As soon as the winter holidays come to a close, it’s time to share the love. It’s the time of year that everything on the shelves starts being seen through pink, red and heart-shaped lenses.
But does it really work?
Do consumers really prefer the Valentine version of your product?
According to Packaging Digest, 65% of US consumers prefer seasonal packaging to regular packaging.
That means over half of US consumers are more likely to reach for the seasonal themed batch of goods. It’s all about the visual appeal.
Think about it, the main reason chocolates and baked goods are purchased during the month of February is due to the nature of Valentine’s Day. In spirit, the consumer will reach for the red heart chocolate bag instead.
According to the Complete Guide to Seasonal Packaging by Mary Davies, “in order to stay competitive with the big brands it is essential that you adopt seasonal packaging.”
In a Label & Narrow Web article, Superbrands founder Marcel Knobil supports Davies statement by expressing, “Thanks to impressive print packaging, brands can seduce customers into a change of purchasing vote at the point of purchase. We would end up with less brand and more bland were it not for the attention that the packaging attracts.”
So seasonal packaging is the right idea, but how do you know if it’s the right idea for you?
Davies expands, “a bakery is much more likely to benefit from changing their packaging than a stationary supplier. Think about your business model, your products and your customers and then decide whether there would be a benefit to using seasonal packaging.”
So if seasonal packaging is right for you, there are two important things to remember before you get started:
- Don’t confuse your customer
By not make your designs similar to another product you already offer, it could confuse your customer and cause them to shy away from the product altogether.
- Don’t overestimate
If you don’t have your own in-house label printer, it’s easier to make your packaging labels a limited time offer vs. overstocking on labels that will ultimately go to waste.
Whether you are a business small or large, it is definitely worthwhile to invest in seasonal packaging.
But where do you start?
To get the creative juices flowing, we’ll leave you with Hornall Anderson’s top tips of incorporating holiday packaging into your business:
- Create a tradition
Pair your product with something extra in the spirit of the season, and keep it going each year.
- Make collectibles
Packages that are part of a set or able to be repurposed in an innovative way.
- Make gifting easier
Gifting through unique or personalized packaging is beautiful enough to be a gift itself.
- Create a campaign
Build “fanfare” around your product launch.
- If you can’t avoid clichés, have fun with them!
Look for visual and tonal treatments that evoke the season without being overly dependent on overused symbols, or look for ways to turn them on their head.
Interested in creating seasonal or in-house labels today? Check out our website to learn more.
Posted in Holiday Labels, Packaging, Private Labels | Tagged bakery labels, chocolate labels, color labels, digital color label printer, digital printing, food packaging, gift ideas, gift labels, in house labels, inkjet label printer, label design, label printers, label printing, on demand labels, on demand printing, package design, packaging, personalized packaging, private label, private labeling, seasonal labels, seasonal packaging, Valentine's Day, Valentine's LabelsFebruary 7, 2013
Take a Look at Products that Make for Great Valentine’s Gifts
Although I think Valentine’s Day is a little bit of a silly holiday, I just love all of the special holiday packaging and labels, especially all of the Valentine’s Day labels printed by our Kiaro! inkjet label printer customers.
Our sweet Kiaro! customer Amoretti Ingredients explained why the inkjet label printer is perfect for them saying, “We make nearly all of our products and ingredients to order, along with many custom creations, so being able to constantly create new label art and print on-demand is crucial for our day-to-day operations.”
“Quicklabel’s printers enable us to present our products in a way that helps convey Amoretti’s attention to detail and quest for perfection.”
With Valentine’s Day quickly approaching, I’ve made things easy for you this year by putting together a list of fantastic Valentine’s gifts. Also, our customers wanted to share why they love their Kiaro! this Valentine’s Day!
If you are looking to spice things up with your loved one, this Valentine’s Day gift from Hot Sauce Harry’s is perfect. These labels are just awesome! Kiaro! Owner Hot Sauce Harry’s has been in business for close to 20 years, and has thoroughly enjoyed printing labels for companies and restaurants all over the country during that time. They explained that there private label program is so popular saying, “Our trademark is low minimums and fast turnaround. The Kiaro! fits perfectly into that business strategy.”
