If you brew beer or bottle wine, you already know the challenges that occur once your products are sent to market. You need to make your wine and beer labels stand out in order to get on the consumer’s radar.
The shadows of big brands make it extremely difficult for new, local breweries and wineries to thrive. Here’s a few tips to help make your products stand out.
How Do They Do It?
With well-known brands, it’s easy for consumers to walk into a store and pluck a product off the shelves.
It’s all in the packaging and product branding.
The familiarity, years of experience and trustworthiness of a brand make these decisions a no-brainer. But everyone has to start somewhere, right?
What Can You do to Make Your Brews Stand Out?
After determining the basics, there are a few extra things you need to make your wine and beer labels stand out and give your brand that extra push.
1. It’s All in the Packaging
Humans are visual beings, so first impressions matter. Especially when targeting first time buyers browsing through the aisles of their local liquor store.
Since consumers can only view your products as they browse, what they find aesthetically pleasing makes all the difference.
According to Barrett Brynestad, Associate Creative Director/Designer for TDA Boulder, the package should tell consumers as much as possible about the beer, from the occasion to taste profile and overall brand ethos.
Our advice: Design your product label well and design it to be easily recognized. It can be as simple as your color scheme and font, qualifying image or logo, etc. Whatever it is, it has to be unique to you. Investing in a talented artist or graphic designer always helps.
After all, your brand logo is arguably the most important part of your product.
Check out some examples of branded beer labels that understand the importance of story-telling branding.
2. Save Face on the Shelves…and Money in Your Pocket
Once you have successfully created your brand label, it’s time to start labeling your cans and bottles.
Outsourced printing can get expensive. For local wineries or breweries, it may be wiser to print your product labels in-house. In addition to avoiding fees and delays, you’ll be able to control the entire process within your own facility.
For example, wine and beer displayed in store freezers or chilling in coolers need labels that withstand frozen temperatures.
After all, it wouldn’t look very professional to have your labels wrinkling from condensation or losing adhesion and peeling off.
QuickLabel’s line of in-house label printers allow your business to meet all the requirements (aesthetic and physical) for printing labels on-demand and in-house.
These printing systems are perfect for the craft beer tradition of experimentation, adaptability and small batch production.
Our advice: Learn more about QuickLabel’s capabilities and benefits with printing frozen labels, wine and beer labels to see if they’re right for your business. You can also browse the full line of in-house color label printers here.
3. Get Your Name Out There!
It’s time. You’ve made a solid brand name for yourself with the packaging (and product) to prove it.
Investing in trade shows, tastings at local liquor stores and advertising (print or video), is the next step in getting your brand recognized. The more people see your product, the more natural it becomes to pick it up.
Our advice: By promoting your brand, you are showing consumers that you are real; you have a story and a taste unique to your product. By investing in these promotions, you are building the trust of your brand.
These three steps will change the way your wine and beer products are perceived – now a known brand rising above the sea of shelves. Good luck!
Just 38 states allowed home deliveries of our favorite wines up Until April 30, 2012.
On May 1, 2012, that number became 39. Purchasing and receiving wine by mail order is now officially legalized in the state of New Jersey. The new law allows New Jersey wineries to sell their wines online and ship directly to consumers. In addition, residents of New Jersey can now have wines from other states shipped to their homes. Previously in NJ, wineries could only sell from their showrooms or through wholesalers and retailers.
The new law is likely to raise wine sales, benefiting New Jersey wineries and retailers.
What are the Rules of the New Shipping Law?
- As of May 1, 2012, any New Jersey winery can ship up to 12 cases per year to any New Jersey state resident who is of legal drinking age (21 years or older.)
- Any New Jersey winery has the option of applying for a direct shipping license in any of the 38 other direct shipping-permissible states. License permitting, NJ wineries may also directly ship up to 12 cases per year to an out-of-state resident of legal drinking age (21 years or older).
- Out-of-state small wineries (producing less than 250,000 gallons of wine per year) can directly ship to up to 12 cases per year to NJ residents who are 21 years of age or older
- Wineries can find shipping applications and instructions on the NJ Division of Alcoholic Beverage Control (ABC) website
In Which States is it Still Illegal to Ship Wine Direct?
- AL, AR, DE, KY (felony), MA, MS, MT (consumer permit – no carrier), OK, PA (special interstate by 3-tier only), SD, and UT (felony for winery to direct ship). (Source: FreeTheGrapes.org)
If you’re a wine producer or retailer who is expecting to increase the volume of wine you’re shipping, you might consider printing your own wine labels with a QuickLabel printer. You can print personalized wine labels and labels for seasonal and special event wines, all at a low cost per printed label,! The QuickLabel line of color label printers allow you to instantly print wine labels in any quantity (even just one personalized label!) whenever you need them. If you’d like to see how easy it is to print your own wine labels, schedule a label printer demonstration at your winery or tasting room.