Many companies outsource their product labels to save financially and produce efficiently. But is outsourcing really the most efficient route? For small to medium sized business owners, outsourcing is not always the best solution. Depending on your business size and needs, you may be better off making your own food & beverage labels in-house.
Impression Technology Europe explains, “Recently, another type of printing has become more attainable for smaller companies…digital ‘short run’ label printers. Not only is the initial investment much more affordable but the cost per print is extremely low. After doing the math, most clients will find it will be much more cost effective than outsourcing and based on the output.”
How do you know if this is right for you? Here are four reasons why you should be making your own food & beverage labels in-house:
1. Outsourced Printing Comes at a Price
We mean that both literally and figuratively. While using another facility to generate your food labels might seem like weight off your shoulders, that may not be the case.
Passing the task to an outside source can end up severely delaying your labeling process. Why? Not only will you have your company’s shipping schedule to track, but the arrival of your outsourced shipment as well.
If an outsourced shipment becomes delayed, so will the orders your company was originally scheduled to deliver. For small business owners, this can lead to a lot of unhappy customers or market vendors.
These delays will happen, and so do errors. Labeling errors can take more of a toll on your business production line than a delay in shipment.
The unexpected misprint forces your business to return and reorder labels. Misprints can cause setbacks and affect the use by/sell by dates on your products. This is especially true for made to order businesses, which can lead to wasted products.
If your business has experienced these delays, you may want to consider an in-house or on-demand label printer. With the ability to print labels in your own facility, there will be no more error or shipment delays affecting your product line. What’s more, these printers give you the ability to create your own use by/sell by dates with complete label customization.
2. Not All Environments Are Created Equal
Making your own food & beverage labels is also a huge plus when selling products that must be stored in specific environmental requirements.
It’s important for frozen foods to have unique and attractive labels, too. After all, it is your brand. But, it’s equally important that your frozen food labels don’t fail. Using the wrong label can lead to wrinkles due to condensation, fading due to exposure or loss of adhesion, falling off in low temperatures. One should not be sacrificed for the other.
If your business is using regular pre-printed labels, chances are, the labels won’t hold up in your storage environment.
The ability to maintain complete control over your label materials and printing process will allow your business to have a streamlined, efficient process with branded labels that look the part.
An easy in-house printing solution is QuickLabel’s Kiaro! or Kiaro! D inkjet label printers. Both printers are known for printing frozen food labels that don’t peel off in high-quality 1200 dpi imagery.
With the right in-house printer, you’ll have professional frozen food or beverage labels printed instantly and can be applied to products that are already frozen, or before they go into the freezer.
You can check out both options here.
3. Keep Up with FDA Regulations
Of course, keeping up with the FDA’s changing regulations and formats can greatly affect your product labels.
The intimidating process includes font restrictions, mandatory statements, allergen alerts and difficult calculations for daily values.
As a food manufacturer, you want to spend your energy on your recipes, production, branding and sales – not on interpreting FDA labeling mandates or trying to explain the requirements to an outside vendor.
However, it is absolutely necessary to adhere to FDA regulations to avoid recalls and present your customer with the quality and transparency they deserve.
An in-house label printer is especially valuable in these situations. For every change, the label design and format can be immediately customized in your own facility.
What’s more, by owning an in-house label printer, you don’t have to worry about overstock or wasted labels due to changes in regulations. This gives you more flexibility in your printing process, introducing the option of seasonal or promotional runs.
Making your own food & beverage labels gives you the ability to print the exact number of labels you need for what’s in-stock, on-demand.
4. You Deserve to Be In Control of Your Business
Your labels are the face of your brand, so you always want to put your best foot forward.
With outsourced labels, you don’t get to have complete control over your labeling process. Edits take longer, shipments get delayed and labels are bound to be wasted.
In-house printing has evolved with small, tabletop label printers for businesses. These label printers serve as a central database, with the ability to store, revise, locate and print any design on-demand –ultimately opening new doors for small to medium sized businesses.
If you want to be in control of your business or are experiencing any of the above labeling issues, it may be time to consider taking your production line in-house.
QuickLabel specializes in on-demand, tabletop label printers. For someone in the food and beverage industry interested in quality, short-run labels, they are worth looking in to.
Click here to view our full product lineup, or contact us for more information!