Hot Sauce Harry’s expressed their Valentine’s feelings for the Kiaro! saying, “We love the Kiaro! for the speed AND quality. Until now you could get speed and sacrifice quality OR you could get quality and sacrifice speed. The Kiaro! gives you both.”
Luckily they also like our team telling me, “QuickLabel service is outstanding and is one of the main reasons we chose the Kiaro! for our label printing needs.”
We LOVE having Hot Sauce Harry’s as a customer, and seeing all of the fun label designs they print!
Clearly we think you should spice it up this Valentine’s Day. After all, it’s winter and we can all use some heating up! J.O. Spice has the perfect way to heat up your seafood dishes with special Valentine’s Day packages of seafood seasonings. Their products and customer service are highly rated, so I recommend you put this on your shopping list! If your Valentine would prefer something sparkly, I also spotted some beautiful crab necklaces they are selling.
We wrote about how J.O. Spice personalized labels add a personal touch to their flavorful seasonings earlier this year. They take full advantage of customizing their labels and mallets to personalize their products for a wide variety of events!
J.O. Spice has loved the benefits that owning the Zeo! light-duty inkjet label printer, the Vivo! Touch production-capacity label printer, AND now the Kiaro! inkjet label printer have brought.
J.O. Spice loves their QuickLabel printers, and WE love having them as a customer.
Now after spicing it up so much, I think it’s time to be sweet! Amoretti is a great place to shop for all of your Valentine’s Day baking needs. They have so many great products that I asked their advice for Valentine’s Day gifts.
“We are in the beginning stages of creating and launching a new product line – Gourmet Icings. These will be naturally flavored and colored, with no preservatives. We had QuickLabel create custom shape Kiaro! labels for the special wide-mouth jars used for the product line. The Gourmet Icings can be used to top cupcakes, frost cakes, or used as a filling for French macaroons. For Valentine’s Day, you might try Wild Strawberry icing or the unique and unexpected — Bulgarian Rose Petal icing. Our plan is to offer the icings through Amazon.com in time for Valentine’s Day!”
Why Amoretti Loves the Kiaro! label printer
“Switching many of our labels to the Kiaro! has been terrific. We love the ease of changing label material and inks – not to mention the stellar speed, quality and accuracy of printing. We are also thrilled that label waste has been eliminated – we can now print exactly 2 labels if necessary, without throwing any blanks away!”
Like many of our customers, Amoretti not only emphasized their love for the Kiaro!, but also their love of QuickLabel’s customer service, saying “The customer service and technical support teams have been critical to our success. Media Specialist Melody Allen has been very helpful and is rolling with the punches as we move forward. “
QuickLabel customers, we would like to be your Valentine! If you love your label printer, please let us know in the comments. As always, we are available to you if you would like to schedule an in-person demonstration of the Kiaro! label printer!
February 1, 2012
Does it seem to get harder and harder each Valentine’s Day to think of something special to do for the ones you love? Don’t worry, we found some very special gifts out there with fabulous Valentine’s Day labels, and we thought we’d put together some of our favorite ideas, fit for all ages, from some of our most creative customers and friends to help you out!
Gifts Everyone Will Dig…
First up we have ShinDigz. ShinDigz is “Where the World Comes to Party” – they are your go-to party stop, with every and any party supply you can think of! One of their party ideas that we especially love is their custom Valentine’s Day labels page. ShinDigz uses our Vivo! color label printer to make custom Valentine’s Day labels for water bottles, wine bottles and beer bottles. This is a great idea for individual gifts, party favors, or even for a Valentine’s Day wedding!
ShinDigz also put together a helpful little list of “6 Sexy Valentine’s Day Ideas” that are sure to impress and maybe even get you a few brownie points! Pretty neat huh? Seems that ShinDigz has Valentine’s Day mastered and we are so happy that they took the time to share their awesome ideas with us!
