Dry County Brewing Uses a QuickLabel Printer to Print Beer Labels In-House

QuickLabel traveled to Kennesaw, Georgia to see how Dry County Brewing Company uses their Kiaro! D digital tabletop label printer to print beer labels right in their own facility.

Watch our video to learn how Dry County Brewing Co. found their total labeling solution!

After first tasting a locally brewed pale ale from his college town brewery, Trey Sinclair, President & Co-Founder, was compelled to recreate that experience for other entry-level beer drinkers.

Sinclair explains, “At Dry County, we really try to emulate that experience – making really good, world class craft beer for folks who are trying beer for the first time.”    

Today, Dry County brews a variety of IPA’s, ales, stouts and lagers at their facility in Kennesaw, Georgia. Finding a more cost-effective and flexible labeling solution in QuickLabel’s Kiaro! D, they are now able to easily print beer labels on demand, such as custom orders and seasonal brews, as well as labels for their taps, kegs and more.

Trouble-Free Label Compliance 

Because the Kiaro! D was designed to produce labels that withstand multiple environments and contain all required FDA and TTB information, it became very simple for Dry County to stay on top of labeling regulations. 

craft-beer-labels-refridgerator

“That’s where the Kiaro! D comes in handy – allowing us to produce high-quality packaging on a small scale. Without that type of technology, we wouldn’t be able to do so.” 
– Trey Sinclair, President & Co-Founder 

From hand sanitizer to water-submersion, ice resistance and more, the label materials used with the Kiaro! D are ideal for beer labeling applications. These label materials, all manufactured in-house, are refrigerator-friendly and can even be applied while wet or removed to recycle their bottles. 

Using the Kiaro! D label printer and QuickLabel’s label design software, Dry County is also able to print alcohol percentages, nutrition facts, ingredients, volume, government warnings, and other requirements regardless of the bottle or can shape.

Small Batches and Seasonal SKUs

One of the greatest benefits the Kiaro! D provided Dry County was the ability to cost-effectively expand their product line and print custom orders. This includes producing seasonal products and variations such as summer ales, winter lagers, and holiday products in small batches.

print beer labels

“We’re able to label seasonal beers, very small quantity beers and even specialty beers without worrying about minimum order quantities.”  
– Trey Sinclair, President & Co-Founder 

Dry County also took advantage of introducing multiple SKUs and product sizes from bottles, to cans, to growlers and more.

Without having to worry about minimum order quantities and overstock, the Kiaro! D has allowed Dry County Brewing to save time, reduce their cost-per-label and eliminate minimum order quantities.

Leveraging the Brand with Labels

In such a competitive industry, it takes more than the quality of the product to stand out on the shelves.   

Sinclair reveals, “The craft beer space is a really crowded one. I’d like to think we make great beer here at Dry County, but there are a lot of local and national breweries that make great beer as well.” 

brewery-logo-sticker

Sinclair continues, “You have to have the whole package…literally. The label we put on it, the can we put it in, it’s all very important to the brand and the brewery.”   

With the help of the Kiaro! D, Dry County
quickly obtained full control over their labeling process and prints their professional, consistently branded labels as needed. 

“We can print one-off stickers to hand out to people at festivals or tap stickers for our handles. We really leverage the Kiaro! D across a lot of different realms of packaging.” 
– Trey Sinclair, President & Co-Founder 

Taking advantage of its flexibility, for instance, Dry County even began using the Kiaro! D to create labels for their beer taps, kegs and promotional materials like bumper stickers! This allowed them to creatively get their logo out there and generate brand awareness in more ways than one.  

Sinclair concludes, “The Kiaro! D has helped to both cut costs and save time here at Dry County Brewing. It’s really important to us to be able to have the labels on-hand when we need them, and the Kiaro! D allows us to do just that.”

Looking to Print Beer Labels In-House?

If you’re interested in learning more about how you can print beer labels on-demand, feel free to contact us to schedule a free demonstration or speak with one of our specialists! 

About Dry County Brewing Company

dry county brewing co

Dry County Brewing Co., located in Kennesaw, GA, produces a wide variety of craft beer and hosts regular events such as Friday Flight Nights, Sunday Yappy Hour, Tuesday Trivia and seasonal events like “Boos and Brews.” To learn more about Dry County Brewing, visit them on their website at www.drycountybrewco.com or follow them on social media @drycountybrewco.

QuickLabel & TrojanLabel: The Complete Packaging and Labeling Solution

Complete packaging and labeling solutionQuickLabel & TrojanLabel: The Complete Packaging and Labeling Solution

Since introducing the first color label printer in 1994, our goal has been to provide industry best on-demand label printers as a complete packaging and labeling solution.

First color label printerFrom the Sundance in 1994, a four color thermal color digital transfer printer to the original Kiaro! in 2010 to the new QL-240 in 2017, we have always striven to provide innovative, high-quality printing technologies that make the lives of customers easier.

QuickLabel label printers

Continuing to push the progressive envelope, QuickLabel’s parent company, AstroNova®, recently acquired a new division that specializes in larger, more versatile printing systems.

In February 2017, our business unit expanded to include TrojanLabel™, a growing force in the digital label press, overprinting and specialty printers industry.

Who is TrojanLabel?

Beginning in Denmark in 2012, TrojanLabel has globally revolutionized color printing technology with the production of their digital color label presses and specialty printer systems for a broad range of end markets.

Trojan2 label printing pressDesigned with higher volume and professional applications in mind, TrojanLabel is an obvious choice for anyone considering larger-scale, specialty printing systems.

A fantastic complement to our tabletop label printers, TrojanLabel products include the T3-OP (Trojan3), a digital professional packaging and converting overprinting system and the T2 (Trojan2), a sophisticated digital label mini press.

To learn more about TrojanLabel, feel free to visit the TrojanLabel website.

What Does This Acquisition Mean for QuickLabel?

To put it simply, the Product Identification unit of AstroNova will include QuickLabel and TrojanLabel. This means, in addition to specializing in tabletop labeling systems, AstroNova Product Identification will also support TrojanLabel’s specialty overprinting and digital press systems.

While QuickLabel and TrojanLabel remain separate divisions, both will fall under the same business unit of the AstroNova parent company.

How Does This Benefit You?

Ultimately, the acquisition of TrojanLabel amplifies the strength and capabilities of both brands, known leaders in their industry.

Gregory A. Woods, AstroNova’s President and Chief Executive Officer, shares, “QuickLabel and TrojanLabel provide customers with a broad portfolio of products spanning tabletop printers and light-production label printers as well as advanced specialty printing systems.”label printers and overprinting printing presses

As a whole, we are now able to provide products, services and supplies that improve the consumers’ ability to track and market their products in small to large scale businesses, spanning all industries.

With additional options to match your specific needs, we can now deliver a wider range of application specific packaging and labeling solutions — furthering our goal to provide the complete packaging and labeling solution.

Where Can You See the New TrojanLabel Products?

We are pleased to announce for the first time ever, QuickLabel and TrojanLabel will be showing together at PACK EXPO 2017 in Booth #C-2731.

pack expo las vegas 2017

Held in Las Vegas, Nevada, this will be an exclusive event for all PACK EXPO attendees.

While we expect to host many trade shows together down the line, this is your chance to get ahead of your competition.

We are pleased to officially be able to provide the best solutions from tabletop label printers to specialty and digital printing presses for consumers worldwide.

We’re looking forward to seeing all those who plan on attending #PACKEXPO2017 for our exclusive first show together!

 

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