Why Seasonal Packaging Can Help You Gain Customers

Posted on by Kelsey Sullivan

It’s that time of year again; time to decorate your store windows, run holiday sales and, most importantly, switch up your product labels. Why? Seasonal packaging can help gain customers.

That’s right. It’s the holiday season! Everyone wants to get in the spirit, and what’s more cheerful than a festively packaged product? 

If you print your labels in-house, this isn’t a hard task to complete. But if you don’t print in-house, that is something you may want to reconsider.

Holidays Can Equal More Sales

During the holidays, you could be missing out on major sales revenue without seasonal packaging. Why?

Products that are polished, seasonal and unique have a better chance of being picked up and chosen over a similar product.

Recent studies show that product labels are much more critical in the buyer’s journey than anticipated.

Ben Schubert from Nielsen’s Innovation Practice in Europe was recently involved in a report analyzing the topic stating, “Package design is the dark horse of the marketing world. It receives little attention compared to other marketing disciplines, and its impact tends to be vastly underestimated.”

More often than not, what we think are the little things actually end up being much bigger.

Humans are highly visual beings

When we see something aesthetically pleasing, it catches our eye. Your product may be exactly what the consumer is looking for, but if not presented the right way, it is easily passed over.

This is especially heightened during the holiday seasons, where our eyes are trained to pick up on certain color patterns and images. Not convinced?

Nielson continues, “Back-to-basics marketing such as how essential it is to stand out at the shelf has become slightly lost due to marketers’ increasing focus on where to advertise in a media-saturated world.

Nearly 60% of product decisions are made at the shelf, and 56% of European consumers say in-store discovery is one of their top information sources for new products, compared to 45% for TV ads.”

Now those are staggering numbers. More than half of consumers’ decisions are made at the shelf? Presuming the setup is that of a regular market, that means more than half of the buyers decisions are based on the label alone.

That’s something to pay attention to.

It is more important than ever to remain ahead of the curve

And utilizing information like this will help push you to the forefront.

Think about it, which product would be more likely purchased on the spot: a branded box of truffles or a holiday packaging edition of similar truffles? The presentation matters. Most would go with the latter.

This year, while speaking on a similar topic, Gillian Christie, founder & CEO of adVentures Academy reveals that, “Design message on packaging can be the make or break point with your target audience.”

And we couldn’t agree more.

Your seasonal packaging and even personalized packaging can help you gain customers, giving you an edge on your competition and a greater chance for consumers to try your products.

Christie continues, “Understanding consumer behavior and identifying the exact buying motivators, hot buttons and the specific ‘conversion factor’ for that target audience is the differentiating factor between a good design and a great design.”

Now that the labels and packaging have been identified as such a large conversion factor (60%), the opportunity to greatly increase your consumer base is within your grasp.

So how do you use this to your advantage?

Take control over your production line and print your labels in-house.

Managing your labeling process can reap a plethora of benefits in addition to catching the customers’ eye. With less room for errors, no wait time or shipping, and reduced waste, your in-house label printer or packaging system would be earning its keep by saving and earning you money.

What are you waiting for?

It’s the holiday season! Get inspired! Feel the magic! And make your packaging great.

Don’t forget to follow us on Twitter, like us on Facebook and connect with us on LinkedIn.


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Posted in Holiday Labels, Label Printers, Packaging, Private Labels, Product Labels | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

QuickLabel Referral Benefits: Think You’re Cut Out For Our Benefits?

Posted on by Kelsey Sullivan

If you’ve invested in a QuickLabel printer, you already know the height of benefits you and your company are reaping. But did you hear about the QuickLabel referral benefits?

From printing in 600-1600dpi, producing customizable labels at up to 8 inches per second (ips), and photographic quality and clear-cut text; QuickLabel printers have the ability to save your business time and money as well as catch the customers’ eye.

So, do you know someone else who would be interested in having a QuickLabel printer? (Bonus: It will benefit you, too!)


Does a free set of inks get your gears turning?

They don’t have to be from your line of work. With QuickLabel printer’s variety of options, such as the Kiaro! 50, Kiaro!, Kiaro! D and the QL-111, they can be found throughout a wide variety of labeling industries.

Here are five examples of businesses included within our industry range and what they had to say about their QuickLabel printer:

1. Food Labels – Jody’s Popcorn

Jody’s Popcorn of Virginia Beach was in need of a reliable printer that could take on their growth, as well as their quick in-store demands. Looking for a short-run labeling solution, Jody’s found QuickLabel and the Kiaro! label printer. In a short period of time, the Kiaro! allowed Jody’s to flourish with its on-demand, colorful and high quality labels.

