If you brew beer or bottle wine, you already know the challenges that occur once your products are sent to market. You need to make your wine and beer labels stand out in order to get on the consumer’s radar.
The shadows of big brands make it extremely difficult for new, local breweries and wineries to thrive. Here’s a few tips to help make your products stand out.
How Do They Do It?
With well-known brands, it’s easy for consumers to walk into a store and pluck a product off the shelves.
It’s all in the packaging and product branding.
The familiarity, years of experience and trustworthiness of a brand make these decisions a no-brainer. But everyone has to start somewhere, right?
What Can You do to Make Your Brews Stand Out?
After determining the basics, there are a few extra things you need to make your wine and beer labels stand out and give your brand that extra push.
1. It’s All in the Packaging
Humans are visual beings, so first impressions matter. Especially when targeting first time buyers browsing through the aisles of their local liquor store.
Since consumers can only view your products as they browse, what they find aesthetically pleasing makes all the difference.
According to Barrett Brynestad, Associate Creative Director/Designer for TDA Boulder, the package should tell consumers as much as possible about the beer, from the occasion to taste profile and overall brand ethos.
Our advice: Design your product label well and design it to be easily recognized. It can be as simple as your color scheme and font, qualifying image or logo, etc. Whatever it is, it has to be unique to you. Investing in a talented artist or graphic designer always helps.
After all, your brand logo is arguably the most important part of your product.
Check out some examples of branded beer labels that understand the importance of story-telling branding.
2. Save Face on the Shelves…and Money in Your Pocket
Once you have successfully created your brand label, it’s time to start labeling your cans and bottles.
Outsourced printing can get expensive. For local wineries or breweries, it may be wiser to print your product labels in-house. In addition to avoiding fees and delays, you’ll be able to control the entire process within your own facility.
For example, wine and beer displayed in store freezers or chilling in coolers need labels that withstand frozen temperatures.
After all, it wouldn’t look very professional to have your labels wrinkling from condensation or losing adhesion and peeling off.
QuickLabel’s line of in-house label printers allow your business to meet all the requirements (aesthetic and physical) for printing labels on-demand and in-house.
These printing systems are perfect for the craft beer tradition of experimentation, adaptability and small batch production.
Our advice: Learn more about QuickLabel’s capabilities and benefits with printing frozen labels, wine and beer labels to see if they’re right for your business. You can also browse the full line of in-house color label printers here.
3. Get Your Name Out There!
It’s time. You’ve made a solid brand name for yourself with the packaging (and product) to prove it.
Investing in trade shows, tastings at local liquor stores and advertising (print or video), is the next step in getting your brand recognized. The more people see your product, the more natural it becomes to pick it up.
Our advice: By promoting your brand, you are showing consumers that you are real; you have a story and a taste unique to your product. By investing in these promotions, you are building the trust of your brand.
These three steps will change the way your wine and beer products are perceived – now a known brand rising above the sea of shelves. Good luck!
Just 38 states allowed home deliveries of our favorite wines up Until April 30, 2012.
On May 1, 2012, that number became 39. Purchasing and receiving wine by mail order is now officially legalized in the state of New Jersey. The new law allows New Jersey wineries to sell their wines online and ship directly to consumers. In addition, residents of New Jersey can now have wines from other states shipped to their homes. Previously in NJ, wineries could only sell from their showrooms or through wholesalers and retailers.
The new law is likely to raise wine sales, benefiting New Jersey wineries and retailers.
What are the Rules of the New Shipping Law?
- As of May 1, 2012, any New Jersey winery can ship up to 12 cases per year to any New Jersey state resident who is of legal drinking age (21 years or older.)
- Any New Jersey winery has the option of applying for a direct shipping license in any of the 38 other direct shipping-permissible states. License permitting, NJ wineries may also directly ship up to 12 cases per year to an out-of-state resident of legal drinking age (21 years or older).
- Out-of-state small wineries (producing less than 250,000 gallons of wine per year) can directly ship to up to 12 cases per year to NJ residents who are 21 years of age or older
- Wineries can find shipping applications and instructions on the NJ Division of Alcoholic Beverage Control (ABC) website
In Which States is it Still Illegal to Ship Wine Direct?
- AL, AR, DE, KY (felony), MA, MS, MT (consumer permit – no carrier), OK, PA (special interstate by 3-tier only), SD, and UT (felony for winery to direct ship). (Source: FreeTheGrapes.org)
If you’re a wine producer or retailer who is expecting to increase the volume of wine you’re shipping, you might consider printing your own wine labels with a QuickLabel printer. You can print personalized wine labels and labels for seasonal and special event wines, all at a low cost per printed label,! The QuickLabel line of color label printers allow you to instantly print wine labels in any quantity (even just one personalized label!) whenever you need them. If you’d like to see how easy it is to print your own wine labels, schedule a label printer demonstration at your winery or tasting room.
Are you a business owner about to launch a new product and wondering if you need a barcode on your label? Or maybe you’re a business owner who already has a product and you’re considering adding a barcode to your label. You might be unsure about whether or not you really need a barcode or not. Well, we’re here to help save you from headaches and stress. Let’s breakdown the needs and uses for barcodes!
