But while trying to catch the consumer’s eye, there are still regulations products must follow. So how can you make your custom cosmetic labels both attractive and effective?
First Things First: Product Requirements
Regardless of your product line, you need to be aware of the industry requirements.
According to the Federal Food, Drug, and Cosmetic Act, it is prohibited to market cosmetics that are adulterated or misbranded as well as while in interstate commerce.
FDA regulations are required for any product, except soap, intended to be applied to the human body for cleansing, beautifying, promoting attractiveness or altering appearance.
A cosmetics label is considered misbranded if:
- labeling is false or misleading
- label does not state the name and address of the manufacturer, packer, or distributor or the net quantity of contents
- the required information is not stated prominently, with conspicuousness and in terms that it is read and understood by consumers under customary conditions of purchase and use the container or its fill is misleading
Read the full list of FDA cosmetics labeling standards here.
Make Compliance Easier
Ensure products meet all FDA regulations and easily maintain labels with an in-house label printer – this includes overseas, certifying compliance within each country.
Printing in-house also offers a much more affordable option compared to outsourced printing.
By printing in your facility, you have the ability to produce large or short runs of labels as needed with expiration dates, ingredients lists, allergen warnings, barcodes, organic and natural certifications.
Check out some of our favorite commercial color label printer options here!
Make Sure Your Products Have What They Need
In addition to FDA requirements, environmental exposure can require a higher need for durability.
If you offer lotion, body wash or facial cleansers, you may want to consider a printer that applies water-resistant labels. This will help protect your labels fading or peeling.
Utilizing these resistant labels will bring your products to another level of professionalism. By adhering to both FDA standards and product needs, your cosmetics will perform effectively.
Watch how CJ’s Unique Boutique uses their durable QuickLabel printer to label all of their lotions and creams:
Stand Out On The Shelves!
Looks matter in this industry.
Makers of cosmetics and personal care products don’t just need a lot of labels – they need a lot of different labels. One body lotion alone can be available in dozens of different scents, array of bottles, tubs and more.
Your product packaging is what makes you stand out from the competition. What catches eyes on the shelves can be the difference between the purchase of your brand over a competitors.
If you’re looking for a cost-effective way to enhance your cosmetics label designs, an in-house label printer is the best solution.
Not only will printing cosmetics labels in-house save money, but it is perfect for short-runs of seasonal products, new scents, sizes and formulations – especially when it comes to the design process.
Using your own label printer will allow you to control your label from start to finish – making sure it showcases your product as envisioned.
Make Your Custom Cosmetics Labels Attractive and Effective With The Kiaro!
“It’s a cost effective time saving printer. It creates excellent quality labels for our packaging, and I couldn’t be happier.”
– Ryan Flynt, CJ’s Unique Boutique
By acknowledging your products packaging design, durability of labels and FDA standards, custom cosmetics labels are able to function effectively while attracting consumers to your products.
If you’re interested in learning more about creating eye-catching labels in your own facility, feel free to check out our website!
As soon as the winter holidays come to a close, it’s time to share the love. It’s the time of year that everything on the shelves starts being seen through pink, red and heart-shaped lenses.
But does it really work?
Do consumers really prefer the Valentine version of your product?
According to Packaging Digest, 65% of US consumers prefer seasonal packaging to regular packaging.
That means over half of US consumers are more likely to reach for the seasonal themed batch of goods. It’s all about the visual appeal.
Think about it, the main reason chocolates and baked goods are purchased during the month of February is due to the nature of Valentine’s Day. In spirit, the consumer will reach for the red heart chocolate bag instead.
According to the Complete Guide to Seasonal Packaging by Mary Davies, “in order to stay competitive with the big brands it is essential that you adopt seasonal packaging.”
In a Label & Narrow Web article, Superbrands founder Marcel Knobil supports Davies statement by expressing, “Thanks to impressive print packaging, brands can seduce customers into a change of purchasing vote at the point of purchase. We would end up with less brand and more bland were it not for the attention that the packaging attracts.”