Posted in Label Printers, Packaging, Private Labels, Product Labels | Tagged bakery food labels, beer labels, best label printer, beverage label printer, beverage labels, bottle label printer, bottled tea labels, coffee labels, color label printer, craft beer labels, create your own labels, custom labeling, custom labels, digital color label printer, durable label printer, Durable labels, fda compliant food and beverage labels, fda compliant labels, FDA regulation, food and beverage labels, Food Ingredient Labels, food label maker, food label printer, food labeling, food labels, food packaging, frozen food labels, in-house label printing, inhouse printing, labels for frozen food, nutrition label, on demand labels, on demand printing, packaging, packaging design, print durable labels, private label, private labeling, private labels, short-run labels, small business, snack labels, tea labels, water bottle labels, Wine LabelsNovember 15, 2011
The Heart of Every Recipe
Amoretti Foods has been putting its heart into making delicious ingredients and selling them to the world’s largest hotels, restaurants, and bakeries since 1989.
I had the pleasure of getting to know Amoretti on a personal level thanks to my friendship with Nick Squires, Amoretti’s Social Media Coordinator. Squires may be just one ingredient in the larger Amoretti recipe for success, but he embodies the same heart and soul that the ingredients maker is built around. “As an employee of Amoretti, I can say that this company is run by people who truly have their heart in this industry. You can tell them a name and they know instantly who that chef is and what bakery they work for,” said Squires. Amoretti prides itself on providing over 2,000 pastry, savory, and beverage ingredients to help aide the cooking process and to create delicious menu items.
Amoretti supplies its customers not just with the best ingredients, but with the ability to make the best foods from those ingredients. Squires explained, “We genuinely go out of our way to make the best product, not just to ‘be the best,’ but so that our client can make a product that stands out, that brings people in to their restaurant, bakery, or coffee shop.” Squires added, “What makes us happier than landing a new client is when that new client succeeds.”
“We Never Cut Corners To Save A Dollar”
Squires shared the motto that Amoretti founder Jack Barsoumian has taught to each employee: “Our ingredients are created not for profit, but for perfection.”
Amoretti’s people pay very careful attention to every detail from flavor, consistency, and color, to packaging and revisits each of these factors countless times in order to be positive that the finished ingredient that deserves a label with the Amoretti logo on it.
Now Home Chefs Can Cook with the Taste of Amoretti
Amoretti has three new lines of retail products that Amoretti are designed for the home buyer – Amoretti Premium Syrups for coffee, Amoretti Kalamata Infused Olive Oil and Pomegranate Balsamic Vinaigrette, and Amoretti Martini mixes made with real fruit. Sound delicious, don’t they?
The good news is they could be coming to a store near you, and soon – “We’re working every day to get these products on as many grocery shelves as possible, because we know people are going to love it,” said Squires. If you haven’t been able to find any of Amoretti’s products locally you can easily access their 24/7 online store: amorettistore.com or buy Amoretti foods online at Amazon.com.
QuickLabel’s Vivo! is the Right Ingredient for the Amoretti Mix
“We can have a surprise order for a product we don’t have a label for at 4:45 PM, and have that product labeled and ready to ship at 5pm, with a label that looks incredible. You can’t put a price on that.” – Nick Squires, Amoretti Social Media Coordinator
The Vivo! and Zeo! have given Amoretti the flexibility to print small and large batches of labels on an as needed basis, “The Vivo! and Zeo! are great because we can run as many labels as we want, whenever we want. If we need one label immediately for an immediate shipment, or we need 500 labels for a huge order, the Vivo! and Zeo! can handle it,” explains Squires. Oh and one more thing, “Not to mention they look great!”
Amoretti has also been impressed with how they can use the Vivo! to keep up with their expanding lines of new products, specifically their Artisan line. “The Amoretti Artisan line is constantly expanding, and the Vivo! is there to help us label the new flavors the day that they’re created,” said Squires.
Amoretti is excited about the fact that their QuickLabel printers give them the ability to print custom labels. As with many companies, their customers often request a new or specialized form of a product. Amoretti is happy to offer this luxury to their customers using the Vivo! label printer. “Sometimes a customer will make a request for a new flavor in the morning and we can create, test, revise, bottle, label and ship the product the same day.”
What Squires finds even more rewarding is that customers are impressed that they are getting a brand new product that they request just one day after they asked for it, something they find it hard to believe. Amoretti has been happy to integrate a system to turnaround their custom products faster. “The Vivo! makes that possible because we can create beautiful, professional labels on demand within minutes instead of sending a design out to a printer and waiting 2 weeks to get labels back.”
The Chef Behind the Labels
Amoretti designs all of their labels in-house with their top notch “design duo,” as Squires calls them, Erin and Dina. The beautiful label is enhanced by excellent print quality but the design is what really makes each label. The “design duo” (sorry I just love that nickname) have found a way to give each of Amoretti’s product lines their own identity through their labels and packaging.