Wine and Dine!
Door Peninsula Winery has an in-house Zeo! color label printer that they use to print custom labels for holidays such as Valentine’s Day. You might be familiar with Door Peninsula Winery because we featured their Halloween Hallowine in our “Favorite Wine Labels” blog. As you can tell they really know how to capture the essence of each holiday and we highly recommend checking out their website if you would like to buy a bottle of wine with a customized label for that special someone in your life! This idea would make a nice pairing with a home cooked dinner, or some yummy take out!
Sweets for your Sweetheart!
Chocolate is practically the currency of Valentine’s Day, and Lake Champlain Chocolates has some of the best chocolate treats in the business. Trust us, we know, they use our Vivo! color label printer to label some of their seasonal best! I especially love their Kiss Me Frog (dark chocolate, milk chocolate, and white chocolate deliciousness!), which I ordered as a gift for someone last year! They also offer a variety of seasonal Valentine’s Day boxed chocolates, gift baskets, heart shaped chocolates and chocolate truffles! You can’t go wrong with anything you order from them, it’s nothing but the best. And we hear they have some pretty nice labels too!
But what if you’re shopping for someone who isn’t a chocolate person? You might consider cupcakes! The Cup in St. Louis, Missouri has a wide variety of cupcakes on their menu but we dug a little deeper. Their specialty cupcakes for Valentine’s Day are as follows: Strawberries ‘N’ Cream, Raspberry Beret, Maple Bacon and their Valentine’s Day Ruby cupcake (!). Yum, yum, yum. If you’re not in St. Louis, The Cup also has locations in Springfield, MO, Knoxville, TN and Edwardsville, IL.
Kick Back and Relax…
Everyone loves a nice relaxing day, night or weekend. We think treating your special someone with some nice relaxing bath essentials is a no-fail gift! Spongables “For Lovers Only” shower hearts come in two scents: Spicy Mango and Peony Passion. Spongables are multiple use shower sponges that cleanse, exfoliate, message and moisturize – you’ll feel like a whole new person and wash away your worries and stress!
Take in a Movie
How about a relaxing movie night with your special someone? Pop in a movie, grab some popcorn – sounds like a great night to me! Pittsburg Popcorn Co. has an awesome online store with delicious popcorn options. I don’t think anyone can go wrong with a 1 gallon Chocolate Lovers popcorn tin, plus you get to enjoy it too! Gentleman, want to get some bonus points this Valentine’s Day? The Twilight Saga “Breaking Dawn Part 1” will be released on DVD and Blu-ray February 11 – just in time for a Valentine’s Day movie night and Chocolate Lovers popcorn! (Best boyfriend/husband ever for sure!)
Are you looking for a sweet-and-safe gift for your child? Consider Custom labeled Valentine’s Day Saf-T-Pops from Spangler Candy , it’s the perfect gift whether you’re a parent who wants to send a special message to your children, a teacher looking for an awesome gift for your students, or a doctor’s office, restaurant, or store looking for a sweetly memorable way to say “thank you.” We recommend the Cherry Vanilla Swirl – so good! And yes, we’re extra proud to say that these personalized lollipop labels are being printed on our very own Vivo! Touch label printer!
Looking for something that will keep the sugar levels down? We have sweet-smelling treat that children can use everyday, created by one of our favorite Zeo! label printer owners! Give the gift of Smencils to your special little Valentine, it will not disappoint! Wasn’t it a thrill when you were a child to have the coolest school accessories in the class? Imagine an environmentally safe product that smells good and is festive – pretty awesome huh? This year’s Smalentine scents are: Mint Chocolate Chip, Ch-Ch-Cherry, Be Mine, Sweetheart and Strawberry Cream. Remember: “Roses are red, Violets are blue, Give your valentine a smelly pencil, They’ll love you.”
We hope you enjoyed these Valentine’s Day gift ideas! Please feel free to share any of your ideas with the rest of us, we can never have too many! <3