So seasonal packaging is the right idea, but how do you know if it’s the right idea for you?
Davies expands, “a bakery is much more likely to benefit from changing their packaging than a stationary supplier. Think about your business model, your products and your customers and then decide whether there would be a benefit to using seasonal packaging.”
So if seasonal packaging is right for you, there are two important things to remember before you get started:
- Don’t confuse your customer
By not make your designs similar to another product you already offer, it could confuse your customer and cause them to shy away from the product altogether.
- Don’t overestimate
If you don’t have your own in-house label printer, it’s easier to make your packaging labels a limited time offer vs. overstocking on labels that will ultimately go to waste.
Whether you are a business small or large, it is definitely worthwhile to invest in seasonal packaging.
But where do you start?
To get the creative juices flowing, we’ll leave you with Hornall Anderson’s top tips of incorporating holiday packaging into your business:
- Create a tradition
Pair your product with something extra in the spirit of the season, and keep it going each year.
- Make collectibles
Packages that are part of a set or able to be repurposed in an innovative way.
- Make gifting easier
Gifting through unique or personalized packaging is beautiful enough to be a gift itself.
- Create a campaign
Build “fanfare” around your product launch.
- If you can’t avoid clichés, have fun with them!
Look for visual and tonal treatments that evoke the season without being overly dependent on overused symbols, or look for ways to turn them on their head.
Interested in creating seasonal or in-house labels today? Check out our website to learn more.
This Valentine’s Day, we wanted to get you to know more about the beautiful relationships we’ve brought to life. Especially the lives of our Kiaro! couples.
But they aren’t the only relationship we’ve taken notice of. Looking back, we realize we’ve become quite the matchmaking system.
While we love all of the customer relationships we’ve created, there are several sweethearts that stand out. Coincidentally, they make some pretty sweet products.
O&H Danish Bakery
The family-owned Danish bakery located in Racine, Wisconsin enhanced the appearance of their bakery labels by printing with the Kiaro! inkjet label printer.
O&H Bakery is known for their traditional Danish Kringle, a flaky oval pastry that takes 3 days to bake, with a variety of seasonal toppings, fillings and icings. They come in flavors such as the Wisconsin, Cream Cheese and one of their most popular, Almond Kringle.
Their Kringle’s are so popular that they are not only enjoyed by President Obama, but by thousands of buyers around the world with varying tastes.
With their online and mail order business, they have order requests for any mix of products come in at any time, giving them no way to predict the exact quantity of labels they need for each type of Kringle.
Finding pre-printed labels costly and wasteful, O&H knew they needed a printer that could accommodate for the unpredictability of demand.
With the Kiaro!, O&H not only avoids having to purchase large quantities of pre-printed labels, but is now able to print labels in short-run batches for its growing mail order business and custom corporate gift program, whenever they’re needed.
After bringing this Kiaro! couple together, they not only earned new customers, but earned more business from their existing customers.
“I’m a firm believer that people eat with their eyes…We really want good detail to well represent the image that we are trying to portray on the label, and I think that the Kiaro! printer does just that for us.”– Eric Olesen, Owner, O&H Bakery
Kermit’s Key West Key Lime Pie Shoppe™
Kermit’s Key West Key Lime Shoppe knows all things key lime.
Despite what you may have thought, their signature item is not just their delectable key lime pies. They are known for their wide variety of sauce and dressing concoctions and especially their dark chocolate pie bars, which are shipped throughout the country.
Even though they produce thousands of orders, they still have the need to make a lot of their products in small, artisan batches, on-demand.
Instead of continuing to grasp at predictions for label demand based on what products they might create or ship, resulting in excessive inventory of labels, Kermit’s realized they needed something that would give them labels in a moment’s notice – and they found that in the Kiaro!.
When Kermit’s met the Kiaro!, you could say it was love at first print…err, bite…I mean, sight! They were able to print whatever they needed, fast.
