Vivo! Touch Label Printer Review: Q&A with Madge Brown of Freshway Foods

Posted on by Kelsey Sullivan

I recently had the opportunity to chat with a member of Freshway Foods’ R&D  department, Madge Brown, who took time out of her busy schedule tell us about her experience of digitally printing labels with the Vivo! Touch color label printer.

QL: What does Freshway Foods make and sell?

MB: Freshway Foods, located in Sydney, Ohio, provides fresh cut produce solutions to customers such as restaurants, catering companies, and hospitals. Our “fresh-cut and value-added products” save our customers time and money.

QL: Which of your products do you label with the Vivo! Touch printer?

MB: We send the labels out in kits and the customers apply them at store level. For example: grab and go salads and apple trays.

QL: About how many labels do you print in each print job (batch size?)

MB: We run several, the largest batch we run is 10,000 and the least we run is 6 labels depending on the product!

QL: Have you had any maintenance problems with the Vivo! Touch and if so what?

MB: At one time we had thought the label printer had a major issue and QuickLabel technical support had a loaner printer boxed up and ready to ship out to us. Then we figured out I had the wrong image drum in it.

QL: How did QuickLabel Technical Support respond to your issue?

MB: They were going to get a truck to deliver it overnight! Also, I was sent an order of 8,000 printed labels the following day at no cost to me other than the cost of the blank label material itself after I sent them the artwork that I needed for my order! There are truly a great bunch of Tech Support folks there. None better in my opinion. Their group has yet to say ‘We can’t do that today.’

QL: How has printing labels in short-run batches helped Freshway Foods?

MB: It helps because we don’t have a lot of inventory sitting around …paid for inventory that we may or may not use equals money sitting around.

QL: You purchase labels and ink exclusively with QuickLabel, do you find the pricing competitive or is it more expensive?

MB: I can tell you that we have run over 900,000 labels and the printer has more than paid for itself. As a matter of fact, we just purchased a second Vivo Touch. When I said the printer paid for itself, I mean it paid for itself, the new printer, and all of the materials needed to run the over 900,000 labels and then some. The Vivo! Touch is great. On average we were paying 13 cents a label printed outside and now I print them in house for approximately 3 cents (including materials).

QL: How is Customer Service with QuickLabel?

MB: AWESOME!!!! Joe Quednau, our QuickLabel salesman, is the best!

QL: Did you attend QuickLabel College and if so was it worth it?
MB: QuickLabel College is a great time. You tour their facility, learn not only the machine but in my case I had never had a Photoshop® class and the trainer, Joe, taught me a lot about that program as well even though that wasn’t his job and never said “well we don’t teach that in this class.”

QL: Have you had any customer feedback about your labels?
MB:  No but no negative feedback is good feedback as far as I am concerned and in just over a year of printing our own labels we have had zero complaints!

We’re pleased to see that our good friend, Madge, is happy with the Vivo! Touch and that Freshway Foods is reaping the benefits of printing labels on-demand. We want nothing but the best for our customers and it brings a smile to our faces to know that the Vivo! Touch is doing the job for Freshway Foods.

If you would like to learn more about the Vivo! Touch color label printer and schedule an in-person demonstration, let us know! We’d be happy to answer any of your questions about in-house label printing!

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Fresh Label Printing Makes Fresh-Cut Produce More Profitable

Posted on by kginter

Fresh-cut and packaged fruits and vegetables are a growing trend in retail food sales. With greater interest in fresh and natural foods and less free time available to clean and prepare produce, consumers are turning to ready-to-eat packages of fruits and vegetables, and both supermarkets and produce companies are benefiting from this trend.

Value-added fresh cut produce is a profitable item, and producers and retailers are looking for ways to maximize sales while minimizing costs.

A Fresh Way to Print Labels

That’s where a QuickLabel printer can help. By eliminating label inventories, reducing costs on short-run batches of labels, and enabling the production of store brand labels for marketing purposes, a QuickLabel digital color label printer becomes an in-house tool that gives you the flexibility to make labels that help you profit from fresh-cut and re-packaged produce and prepared foods.

More retailers, growers, and packers are aware of the consumer appeal of ready-to-eat food options and are using the QuickLabel Vivo! Touch label printer to make their own labels in-house.

When you make your own produce labels with a Vivo! Touch digital label printer, you gain the flexibility to print any label, any time and you can:

  • Print your own store brand labels with any content (photos, logos, serving instructions, ingredients, net weight)
  • Label small-quantity batches at low cost (single-serve fruits, veggies, dips, you name it!)
  • Re-package produce to make more profit with fresh-cut fruits and vegetables from your own produce section
  • Make prototype labels


Freshway Foods Enjoys In-House Label Printing Advantages

In the hustle and bustle world we all live in, quick and easy are important for consumers. We prefer simple things that we can enjoy as we go (i.e. fast food) but consumers are becoming more health conscious these days.  Madge Brown of Freshway Foods of Sidney, OH ( was kind enough to weigh in with her opinion about why more retailers are offering more ready-to-eat produce options. “Retailers are offering fresh cut veggies because it is a quick, 100% usable product … for the on-the-go person with very little time. It’s less hassle,” Brown explained.

Brown of Freshway Foods told us how their Vivo! Touch label printer has played an important role in their labeling process. Brown has found two major advantages of owning the QuickLabel Vivo! Touch in-house label printer: one being lower cost and the other being increased flexibility.

“In my opinion, the biggest advantage to being able to print labels at the plant is the amount of money saved on printing labels in-house versus using an outside source,” she said.

Another added bonus she pointed out: “If you run out of labels it takes a matter of minutes to be back up and running!” Sure beats re-ordering labels and waiting for a delivery, right?

Freshway prints labels on an as-needed basis, when orders are received. “When we know we have orders coming in, I myself start the Vivo! Touch and set them up on the label rewinder,” said Brown.

The label rewinder is an accessory that allows you to print labels on your label printer and then winds them worry-free while you are not around.

Brown loves her Vivo! Touch label rewinder. “In my opinion, the label rewinder is a great addition to have as it keeps your labels from falling on the floor and you don’t have to babysit the machine so you can do other work,” she said.

After Brown prints labels on her Vivo! Touch, a production associate comes to get them and the labels are then applied by hand or in some cases they are added to Freshway Foods’ cases and the labels are applied at the store level. Short-run label printing makes for a convenient solution for Freshway’s varying line of produce options.

QuickLabel is a Quick Solution

The Vivo! Touch is designed for the grower-shipper-packer who sells packs of fresh specifically grocery stores. With having the ability to print labels at the touch of your fingertips, you can print however many labels you want whenever you need them. If you’re looking to market a soup of the day, re-purpose produce, or label salads and sandwiches – the Vivo! Touch can print short run labels for them, on the fly.

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