As soon as the winter holidays come to a close, it’s time to share the love. It’s the time of year that everything on the shelves starts being seen through pink, red and heart-shaped lenses.
But does it really work?
Do consumers really prefer the Valentine version of your product?
According to Packaging Digest, 65% of US consumers prefer seasonal packaging to regular packaging.
That means over half of US consumers are more likely to reach for the seasonal themed batch of goods. It’s all about the visual appeal.
Think about it, the main reason chocolates and baked goods are purchased during the month of February is due to the nature of Valentine’s Day. In spirit, the consumer will reach for the red heart chocolate bag instead.
According to the Complete Guide to Seasonal Packaging by Mary Davies, “in order to stay competitive with the big brands it is essential that you adopt seasonal packaging.”
In a Label & Narrow Web article, Superbrands founder Marcel Knobil supports Davies statement by expressing, “Thanks to impressive print packaging, brands can seduce customers into a change of purchasing vote at the point of purchase. We would end up with less brand and more bland were it not for the attention that the packaging attracts.”
So seasonal packaging is the right idea, but how do you know if it’s the right idea for you?
Davies expands, “a bakery is much more likely to benefit from changing their packaging than a stationary supplier. Think about your business model, your products and your customers and then decide whether there would be a benefit to using seasonal packaging.”
So if seasonal packaging is right for you, there are two important things to remember before you get started:
- Don’t confuse your customer
By not make your designs similar to another product you already offer, it could confuse your customer and cause them to shy away from the product altogether.
- Don’t overestimate
If you don’t have your own in-house label printer, it’s easier to make your packaging labels a limited time offer vs. overstocking on labels that will ultimately go to waste.
Whether you are a business small or large, it is definitely worthwhile to invest in seasonal packaging.
But where do you start?
To get the creative juices flowing, we’ll leave you with Hornall Anderson’s top tips of incorporating holiday packaging into your business:
- Create a tradition
Pair your product with something extra in the spirit of the season, and keep it going each year.
- Make collectibles
Packages that are part of a set or able to be repurposed in an innovative way.
- Make gifting easier
Gifting through unique or personalized packaging is beautiful enough to be a gift itself.
- Create a campaign
Build “fanfare” around your product launch.
- If you can’t avoid clichés, have fun with them!
Look for visual and tonal treatments that evoke the season without being overly dependent on overused symbols, or look for ways to turn them on their head.
Interested in creating seasonal or in-house labels today? Check out our website to learn more.
This Valentine’s Day, we wanted to get you to know more about the beautiful relationships we’ve brought to life. Especially the lives of our Kiaro! couples.
But they aren’t the only relationship we’ve taken notice of. Looking back, we realize we’ve become quite the matchmaking system.
While we love all of the customer relationships we’ve created, there are several sweethearts that stand out. Coincidentally, they make some pretty sweet products.
O&H Danish Bakery
The family-owned Danish bakery located in Racine, Wisconsin enhanced the appearance of their bakery labels by printing with the Kiaro! inkjet label printer.
O&H Bakery is known for their traditional Danish Kringle, a flaky oval pastry that takes 3 days to bake, with a variety of seasonal toppings, fillings and icings. They come in flavors such as the Wisconsin, Cream Cheese and one of their most popular, Almond Kringle.
Their Kringle’s are so popular that they are not only enjoyed by President Obama, but by thousands of buyers around the world with varying tastes.
With their online and mail order business, they have order requests for any mix of products come in at any time, giving them no way to predict the exact quantity of labels they need for each type of Kringle.
Finding pre-printed labels costly and wasteful, O&H knew they needed a printer that could accommodate for the unpredictability of demand.
With the Kiaro!, O&H not only avoids having to purchase large quantities of pre-printed labels, but is now able to print labels in short-run batches for its growing mail order business and custom corporate gift program, whenever they’re needed.
After bringing this Kiaro! couple together, they not only earned new customers, but earned more business from their existing customers.
“I’m a firm believer that people eat with their eyes…We really want good detail to well represent the image that we are trying to portray on the label, and I think that the Kiaro! printer does just that for us.”– Eric Olesen, Owner, O&H Bakery
Kermit’s Key West Key Lime Pie Shoppe™
Kermit’s Key West Key Lime Shoppe knows all things key lime.