Lucky for them, the Kiaro! is a good investment for anyone who prints in small batches, or needs control over quantity. What’s more, the Kiaro! never diminishes their company color or label quality. It supports their branding fully.
Printing in 1200 dpi, Kermit’s now has the ability to print consistent and intricate color labels that are nothing less than eye-catching. Look at this Kiaro! couple, what a pair!
“It’s rare that I will print 2,000 of a particular label. I’m much more likely to print 75 of something and 200 of another, and [it’s a good investment] to have the flexibility to be able to do that on the fly.”— Karen Puglisi, Sales and Marketing Director, Kermit’s
Hailing from Oxnard, CA, Amoretti does things a little differently.
Instead of making the sweets and treats, they supply the ingredients for executive chefs, gourmet pastry makers and food and beverage brands to make products taste just right. This includes high quality ingredients and flavorings such as first-class syrups, coffee flavorings, pastry ingredients and especially their premium martini mixes.
Two more to be exact.
Why? Because their trio of Kiaro!’s was exactly what they were looking for.
You see, Amoretti wanted to be able to properly showcase the quality of their products, while still being able to maintain the rate at which they produced new and existing products.
Some Amoretti flavorings sell faster than others, so they needed a match that was versatile but still able to produce high quality labels to match their high quality products.
It’s not that one Kiaro! didn’t do the job for them, not at all. Printing consistently at 8 ips (40 feet per min) and in 1200dpi on demand, they just wanted more of what they had found to support their growing business.
And who could blame them?
With their Kiaro!’s, Amoretti is not only able to keep up with their extremely fast and fresh production schedule, but they can now create custom labels with the most intricate detail, readable barcodes and accurate nutrition labels.
“Our products are high-end pastry ingredients. We’re on the top shelf. Our Kiaro! printers allow us to look that way.” – Nick Squires, IT and Social Media Coordinator, Amoretti
Last but certainly not least, we made quite the match with Browndog Creamery.
Located in the heart of downtown Northville, Michigan, they’re a “micro-creamery” that brings customers delicious and unique handcrafted ice creams. Some of their seasonal flavors include Gingerbread, Old Man Winter, Boozy Eggnog and the ever popular French Press Mocha.
Not only did they need a fast, reliable but quality printer, they had very specific requirements our Kiaro! had to meet.
Requirements like producing labels that withstand the freezing temperatures necessary for storing ice cream or delivering flexibility to meet continuous product rotation.
You see, instead of mass producing the same flavors of ice cream, Browndog only makes small batches that rotate and change frequently.
When they found out their ‘cool personality’ didn’t faze the Kiaro! labels (which can withstand temperatures from -65°F to 147°F), they knew they were meant to be together. After all, everyone has baggage. While living with the proverbial cold shoulder can be difficult, it wasn’t a problem for either of them.
Now, Browndog Creamery and the Kiaro! work together to create their own vibrantly cool custom labels printed in-house –labels that love pairing with Browndog’s ice cream cartons!
“The Kiaro! has been a wonderful fit in our business, it allows us to make these very small run labels and customize them to everything that we needed to do.” – Paul Gabriel, Co-Owner, Browndog Creamery
Why Our Kiaro! Couples Are A Success
A lot of our customers had relationship issues with their previous printing choices – relationships that didn’t give them the flexibility they needed or satisfy their businesses’ profound label desires.
But they found that printing flexibility and satisfaction with the Kiaro!. They realized that they had found a reliable partner for the short runs and the long runs; the unexpected and the little things.
You see, the Kiaro! supports you and your business to the fullest, making it the perfect sweetheart. It gets you through thick and thin, always delivering the best print quality for your labels regardless of its pace.
That’s the kind of love and security our customers, and everyone else, deserves. And we are beyond happy to have been involved in creating such fruitful relationships.
Questions About Your Own Label Printing?
Read how the Kiaro! digital label printer lets you print gorgeous labels, reduces excess label inventory, saves you time and allows your business to become more profitable.
Or contact us today by giving us a call, sending us an email or deciding to schedule your own Kiaro! demonstration!