“We want the labels to be beautiful but also be simple for a chef in a busy kitchen to be able to identify on a shelf with 100 products,” Squires explained, “and they do an incredible job of that.” How do they choose which label makes its way to the product packaging? The good old-fashioned way of course, “The process is like anything else here at Amoretti, when they’re working on a new label there will be 50 versions on their wall and a dozen people will come by and pick out their favorites.”
When Squires explains the label selection process as “People will come by and pick their favorites” he’s not kidding. Even when developing new products, Amoretti founder Jack Barsoumian goes around with 4 or 5 versions of the new product and asks his employees to try it and give their impression of the color, flavor, and consistency. Such an inclusive process shows that Amoretti is as team-oriented as it is quality-driven.
A Vision for 2,000 Ingredients
Jack Barsoumian founded Amoretti Foods was in 1989, and continues to be the visionary behind the company. He is described as having the ability to “bring his ideas to life with the highest quality natural ingredients, solid scientific knowledge an understanding of flavor relationships, a passion for the art of creation and commitment to hard work.”
Ingredients for Every Palate
Amoretti prides itself on using the finest ingredients available and chooses the purest of ingredients, particularly non-GMO/GE ingredients. Squires understands the value of having non-GMO products to offer the marketplace. “People are really starting to pay attention to what is in their food so we go out of our way to certify our products so they’re easy to identify for people with dietary restrictions or health concerns.”
Amoretti has found inspiration in making universally accessible foods from none other than their employees. “We have Kosher employees, vegan employees, so we know how hard it can be to have to read every single ingredient label when you shop – the prominent Kosher, Vegan, or Non-GMO/GE logos on our labels make it easier for our customers.” By going the extra mile, Amoretti has been able to broaden its reach to the entire marketplace. “We just create our products to be universally available from the very beginning, as much as possible,” said Squires.
Amoretti and QuickLabel – A Great Combination
When Squires needs to order more labels for the Vivo! and Zeo! label printers, he works directly with Media Specialist Melody Allen. Squires and Allen work particularly well together, “I love working with Melody because I can send her some crazy requests and she doesn’t miss a beat.” Allen has really proved to Squires that she is dedicated to Amoretti by understand his own particular lingo,“I’ll send an email like ‘Melody I need 6 more rolls of the paper labels in the extract size’ and she’ll know exactly what I mean, even when ‘extract size’ is something specific to Amoretti and not QuickLabel.”
Besides working with Melody, Amoretti has built relationships with couple other QuickLabel employees. Amoretti’s local salesperson is Troy Kent. Since acquiring their QuickLabel printers they have become accustomed to seeing Kent unexpectedly, “Troy is a great guy, he always pops in here when he’s nearby to check up on us, which we love.”
One of the biggest things QuickLabel prides itself on is our 24/7 technical support. In a case like Amoretti where they are across the country our 24/7 support has come in handy. “The tech support is incredible – they really know these printers and can walk us through some complicated stuff with very clear directions.” And for the times that it is too complicated for Amoretti to understand, QuickLabel has no problem walking them through the steps visually. “Tech Support can even remote desktop into our label PC and help us set up new sizes, which is awesome. Phil Slotter has got us out of many troublesome situations!”
Get a Taste of Amoretti on Social Media
Amoretti has made a splash in social media and made quite an impression throughout the social media community. As many of us know, the power of social media is almost unmatched when trying to promote a company or a new product. Amoretti has found that a major benefit of social media is as a way to interact with existing customers. “It is a much more personal process rather than trying to connect with people through a TV commercial. The more that our customers sell, they more they buy from us, so it’s in our best interest to be able to hear directly from our customers – what they want in a new product, what they like or even don’t like about a product,” said Squires.
Watch For Amoretti in the Future…
Are you a fan of the Food Network? Amoretti’s products have recently been featured on the network show “Sweet Genius.” Amoretti also exhibits at the Summer and Winter Fancy Food Shows, The Coffee Fests, Specialty Coffee Barista Championships, and of course, The Amoretti World and National Pastry Championships.
It’s safe to say Amoretti and QuickLabel have made for a satisfying combination.
“The Vivo! and the Zeo! have been game changers for us. The ability to create a label in any size and any shape and order custom label stock is huge, the ability to make as many labels as we want, whenever we want is invaluable. We have no regrets.”
– Thank you Nick and the rest of the Amoretti Staff!
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