Despite what you may have thought, their signature item is not just their delectable key lime pies. They are known for their wide variety of sauce and dressing concoctions and especially their dark chocolate pie bars, which are shipped throughout the country.
Even though they produce thousands of orders, they still have the need to make a lot of their products in small, artisan batches, on-demand.
Instead of continuing to grasp at predictions for label demand based on what products they might create or ship, resulting in excessive inventory of labels, Kermit’s realized they needed something that would give them labels in a moment’s notice – and they found that in the Kiaro!.
When Kermit’s met the Kiaro!, you could say it was love at first print…err, bite…I mean, sight! They were able to print whatever they needed, fast.
Lucky for them, the Kiaro! is a good investment for anyone who prints in small batches, or needs control over quantity. What’s more, the Kiaro! never diminishes their company color or label quality. It supports their branding fully.
Printing in 1200 dpi, Kermit’s now has the ability to print consistent and intricate color labels that are nothing less than eye-catching. Look at this Kiaro! couple, what a pair!
“It’s rare that I will print 2,000 of a particular label. I’m much more likely to print 75 of something and 200 of another, and [it’s a good investment] to have the flexibility to be able to do that on the fly.”— Karen Puglisi, Sales and Marketing Director, Kermit’s
Hailing from Oxnard, CA, Amoretti does things a little differently.
Instead of making the sweets and treats, they supply the ingredients for executive chefs, gourmet pastry makers and food and beverage brands to make products taste just right. This includes high quality ingredients and flavorings such as first-class syrups, coffee flavorings, pastry ingredients and especially their premium martini mixes.
Two more to be exact.
Why? Because their trio of Kiaro!’s was exactly what they were looking for.
You see, Amoretti wanted to be able to properly showcase the quality of their products, while still being able to maintain the rate at which they produced new and existing products.
Some Amoretti flavorings sell faster than others, so they needed a match that was versatile but still able to produce high quality labels to match their high quality products.
It’s not that one Kiaro! didn’t do the job for them, not at all. Printing consistently at 8 ips (40 feet per min) and in 1200dpi on demand, they just wanted more of what they had found to support their growing business.
And who could blame them?
With their Kiaro!’s, Amoretti is not only able to keep up with their extremely fast and fresh production schedule, but they can now create custom labels with the most intricate detail, readable barcodes and accurate nutrition labels.
“Our products are high-end pastry ingredients. We’re on the top shelf. Our Kiaro! printers allow us to look that way.” – Nick Squires, IT and Social Media Coordinator, Amoretti
Last but certainly not least, we made quite the match with Browndog Creamery.
Located in the heart of downtown Northville, Michigan, they’re a “micro-creamery” that brings customers delicious and unique handcrafted ice creams. Some of their seasonal flavors include Gingerbread, Old Man Winter, Boozy Eggnog and the ever popular French Press Mocha.
Not only did they need a fast, reliable but quality printer, they had very specific requirements our Kiaro! had to meet.
Requirements like producing labels that withstand the freezing temperatures necessary for storing ice cream or delivering flexibility to meet continuous product rotation.
You see, instead of mass producing the same flavors of ice cream, Browndog only makes small batches that rotate and change frequently.
When they found out their ‘cool personality’ didn’t faze the Kiaro! labels (which can withstand temperatures from -65°F to 147°F), they knew they were meant to be together. After all, everyone has baggage. While living with the proverbial cold shoulder can be difficult, it wasn’t a problem for either of them.
Now, Browndog Creamery and the Kiaro! work together to create their own vibrantly cool custom labels printed in-house –labels that love pairing with Browndog’s ice cream cartons!
“The Kiaro! has been a wonderful fit in our business, it allows us to make these very small run labels and customize them to everything that we needed to do.” – Paul Gabriel, Co-Owner, Browndog Creamery
Why Our Kiaro! Couples Are A Success
A lot of our customers had relationship issues with their previous printing choices – relationships that didn’t give them the flexibility they needed or satisfy their businesses’ profound label desires.
But they found that printing flexibility and satisfaction with the Kiaro!. They realized that they had found a reliable partner for the short runs and the long runs; the unexpected and the little things.
You see, the Kiaro! supports you and your business to the fullest, making it the perfect sweetheart. It gets you through thick and thin, always delivering the best print quality for your labels regardless of its pace.
That’s the kind of love and security our customers, and everyone else, deserves. And we are beyond happy to have been involved in creating such fruitful relationships.