What is the Drug Quality Security Act?
The Drug Quality Security Act (DQSA) is an important US law that aims to create and establish an electronic traceability system for pharmaceutical drugs. As of January 2015, the new serialization system began.
What is a DQSA-Compliant Label?
With this new policy, prescription drugs will now be tracked by the FDA. They’ll be tracked down to the individual dose by a serial number that will be printed right on the label of your prescription drugs. The serial number will be stored in an FDA database. If you’re wondering what the label needs to look like, it’ll be something like this:
But what truly are the benefits of traceability? Well, first and foremost, it’s important to comply with federal regulations. But, besides that, you can actually enhance the reputation of your brand, and draw attention to your safe practices.
Along with those benefits, traceability also:
- Promises consumer safety
- Protects your product from fraud and counterfeiting
- Improves your product’s efficiency
- As of January 2015, the lot-level traceability system begins.
- As of late November of 2017, manufacturers will be required to serialize pharmaceutical products.
- By November 27, 2023, the law will require the complete transition to an electronic, interoperable traceability system at the package level. (source)
Why do we need the DQSA?
The DQSA keeps consumers safer. You may recall the incident in 2013 in which a strain of fungal meningitis was spread via a small compounding pharmacy in Massachusetts. The DQSA was strengthened as a direct result of that event.
The new DQSA serialization requirement will allow the FDA to view a product’s history, much like a browsing history on an Internet application. By allowing the FDA to view history, it will enable suspect products and illegitimate products to be sniffed out and taken care of before a consumer gets to them.
Who Does the DQSA affect?
- Wholesale distributors
- Third-party logistics
All of these groups will have different rules to follow when it comes to complying with the Drug Quality and Security Act.
- Manufacturer: When the DQSA defines a manufacturer, it means a company that:
“(A) Holds an application approved under section 505 or such a license issued under section 351 or the Public Health Service Act for such a [pharmaceutical] product, or if such a product is not the subject of an approved application or license, the person who manufactured the product.
(B) a co-licensed partner of that company
(C) an affiliate of that company that receives the product directly from the producer or a co-licensed partner (Section 581)
- Re-Packager: A re-packager is considered “a person who owns or operates an establishment that repacks and re-labels a product or package for further re-sale or distribution without a further transaction.” (Section 581)
- Third Party Logistics:Third Party Logistics is the activity of outsourcing activities related to Logistics and Distribution. (Logistics List)
- Wholesale Distributor: A Certified Wholesale Distributor is a company who handles the wholesale shipments for the manufacturer of a product (or in some cases is the product manufacturer). They have a warehouse, distribution center and ship products directly to the retailer. (World Wide Brands)
Your product labels can do more than just comply with the DQSA serialization requirement. They can show your commitment to safety by using photos, graphics, and color codes to assists patients and caregivers. Printing a color label with a photo of a pill that matches the correct dosage, printing a label with a photograph of a patient, and printing labels with color coded areas will all increase patient safety. We recommend that you investigate the benefits of using a Kiaro! color label printer to print your pharmaceutical labels.
If You Want to Know More…
- Drug Quality & Security Act: Meeting Supply Chain Responsibilities http://www.fdli.org/docs/dqsa-2014/e-jungman_fdli-dqsa-2-20-14.pdf?sfvrsn=0
- Pharmaceuticals, Traceability, E-Pedigree, and Obama’s ‘Other’ Healthcare Law http://supplychaindharma.com/pharmaceuticals-traceability-e-pedigree-obama-healthcare-law
- Drug Supply Chain Security Act (DSCSA), Title II of the Drug Quality and Security Act of 2013 http://www.fda.gov/drugs/drugsafety/drugintegrityandsupplychainsecurity/drugsupplychainsecurityact/
Doc’s Tea is a handcrafted, small-batch beverage brewed by a family of dental health professionals dedicated to a healthy lifestyle. Recently, Dr. Ken Banks, owner of Doc’s Teas, began printing his own labels with the Kiaro! inkjet label printer in order to increase productivity, reduce cost, and dramatically improve label quality on all of their products.