How to Get a Barcode on Your Retail Product Label
Although there is no law that you must have a barcode, most retailers and distributors will require you to have one for inventory and sales records purposes.
If you are planning to sell your products in a retail market, you should register your product with GS1. GS1 is a global keeper of barcodes. You will be assigned and registered to your own unique barcode that identifies your company as the maker of the product. GS1 will provide you with a unique 12 digit UPC (Universal Product Code) or EAN company identification number that you will enter into a UPC-A or and EAN-12 barcode on your products label. By having a registered barcode, your retail product can be scanned and the information embedded in the code will be in the system ready to go.
Of course, barcodes are just one component of a retail label. If you have a small business in the USA, you might be interested in reading these tips regarding the FDA labeling exemptions for food products.
Keeping Better Inventory and Reducing Errors with Barcode Labels
Barcodes can also help you to keep a better inventory of your own products, especially if your product line is large and diverse. You can create special barcodes to best fit your numbering and inventory system. By printing a label with a barcode on it, you can simply scan your barcode rather than rely on someone taking a physical inventory. This not only saves time and money, but it also tremendously reduces the risk of human error.
Having the wrong information in your supply chain or business operation can wreak havoc. These errors can account for business being lost and for higher operating expenses. Your information is one of your most valuable assets and you want to be sure it is being taken care of in a reliable way – this is where barcode labeling shines.
A great example of this is labeling a medical device or labeling a pharmaceutical product with a barcode. Many times these very products have many different variations. Or even if you’re a coffee roaster, if you have 50 different roasts or flavors, it may be hard to keep them all straight. A barcode label can be affixed to the finished product while it is in inventory, so that when the time comes for the item to be picked for shipping, the barcode can be scanned. This will help you to ensure that the right inventory is being picked and shipped to the correct customer.
Avoiding Fraud with Barcode Labels
Piracy and counterfeiting have become more and more common around the world, and such scams can affect your business or industry economically. Most commonly counterfeited are wine labels, fashion labels, and pharmaceutical drug labels.
Counterfeiting is growing so fast that it is hard to control. The United States in particular is hit hard by counterfeiting since it is the world’s largest consumer market. In 2007 alone, 750,000 US jobs were lost due to counterfeiting. Counterfeiters are becoming very smart about what they are doing and one of the best solutions for preventing counterfeit items from making their way into our retail environment is by using barcode labels.
You can use your labels and packaging to fight back against counterfeiting. If you have a product that is at high risk of being duplicated, you can create your own barcode that contains specific information so that it can be scanned to ensure that it is a genuine product. Having a barcode to scan assures retailers that your product is legitimate and safe. These codes can prevent counterfeit pharmaceutical products, wine, baby formula, and even fraudulent unsafe software from getting into consumer hands.
Generating Traffic to Social Platforms: QR Codes
The QR Code is a much newer type of barcode that has become popular over the last few years. QR Codes are 2D codes that are able to hold larger amounts of information than simple 1D codes such as the UPC barcode. Marketers have taken advantage of the ability to print labels with QR codes and now use QR codes to link consumers to websites such as their brand’s website, social media pages, and even contest pages. With the evolution of the cell phone, consumers are able to scan these codes with their mobile device and browse these websites from their phones.
The QR Code makes for a seamless connection between the brand and the consumer because it keeps them constantly connected. You’ll find beverage companies and food companies printing QR Codes on their labels to entice consumers with recipes, coupons, and deals. Printing labels with QR codes is a great tool to take into consideration!
How Do I Start Printing My Own Barcode Labels?
If you want to start printing your own barcode labels, QuickLabel has several options for you. For simple black and white barcode printing, we have the Pronto! barcode label printer family. This printer is perfect for a table or desktop in your office or shipping room. The Pronto! has the ability to print even the smallest sized barcodes (as small as size 4 pt. type) with crisp, clear resolution. The Pronto! also makes barcode label graphics in near-lithographic print quality with consistent, solid fills and clean lines and curves. Some use the Pronto! 486 to make small-size identification labels, rating plate labels, and PC board labels. Others print single-color primary display labels for their products, making labels with logos and illustrations that help promote their brands on the retail shelf.
If you want to color code your barcode labels, our Vivo! Touch color label printer can do the job. The Vivo! Touch color label printer is able to digitally print color labels with color codes at the same time as it prints text, barcodes, color graphics, batch codes, lot codes, date codes, expiration dates, and any other label content. The Vivo! Touch can print color labels in high volumes in no time, perfect for companies with diverse product lines that need color coding for variation. A color coded label performs an important function as a “secondary indicator” of product identification information such as size, flavor, item number, and more. The FDA has recognized color coded labels as a supportive labeling feature for pharmaceuticals and medical devices.
For more information on our line of label printers, stop by our website for more information or ask us for an onsite label printer demonstration!