Michael Katz, Vice President, states, “The Kiaro! printer has saved Jody’s time and production. The amount of time it takes for us to produce a custom job has decreased greatly. We can literally have somebody walk into the printing area and say ‘I need this’ and turn it around in 10-15 minutes.”

2. Beverage Labels – Doc’s Tea

Doc’s Tea knew they required exceptional labels for their bottles of low calorie tea, and printing labels on demand and in-house was an ideal solution for them. When they discovered the stunning performance of the Kiaro! label printer they were amazed. They have been printing beautiful tea labels with QuickLabel ever since.

Dr. Christopher Banks, CCO of Doc’s Tea, says the Kiaro! has been great for their business because, “We don’t have to spend so much money going out to the big labeling companies – we can print them out as we need them and save some time and also save some money.”

3. E-Liquid Labels – Boosted Vapor

Boosted Vapor, e-liquid maker and vape shop retailer based in Clinton, Michigan, uses the Kiaro! to label its wide variety of vape juices. Boosted Vapor also offers custom labeling of its e-juices to wholesale and private label customers, and prints all labels with their QuickLabel printer.

Jeff Kohr, CEO, says “I believe in our Kiaro! printer. I’ve had a lot of other printers, I’ve never had anything like the Kiaro!. It has improved the quality of our product from a labeling standpoint, it’s improved our productivity, and it’s improved our inventory control. It’s been a top quality unit.”

4. Medical Device Labels – Key Surgical

With in-house UDI label printing, Key Surgical found fast, easy, and affordable compliance for labeling all of their different medical devices. With the ever-changing FDA labeling requirements, Key Surgical needed to stay on top of what was to be included on their labels. In addition to QuickLabel printers’ ability to generate small, clear-cut text and barcodes, the in-house complete label customization was the perfect fit for their business.

Key Surgical Director of Operations, Lena Cordie, says that with the Kiaro! label printer, “We save money on labeling stock and on supplies. We’re able to purchase smaller quantities more frequently rather than storing them on site with the possibility of damage and waste. The Kiaro! has been a huge asset to our production productivity and efficiency.”

5. Hardware Labels – Quick Fitting

Quick Fitting, the leading manufacturer of “push connect” plumbing fittings and valves sold at Lowe’s, Tractor Supply, Ace Hardware found that frequently changing labels produced a wasteful excess of inventory.. Quick Fitting was able to cut its costs by 40% when they began printing their own retail plumbing labels with the Kiaro!.

“It allows us a flexibility we didn’t have in the past. If we ran out of labels– if we were even short by 30 labels – it cost us a shipment. With the Kiaro! we just simply walk over to the unit and print out some more,” said David Crompton, CEO of Quick Fitting.

To view the full list of applications our QuickLabel printers have been used for, click here.

So do you know anyone who would like to enhance their own business and branding, as well as save time and money with a QuickLabel printer?

Participating in the QuickLabel referral benefits program will not only be beneficial to them.

If you successfully refer a friend, you will be sent a free set of inksThat’s about a $1,000 value towards your business!

So what are you waiting for? Refer a friend today!

Contact Info:
Toll Free: (877) 757-7978
Outside USA: (401) 828-4000

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Kiaro! Couples: Get to Know Our Sweethearts

Posted on by Kelsey Sullivan

This Valentine’s Day, we wanted to get you to know more about the beautiful relationships we’ve brought to life. Especially the lives of our Kiaro! couples.

As you’ve probably seen in our latest Facebook post, we recently named the Kiaro! and Rewinder our couple of the year. After all, they’ve created some wonderful labels together.

But they aren’t the only relationship we’ve taken notice of. Looking back, we realize we’ve become quite the matchmaking system.

While we love all of the customer relationships we’ve created, there are several sweethearts that stand out. Coincidentally, they make some pretty sweet products.

O&H Danish Bakery

The family-owned Danish bakery located in Racine, Wisconsin enhanced the appearance of their bakery labels by printing with the Kiaro! inkjet label printer.

O&H Bakery is known for their traditional Danish Kringle, a flaky oval pastry that takes 3 days to bake, with a variety of seasonal toppings, fillings and icings. They come in flavors such as the Wisconsin, Cream Cheese and one of their most popular, Almond Kringle.

Their Kringle’s are so popular that they are not only enjoyed by President Obama, but by thousands of buyers around the world with varying tastes.