“When I first saw the Kiaro! print I was amazed,” said Dr. Ken Banks, “I was impressed with the application process of the labels with our bottles and the look of the labels.”
We traveled to the home of Doc’s Tea, Inwood, West Virginia, to document how the maker of healthy, low-sugar, bottled sweet teas has increased their production speed, reduced their costs, and enhanced the look of their labels by using a Kiaro! label printer to print their own labels.
“We make our product on demand so that we can deliver a fresh product, not one that’s brewed, bottled and then stored,” said Dr. Ken Banks. Because Doc’s Tea doesn’t allow their teas to sit on shelves, they needed a solution that allowed them to print labels instantly, which eliminated the waiting time and inventory difficulties that come with ordering outside labels.
“The Kiaro! label printer fits in so well for us because it is allowing us to do small batches, to have high quality labels, not to have a large inventory,” says Dr. Ken Banks, “it allows us to brew on demand and to print on demand.”
See for yourself!
Doc’s Tea, and countless others, have found that printing labels on-demand and in house just makes sense. Schedule a demonstration of a Kiaro! label printer with one of our regional sales managers, who will take a Kiaro! to your facility, and show you what an in-house label printer can bring to your business.
We’ve announced the Grand Prize, $500 winner of our first ever In House Label Design Awards live on the floor of Pack Expo.
Want to know who won? Watch this video, and stay tuned to our blog to find out the 2nd and 3rd place winners as well!
We’re hosting our very first In-House Label Design Competition!
This means that those of you who design your companies’ product labels are finally going to get the recognition you deserve. Every in-house label designer is eligible to enter their product label artwork, and entries will be judged by a panel of packaging experts. The entry fee doesn’t exist – it’s totally free of charge to enter the contest.
Watch this short video about the In-House Label Design Competition.
What Can You Win?
The public announcement of winners will be held at Pack Expo in Chicago on November 3rd, 2014.
- The Grand prize winner will win $500 and the coveted “Quickly” trophy.
- Second prize winner will win $300.
- Third place winner will win $150.
Why Are We Recognizing In-House Label Designers?
We know that being an in-house label designer can be a job with a lot of responsibility and too little reward. You face short deadlines, hear conflicting opinions from your boss, colleagues, and customers, work with low-resolution graphics, shoot your own photos, come up with great new product names off the top of your head, and more!
But now all of your efforts will no longer go unrecognized. By hosting this competition, QuickLabel is aiming to recognize the work that goes behind each label.
There are people in the business that have an art degree, and there are some who don’t. Your level of talent in art, or anything else, isn’t measured by how many years you went to college for it – it’s measured by how much of your soul that you pour into it! And as in-house label designers, you pour an overflowing amount. Sometimes that can be hard, and sometimes that can be easy, but both deserve recognition.
Who is Eligible to Enter?
What if you don’t own a QuickLabel printer?
The answer to that is super simple: you don’t have to own a QuickLabel printer to enter into the competition. We’re urging all in-house label designers to enter.
How to Enter the In-House Label Design Competition
How can you win all that extra cash and that awesome trophy for your desk if you don’t submit your labels? You can’t. Actually, you won’t.
So where’s the harm in trying? The only thing you have to lose is nothing. Finalists will be contacted in October, and those who won will be announced on November 3, 2014 at the Pack Expo trade show in Chicago.
So, think it over. If you want to submit, then do it here. We accept .pdf, .jpg, .jpeg, .png, and please make sure these files are less than 10 Mb. So, it’s time to whip out your thinking caps and open up Photoshop!
We’re waiting for you.
Do you have any questions about the In-House Label Design Competition?
Please contact Charles Smith. We always love to hear from you – no matter the reason.
Did you know that ReciPal is Canada’s easiest, most inexpensive way to get nutrition facts panels that automatically comply with Health Canada regulations?
Lev Berlin, the founder, has decided to feature a new software installment for the making of nutrition labels in Canada.