Questions About Your Own Label Printing?
Read how the Kiaro! digital label printer lets you print gorgeous labels, reduces excess label inventory, saves you time and allows your business to become more profitable.
Or contact us today by giving us a call, sending us an email or deciding to schedule your own Kiaro! demonstration!
Take a Look at Products that Make for Great Valentine’s Gifts
Although I think Valentine’s Day is a little bit of a silly holiday, I just love all of the special holiday packaging and labels, especially all of the Valentine’s Day labels printed by our Kiaro! inkjet label printer customers.
Our sweet Kiaro! customer Amoretti Ingredients explained why the inkjet label printer is perfect for them saying, “We make nearly all of our products and ingredients to order, along with many custom creations, so being able to constantly create new label art and print on-demand is crucial for our day-to-day operations.”
“Quicklabel’s printers enable us to present our products in a way that helps convey Amoretti’s attention to detail and quest for perfection.”
With Valentine’s Day quickly approaching, I’ve made things easy for you this year by putting together a list of fantastic Valentine’s gifts. Also, our customers wanted to share why they love their Kiaro! this Valentine’s Day!
If you are looking to spice things up with your loved one, this Valentine’s Day gift from Hot Sauce Harry’s is perfect. These labels are just awesome! Kiaro! Owner Hot Sauce Harry’s has been in business for close to 20 years, and has thoroughly enjoyed printing labels for companies and restaurants all over the country during that time. They explained that there private label program is so popular saying, “Our trademark is low minimums and fast turnaround. The Kiaro! fits perfectly into that business strategy.”
Hot Sauce Harry’s expressed their Valentine’s feelings for the Kiaro! saying, “We love the Kiaro! for the speed AND quality. Until now you could get speed and sacrifice quality OR you could get quality and sacrifice speed. The Kiaro! gives you both.”
Luckily they also like our team telling me, “QuickLabel service is outstanding and is one of the main reasons we chose the Kiaro! for our label printing needs.”
We LOVE having Hot Sauce Harry’s as a customer, and seeing all of the fun label designs they print!
Clearly we think you should spice it up this Valentine’s Day. After all, it’s winter and we can all use some heating up! J.O. Spice has the perfect way to heat up your seafood dishes with special Valentine’s Day packages of seafood seasonings. Their products and customer service are highly rated, so I recommend you put this on your shopping list! If your Valentine would prefer something sparkly, I also spotted some beautiful crab necklaces they are selling.
We wrote about how J.O. Spice personalized labels add a personal touch to their flavorful seasonings earlier this year. They take full advantage of customizing their labels and mallets to personalize their products for a wide variety of events!
J.O. Spice has loved the benefits that owning the Zeo! light-duty inkjet label printer, the Vivo! Touch production-capacity label printer, AND now the Kiaro! inkjet label printer have brought.
J.O. Spice loves their QuickLabel printers, and WE love having them as a customer.
Now after spicing it up so much, I think it’s time to be sweet! Amoretti is a great place to shop for all of your Valentine’s Day baking needs. They have so many great products that I asked their advice for Valentine’s Day gifts.
“We are in the beginning stages of creating and launching a new product line – Gourmet Icings. These will be naturally flavored and colored, with no preservatives. We had QuickLabel create custom shape Kiaro! labels for the special wide-mouth jars used for the product line. The Gourmet Icings can be used to top cupcakes, frost cakes, or used as a filling for French macaroons. For Valentine’s Day, you might try Wild Strawberry icing or the unique and unexpected — Bulgarian Rose Petal icing. Our plan is to offer the icings through Amazon.com in time for Valentine’s Day!”
Why Amoretti Loves the Kiaro! label printer
“Switching many of our labels to the Kiaro! has been terrific. We love the ease of changing label material and inks – not to mention the stellar speed, quality and accuracy of printing. We are also thrilled that label waste has been eliminated – we can now print exactly 2 labels if necessary, without throwing any blanks away!”
Like many of our customers, Amoretti not only emphasized their love for the Kiaro!, but also their love of QuickLabel’s customer service, saying “The customer service and technical support teams have been critical to our success. Media Specialist Melody Allen has been very helpful and is rolling with the punches as we move forward. “
QuickLabel customers, we would like to be your Valentine! If you love your label printer, please let us know in the comments. As always, we are available to you if you would like to schedule an in-person demonstration of the Kiaro! label printer!