With their online and mail order business, they have order requests for any mix of products come in at any time, giving them no way to predict the exact quantity of labels they need for each type of Kringle.

Finding pre-printed labels costly and wasteful, O&H knew they needed a printer that could accommodate for the unpredictability of demand.

With the Kiaro!, O&H not only avoids having to purchase large quantities of pre-printed labels, but is now able to print labels in short-run batches for its growing mail order business and custom corporate gift program, whenever they’re needed.

After bringing this Kiaro! couple together, they not only earned new customers, but earned more business from their existing customers.

“I’m a firm believer that people eat with their eyes…We really want good detail to well represent the image that we are trying to portray on the label, and I think that the Kiaro! printer does just that for us.”– Eric Olesen, Owner, O&H Bakery

Kermit’s Key West Key Lime Pie Shoppe™

Kermit’s Key West Key Lime Shoppe knows all things key lime.

Despite what you may have thought, their signature item is not just their delectable key lime pies. They are known for their wide variety of sauce and dressing concoctions and especially their dark chocolate pie bars, which are shipped throughout the country.

kermitsEven though they produce thousands of orders, they still have the need to make a lot of their products in small, artisan batches, on-demand.

Instead of continuing to grasp at predictions for label demand based on what products they might create or ship, resulting in excessive inventory of labels, Kermit’s realized they needed something that would give them labels in a moment’s notice – and they found that in the Kiaro!.

When Kermit’s met the Kiaro!, you could say it was love at first print…err, bite…I mean, sight! They were able to print whatever they needed, fast.

Lucky for them, the Kiaro! is a good investment for anyone who prints in small batches, or needs control over quantity. What’s more, the Kiaro! never diminishes their company color or label quality. It supports their branding fully.

Printing in 1200 dpi, Kermit’s now has the ability to print consistent and intricate color labels that are nothing less than eye-catching. Look at this Kiaro! couple, what a pair!

“It’s rare that I will print 2,000 of a particular label. I’m much more likely to print 75 of something and 200 of another, and [it’s a good investment] to have the flexibility to be able to do that on the fly.”— Karen Puglisi, Sales and Marketing Director, Kermit’s


Hailing from Oxnard, CA, Amoretti does things a little differently.

Instead of making the sweets and treats, they supply the ingredients for executive chefs, gourmet pastry makers and food and beverage brands to make products taste just right. This includes high quality ingredients and flavorings such as first-class syrups, coffee flavorings, pastry ingredients and especially their premium martini mixes.

amorettiWhat else was different about Amoretti? Well, they weren’t exactly monogamous in their needs. In other words, they loved the Kiaro! so much, they wanted more.

Two more to be exact.

Why? Because their trio of Kiaro!’s was exactly what they were looking for.

You see, Amoretti wanted to be able to properly showcase the quality of their products, while still being able to maintain the rate at which they produced new and existing products.

Some Amoretti flavorings sell faster than others, so they needed a match that was versatile but still able to produce high quality labels to match their high quality products.

It’s not that one Kiaro! didn’t do the job for them, not at all. Printing consistently at 8 ips (40 feet per min) and in 1200dpi on demand, they just wanted more of what they had found to support their growing business.

And who could blame them?

With their Kiaro!’s, Amoretti is not only able to keep up with their extremely fast and fresh production schedule, but they can now create custom labels with the most intricate detail, readable barcodes and accurate nutrition labels.

“Our products are high-end pastry ingredients. We’re on the top shelf. Our Kiaro! printers allow us to look that way.” – Nick Squires, IT and Social Media Coordinator, Amoretti

Browndog Creamery

Last but certainly not least, we made quite the match with Browndog Creamery.

Located in the heart of downtown Northville, Michigan, they’re a “micro-creamery” that brings customers delicious and unique handcrafted ice creams. Some of their seasonal flavors include Gingerbread, Old Man Winter, Boozy Eggnog and the ever popular French Press Mocha.

browndogThey had a lot of needs, but it certainly wasn’t their fault. As a micro-creamery, they make small batches, rare flavors and unique products all with very limited supplies.

Not only did they need a fast, reliable but quality printer, they had very specific requirements our Kiaro! had to meet.

Requirements like producing labels that withstand the freezing temperatures necessary for storing ice cream or delivering flexibility to meet continuous product rotation.

You see, instead of mass producing the same flavors of ice cream, Browndog only makes small batches that rotate and change frequently.

When they found out their ‘cool personality’ didn’t faze the Kiaro! labels (which can withstand temperatures from -65°F to 147°F), they knew they were meant to be together. After all, everyone has baggage. While living with the proverbial cold shoulder can be difficult, it wasn’t a problem for either of them.