Most food entrepreneurs want to focus on producing and selling their foods, not labeling them. Who wants to do the math when it comes to nutrition labels, when they could be focusing on crafting their foods, and perfecting their recipes?
That’s where ReciPal comes in. When you don’t want to sacrifice time and money using a laboratory to determine the nutrition values, caloric content, and daily percentages in your food, the ReciPal website’s instant, web-based software configures your nutrition facts panel for you.
But what does this have to do with printing your own labels?
The nutrition facts panel that ReciPal automatically creates for you can be printed in-house, and on-demand with your QuickLabel printer. If you want a more in-depth look on how it’s done check out this video:
ReciPal for Canadian Nutrition Labeling
Our friends at ReciPal are currently undergoing a software update that features Canadian nutrition label formats that comply with the Health Canada regulations.
But, without knowing the Health Canada regulations, you won’t know what new features this new ReciPal update will contain. So let’s take a look.
All food labels in Canada have to have be in both the French and English. To comply with the Health Canada regulations, manufacturers usually use linear labels, which allow for two of these labels to rest on top of each other – one in Canadian English, and the other in Canadian French.
If you’re wondering what that looks like, don’t fret. Just take a look below:
With a simple click of a box, in ReciPal’s nutrition panel editor, you can translate your labels into Canadian French, or have them in Canadian English. It’s that easy.
ReciPal also ensures that the correct Canadian formatting is in place for all of your ingredients lists and nutrition panels – so you never have to worry about font size, special characters, line thickness, layout, or color contrast. Plus, ReciPal knows which facts must be included on a compliant nutrition panel, so when you input your recipe, the mandatory information is automatically generated!
The Kiaro! and Recipal
How can you get the most out of using ReciPal? By printing your labels, nutrition panels and ingredients lists with the Kiaro! label printer. With the capability to print your food labels in astounding 1200 DPI resolution, you’ll ensure that the intricate details (and small text sizes) on your nutrition labels are perfectly printed every single time.
Printing compliant food labels in-house with a Kiaro! label printer also gives you the capability to control your compliance in-house, by overseeing each part of the labeling process: design and printing. You’ll have fewer labeling mistakes because you’ll be able to control the entire labeling process.
The Kiaro! is capable of printing labels in batches of any size, big or small. With the Kiaro! label printer and ReciPal food labeling software you’ll always have completely compliant nutrition labels regardless of your recipe or production demand.
We know you’re in the food business, not the labeling business. So check ReciPal out, whether you’re in the USA or in Canada, because it will surely shave off the cost of time and money involved with creating your nutrition facts panels.
The Giving Thanks Label Contest was established as an effort for us to give back to our customers and friends, while working with the contestants to support local communities this holiday season.
For winning, J.O. Spice will receive $500 which will be donated on their behalf to their chosen charity: The Chesapeake Bay Foundation. All 21 employees of J.O. Spice Company are also receiving award-winning Kringle Pastries baked and custom-labeled by O&H Danish Bakery in Racine, WI.
The winning label was designed by Graphic Designer Kathleen Duncan, who has been with J.O. Spice for almost 9 years, and started with the company just after high school. Duncan has been designing labels to be printed by the Kiaro! label printer since JO Spice first acquired their Kiaro! in August 2012.
Kathleen is “a creative, team-player, who is really into what she does, and cares about the company as much as anyone,” said Ginger Ports, Sales and Marketing Manager of J.O. Spice.
Using their Kiaro! inkjet label printer, O&H Danish Bakery will print custom kringle labels featuring Duncan’s winning design on each of the Kringles that it sends to J.O Spice.
The Giving Thanks Label Design Contest was held on Facebook, and participants were encouraged to create labels with the theme of “giving thanks.”
J.O. Spice’s winning label received over 170 likes during the voting period. Their label stated that they were “Giving Thanks to the Chesapeake Bay,” and that, “the Chesapeake Bay Foundation never takes a day off from conservation.”
