here at Dry County, but there are a lot of local and national breweries that make great beer as well.”
Sinclair continues, “You have to have the whole package…literally. The label we put on it, the can we put it in, it’s all very important to the brand and the brewery.”
With the help of the Kiaro! D, Dry County
quickly obtained full control over their labeling process and prints their professional, consistently branded labels as needed.
“We can print one-off stickers to hand out to people at festivals or tap stickers for our handles. We really leverage the Kiaro! D across a lot of different realms of packaging.”
– Trey Sinclair, President & Co-Founder
Taking advantage of its flexibility, for instance, Dry County even began using the Kiaro! D to create labels for their beer taps, kegs and promotional materials like bumper stickers! This allowed them to creatively get their logo out there and generate brand awareness in more ways than one.
Sinclair concludes, “The Kiaro! D has helped to both cut costs and save time here at Dry County Brewing. It’s really important to us to be able to have the labels on-hand when we need them, and the Kiaro! D allows us to do just that.”
Looking to Print Beer Labels In-House?
If you’re interested in learning more about how you can print beer labels on-demand, feel free to contact us to schedule a free demonstration or speak with one of our specialists!
About Dry County Brewing Company
Dry County Brewing Co., located in Kennesaw, GA, produces a wide variety of craft beer and hosts regular events such as Friday Flight Nights, Sunday Yappy Hour, Tuesday Trivia and seasonal events like “Boos and Brews.” To learn more about Dry County Brewing, visit them on their website at www.drycountybrewco.com or follow them on social media @drycountybrewco.
While traveling in the Austin, TX area, our Product Manager Kevin Brisson spotted some very unique-looking craft beer on the shelf at the flagship Whole Foods Store. Kevin saw Adelbert’s Brewery Triple B, Scratchin’ Hippo, and Dancin’ Monk at Whole Foods – wow that’s HUGE for Adelbert’s! He took a quick photo and sent it home for all of us to see – he knew how excited we would be because Adelbert’s Brewery prints labels with the Vivo! Touch color label printer!
Adelbert’s Brewery is an Austin-based microbrewery that just released its first round of bottle conditioned Belgian-Style beers to stores in December, and opened its doors to the public in March with a Grand Opening that featured beer sampling and live music.
How Does Adelbert’s Make Their Delicious Brews?
Adelbert’s Brewery has committed themselves to brewing Belgian-style bottle conditioned ales. For those who aren’t sure exactly what “bottle conditioned” means, it is a process of unfiltering the beers so that the final “conditioning” takes place in the bottle itself, or the beer is filtered and then “reseeded” with yeast so that additional fermentation may take place in the bottle. It is Adelbert’s belief that such conditioning with quality ingredients and attention to detail during the brewing process make for the best brewed beers.
Adelbert’s uses Bohemian old-world floor malted barley – say that ten times fast after 2 or 3 of their Rambler Ales! They also use low alpha Noble Czech hops and fresh yeast that is produced onsite at the brewery. Adelbert has a five vessel brewhouse. Each batch of beer is conditioned for a minimum of six weeks, and three of the six weeks is spent in the fermentation vessels. During the next three weeks, the beer is conditioned in bottles or kegs, which allows natural carbonation and flavor development. Is your mouth watering yet?
Right now Adelbert has five Belgian brews for your enjoyment: Rambler Ale, Scratchin’ Hippo, Dancin Monks, Tripel B, and Naked Nun. Adelbert’s is also planning to release 2 more brews in May and June: Black Rhino (Dark Ale) and Philosophizer (Saison Ale.) You can try these delicious brews in 750ml bottles, kegs, or on draft in Austin, Dallas, Houston, and other areas throughout Texas – keep your eyes peeled!
Congratulations Adelbert’s Brewery on a successful product launch and a very bright future. We’re happy to provide a labeling solution to a great company with such unique products. Your labels, just like your beer, came out great! Cheers!
If you are an up-and-coming craft brewer and looking to label your own line of delicious brews, we’re here to give you some tips for printing labels with all of the required information.
What USA Labeling Regulations Do I Need To Follow?
Before you can put your beer on the market, you have to first receive a Certificate of Label Approval (COLA) from the Alcohol Tobacco Tax and Trade Bureau (TTB). You can apply for a COLA by going to the TTB’s website and downloading the application. Once you are there you can also find the necessary information you’ll need to have on your label before you send it in for approval.
Each beer that is put out into the market must have a label that displays the following:
- Name or trade name of the brewer
- Net contents of the bottle (exact volume of beer within the bottle)
- Nature of the product (beer, ale, IPA, stout, etc.)
- ACTUAL place of production (city and state)
One thing that is not mentioned on this list is Alcohol Content. Unlike liquors, beer is not required to list alcohol content on their labels.
Crafting Up Your Own Beer Labels with In-house Label Printing
One of the best accessories for crafting beer and marketing it is an in-house label printer. Making your own beer labels with an in-house color label printer is the perfect match for the craft beer tradition of experimentation, adaptability, and small batch production. It’s no surprise that microbreweries and brew pubs around the world are finding that they can easily and affordably print custom beer labels in “short runs” using their own QuickLabel digital label printers.
Worry About Stocking Beer, Not Stocking Labels!
With the ability to print your own labels in-house on demand, brewers can eliminate the need to keep a stock of pre-printed labels, and put a halt to delays for new labels by printing beer labels instantly, as they are needed.
By printing beer labels digitally, beer makers are free to make beer labels for each unique brew without meeting the “minimum purchase quantity” of labels required by commercial label printers.
Your delicious brews deserve a beautiful and creative label that showcases the quality of the of the beer inside. With your in-house label printer you can design your own labels to best portray your unique beer crafting. In-house label printing allows you to have full creative control over your labels so that you can get the labels you want when you need them. You can print color labels with text, photos, and graphics, for:
- Customized labels for special events
- Seasonal labels for seasonal brews
- Small quantities of labels for small batch beers
- Prototype labels for marketing samples
- Sample labels for new brews
What Are My In-House Printing Options?
QuickLabel Systems has two fabulous solutions for printing labels in-house, when you need them.
- The first option is the affordable Zeo! desktop label printer. Ideal for lower-volume, brewpub production and designed for printing color labels for the limited quantities of bottles and barrels sold on-site.
- The second option is the Vivo! Touch label printer. This top notch in-house printer is designed for larger-scale production, printing color beer bottle labels for cases of beer according to batch production or seasonal/sales demand.