Now, Browndog Creamery and the Kiaro! work together to create their own vibrantly cool custom labels printed in-house –labels that love pairing with Browndog’s ice cream cartons!

“The Kiaro! has been a wonderful fit in our business, it allows us to make these very small run labels and customize them to everything that we needed to do.” – Paul Gabriel, Co-Owner, Browndog Creamery

Why Our Kiaro! Couples Are A Success

A lot of our customers had relationship issues with their previous printing choices – relationships that didn’t give them the flexibility they needed or satisfy their businesses’ profound label desires.

But they found that printing flexibility and satisfaction with the Kiaro!. They realized that they had found a reliable partner for the short runs and the long runs; the unexpected and the little things.

You see, the Kiaro! supports you and your business to the fullest, making it the perfect sweetheart. It gets you through thick and thin, always delivering the best print quality for your labels regardless of its pace.

That’s the kind of love and security our customers, and everyone else, deserves. And we are beyond happy to have been involved in creating such fruitful relationships.

Questions About Your Own Label Printing?

Read how the Kiaro! digital label printer lets you print gorgeous labels, reduces excess label inventory, saves you time and allows your business to become more profitable.

Or contact us today by giving us a call, sending us an email or deciding to schedule your own Kiaro! demonstration!

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Simplify Your Manufacturing Process with Kanban Cards Printed by the Kiaro! Digital Color Printer

Posted on by Kelsey Sullivan

Have you heard you can simplify your manufacturing process with Kanban cards? If you’re in the manufacturing industry, you should.

Kanban cards originated from the Japanese term “Kanban” meaning “visual sign” or “signal.” The physical cards became widely used during the 1940’s in Toyota’s manufacturing process to improve work flow and efficiency. kanban_card

The simplicity of the cards allow for quick comprehension, ease of use and accurate control of inventory in the workplace.

Working in the manufacturing industry, you know how beneficial the Kanban cards are.

They help your company keep track of the parts you have, the parts (and therefore orders) you need, the deliveries you have scheduled or should schedule, and the demand of your products internally and externally.

But what makes the Kiaro! the ideal color label printer for Kanban cards? A lot of things.

The Kiaro! appreciates the need for high quality.

With the Kiaro!, you are not limited to having only a barcode or color code — you have the ability to include photo-quality pictures of the product or part along with a full product description on the card as well.

This makes it easier to verify a complete visual of what it is you need.

What’s more, you can print your cards in full color and 1200 dpi resolution. With that said, you’ll be sure to print with the finest detail and color accuracy.

This is especially useful for not only images, but the color coded cards distributed amongst different product lines.

kiaro_manufacturingThe Kiaro! understands the value of time.

And what’s more valuable than yours?

The Kiaro! has the ability to print at 8 inches per second. The edges are even perforated, so you can produce your prints as needed and separate them just as easily.

It certainly knows how to maintain productivity. No scissors, no cutting and no measuring needed. You can also check out our label slitter for larger productions.

It’s even easier than you thought. Just grab it and go.

The Kiaro! is never wasteful.

A forecast is usually one of two things: lucky or wrong.

Instead of having to predict how many cards to order, the Kiaro! gives you the ability to print your Kanban cards on demand.

Now, you’ll always meet your company’s needs. No more wasted supplies and no more storage rooms full of extras. You can print in batches of one and cut to custom lengths immediately with the optional Kiaro! tag cutter.

And, if you need to change something, you can reconfigure a process instantly without being burdened by the cost of scrapping pre-printed cards. You have the ability to respond to what’s actually being done and fulfill your precise needs with the highest accuracy.kiaro_kanban

All in all, these little cards make a big impact – but they can also become a significant pain to stay on top of.

With the Kiaro!, the process of producing Kanban cards remains effortless — and the possibilities endless.

It’s your visual indicator, it’s your reminder and it’s your record keeper.

Make your Kanban cards with the Kiaro! label printer and you’ll have everything your team needs to know on that little card.

The Kiaro! delivers Kanban cards efficiently, precisely and in a manner that’s most beneficial to you and your company’s continuous improvement initiatives.

Any Questions on How We Can Help Simplify Your Manufacturing Process with Kanban Cards?

To learn more about how the Kiaro! color label printer can save you time, money, and provide you with highly accurate color labels, click here.

Or contact us today by giving us a call, sending us an email or deciding to schedule your own Kiaro! demonstration!


Posted in Labeling Standards, QuickLabel products, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,