“We picked the Chesapeake Bay Foundation,” said Ports, “because the Bay plays such a key role in what we, the seafood market, and watermen all do”
“We’re thankful for the Bay,” she continued, “and without the Chesapeake Bay Foundation the watermen wouldn’t have a job, we wouldn’t be able to supply them for their seafood. Without the bay kids wouldn’t be able to play in the ocean. “
“We work with so many family businesses,” said Ports, “and all of us as families depend on the Bay. We need foundations like Chesapeake Bay Foundation that educate people so we can continue on to 4th and 5th generations,” she said , alluding to the fact that J.O. Spice is currently in its 3rd generation of family management with plans for a fourth to start working after finishing their education.
Chesapeake Bay Foundation Communications Coordinator Tom Zolper said, “Thank you so much to Ginger Ports, to the designer of the label, Kathleen Duncan, and to everyone who cares about the Chesapeake. We are touched and grateful for your love of the bay, and for your support of our work.”
Including J.O. Spice, 15 different companies from across the country entered the Giving Thanks Label Design Contest, and tallied over 515 total votes in the contest. “It was a wonderful way for small businesses to show what they’re thankful for,” said Ports, “it was a fun, friendly competition.”
Ginger Ports was familiar with some of the other entrants, “I actually travel to Key West,” said Ports, “and I’ve had Key Lime Pie from Kermit’s!” she said. Kermit’s Key Lime Pie was the 2nd place finisher in the contest, “the best thing to get there is the one covered in chocolate!” exclaimed Ports.
J.O. Spice’s most known product is the No. 1 Brand Seafood Seasoning, served in Maryland restaurants. “If you’ve eaten crab in a Maryland restaurant,” said Ports, “you’ve had our Number One.”
“We couldn’t be happier with the participation in our first-ever Giving Thanks Label Design Contest,” says , Eric Pizzuti, General Manager of QuickLabel Systems. “We enjoyed the opportunity to give back to our community through the creativity of our customers. We loved and appreciated each and every entry, and I heartily congratulate J.O. Spice and the Chesapeake Bay Foundation.”
“Founded in 1967, the Chesapeake Bay Foundation (CBF) is the oldest and largest non-profit organization focused exclusively on restoring the Chesapeake to good health,” said Tom Zolper, “One academic journal recently said ‘we may be half way home’ to saving the Bay, with significant reductions in pollution in the past two decades.”
“To finish the job,” Zolper says the, “CBF restores oyster reefs, plants trees and underwater grasses, takes about 35,000 students and teachers on field experiences each year, advocates in three state capitals and in Congress for laws and regulations that aid the Bay, and when necessary, goes to court to fight for progress.
We’re always talking about attractive labels and packaging in our blogs, tweets, and social media conversations. Well, there is nowhere I’m as mesmerized by an attractive label than in the wine aisle. In fact, I find that I have a tendency to buy wine based on how much I like the label – with apologies to our winery friends, I’m sure I’m not the only one who does that! So I decided it would be fun to reach out to customers, social media friends (tweeps as I like to call them!), and bloggers alike to ask what their favorite wine label is and why. Now I’m sharing their top picks with you!
Seth Poole from International Wines shared with us his favorite label that International Wine designs and prints using our Vivo! label printer. The label is by Ordinary Wine Co. and the wine name is Boneshaker Red. Seth explains that this label is his favorite because he is a cyclist and he can relate to the label design, “The ‘Ordinary’ bike is historic because it was one of the first designs used in late 1800s. I like the graphic simplicity of the label as well as the unusual color.” Seth is right, this simple color and imagery makes this label simply unique.
Laura Standley, our friend at L.D. Davis Adhesives, sent us her favorite wine label from Pugliese Vineyards in Long Island, NY. Although with this particular example they do not use an actual label, we can understand why! Pugliese Vineyards hand paints their wine bottles and the result is absolutely stunning! Laura explained, “I learned about Pugliese Vinyards in Long Island after my boyfriend visited there and brought back a bottle of the Sangiovese and a sparkling white wine. The bottle of sparkling white was hand-painted by one of the owners of the winery. She does beautiful work and all of the other labels are modeled after her hand-painted ones. I love the ‘label’ because it shows that they care very much about their presentation and are willing to take the time to make the bottles as attractive as their contents … hand-painting if necessary.”