We’re always talking about attractive labels and packaging in our blogs, tweets, and social media conversations. Well, there is nowhere I’m as mesmerized by an attractive label than in the wine aisle. In fact, I find that I have a tendency to buy wine based on how much I like the label – with apologies to our winery friends, I’m sure I’m not the only one who does that! So I decided it would be fun to reach out to customers, social media friends (tweeps as I like to call them!), and bloggers alike to ask what their favorite wine label is and why. Now I’m sharing their top picks with you!
Seth Poole from International Wines shared with us his favorite label that International Wine designs and prints using our Vivo! label printer. The label is by Ordinary Wine Co. and the wine name is Boneshaker Red. Seth explains that this label is his favorite because he is a cyclist and he can relate to the label design, “The ‘Ordinary’ bike is historic because it was one of the first designs used in late 1800s. I like the graphic simplicity of the label as well as the unusual color.” Seth is right, this simple color and imagery makes this label simply unique.
Laura Standley, our friend at L.D. Davis Adhesives, sent us her favorite wine label from Pugliese Vineyards in Long Island, NY. Although with this particular example they do not use an actual label, we can understand why! Pugliese Vineyards hand paints their wine bottles and the result is absolutely stunning! Laura explained, “I learned about Pugliese Vinyards in Long Island after my boyfriend visited there and brought back a bottle of the Sangiovese and a sparkling white wine. The bottle of sparkling white was hand-painted by one of the owners of the winery. She does beautiful work and all of the other labels are modeled after her hand-painted ones. I love the ‘label’ because it shows that they care very much about their presentation and are willing to take the time to make the bottles as attractive as their contents … hand-painting if necessary.”
Our favorite Diva, JoAnn Hines the Packaging Diva, told us about her favorite wine label design: “Big Ass Wine” from Adler Fels Winery. JoAnn is a packaging expert whose life is inspired by packaging and this wine in particular struck a chord with her. “I’m so sick of skinny people as role models. I’m not fat but I’m not skinny either. Did you know the average size woman wears a 14-16? When I saw this label I fell in love. Ever hear the term “Reubenesque?” Well this is it! Up until the 1800s that was the ideal body image. Hopefully we can change that back! Here’s to big (not giant) ass women! Happy Packaging!” We absolutely love her passion! Cheers JoAnn!
Christine from Recipe Marketing Firm sent us a label with a unique die-cut. I love how original this label shape is and so does Christine – it’s exactly the reason it caught her eye. “EOS Estate Winery’s Petite Syrah is one of my favorites. I love that the label is composed of five equal rectangles equally spaced apart. It is different than your traditional wine label, which made it stand out to me. They do this with a couple other bottles as well. The picture stands out and lets the world know that this is a Central Coast wine. Plus, the wine is great too!”
Another contributor, Casey Campbell of Whiz Bang Ideas, also submitted the same EOS Estate Winery label to us as his favorite. Casey explains, “I love this label because it shows where the wine is grown and allows me to connect with the land. Also, it provides a higher quality picture than most other labels. Instead of looking hand drawn it looks like it is almost a photo. To me it helps create a sense of quality.”
Isn’t it funny how two people can love the same label for completely different reasons? It seems to me that EOS Estate Winery has done a superb job with this label and is drawing in an audience.
The lovely Roxanne Roark from Combotronics, Inc. shared her favorite wine label, one that she found while shopping for herself! You go girl! Her favorite label can be found on bottles of Charles Smith’s Kung Fu Girl Riesling. Roxanne explains, “While shopping for a gift for myself (hehe), I came upon this bottle of Kung Fu Girl Riesling and thought ‘Oh, how unique!’ It caught my eye because it was so different from the normal, shiny or “sophisticated” labels I was used to browsing through. Now, when I go to the store, I look around trying to find new ones from the same wine maker! Great idea and low tech for the win.” Not only do we agree with Roxanne on how cool this label is from a design standpoint, it also has a nice little QR code on the back label which we featured in our QR Codes Blog!
QuickLabel Marketing Director, April, wanted to share her favorite wine with you all as well! Her favorite wine label is this Halloween Hallowine produced by our friends at Door Peninsula Winery in Sturgeon Bay, Washington. April explains,“I was tickled to see the use of ghoulish font on a wine label. That’s something you don’t see everyday! I think the autumnal pumpkin vine and corn stalk imagery works perfectly on this spiced apple wine, one of my favorites. Also, Halloween is my favorite holiday and I love to see my favorite brands get into the seasonal spirit!” Thanks April! After reading that I just almost forgot it was January! I am definitely keeping my eyes peeled for this wine next Halloween!
Last but not least, my favorite wine “label” is a lot like the choice of Laura from L.D. Davis Adhesives. Yes, I work for a label company and am ALWAYS looking at wine labels when I am at the store but this wine in particular always keeps me coming back. Between its bright colors (which, in all honesty, remind me of our QuickLabel colors) and the bright yellow label (my favorite color) – I can’t help but be drawn in…every…time! Meeker Vineyards Merlot is my absolute favorite! The bottle contains a large multicolored, painted-on hand print that takes up most of the bottle above the yellow label, which also contains multicolored text. It is just so cool. The hand print has texture to it and it literally makes me want to grab the bottle just as the painted hand does!
So, now I ask you: what is YOUR favorite wine label?