Our favorite Diva, JoAnn Hines the Packaging Diva, told us about her favorite wine label design: “Big Ass Wine” from Adler Fels Winery. JoAnn is a packaging expert whose life is inspired by packaging and this wine in particular struck a chord with her. “I’m so sick of skinny people as role models. I’m not fat but I’m not skinny either. Did you know the average size woman wears a 14-16? When I saw this label I fell in love. Ever hear the term “Reubenesque?” Well this is it! Up until the 1800s that was the ideal body image. Hopefully we can change that back! Here’s to big (not giant) ass women! Happy Packaging!” We absolutely love her passion! Cheers JoAnn!
Christine from Recipe Marketing Firm sent us a label with a unique die-cut. I love how original this label shape is and so does Christine – it’s exactly the reason it caught her eye. “EOS Estate Winery’s Petite Syrah is one of my favorites. I love that the label is composed of five equal rectangles equally spaced apart. It is different than your traditional wine label, which made it stand out to me. They do this with a couple other bottles as well. The picture stands out and lets the world know that this is a Central Coast wine. Plus, the wine is great too!”
Another contributor, Casey Campbell of Whiz Bang Ideas, also submitted the same EOS Estate Winery label to us as his favorite. Casey explains, “I love this label because it shows where the wine is grown and allows me to connect with the land. Also, it provides a higher quality picture than most other labels. Instead of looking hand drawn it looks like it is almost a photo. To me it helps create a sense of quality.”
Isn’t it funny how two people can love the same label for completely different reasons? It seems to me that EOS Estate Winery has done a superb job with this label and is drawing in an audience.
The lovely Roxanne Roark from Combotronics, Inc. shared her favorite wine label, one that she found while shopping for herself! You go girl! Her favorite label can be found on bottles of Charles Smith’s Kung Fu Girl Riesling. Roxanne explains, “While shopping for a gift for myself (hehe), I came upon this bottle of Kung Fu Girl Riesling and thought ‘Oh, how unique!’ It caught my eye because it was so different from the normal, shiny or “sophisticated” labels I was used to browsing through. Now, when I go to the store, I look around trying to find new ones from the same wine maker! Great idea and low tech for the win.” Not only do we agree with Roxanne on how cool this label is from a design standpoint, it also has a nice little QR code on the back label which we featured in our QR Codes Blog!
QuickLabel Marketing Director, April, wanted to share her favorite wine with you all as well! Her favorite wine label is this Halloween Hallowine produced by our friends at Door Peninsula Winery in Sturgeon Bay, Washington. April explains,“I was tickled to see the use of ghoulish font on a wine label. That’s something you don’t see everyday! I think the autumnal pumpkin vine and corn stalk imagery works perfectly on this spiced apple wine, one of my favorites. Also, Halloween is my favorite holiday and I love to see my favorite brands get into the seasonal spirit!” Thanks April! After reading that I just almost forgot it was January! I am definitely keeping my eyes peeled for this wine next Halloween!
Last but not least, my favorite wine “label” is a lot like the choice of Laura from L.D. Davis Adhesives. Yes, I work for a label company and am ALWAYS looking at wine labels when I am at the store but this wine in particular always keeps me coming back. Between its bright colors (which, in all honesty, remind me of our QuickLabel colors) and the bright yellow label (my favorite color) – I can’t help but be drawn in…every…time! Meeker Vineyards Merlot is my absolute favorite! The bottle contains a large multicolored, painted-on hand print that takes up most of the bottle above the yellow label, which also contains multicolored text. It is just so cool. The hand print has texture to it and it literally makes me want to grab the bottle just as the painted hand does!
So, now I ask you: what is YOUR favorite wine label?